Matakuliah Tahun Versi : J0422 / Manajemen E-Corporation : 2005 :1/2 MODULE 12 : Managing IT Outsourcing 1 Learning Outcomes In this chapter, we will study: How to outsource from outside and how to manage that? Why company prefer to do outsourcing than having their own IT team? What is the cost effective for company, if they using outsourcing? The policies that we need to know when we want to outsource? CIO was responsible for outsource in IT? 2 Outline Topic Why Outsourcing Alliances are so difficult ? What drives Outsourcing ? When to Outsource Structuring the Alliance Managing the Alliance 3 Content Increasingly, companies are outsourcing all significant parts of their management of information technology (IT). The reasons include: • • • • • Concern for cost and quality Lagging IT performance Supplier pressure Access to special technical and application skills’ Other Financial factors From a relatively unusual entrepreneurial activity in the past, IT outsourcing has in the last five years exploded across the global corporate landscape 4 Managing IT Outsourcing Xerox, United Technologies, commonwealth Bank, Nortel, Nedcor are just a few mega alliances. Outsourcing arrangements are easier to enter than to sustain or dissolve. Special economic technology issues surrounding outsourcing agreements make them more complex and fluid than an ordinary contract. For outsourcing to be successful, both parties must make a sustained effort to work together. Major outsourcing programs typically involve larger investments, higher stakes, and greater overall management complexity than does incremental outsourcing. 5 Why Outsourcing Alliances Are So Difficult Many major outsourcing contracts are structured to expand over long periods. However, these agreements exist in a world of fast-moving technical and business change. Eight to ten years is the normal length of a contract in an environment in which computer chip performance is improving by 20 to 30 per cent per year. A deal making sense at the beginning of the contract may not make economic sense three years later and may require adjustments to function effectively. Timing of benefits to customer and vendor exacerbates the situation. Benefits in the first year are clear to the customer, who often receives a one-time capital payment in exchange for assets that are being transferred to the vendor. 6 Why Outsourcing Alliances Are So Difficult The contract payment stream becomes less and less tied to the initial set of planned outputs and thus more subject to negotiation and possible misunderstanding between the customer and vendor. From the outsourcing vendor’s perspective, the situation is the reverse. The first year may require a heavy capital payment followed by the extraordinary costs of taking responsibility for the customer’s IT operations and executing agreed-upon cost reduction and quality control initiatives. All this is completed in anticipation of a back-loaded profit flow. At the time the vendor is finally moving into its planned profit stream, the customer, feeling the need for new services is chafing under the monthly charges and anxious to move to new IT architectures. 7 Why Outsourcing Alliances Are So Difficult A further complication is that only a few outsourcing vendors have the critical mass and access to capital markets to undertake large contracts. ASPs provide special industry skills, small contracts, or specific sub functions such as network operations. If an alliance is not working, a customer company’s options for resolving the situation are limited, particularly because outsourcing is relatively easy but in sourcing is very difficult. Finally, the evolution of technologies often changes the strategic relevance of IT to a firm. From the customer’s viewpoint, assigning a commodity service to an outsider is very attractive if the price is right. 8 Why Outsourcing Alliances Are So Difficult Outsourcing IT has been used by organizations a long time. In the mid-1960s, computer services bureaus ran a variety of programs whose applications focused on the financial and operations support areas. The programs were both customized and general-purpose, and the individual firm had to accommodate its operations to the standard options in the package. Service bureau customers were mostly small and mediumsize firms, although large firms used them for specialized needs or highly confidential items such as executive payroll. ADP is a good example of a provider in the outsourcing industry. 9 What Drives Outsourcing? General Managers’ Concerns about Costs and Quality An outsourcing vendor can save money for a customer in: Tighter overhead cost control of fringe benefits. On balance, outsourcing vendors run much leaner overhead structures than do many of their customers. More aggressive use of low-cost labor pools by using geography creatively. Frequently, the outsourcing vendor moves data centers and gives portions of the development activity to low-cost areas such as India and Northern Ireland (modern telecommunications). Tough world-class standards applied to the company’s existing staff, all of whom have to requalify for appointment at the time of outsourcing. Maintaining high standards keeps employees from losing their skills in leading-edge IT practices. 10 What Drives Outsourcing? General Managers’ Concerns about Costs and Quality An outsourcing vendor can save money for a customer in: More effective bulk purchasing and leasing arrangements for all aspects of the hardware/software configuration through discounts and better use of capacity. Better management of excess hardware capacity. By combining many firms’ work in the same operations center, an outsourcing vendor can use less hardware. One small firm’s online operations ($27M, 10-year contract) were transferred to a larger data center at no extra cost to the outsourcing vendor. Capacity was simply better used. Better control over software licenses through both negotiation and realistic examination. 11 What Drives Outsourcing? General Managers’ Concerns about Costs and Quality An outsourcing vendor can save money for a customer in: More aggressive management of service and response time to meet, but not wildly exceed, corporate standards. Tighter control over inventories. Hustle. Outsourcing vendors are professionals. Outsourcing is their only business, and their success is measured by satisfied customers who recommend them to others, bottomline profitability, and stock market performance. The ability to run with a leaner management structure because of increased competence and critical-mass volumes of work. 12 What Drives Outsourcing? General Managers’ Concerns about Costs and Quality An outsourcing vendor can save money for a customer in: The ability to access higher levels of IT staff skills, IT application skills (such as SAP, Oracle, and PeopleSoft), or special customer industry skills. Creative and more realistic structuring of leases. Breakdown in IT Performance Failure to meet service standards forces general management to find other ways to achieve reliability. Example: Massachusetts Blue Cross and Blue Shield’s decision to outsource to EDS was triggered by failure of three major systems development projects. 13 What Drives Outsourcing? Breakdown in IT Performance (Cont’d) An additional driving factor toward outsourcing is the need for companies to rapidly retool backward IT structures in order to remain competitive. Simplified l Management Agenda A firm under intense cost or competitive pressures which does not see IT as its core competence may find outsourcing a way to delegate time-consuming, messy problems. The firm then can focus its energy on other competitive differentiators. Financial Factors Several financial issues make outsourcing appealing. One is opportunity to liquidate the firm’s intangible IT asset and strengthen the balance sheet and avoid a future stream of sporadic capital investments. 14 What Drives Outsourcing? Financial Factors (Cont’d) Outsourcing can turn a largely fixed-cost business into one with variable costs. This change is important for firms whose activities vary widely in volume from year to year or which face significant downsizing. A third-party relationship also brings an entirely different set of dynamics to a firm’s view of IT expenditures. The company is now dealing with a hard-dollar expenditure that all users must take seriously. There is a sense of discipline and toughmindedness that a fully charged-back internal IT department has trouble achieving. For a firm considering divestiture or sale of one or more of its divisions, outsourcing liquidates and gets value for an asset unlikely to be recognized in the divestiture. It gives the acquirer fewer problems to deal with in assimilating the firm. 15 What Drives Outsourcing? Corporate Culture Sometimes a company’s values make it hard for managers to take certain actions that make business sense. Example: A firm has several internal data centers and an obvious and compelling case for consolidating them. The internal IT department lacked the clout to pull off a centralized strategy in what was a highly decentralized firm built up over the years by acquisitions. The firm saw the decentralized culture as a major strength, not subject to reconsideration. Outsourcing, driven by senior management, provided the fulcrum for overcoming this impasse, since it was not directly associated with any division or corporate staff. 16 What Drives Outsourcing? Eliminating an Internal Irritant No matter how competent and adaptive a firm’s IT management and staff are, tension often exists between the end users of the resources and the IT staff. The different language IT professionals use, lack of career paths for IT staff across the organization, perceived high IT costs, perceived unresponsiveness to urgent requests, and perceived technical obsolescence frequently exacerbate this tension. Other Factors A variety of other drivers for outsourcing appear in specific situations. At one mid-size high-tech firm, outsourcing provided access to skills the company needed to run a series of critical applications. In another example, a large firm received a level of commitment and energy that it felt would not have been forthcoming from an in-house unit. 17 When to Outsource ? When do the benefits of outsourcing outweigh the risks? Five factors tip the scale: » » » » » Position on the Strategic Grid Development Portfolio Organizational Learning A Firm’s Position in the Market Current IT Organization 18 Structuring the Alliance Several factors are vital to a successful alliance: – – – – – – – Contract Flexibility Standards and Control Areas to Outsource (See Notes below) Cost Savings Supplier Stability and Quality Management Fit Conversion Problems 19 Structuring the Alliance Areas to Outsource When assessing incremental outsourcing, managers should ask: • Can the portion of IT proposed for outsourcing be separated easily from the rest of the firm, or will the complexities of disentangling systems absorb most of the savings? • Does the activities proposed for outsourcing require particular specialized competencies that we do not possess or lack the time to build? • How central are the activities to be outsourced to the strategy of our firm? Are they more or less significant to the firm’s value chain than other IT activities? 20 Managing the Alliance The ongoing management of an alliance is the single most important aspect of the success of outsourcing. Four critical areas require close attention: 1. The CIO Function • Partnership/contract management An informed CIO who monitors performance against the contract and plans for and deals with issues that arise helps an outsourcing alliance adapt to change. Outsourcing experiences of Kodak and J. P. Morgan/ Chase provide evidence of need for this ongoing role. 21 Managing the Alliance 1. The CIO Function • Architecture planning A CIO’s staff must visualize and coordinate a longterm approach to networks, hardware and software standards, and database architectures. The firm can delegate execution of these areas but not its assessment of what it needs to support the firm in the long term. • A staff roughly five percent the size of the outsourced IT organization is the norm, although in practice the percentage may vary. In general, organizations should err on the side of too much coordinating staff. 22 Managing the Alliance 1. The CIO Function • Emerging technologies A company must develop a clear grasp of emerging technologies and their potential applications. • To understand new technology, managers must attend vendor briefings and peer group seminars and visit firms that are using the new technology. Assessing technology alternatives cannot be delegated to a third party. 23 Managing the Alliance 1. The CIO Function (Cont’d) • Continuous learning A firm should create an internal IT learning environment to bring users up to speed so that they are comfortable in a climate of continuous change. • An aerospace firm felt this was so important that, when outsourcing, it kept the internal learning environment inhouse. 2. Performance Measurement 3. Mix and Coordination of Tasks 4. Customer-Vendor Interface 24 Chapter Summary Executives can use the following questions to assess whether they are sizing the opportunities provided by outsourcing and managing the associated risks: Have you assessed the case for outsourcing some or all of your company’s IT activities? If past studies indicated that outsourcing did not make sense, how confident are you of the objectivity of those studies? If you are engaged in outsourcing relationships, have you built the need to change the relationship over time into the contract? Do you have specific mechanisms in place to indicate when an adjustment to the contract might be called for? Do your outsourcing arrangements provide profits for both parties to the agreement? Have you retained an internal CIO function to perform the IT planning and contract monitoring functions that cannot be delegated? Have you adequately funded and staffed this internal group? Do you have practices in place to nurture and maintain the health of the outsourcing relationship? 25 Chapter Summary Do we have detailed service-level agreements in place with our service providers? Have we made sure the SLAs in our service deliver chains interlock and that incentives are aligned up and down the chain? Do we have systems in place for virtually integrating with service delivery partners? Have we specified contract terms with service providers that preserve our options for incrementally improving our infrastructure? What our short-term and long-term strategies for dealing with legacy system issues? What systems should we replace, and when should we replace them? 26