Najah Ateman
Com 3540
T/R 9am
August 11, 2015
Web Proposal
The Purpose
The purpose of my website is to share a product that can allow women to have that hour glass
figure they've always dreamed of. I also want to share with my viewers the different products
that I offer in order to help accomplish that goal.
Target Audience:
My target audience will be women. These products are for women age 16 and up. Most
women at that age have a goal on how they want their body to look in the present and the
future. Women are my target audience because, not only is it harder for women to lose weight
and stay healthy, but women are more self-conscience on how they look as opposed to men.
Primary and Secondary Audiences:
My primary audience would be Western Michigan and women in the Kalamazoo/Battle Creek
area.
My secondary audience would be women who are looking to lose inches a day off their
stomach and waist line.
Audience Research:
https://www.youtube.com/watch?v=nhian48PBQ0
http://www.vh1.com/celebrity/2014-12-03/what-is-waist-training/
http://www.usmagazine.com/celebrity-style/news/kim-kardashians-waist-trainer-we-tried-thecorset-2015132
http://news.health.com/2015/03/10/what-is-waist-training/
http://www.waist-no-time.com/how-to-waist-train/
Competitive Analysis:
For my primary audience of Western Michigan students and women around Kalamazoo area
that sells these products. For my secondary audience there are thousands of competitors. The
difference between my products and others are that I sell them for a more reasonable price. I
also have an easier way of delivery as opposed to waiting 3-5 business days or more.
GENERAL INFORMATION
SCENARIO ONE
HISTORY
SCENARIO TWO
PRODUCTS
SCENARIO THREE
CONTACT INFORMATION
SCENARIO FOUR
PROMOTIONS
SCENARIO FIVE
REVIEWS
SCENARIO FIVE
Scenarios:
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
Scenario one (new customer to product and would like to know what exactly a waist
cincher is)-general information
Scenario two ( customer has received bad news from a friend and would like to know
more about what it would do to your body.)- history
Scenario three (existing customer is satisfied with product and wanted to know what can
help her lose inches faster)- products
Scenario four ( a customer has been referred by a friend and needs to know how to reach
the business owner)-contact info
Scenario five (a western student is interested in more than one product but doesn’t want
to spend too much money)-promotions
Scenario six ( a kalamazoo customer went into Walmart and seen a young lady that goes
to western wearing a cincher and wanted to see more customer opinions about the
product)-reviews
Drawing a Template
Banner 750 width height 150
Products
History
Contact Info
Promotions
Package
Deals
Content of the page
Free Standing Information
General
Information
Reviews
FLOWCHART
Slimming Gels
& Lotions
Products
Waist
Waist Cinchers
Vest
Butt Lifter
Workout
What is a waist trainer
History
How does it work
Monday-Friday
Business Hours
Contact Information
Phone Number
Email
8am-8pm
Saturday
12pm-5pm
248-805-3233
wonderfuwaistedwomen.com
How long do I wear my
trainer?
Opening Page
General Infromation
What size trainer do I
need?
Health Information
Waist Cincher & Butt
Lifter
Package Deals
Waist & Slimming Gel
2 Waist Trainer Deal
Western Student Deals
Promotions
Kalamazoo Residents
Deals
Monthly Deals
Reviews
Before & After Pictures
Size Chart