THOUGHT
LEADERS
IN YOUR
BUSINESS
STRATEGY OPTIMISATION
AND THE ECONOMY
“
“
Conformity is the jailer of freedom
and the enemy of growth.
www.cranfield.ac.uk/som/leaders
JOHN F. KENNEDY
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Research
Knowledge
Pre-Workshop Activity
Strategic Thinking and Analysis
Your Critical Issues
How do you make sense of the economy
and the impact it has on your business?
What are the key opportunities that you
must capitalise on to achieve breakthrough
growth? Have you immunised yourself
against the critical threats or are you
following a strategic growth plan that is in
Your Workshop
Cranfield will assign two industry renowned
thought leaders to work with your senior
management team to create a defined
strategy, with one powerful core purpose.
You will engage in rigorous analysis and
debate on crucial areas including where and
how to compete, the key competencies you
require and how to deliver change. To help
danger of stalling? If you are about to embark
on a strategic review or lack clear direction of
where and how to compete, then Cranfield
School of Management will help you to work
through the thorny issues and develop a
strategy that outperforms and inspires.
the team reach a consensus, your Thought
Leaders will introduce proven tools and
techniques successfully applied in world
leading organisations. By the end of the
workshop you will have a comprehensive,
considered and well-argued strategy,
unanimously supported by your management
team.
Your Thought Leaders
Professor Mark Jenkins’ teaching,
research and consulting activities focus
on the areas of competitive strategy, and
innovation. He has a particular expertise in
the area of using Formula 1 Motorsport to
understand how strategy, teamwork and
innovation create high performance. He
is the author of Performance at the Limit:
Business Lessons from Formula One Motor
Racing, Advanced Strategic Management
and The Customer Centred Strategy. Prior
to joining Cranfield he held
positions at Nottingham
University Business
School, Massey
Ferguson Ltd and the
Lex Service Group.
Frequently sought after for commentary
by major media outlets, Dr John Glen
is the author of several papers relating
to competition policy and deregulation.
John has recently completed a sector risk
assessment for a European Bank and has
produced a report on Scottish Licensing
Law which formed part of the British
Entertainment and Discotheque Association’s
(BEDA) response to the Home Office White
Paper on Licensing Law Reform in England
and Wales. John has a BSc
in Economics from the
University of Wales, an
MSc in Economics
from the University
of Salford and a PhD
from Tilburg University,
The Netherlands.
Action
Value
Making It Happen
Post-Workshop Support
Your Thought Leaders Package
Pre-Workshop Activity
As your workshop will be focussed solely around your business you will need to come equipped
with relevant supporting data. This will be advised by your Cranfield Thought Leaders.
Day 1 - Strategic Thinking and Analysis
Day 2 - Making It Happen
||
Macro economy: the crucial economic
trends impacting your business
||
Identifying strategic assets: your road to
competitive advantage and profitability
||
Knowing where to compete: industry
analysis and competitor review
||
||
Gaining an advantage: customer analysis
and developing a clear competitive
strategy.
Strategic innovation: escaping
commoditisation by looking beyond your
industry
||
Implementing change: your strategic
options and an action plan to deliver
them.
Post-Workshop Support
To ensure you deliver the plan your Thought Leaders will continue to engage with the team
through a:
||
4 week Progress Review workshop via WebEx to help you overcome any initial blockers
||
12 week Progress Review – to track progress and ensure you are working through the
thorny issues
||
Optional on-going support.*
Fee: £20,000 + VAT - For the top management team in your organisation.
Date: To suit your business priorities.
*Additional charges may apply.
THOUGHT LEADERS IN YOUR BUSINESS
Strategy Optimisation and the Economy
Some organisations believe that their top management teams benefit from being removed
from their normal day-to-day environment during the workshop element of this programme.
If you wish, we can arrange to run your workshop at Cranfield School of Management.
Location:
Cranfield School of Management’s rural
setting in Bedfordshire allows you fully to
absorb yourself into this programme without
distraction.
Located about halfway between London
and Birmingham, and on the outskirts of
the rapidly developing city of Milton Keynes,
Cranfield’s location and travel links could not
be better. Junctions 13 and 14 of the M1 are
five minutes away and the railway station at
Milton Keynes is 20 minutes by taxi. London
Luton airport is just 30 minutes by car and
Heathrow and Stansted within 90 minutes,
offering superb connections to and from just
about anywhere in the world.
How To Book:
Our advisers are on hand to provide you with
more information and will put you in contact
with your Thought Leaders for an initial
consultation.
E: som.action@cranfield.ac.uk
T: +44 (0)1234 754570
W: www.cranfield.ac.uk/som/leaders