In this study of the discourse involved in martial deliberations, Ronald H. Carpenter examines the rhetoric employed by naval and military commanders as they recommend specific tactics and strategies to peers as well as presidents. Drawing on ideas of rhetorical thinking from Aristotle to Kenneth Burke, Carpenter identifies two concepts of particular importance to the military decision-making process: prudence and the representative anecdote. Carpenter suggests that attention to these two concepts enables an understanding of how military commanders settle on a course of action and persuade others to support them.
Carpenter turns for illustration and insight to key case studies in which military commanders centered their rhetoric on representative anecdotes involving earlier campaigns. He shows Douglas MacArthur persuading the Joint Chiefs of Staff to act on his plan for the Inchon attack; Maxwell Taylor reacting to Robert Kennedy’s invocation of Pearl Harbor in deliberations during the Cuban missile crisis; Japanese and
American commanders deliberating during the battles of Pearl Harbor and Midway; and Orde Wingate, Bull Halsey, and MacArthur debating strategy in the Pacific. In all such deliberations the primary focus is the prudent course.
Carpenter suggests that the trend in contemporary society from authoritarianism toward management by persuasion, explanation, and expertise similarly permeates the military. He contends that rhetorical proficiency in martial deliberations can be as important for a military leader as tactical and strategic expertise.
Studies in Rhetoric/Communication • Thomas W. Benson, series editor
Ronald H. Carpenter earned his Ph.D. in communication arts from the University of
Wisconsin. A professor of English at the
University of Florida, Carpenter is the author of The Eloquence of Frederick
Jackson Turner, Father Charles E.
Coughlin: Surrogate Spokesman for the
Disaffected, and History as Rhetoric: Style,
Narrative, and Persuasion and coauthor of
Douglas MacArthur: Warrior as Wordsmith.
Carpenter lives in Gainesville.
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