Matakuliah
Tahun
Versi
: <<M0164>>/<<End User Information Syste>>
: <<2005>>
: <<1/1i>>
Pertemuan <<05>>
<<EUIS dan Peningkatan Kinerja >>
1
Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa
akan mampu :
• Mahasiswa dapat menghubungkan jenis
aplikasi teknologi EUIS
2
Outline Materi
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karakteristik tugas manajer
informasi terpenting bagi manajer
contoh: tool produktifitas
karakteristik pekerja profesional, teknikal
3
II
End-User Information
Systems: Business Solutions
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Productivity Tools for
Individuals
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Learning Objectives
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• Identify characteristics of managerial work and relate
them to requirements for EUIS.
• List characteristics of useful information for decision
making.
• Give examples of useful productivity tools for managers
and explain how they improve performance.
• Describe the characteristics of professional and technical
work and relate them to requirements for productivity
tools.
• Discuss end-user computing, offering reasons for its
growth.
• Evaluate the impact of word processing as an authoring
tool.
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More…
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Learning Objectives 2
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• Discuss the impact of information technologies on
medical and legal practices.
• Describe characteristics of sales and marketing work and
relate them to requirements for effective sales solutions.
• List examples of productivity tools for sales applications
and describe how they affect performance.
• Identify major administrative applications for EUIS
technologies.
• Understand the basic concepts of office support.
• Differentiate between the word processing needs of
clerical and administrative personnel in a production
environment and those of casual users such as managers
and knowledge workers.
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More…
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Learning Objectives 3
• Explain how technology is changing the role of
secretaries, administrative assistants, and
clerical workers.
• Discuss how the prevalence of digital networks
is changing administrative services.
• Discuss the problems in managing
information in digital, image, and paper
formats.
• Describe image processing systems, and
explain how they can be used to improve work
flow and business processes.
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Understanding Individual Needs
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• Analyzing managerial work
– Managerial support components
• Delegation of work to support staff
• Time and activity management
• Understanding how managers work
– High-level managers make little use of available
computer tools
– Managers spend too much time on nonproductive
activities
– Roughly 90% of all hard copy activities involves
words
– Telephone use rated low except outgoing external
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calls
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Understanding Individual Needs
Mintzberg’s findings:
1. Managers work at an unrelenting pace
2. Managers play a key role in securing
“soft” external information
3. Managers’ prime media for dealing
with information is verbal
4. Chief strategic data bank in the
organization is in the minds of its
managers
5. Manager reliance on verbal media
makes task delegation difficult
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Understanding Individual Needs
Managerial roles
stemming from
formal authority
and status
Formal Authority
And Status
Interpersonal Roles
Figurehead
Leader
Liaison
Informational Roles
Monitor
Disseminator
Spokesman
Decisional Roles
Entrepreneur
Disturbance handler
Resource allocator
Negotiator
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Understanding Individual Needs
Managers’ information dilemma
• Significance
• Reliability
• Consistency
• Timeliness
• Comprehensibility
• Action-oriented impact
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Understanding Individual Needs
• Changing management climate
• Analyzing professional and
technical work
• Understanding the needs of
professional and technical
knowledge workers
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Understanding Individual Needs
Knowledge worker generalizations…
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Spend considerable time solving complex
problems
• Depends on accurate, timely information and
decisions by managers
• Deals with huge amounts of information and
detailed procedures
• Managers are coming to rely upon them more
• Spend most of their time in informational roles
• Spend considerable time analyzing, manipulating,
and summarizing information
• Often work in teams or groups
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•Copyright Involves
a
high
level
of
collaboration
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Understanding Individual Needs
Specialists needed by business
1. Tracking systems
2. Forecasting
3. Modeling
4. Statistical analysis
5. Graph production
6. Report generation
7. Access to corporate information sources
8. Access to outside reference sources
9. “What if” analysis
10. Communication
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Understanding Individual Needs
• Analyzing sales and marketing work
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E-commerce
Demand driven marketplace
Product information
Computer-based sales support
Building customer relationships
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Understanding Individual Needs
• Characteristics of sales and
marketing work
– Desire for large sales territories
– Time constraints limit territory size
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Understanding Individual Needs
• Business requirements for sales
representatives
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Lead generation
Prospect management
Client information and purchasing history
Sales presentation materials
Product information and prices
Communications
Paperwork
Client services
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Analyzing Administrative Support
Four primary functions:
1. Processing information to support
decision making
2. Processing information to support
operations
3. Processing services (or support) to
clients or customers
4. Operating the physical facilities of the
office
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Characteristics of Administrative Work
1. No standard job description
2. Direct interface with clients and
business associates
3. Various levels of authority
4. Loosely structured tasks
5. Production environments
6. Paper intensive
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Administrative Assistant Tasks
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Word processing
Dictation and transcription
Copying and duplicating information
Arranging meetings
Handling telephone calls
Handling visitors
Calendaring
Tracking and follow-up
Filing and retrieving information
Travel arrangements
Budgeting
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Administrative Applications
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Paraprofessionals
Mail services personnel
Records management personnel
Clerical accounting and general
clerical personnel
• Reprographics personal/Graphic
services
• Forms design personnel
• Facilities management staff
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Administrative Applications
• Computers in the professional office
– Legal offices
• Changing the way work is done
• Lawyer leverage
– Medical offices
• Computerizing records
• Billing systems
• Remote site consultation
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Administrative Applications
• Matching user needs to
software solutions
– Defining user needs
– Clarifying business objectives
– Evaluating alternative
software packages
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Evaluating Productivity Tools for
Individuals
• Desktop productivity suites
• Activity management
• Calendar management
– Personal digital assistants
(PDAs)
• To do lists
• Electronic notebooks
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Communications/Networking
• Voice mail systems
• Electronic mail
• Smart phones and wireless
communicators
• Desktop business meetings
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Communications/Networking
• Decision support
– Decision modeling
– Data warehousing, Online Analytical
Processing (OLAP), and Datamining
– Project management
– Geographic Information Systems
(GIS)/Visualization
– Statistical and mathematical analysis
– Executive Support Systems (ESS)
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Communications/Networking
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Desktop publishing/Multimedia
Web publishing
End-user computing (Programming)
End-user
Computing
Business
Knowledge
Data
Processing
Computing Complexity
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Fourth-Generation Languages
Characteristics
• Nonprocedural
• Appropriate for nonprogramming
professionals
• Easy to learn/Programmer friendly
• Contains built-in functions
• Capable of generalized application
development
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Customer Relationship Management
(CRM)
Sales automation
Marketing automation
Customer service and support
Channel Management/Partner
Relationship Management
(PRM)
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Key Terms:
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Summary
Administrative assistant
Administrative support
Calendar management
Customer relationship
management
Data warehousing
Decision modeling
Decision support systems (DSS)
Desktop publishing
Direct response marketing
End-user computing
Executive support systems (ESS)
Facilities management
Fourth-generation languages
(4GL)
Geographic information systems
(GIS)
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Knowledge workers
Paraprofessionals
Personal digital assistant (PDA)
Project management
Prospect management
Record
Records management
Sales automation
Sales illustrations
Sales force automation (SFA)
Telemarketing
To-do lists
Tracking and follow-up systems
Voice response systems
Web publishing
Web master
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Next:
Work Group Computing
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Produktifitas Individu
33