China Online Education Industry Report,
2013-2016
Sep. 2013
STUDY GOAL AND OBJECTIVES
METHODOLOGY
This report provides the industry executives with strategically significant
Both primary and secondary research methodologies were used
competitor information, analysis, insight and projection on the
in preparing this study. Initially, a comprehensive and exhaustive
competitive pattern and key companies in the industry, crucial to the
search of the literature on this industry was conducted. These
development and implementation of effective business, marketing and
sources included related books and journals, trade literature,
R&D programs.
marketing literature, other product/promotional literature, annual
reports, security analyst reports, and other publications.
REPORT OBJECTIVES
Subsequently, telephone interviews or email correspondence
 To establish a comprehensive, factual, annually updated and cost-
was conducted with marketing executives etc. Other sources
effective information base on market size, competition patterns,
included related magazines, academics, and consulting
market segments, goals and strategies of the leading players in the
companies.
market, reviews and forecasts.
 To assist potential market entrants in evaluating prospective
acquisition and joint venture candidates.
 To complement the organizations’ internal competitor information
INFORMATION SOURCES
The primary information sources include Company Reports,
and National Bureau of Statistics of China etc.
gathering efforts with strategic analysis, data interpretation and
insight.
 To suggest for concerned investors in line with the current
development of this industry as well as the development tendency.
 To help company to succeed in a competitive market, and
Copyright 2012 ResearchInChina
understand the size and growth rate of any opportunity.
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Abstract
Online education, also known as e-learning, has been growing fast in
recent years due to the advances in the Internet, multimedia information
processing, cloud computing and other information technologies.
In 2011-2013, online education companies have mushroomed such as
Chuanke.com launched in November 2011, Fenbi.com put on line in
August 2012 and 91waijiao.com established in December 2012. At the
same time, traditional education & training institutions have stepped into
the field of online education successively. For example, Beijing Juren
Education Group launched Juren.cn in July 2013, and Longwen
Education plans to invest RMB 50 million in online business. Traditional
Internet giants like Baidu, Google, Netease, Youku, Tencent, Kingsoft
PowerWord, and Taobao also have set foot in the field of online
education.
In 2012, there were only six cases of investment in online education in
China. In the first seven months of 2013, 22 online education institutions
including Hujiang.com and 91waijiao.com obtained investments, among
which, the USD 20 million of Round B investment obtained by
Hujiang.com in June was the most eye-catching.
Online education is becoming a trend in teaching and learning, and
will become more and more mature in technology, product, service
and business model with the entry of capital. Meanwhile, as the
advantages of online education become increasing prominent, the
public acceptance and market demand for online education will
continue to increase.
The report mainly includes the followings:
Overview of online education industry (including the definition and
classification, industry chain, teaching platform, business model and
profit model);
Market overview of education industry (including the education
funding, education spending, employment and wages, schools and
students, and market size);
Online education market (including the market situation, investment
and financing in China and worldwide, size of overall market and
market segments, and development trends);
Market situation, business model, corporate financing, market size
and development prospects of market segments such as online
higher education, K-12 online education, online career training, and
corporate e-learning;
Profile, revenue, business structure, online education business,
business model and profit model, business strategy of 15
enterprises involved in online education, including China Distance
Education Holdings, New Oriental, Tomorrow Advancing Life, Super
Class, Hujiang, and Times Bright China.
Copyright 2012ResearchInChina
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Chinese Online Education Investment Cases, Jan.-Jul. 2013
Copyright 2012ResearchInChina
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Table of contents
1. Overview of Online Education Industry
1.1 Definition and Classification
1.2 Industry Chain
1.3 Teaching Platform
1.4 Business Model
1.4.1 Overview
1.4.2 B2C Model
1.4.3 C2C Model
1.5 Profit Model
4.1 Advanced Networking Academy
4.2 Public Service System of Distance Education
4.2.1 Overview
4.2.2 Main Task
4.2.3 Major Enterprises
4.3 Market Size
4.4 Development Prospects
5. K-12 Online Education
5.1 Online Children Education
2. Market Overview of Education Industry
5.1.1 Overview
2.1 Education Funding
5.1.2 Parenting Websites
2.2 Education Spending
5.1.3 Online Children English Training
2.3 Employment and Wages in Education Industry
5.1.4 Corporate Financing
2.4 Development of Schools
5.2 Online Primary and Secondary Education
2.5 Private Education
5.2.1 Market Situation
2.6 Market Size of Education Industry
5.2.2 Business Model
5.2.3 Corporate Financing
3. Online Education Market
5.3 Market Size
3.1 Market Situation
5.4 Development Prospects
3.2 Online Education Investment
3.3 Market Size
6. Online Career Training
3.3.1 Internet Population
6.1 Market Situation
3.3.2 Market Size of Online Education
6.1.1 Overview
3.3.3 Market Size of Market Segments
6.1.2 Online Language Training
3.4 Development Trends
6.2 Corporate Financing
6.3 Market Size
4. Online Higher Education
6.4 Development Prospects
7. Enterprise E-Learning
7.1 Market Situation
7.2 Corporate E-Learning Model
7.2.1 Corporate E-Learning Advantages
7.2.2 Service Model
7.2.3 Suppliers and Expenses
7.3 Market Size
7.4 Development Prospects
8. Major Companies in Online Education Industry
8.1 China Distance Education Holdings
8.1.1 Profile
8.1.2 Operation
8.1.3 Revenue Structure
8.1.4 Students
8.1.5 Business Structure
8.1.6 Business Model
8.1.7 Business Strategy
8.2 ChinaEdu Corporation
8.2.1 Profile
8.2.2 Operation
8.2.3 Revenue Structure
8.2.4 Outlets and Students
8.2.5 Business Structure
8.2.6 Business Model and Strategy
8.2.7 Recent Developments
8.3 New Oriental Education & Technology Group
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Table of contents
8.4 Tomorrow Advancing Life
8.4.1 Profile
8.4.2 Operation
8.4.3 Number of Students
8.4.4 Xueersi.com
8.4.5 Renamed “Tomorrow Advancing Life” to
Promote Online Education Business
8.5 ATA
8.5.1 Profile
8.5.2 Operation
8.5.3 Revenue Structure
8.5.4 Business Model and Strategy
8.5.5 Recent Developments
8.6 China Education Alliance
8.6.1 Profile
8.6.2 Operation
8.6.3 Revenue Structure
8.7 China E-learning Group
8.7.1 Profile
8.7.2 Operation
8.7.3 Revenue Structure
8.7.4 Business Outlook
8.8 Shenzhen Kingsun Science & Technology
8.8.1 Profile
8.8.2 Operation
8.8.3 Revenue Structure
8.8.4 Gross Margin
8.8.5 Top Five Clients
8.8.6 Core Competitiveness
8.9 YY Inc.
8.9.1 Profile
8.9.2 Operation
8.9.3 Revenue Structure
8.9.4 Number of Users
8.9.5 YY Education
8.9.6 YY7621
8.10 Open Edutainment
8.10.1 Profile
8.10.2 College Cooperation Model
8.10.3 Student Service Model
8.10.4 Cooperative Colleges
8.11 Hiknow English
8.11.1 Profile
8.11.2 Teaching Model
8.11.3 Curriculum
8.11.4 Price
8.12 Chuanke
8.12.1 Profile
8.12.2 Main Products and Services
8.12.3 Business Model
8.13 Super Class
8.13.1 Profile
8.13.2 Teaching Model
8.13.3 Business Model
8.14 Hujiang
8.14.1 Profile
8.14.2 Financing and Performance Growth
8.14.3 Business Model
8.14.4 Profit Model
8.14.5 Mobile Products
8.15 Times Bright China
8.15.1 Profile
8.15.2 Business Structure
8.15.3 Corporate E-learning Business
8.15.4 Products and Expenses
8.15.5 Major E-learning Clients
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Online Education Market Segments
Online Education Industry Chain
Online Education Business Model
Online education Profit Model and Typical Enterprises
China’s Education Funding and YoY Growth, 2002-2011
China’s Urban Fixed Investment in Education Industry and YoY Growth, 2005-2013
Per Capita Education Spending of Urban Residents, 2005-2012
Employment and Average Wages in China’s Education Industry, 2005-2012
Number of Schools in China by Type, 2008-2012
Enrollment of Schools in China by Type, 2008-2012
Number of Private Schools and Training Institutions in China, 2008-2011
Enrollment of Private Schools in China, 2008-2012
Market Size of China’s Education Industry, 2008-2016E
Online Education Products of Internet and Other Companies Involved in Online Education
Global Online Education Investment Cases, 2012
Global Online Education Investment Cases, 2012 (continued)
Global Online Education Investment Cases, Jan.-Jul. 2013
Chinese Online Education Investment Cases, 2012-Jul. 2013
China’s Internet Population and YoY Growth, 2005-2012
China’s Internet Penetration, 2005-2012
China’s Online Education Market Size and YoY Growth, 2005-2012
China’s Online Education Market Size, 2013-2016E
China’s Online Education Market Size by Market Segment, 2005-2012
Online Education Colleges Approved by the Ministry of Education
Comparison among Major Companies in China’s Distance Education Public Service System
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China’s Online Higher Education Market Size and YoY Growth, 2005-2012
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China’s Major Parenting Websites
China’s Major Online Children English Training Institutions
Financing of Online Children Education Enterprises
Online Primary and Secondary Education Business Model and Typical Websites
Financing of Online Primary and Secondary Education Enterprises
China’s K-12 Online Education Market Size and YoY Growth, 2005-2012
China’s K-12 Online Education Market Size, 2013-2016E
Financing of China’s Online Career Training Enterprises
China’s Online Career Training Market Size and YoY Growth, 2005-2012
China’s Online Career Training Market Size, 2013-2016E
Comparison between Traditional Training and E-learning
Service Model of Corporate E-learning
Major Corporate E-learning Management System Suppliers in China and Worldwide
Corporate E-learning Platform and Courseware Costs
China’s Corporate E-learning Market Size and YoY Growth, 2005-2012
China’s Corporate E-learning Market Size, 2012-2020E
China’s Corporate E-learning Market Size, 2013-2016E
Revenue and YoY Growth of China Distance Education Holdings, FY2008-FY2013
Revenue of China Distance Education Holdings, FY2013-FY2016E
Net Income and YoY Growth of China Distance Education Holdings, FY2008-FY2013
Gross Margin of China Distance Education Holdings by Financial Quarter, FY2008-FY2013
Net Revenue of China Distance Education Holdings by Financial Quarter, FY2008-FY2013
Net Revenue Structure of China Distance Education Holdings by Financial Quarter, FY2008-FY2013
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Revenue and YoY Growth of ChinaEdu Corporation, 2008-2012
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Net Income and YoY Growth of ChinaEdu Corporation, 2008-2012
Gross Margin of ChinaEdu Corporation by Quarter, 2008-2012
Net Revenue of ChinaEdu Corporation by Quarter, 2008-2012
Net Revenue Structure of ChinaEdu Corporation by Quarter, 2008-2012
Number of Learning Centers of ChinaEdu Corporation, 2007-2012
Enrollment of Online Diploma Programs of ChinaEdu Corporation by Quarter, 2008-2012
Revenue and YoY Growth of New Oriental, FY2008-FY2013
Revenue of New Oriental, FY2014-FY2017E
Net Income and YoY Growth of New Oriental, FY2008-FY2013
Net Profit Margin of New Oriental, FY2008-FY2013
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Revenue and YoY Growth of Koolearn, FY2011-FY2016E
Revenue and YoY Growth of Tomorrow Advancing Life, FY2009-FY2013
Revenue of Tomorrow Advancing Life, FY2014-FY2017E
Net Income and YoY Growth of Tomorrow Advancing Life, FY2009-FY2013
Gross Margin of Tomorrow Advancing Life, FY2009-FY2013
Enrollment of Tomorrow Advancing Life and YoY Growth, FY2008-FY2013
Revenue and YoY Growth of Xueersi.com, FY2011-FY2016E
Revenue and YoY Growth of ATA, FY2009-FY2013
Revenue of ATA, FY2014-FY2017E
Net Income and YoY Growth of ATA, FY2009-FY2013
Gross Margin of ATA by Financial Quarter, FY2009-FY2013
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Revenue and YoY Growth of China Education Alliance, 2008-2012
Net Income and YoY Growth of China Education Alliance, 2008-2012
Gross Margin of China Education Alliance, 2008-2012
Revenue Structure of China Education Alliance, 2008-2012
Turnover and YoY Growth of China E-learning Group, 2008-2013
Turnover of China E-learning Group, 2013-2016E
Gross Profit and YoY Growth of China E-learning Group, 2008-2012
Gross Margin of China E-learning Group, 2008-2012
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Revenue of Shenzhen Kingsun Science & Technology, 2013-2016E
Net Income and YoY Growth of Shenzhen Kingsun Science & Technology, 2008-2013
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Gross Margin of Shenzhen Kingsun Science & Technology by Product/Region, 2008-2013
Revenue of Shenzhen Kingsun Science & Technology from Top 5 Clients and % of Total Revenue, 2012-2013
Revenue and YoY Growth of YY, 2009-2013
Revenue of YY, 2013-2016E
Net Income and YoY Growth of YY, 2009-2013
Revenue Structure of YY by Product, 2011-2013
Number of Paid Users of YY by Product, 2011-2012
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Course Fees of Hiknow English
Teaching Model and Process of Super Class
Business Structure of Times Bright China
Costs of Times Bright China E-learning Platform
Prices of Times Bright China’s Business School Open Class Learning Cards
Major Clients of Times Bright China
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