China Budget Hotel Industry Report, 2011
Oct. 2011
This report
 Analyzes the development of China budget hotel
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Abstract
As of Q2 2011, there have been a total of 6,407 budget hotels in China,
an increase of 534 compared with Q1, up 6.69%; the total number of
guest rooms has reached 630,382, an increase of 48,810 compared with
Q1, up 8%.
Quantity of Budget Hotel and Guest Room in China, 2003-2011
China Budget Hotel Industry Report, 2011 mainly covers the
following aspects:
•
Scale, competition pattern, direct selling / distribution / ecommerce marketing size, average guest room rate and
occupancy rate of China budget hotel industry.
•
Analysis of budget hotel market in China’s 14 major cities,
including Shanghai, Beijing, Shenzhen, Hangzhou, Guangzhou,
Nanjing, Wuhan, Tianjin, Suzhou, Xi’an, Zhengzhou, Jinan and
Shenyang.
•
Analysis of 29 major budget hotel enterprises, including Home
Inns, 7Days Inn, Jinjiang Inn, Hanting Inns & Hotels, Motel
168, Green Tree Inn Chain, Super 8 Hotel, Ibis Hotel, Vienna
Hotel, City Comfort Inn, Xilong Hotel, Hotel Home, Joy Inn,
Orange Hotel, Thankyou Hotel, Holiday Inn Express, Shindom
Inn, WHWH Hotel, Golden Lion 100 Supermarket Hotel, Nanyuan
Inn, City Inn, Huatian Inn, Garden Inn, Huakun Hotel, Ane 158
Hotel, Grace Inn, Holiday Star Hotel, Jin’s Inn and 99 Inn.
Source: Budget Hotel Association; ResearchInChina
In Q1 2011, the top six Chinese cities with the highest density of budget
7Days Inn: As of Q2 2011, altogether 722 7Days Inn hotels have
hotel were Shanghai, Beijing, Shenzhen, Hangzhou, Guangzhou and
been put into operation, including 341 regular chains and 381
Nanjing, where the budget hotels in operation totaled up to 1,987,
accounting for 36.04% of China’s total budget hotels, up 4.36%
compared with the end of 2010; guest rooms totaled up to 218,486,
managed hotels, with a total of 72,150 guest rooms. In July 2011,
7Days Inn acquired all stakes of Hunan Huatian Inn Management
accounting for 37.54% of the total, up 3.76% compared with the
Co., Ltd. with RMB136 million cash. In the next three years, its hotel
beginning of 2010.
quantity in China will reach 1,800, wherein the quantity of managed
stores will expand to 1,000.
In June 2011, Home Inns acquired Motel Inn, ranking the first with the
market share of 23.12% (calculated by the number of guest rooms),
successively followed by 7Days Inn, Jinjiang Inn, Hanting Inns & Hotels,
Hanting Inns & Hotels: In Q2 2011, Hanting Inns & Hotels newly
Green Tree Inn Chain and Super 8 Hotel, while other budget hotels held added 43 hotels (22 regular chains and 21 franchise hotels), with the
total number of hotels up to 516 and guest rooms up to 58,786,
31.88% of the total market.
moreover, other 90 regular chains and 111 franchise hotels are
Home Inns: As of Q2 2011, altogether 934 Home Inns hotels have been under planning. It plans to open 240 to 250 new hotels in 2011,
put into operation, each with 114 guest rooms on average. In May 2011,
including 40 to 50 hotels under the brands of Seasons Hotel and Hi
Home Inns officially acquired all stakes of Motel 168 International
Inn, two new brands of Hanting Inns & Hotels, mainly focusing on
Holdings Limited. It plans to open 280 new hotels in 2011, of which
45%-50% will be located in third and fourth-tier cities.
first and second-tier cities.
Table of contents
1. Overview of China Budget Hotel Industry
1.1 Definition of Budget Hotel
1.2 Industry Size
1.3 Growth of Budget Hotel
1.4 Market Share
1.5 Market Size of Direct Marketing, Distribution
and E-marketing
1.6 Average Price and Rental Rate
2.9 Tianjin
2.10 Suzhou
2.11 Chengdu
2.12 Xi’an
2.13 Zhengzhou
2.14 Ji’nan
2.15 Shenyang
2. Regional Analysis of China Budget Hotel
Industry
2.1 Regional Budget Hotel Markets in China
2.2 Shanghai
2.2.1 Tourism
2.2.2 Budget Hotel
2.3 Beijing
2.3.1 Tourism
2.3.2 Budget Hotel
2.4 Shenzhen
2.4.1 Tourism & Hotel
2.4.2 Budget Hotel
2.5 Hangzhou
2.5.1 Tourism & Hotel
2.5.2 Budget Hotel
2.6 Guangzhou
2.6.1 Tourism & Hotel
2.6.2 Budget Hotel
2.7 Nanjing
2.7.1 Tourism & Hotel
2.7.2 Budget Hotel
3. Nationwide Budget Hotels
3.1 Home Inns
3.1.1 Profile
3.1.2 Outlet and Guest Room Quantity
3.1.3 Market Share and Reputation
3.1.4 Operation
3.1.5 Revenues of Regular Chains and Franchise
Hotels
3.1.6 Main Operating Indicators
3.1.7 Membership and ARPU
3.1.8 Latest Development
3.2 7Days Inn
3.2.1 Profile
3.2.2 Outlet and Guest Room Quantity
3.2.3 Market Share
3.2.4 Operation
3.2.5 RevPAR and Reputation
3.2.6 Revenue and Ranking Changes After
Acquisition of Huatian Inn
3.2.7 Latest Development
3.3 Jinjiang Inn
3.5 Motel 168
3.6 Green Tree Inn Chain
3.6.1 Profile
3.6.2 Outlet and Guest Room Quantity
3.6.3 Market Share
3.6.4 Latest Development
3.7 Super 8
3.8 IbIS Hotel
3.9 Vienna Hotel
3.10 City Comfort Inn
3.11 Thankyou Hotel
4. Regional Budget Hotels
4.1 Xilong Hotel
4.2 Hotel Home
4.3 Joy Inn
4.4 Orange Hotel
4.5 99 Inn
4.6 Holiday Inn Express
4.7 Shindom Inn
4.8 WHWH
4.9 Gold-Lions 100 (Hotel 100)
4.10 Nan Yuan Inn
4.11 City Inn
4.12 HuaTian Inn
4.13 Garden Inn
4.14 Huakun Hotel
4.15 Ane158 Hotel
4.16 Grace Inn
4.17 Holiday Star
4.18 Jin’s Inn
5. Development Trend of China Budget Hotel
Industry
Selected Charts
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Market Size of China Budget Hotel, 2007-2011
Market Size of China Budget Hotel, 2010Q1-2011Q3
Revenue of China Budget Hotel, 2010
Growth of China Budget Hotel, 2003-2011
Market Share of National Budget Hotel Chains, Jun. 2011
Concentration Ratio of China Budget Hotel Market, Jun. 2011
Market Share of Top 10 Budget Hotels in China, 2007-2011
Proportion of Direct Sales and Distribution in China Budget Hotel Industry, 2007-2011
Scale and Proportion of E-commerce in China Budget Hotel Market, 2007-2010
Sales Channel Diffidence between Budget Hotels and Star-rated Hotels, 2010
Average Room Prices and Rental Rate of China Budget Hotel, Oct. 2010-Jun. 2011
Top 10 Provinces by Ownership of Budget Hotel, 2011Q1
Top 10 Cities by Ownership of Budget Hotel, 2011Q1
Market Size of Budget Hotel in Major Chinese Cities, 2011Q1
Shanghai Inbound Tourist Quantity, 2007-2011
Shanghai International Travel Foreign Exchange Revenue and Growth, 2006-2010
Shanghai Inbound Tourist Ratio by Type, Jan.-Jul. 2011
Shanghai Budget Hotel Size, 2005-2011Q1
Changes of Top Ten Countries’ Visitors to Beijing, 2005-2011
Beijing Star-rated Hotel Reception by Number of Guests, 2010-2011
Beijing Star-rated Hotel Reception by Number of Guest/Days, 2010-2011
Beijing Budget Hotel Size, 2005-2011Q1
Shenzhen Inbound Tourist Ratio by Type, Jan.-Jul. 2011
Shenzhen Budget Hotel Size, 2005-2011Q1
Hangzhou Inbound Tourist Ratio by Type, 2010
Selected Charts
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Hangzhou Budget Hotel Size, 2005-2011Q1
Guangzhou Inbound Tourist Ratio by Type, 2010
Guangzhou Budget Hotel Size, 2005-2011Q1
Nanjing Inbound Tourist Ratio by Type, 2010
Nanjing Budget Hotel Size, 2005-2011Q1
Wuhan Inbound Tourist Ratio by Type, 2010
Wuhan Budget Hotel Size, 2007-2011
Outlet Quantity of Major Budget Hotels in Wuhan, H1 2011
Tianjin Foreign Exchange Revenue and Growth, 2006-2010
Tianjin Inbound Tourist Ratio by Type, 2010
Tianjin Budget Hotel Size, 2007-2011
Outlet Quantity of Major Budget Hotels in Tianjin, H1 2011
Suzhou Inbound Tourist Ratio by Type, 2010
Suzhou Budget Hotel Size, 2007-2011
Outlet Quantity of Major Budget Hotels in Suzhou, H1 2011
Chengdu Inbound Tourist Ratio by Type, 2010
Chengdu Budget Hotel Size, 2007-2011
Outlet Quantity of Major Budget Hotels in Chengdu, H1 2011
Xi’an Inbound Tourist Ratio by Type, 2010
Xi’an Budget Hotel Size, 2007-2011
Outlet Quantity of Major Budget Hotels in Xi’an, H1 2011
Zhengzhou Inbound Tourist Ratio by Type, 2010
Outlet Quantity of Major Budget Hotels in Zhengzhou, H1 2011
Ji’nan Inbound Tourist Ratio by Type, 2010
Ji’nan Budget Hotel Size, 2007-2011
Selected Charts
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Outlet Quantity of Major Budget Hotels in Ji’nan, H1 2011
Shenyang Inbound Tourist Ratio by Type, 2010
Shenyang Budget Hotel Size, 2007-2011
Outlet Quantity of Major Budget Hotels in Shenyang, H1 2011
Ranking of Nationwide Budget Hotel Chains, 2011Q2
Overview of Home Inns
Hotel and Guest Room Quantity Growth of Home Inns, 2007-2011
Market Share of Home Inns, 2007-2011
Operating Revenue and Growth Rate of Home Inns, 2006-2011Q2
Net Income and Growth Rate of Home Inns, 2006-2011Q2
Operating Cost Increment Structure of Home Inns, 2011Q1
Operating Revenue of Regular Chain Store and Franchise Outlet of Home Inns, 2010Q2-2011Q3
RevPAR of Home Inns, 2006-2010
ADR, OCC and RevPAR Trends of Home Inns, 2009Q3-2011Q2
Membership and ARPU of Home Inns, 2009Q3-2011Q2
Overview of 7Days Inn
Hotel and Guest Room Quantity Growth of 7Days Inn, 2007-2011
Hotel Quantity of 7Days Inn, 2009Q3-2011Q2
Market Share of 7Days Inn, 2007-2011
Operating Revenue and Growth Rate of 7Days Inn, 2008-2011
Net Income and Growth Rate of 7Days Inn, 2008-2011Q2
Operating Cost Increment Structure of 7Days Inn, 2011Q1
RevPAR of 7Days Inn, 2006-2010
Revenue and Ranking Changes of 7Days Inn, 2009-2011
Operation Comparison between 7Days Inn and HuaTian Inn
Selected Charts
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Overview of Jinjiang Inn
Hotel and Guest Room Quantity Growth of Jinjiang Inn, 2007-2011
Guest Room Quantity and Growth Rate of Jinjiang Inn, 2006-2011
Market Share of Jinjiang Inn, 2007-2011
National Distribution of Jinjiang Inn, 2010
Operating Revenue and Growth Rate of Jinjiang Inn, 2007-2011
Net Income and Growth Rate of Jinjiang Inn, 2007-2011
RevPAR of Jinjiang Inn, 2006-2010
Main Operating Indicators of Jinjiang Inn, 2006-2010
Overview of Hanting Inns & Hotels
Hotel and Guest Room Quantity Growth of Hanting Inns & Hotels, 2007-2011
New Hotels and Growth Rate of Hanting Inns & Hotels, 2009Q4-2011Q2
Market Share of Hanting Inns & Hotels, 2007-2011
Operating Revenue and Growth Rate of Hanting Inns & Hotels, 2007-2011
Net Income and Growth Rate of Hanting Inns & Hotels, 2007-2011
Operating Cost Increment Structure of Hanting Inns & Hotels, 2011Q1
RevPAR of Hanting Inns & Hotels, 2009Q4-2011Q2
Hotel and Guest Room Quantity Growth of Motel 168, 2007-2011
Market Share of Motel 168, 2007-2011
Market Structure in Shanghai before Home Inns’ Acquisition of Motel 168
Market Structure in Yangtze River Delta region before Home Inns’ Acquisition of Motel 168
Market Structure Changes in Yangtze River Delta region after Home Inns’ Acquisition of Motel 168
Overview of GreenTree Inns
Hotel and Guest Room Quantity Growth of GreenTree Inns, 2007-2011
Distribution of GreenTree Inns’ New Hotels by City, H1 2011
Selected Charts
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Market Share of GreenTree Inns, 2007-2011
Overview of Super 8 Hotel
Brand Expansion of Wyndham, 2011Q2
Hotel and Guest Room Quantity Growth of Super 8 Hotel, 2007-2011
Distribution of Super 8 in China, 2011
Market Share of Super 8, 2007-2011
Hotel and Guest Room Quantity Growth of IbIS Hotel, 2007-2011
Distribution of IbIS Hotel in China, Jun. 2011
Overview of Vienna Hotel
Hotel and Guest Room Quantity Growth of Vienna Hotel, 2008-2010
Market Share of Vienna Hotel, 2009-2011
Development Strategy of Vienna Hotel
Distribution of Xilong Hotel in China, Jun. 2011
Hotel and Guest Room Quantity Growth of Hotel Home, 2007-2011
Hotel and Guest Room Quantity Growth of Joy Inn, 2007-2010
Regional Distribution of Joy Inn, Jun. 2011
Cities to Open New Joy Inn Hotels
Distribution of Orange Hotel, Jun. 2011
Overview of Thankyou Hotel
Distribution of Holiday Inn Express, Jun. 2011
Hotel and Guest Room Quantity Growth of Shindom Inn, 2007-2011
Distribution of Shindom Inn, Jun. 2011
Overview of WHWH
Hotel and Guest Room Quantity Growth of WHWH, 2007-2011
Operating Revenue Structure of WHWH, 2008-2010
Selected Charts
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Operating Revenue and Growth Rate of WHWH, 2008-2011
Net Income and Growth Rate of WHWH, 2008-2011
Hotel and Guest Room Quantity Growth of Golden Lion 100, 2007-2011
Distribution of Golden Lion 100 Supermarket Hotel, Jun. 2011
Hotel and Guest Room Quantity Growth of Nan Yuan Inn, 2007-2011
Distribution of Nan Yuan Inn, Jun. 2011
Hotel and Guest Room Quantity Growth of City Inn, 2007-2011
Distribution of City Inn, 2010
Hotel and Guest Room Quantity Growth of HuaTian Inn, 2007-2011
Distribution of HuaTian Inn, Jun. 2011
Hotel and Guest Room Quantity Growth of Garden Inn, 2007-2011
Distribution of Garden Inn, Jun. 2011
Hotel and Guest Room Quantity Growth of Huakun Hotel, 2007-2010
Hotel and Guest Room Quantity Growth of Ane158 Hotel, 2008-2011
Distribution of Ane158 Hotel, Jun. 2011
Distribution of Grace Inn, Jun. 2011
Hotel and Guest Room Quantity Growth of Holiday Star, 2007-2011
Distribution of Holiday Star, 2010
Hotel and Guest Room Quantity Growth of Jin’s Inn, 2007-2010
Distribution of Jin’s Inn, 2010
Number of Domestic Tourists and Inbound Tourists in China, 2005-2010
Market Size of China Budget Hotel, 2007-2015
Outlet Quantity Growth of China Budget Hotel, 2003-2015
Guest Room Quantity Growth of China Budget Hotel, 2003-2015
Market Share of Top 10 Budget Hotels in China, 2007-2015
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