ee-Business
-Business and
Retailing
Sistem e-Business
(MG-652)
Jurusan Manajemen
Overbuilding and Excess Capacity
Demographic Changes
Peapod
CUC International
Virtual Vineyards
Online Retailing
Examples
Changing Retail
Industry Dynamics
Web-based Travel Agencies
Types of Consumers
Types of Purchases
Prepurchase Deliberation
Prepurchase Comparison
and Negotiation Process
Distinct Phases
Customer Behaviour
Technology
Improvements in
Electronic Retailing
eBusiness
and Retailing
Television
Retailing
CD ROM-based
Shopping
Online-based
Shopping
Retailing strategy
Prepurchase
Preparation
Mercantile
Models
Channel Conflict
Management
Challenges
Pricing
Satisfying Shopping Experience
Purchase Consummation
Layout of Online Store
Postpurchase Interaction
Manage Brands
Incentives
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Chandra Wibowo W.
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Traditional Retail Outlet
Type of Outlet
Definition and Examples
Shopping malls and
department stores
These include under one roof general merchandise,
drug stores and groceries
Supercenters
These consist of three or more anchor stores with a total
leasable area between 200,000 and 700,000 square
feet.
Factory outlet malls
These primarily stock name-brand manufacturers’ item.
These are growing in stature and popularity as well.
Like power centers, factory outlet mall are gaining
market share at the expense of shopping malls
Warehouse clubs
These are retailers offering common consumer products
near wholesales price when purchased in bulk
quantities.
Mail order and catalog
shopping
These are retailers offering all kinds of product that can
be ordered over the phone. The goods are often
delivered with forty-eight hours
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Consumer Mercantile
Activities
P r o d u c t / s e r v ic e s e a r c h a n d d is c o v e r y in th e
in f o r m a tio n s p a c e
C o m p a r is o n s h o p p in g a n d p r o d u c t s e le c tio n
b a s e d o n v a r io u s a ttr ib u te s
P re p u rc h a s e
in te r a c tio n
N e g o tia tio n o n te r m s , e .g ., p r ic e , d e liv e r y
tim e s
P la c e m e n t o f o r d e r
P u rc h a s e
c o n s u m m a tio n
A u th o r iz a tio n o f p a y m e n t
R e c e ip t o f p r o d u c t
C u s to m e r s e r v ic e a n d s u p p o r t ( if n o t
s a tis tie d in X d a y s , r e tu r n p r o d u c t)
27 September 2002
P o s tp u r c h a s e
in te r a c tio n
Chandra Wibowo W.
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Software Framework for
Purchase Consummation
Order fulfillment and delivery
Payment settlement and fund transfer
Transaction authentication / authorization
W eb server with merchant services
Content and products
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Management Issues in
Online Retailing
Retail Advertising and
Marketing Issues
Retail Operations Issues
Retail Management Issues
Advertising and Segmentation
Product display and
positioning
Merchandising and inventory
management (Buying and
handling merchandise)
Location (trade area) analysis
and decision making (site
selection)
Brand and category
management
(establishing and
sustaining an image)
Retail management
information systems
collection (POS)
Retaik SKU Decision support
Retail organization and
human resource
management
Retailing policies, practices,
procedures and planning
Pricing
Promotion and Incentives
Costumer service quality
Financial dimensions of
managing operations
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Student Assignments
• Investigate the book online industry. Trace the largest
strategic moves of Amazon.com (www.amazon.com) and
Barnes and Noble (www.bn.com). Also identify other
specialty online book vendors. List all the feature that you
think attract many shoppers to a virtual bookstore.
(personal assignment, must be submitted on week 10)
• Make a transaction / purchase on a retail storefront and
write a paper based on your experience on this transaction.
The paper must describe whole transaction process and can
be supported with charts, diagrams or screen capture if
necessary. (team / group assignment, must be submitted on
week 12)
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