Organizational Structure, Kona Gold Coffees As the start of business, the organization of Kona Gold Coffees consists of the following structure. In administration, at the top is our president and owner, David Cooper. Directly under him are our office manager, Terry Jervis; our operations chief, Bob Clay; our salesperson, Lisa Orzec; and our purchasing agent, larry Fennel. In the office, we have an administrative assistant/receptionist, Jean Philips. This constitutes our general and administrative overhead, although our salesperson’s income is strictly by commission. For a full roster, see the Organizational Chart and Personnel Plan below.