THOUGHT
LEADERS
IN YOUR
BUSINESS
BOOSTING RADICAL
INNOVATION
PERFORMANCE
“
Ordinary people cannot be innovative all of the time. However, if somebody
gives them a target...
“
AKIO MORITA, SONY
www.cranfield.ac.uk/som/leaders
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Research
Knowledge
Pre-Workshop Activity
Deep Strategic Analysis
Your Critical Issues
How do you measure your innovation
success for radical and incremental
innovation? Do you find that you are good
at creating new products or services but
they fail to resonate with customers and
only achieve incremental sales? Or perhaps
your selection criteria focuses on short
Your Workshop
Cranfield will assign two industry renowned
Thought Leaders to work with you and your
top management team in a closed door
workshop. Over the two days our aim is
to boost your innovation performance and
zero in on the real issues that matter to
your organisation. Working on your strategy
we will use our unique tried and tested
term solutions, killing any radical thinking,
vital for breakthrough growth. The fact is
that product failure is more common than
success; what you need is a solid process
for creating and managing ‘breakthrough
products and services’ to deliver radical
innovation performance.
innovation and performance management
tools to conduct a deep dive; peeling back
the layers to reveal hidden opportunities and
those elusive giant blockers that are often
fatally ignored. By the end of this intense
workshop you will have a robust, focussed
and deliverable strategy to ensure radical
innovation performance.
Your Thought Leaders
Professor Keith Goffin is a former Financial
Times Professor of the Week and 5 star
Amazon rated author. He has extensive
experience of product development. During
14 years with Hewlett Packard Medical
Products he worked on the development of
the world’s most successful patient monitor
and designed the marketing campaign that
took defibrillators from 3% market share
to market leadership within six months. He
regularly acts as a consultant on innovation
management to leading
organisations, including
Sanofi, Agilent Technologies
and Reckitt Benckiser.
Professor Mike Bourne has authored
over 100 publications including The
Handbook of Corporate Performance
Management, Balanced Scorecard,
Instant Manager and Successful Change
Management in a Week. His research is at
the interface of performance measurement
with strategic management and control
systems. Mike spent 15 years in business
holding directorship positions in subsidiary
companies. Today he works with companies
supporting their senior
management teams through
the process of clarifying and
executing their strategy in
line with their organisational
goals. He has worked with
Accenture, BAE Systems
and BP.
Action
Value
Making It Happen
Post-Workshop Support
Your Thought Leaders Package
Pre-Workshop Activity
As your workshop will be focussed solely around your business, you will need to come
equipped with relevant data, including:
||
Product performance data for your top 3 products or services and your closest
competitors
||
Market Data including customer feedback and industry analysis.
Day 1 - Deep Strategic Analysis
||
What does success look like and how to
get there
Day 2 - Making It Happen
||
Developing your Success Map
||
Refining your Key Performance Indicators
||
Applying Portfolio Management Criteria
to successfully manage your products/
services
||
Reasons behind incremental growth &
measures for radical innovation
||
Innovation and Performance Audit
||
Applying the Process Measurement
Framework to control performance
||
Rebuilding your innovation and
performance strategy
||
Introducing measures for successful
product outcomes
||
Stress testing your strategy to ensure
success
||
Business Model Analysis using the Kano
process.
||
Walk away with a focussed action plan
with management buy-in.
Post-Workshop Support
To ensure you deliver the plan your Thought Leaders will continue to engage with the team
through a:
||
4 week Progress Review workshop via WebEx to help you overcome any initial blockers
||
12 week Progress Review – to track progress and ensure you are working through the
thorny issues
||
Optional on-going support.*
Fee: £20,000 + VAT - For the top management team in your organisation.
Date: To suit your business priorities.
*Additional charges may apply.
THOUGHT LEADERS IN YOUR BUSINESS
Boosting Radical Innovation Performance
Some organisations believe that their top management teams benefit from being removed
from their normal day-to-day environment during the workshop element of this programme.
If you wish, we can arrange to run your workshop at Cranfield School of Management.
Location:
Cranfield School of Management’s rural
setting in Bedfordshire allows you fully to
absorb yourself into this programme without
distraction.
Located about halfway between London
and Birmingham, and on the outskirts of
the rapidly developing city of Milton Keynes,
Cranfield’s location and travel links could not
be better. Junctions 13 and 14 of the M1 are
five minutes away and the railway station at
Milton Keynes is 20 minutes by taxi. London
Luton airport is just 30 minutes by car and
Heathrow and Stansted within 90 minutes,
offering superb connections to and from just
about anywhere in the world.
How To Book:
Our advisers are on hand to provide you with
more information and will put you in contact
with your Thought Leaders for an initial
consultation.
E: som.action@cranfield.ac.uk
T: +44 (0)1234 754570
W: www.cranfield.ac.uk/som/leaders