TABLE OF CONTENTS CHAPTER TITTLE CHAPTER 1: PAGE DECLARATION ii ACKNOWLEDGEMENT vi ABSTRACT vii TABLE OF CONTENTS x LIST OF TABLES xv LIST OF FIGURES xvi LIST OF APPENDICES xx BACKGROUND OF THE STUDY 1.0 Introduction 1 1.1 Statement of Problem 3 1.2 Aim and Objectives of the Study 4 1.3 Research Question 4 1.4 Research Design 5 1.5 Study Area 8 1.6 Scope of Study 10 1.7 Summary and Anticipated Findings 11 1.8 Descriptive Case Study as Research Method 11 1.8.1 Case Studies as a Research Method 12 1.8.2 Multiple Case Study Research Design 12 1.8.3 Data Collection 12 CHAPTER 2: LITERATURE REVIEW - Understanding the Concept and Role of Traditional M arket in an Urban Context 2.0 Introduction 15 2.1 What is Traditional Market 15 2.2 The Environment of Traditional Market 16 2.2.1 Traditional Market as a Unique Social Space 17 2.3 Human Activities and Identity of Place 18 2.4 Urban Image 19 2.5 Urban Culture 20 2.6 Environment Behavior Studies 21 2.7 Types of Market 22 2.7.1 Traditional Market (Original Type) 22 2.7.2 Early Modern 24 2.7.3 Contemporary 26 2.7.4 Western Influence 27 2.7.5 Modern Contemporary 27 2.8 Market in the Context of Urban Cultural Landscape 28 2.9 Traditional Market in the Context of Malay 29 Traditional Town 2.9.1 Malay Traditional Town 30 2.9.2 Elements of Malay Traditional Town 30 2.9.3 Traditional Market in Malay Traditional Town 33 Context 2.9.4 Image of Traditional Markets in Malay 34 Traditional Town 2.10 CHAPTER 3 Summary 35 INTRODUCTION TO THE STUDY AREA 3.0 Introducti on 37 3.1 PART I: Alor Setar - The Historical Background 37 3.1.1 The Early Period (1750-1880s) - 38 3.2 Pekan Rabu: The Morphology 40 3.2.1 The Early Trading Development in Alor Setar 40 3.2.2 The Earlier Phase of Pekan Rabu: Tanjung 43 Chali Market 3.3 3.2.3 The Point of Change 45 3.2.4 Pekan Rabu Traditional Market 46 PART II: Kuala Terengganu - The Historical 48 Background 3.4.1 The Early Period (1724 - 1895) 49 3.4.2 The Early Trading Development in Kuala 51 Terengganu 3.4.3 Kedai Payang Traditional Market 55 3.4 The Sustainability of Traditional Market 56 3.5 Summary 56 CHAPTER 4 EXISTING CONDITION, SUMMARY OF INVENTORY AND PUBLIC PERCEPTION ON TRADITIONAL MARKET IN PEKAN RABU AND KEDAI PAYANG MARKET. 4.0 4.1 Introduction 59 Inventory of Traditional Market of Pekan Rabu and Kedai Payang 4.1.1 Present Day Character of Pekan Rabu 59 a) The Spatial Features of Pekan Rabu 60 b) Trading Activities in Pekan Rabu 61 c) Pekan Rabu in Alor Setar Urban Context 62 4.1.2 Present Day Character of Kedai Payang 64 Market a) The Spatial Features of Kedai Payang Market 64 b) Trading Activities in Kedai Payang Market 65 c) Kedai Payang Market and Malay Economic 67 Activities in Kuala Terengganu Town Center 4.2 Summary of Inventory on Both Traditional Market 4.2.1 The Morphology of Traditional Market in the 69 69 Urban Context 4.2.2 The Space Setting and Activities in Traditional 70 Market and Their Attributes 4.3 Public Perception on Traditional Market in Pekan 72 Rabu and Kedai Payang Market 4.4 4.3.1 Polling and Interview 69 4.3.2 Public Perception on Traditional Market Image 69 a) The Ambience of Non-Physical Features 75 b) The Physical Features: Landmark 76 Public Opinions on the Role of Traditional Market 77 in Pekan Rabu and Kedai Payang 4.3.1 Traditional Market in Enhancing Urban Public 77 Life 4.3.2 Traditional Market as an Attraction to the 78 Town CHAPTER 5 4.3.3 Traditional Market Activities and Tourism 78 4.3.4 Traditional Market Activities and Urban Image 79 THE ESTABLISHMENT OF ROLE AND CHARACTER OF TRADITIONAL MARKET IN AN URBAN CONTEXT 5.0 Introducti on 81 5.1 The Function and Meaning of Traditional Market 81 5.2 5.1.1 Traditional Market as an Identity of a Place 82 5.1.2 Traditional Market as an Image of a Place 82 5.1.3 Traditional Market as a Unique Social Space 82 Traditional Market Character and Identity 83 CHAPTER 6 CONCLUSION 6.0 Introduction 85 6.1 Summary of Findings 85 6.2 Recommendations 88 6.3 Conclusion 89 REFERENCES Appendices 90 A - C1 96-122 LIST OF TABLES TABLE NO. TITTLE PAGE 1.0 Methods for Survey and Identification of the Physical Evidence of the Traditional Market 14 2.0 Three Major Component in Maintaining the Spirit of a Place 26 4.0 Physical and Non-Physical Noticeable Features in Pekan Rabu and Kedai Payang Traditional Market 70 LIST OF FIGURES FIGURE NO. TITTLE PAGE 1.0 Overall Research Method Flow Chart 7 1.1 Research area at Alor Setar town center, where the focus area is at old part of the town 8 1.2 Research area at Kuala Terengganu town center, where the focus area is at old part of the town 9 2.0 Women domination, a unique scene of trading environment which relate to Kelantanese culture and tradition 18 2.1 Environment Behavior - Research 22 2.2 Small, labor-intensive trade units using rivers as the main transportation system in earlier days 23 2.3 Typical example of Traditional Shophouse 24 2.4 The old shop houses have a variety of facades of different styles which form a colorful edge to the town character 25 2.5 Modern contemporary types of mall 28 2.6 The typology of Malay Traditional Town and its relationship among the elements 31 2.7 Estuary Town or Bandar Kuala in Malay Peninsula during 19th century 32 2.8 Aspects that influence the historical significant of an Early Malay Town 32 2.9 General model of an early port city 33 2.10 Wayside market in Kelantan, 1920s 34 A Chinese market, 1920s 34 Main characteristics features of a Malay Traditional Town in Alor Setar Kedah 39 Other trading area which expand around traditional market in early trading development of Alor Setar 41 View towards Alor Setar busy port with boats and barges circa 1950 with the background of Masjid Zahir. It shows Sungai Kedah as an important infrastructure for commercial activities 42 The environment of Pekan Melayu in 19.5. Lanca was the main transportation especially for the wealthy. Rows of shop houses are still firm to date 42 A ship berthed in Alor Setar harbor in 1930s brought goods from Penang, Thailand and Burma. Such ships also took passengers, who were mostly businessman. The yellow circle showed the Tanjung Chali traditional market 44 ‘Long Boat Race Festival’, a yearly event held to celebrate the Sultan Kedah’s birthday. The yellow circle showed the Tanjung Chali traditional market 44 The environment of traditional market in Tanjung Chali in 1930s before moving to the new location at Jalan Tunku Ibrahim 44 Traditional market’s change of location from jalan Pengkalan Kapal-Jalan Pekan Cina to Jalan Tunku Ibrahim 46 A group photos of the Malay entrepreneurs of Tanjung Chali , Pengkalan Kapal in 1930s with the background of traditional shop houses 47 Former site of Tanjung Chali traditional market. Now is a custom office. 47 The early appearance of Pekan Rabu at Jalan Tunku Ibrahim in 1932 comprised of three market buildings in warehouse design with cement floor, attap roof and wooden pillar 47 View of the condition inside Pekan Rabu and its earlier days at Jalan Tunku Ibrahim. Sold items were arranged on platforms with narrow passages. 47 3.12 Perimoula (Kuala Terengganu) as one of ancient international trades port in early civilization as recorded by Ptolemy (an ancient Greek philosopher and sea) 49 3.13 Main characteristics features which formed a Malay town in Kuala Terengganu, Terengganu 50 3.14 Morphology map of Kuala Terengganu in 1882 where the development of the town focused of Terengganu riverbank and surrounded by Malay village settlement 52 3.15 The early appearance of Kedai Payang traditional market (up-left). Kedai Payang in 1970s (right) 54 3.16 Kampung Cina trading area 56 3.17 A crowd of townsfolk posed under the archway made for the Silver Jubilee celebration in Kuala Terengganu’s Kampung Cina in 1935 56 4.0 Major changes of physical appearance of Pekan Rabu (up-left; early 1930s, left; 1970s, down-left; current image) 59 4.1 Spatial arrangement inside traditional market of Pekan Rabu in early 1930s 60 4.2 Current environment inside Pekan Rabu traditional market where the style of trades still remain 60 4.3 Fabric textiles and international commence dominate the trades inside Pekan Rabu (left) and small space portion for traditional food (right) 61 4.4 Pekan Rabu market and other commercial activities of Alor Setar 62 4.5 Kedai Payang traditional market is the lifeline of Kuala Terengganu. Located by the Terengganu River, is Kuala Terengganu most popular tourist spots and close to Shahbandar jetty; making it ideal for a short stop en route to the islands off the coast. 63 4.6 Interior and exterior view of Kedai Payang traditional market 65 4.7 Cottage traditional industries in Kuala Terengganu town. 67 4.8 Summary on morphology of traditional market 68 4.9 Inventory on space characteristic setting inside traditional market 69 4.10 Inventory on space characteristic setting inside traditional market 70 4.11 Classification in determining the noticeable features 74 4.12 Opinions on traditional market activities in Pekan Rabu and Kedai Payang in enhancing urban public life 77 4.13 Opinions on traditional market activities in Pekan Rabu and Kedai Payang as an attractive feature of the town 78 4.14 Opinions on traditional market activities in Pekan Rabu and Kedai Payang increase visitors attraction 79 4.15 Opinions on traditional market activities in Pekan Rabu and Kedai Payang contribute to the image of the Malay Traditional Town of Alor Setar and Kuala Terengganu. 80 LIST OF APPENDICES APPENDICES TITTLE PAGE A Questionnaire Sheets 1 (English Version) 94 A1 Questionnaire Sheets 1 (Malay Version) 98 B Questionnaire Sheets 2 (English Version) 102 B1 Questionnaire Sheets 2 (Malay Version) 106 C Questionnaire Sheets 3 (English Version) 110 C1 Questionnaire Sheets 3 (Malay Version) 116 “The way, in which the city o f Medina was planned, with the Prophet’s Mosque as its center, become a modelfo r the subsequent Muslim settlements in other places. The planning o f the city o f Medina was followed, not only in its physical layout, but also in the organic process o f buildings. Not long after the mosque was built, the Prophet established the market (al-Manaqqah). The mosque and the market were linked to each other to form the most important urban element. ” (Syed Ahmad Iskandar Syed Ariffin, 2005) “You need a market o f this world. This (the Prophet’s Mosque) is the market o f the next world” („Ata’ Ibn Yasar)