Design and Implementation of Distribution Management System Based on the Ceramics E-business Platform Fu-bao He1 ,Yi-lai Zhang2 , Hua Huang3 1,2,3 School of Information & Engineering, Jingdezhen Ceramic Institute ,Jingdezhen, P.R.C (26172324@qq.com, jdzzyl@163.com, jdz_hh@qq.com) Abstract - This paper illustrates design ideas, functions design and implementation of the distribution management system based on the ceramics e-business platform. The system can open up and broaden the network distribution channel for the ceramics manufacturing enterprises, realize management to the network distributors through controlling price and authorizing products classification and other methods, and realize the integration of the traditional and network distribution channel. Meanwhile, the system can provide zero inventory network distribution for the ceramics marketing enterprises or individuals (distributors) under supervision and management of the ceramics manufacturing enterprises, which can avoid the overstocking problem and the trouble of the heavy investment in the traditional distribution channel. Finally, this paper gives an application case of the system. Keywords - E-business, Distribution Management System, Ceramics Manufacturing Enterprises, Network Distribution channel I. INTRODUCTION With the rapid development of the Internet and the application of the network technology, e-business has developed rapidly worldwide. With the globalization, low cost, high efficiency and interactivity,e-business makes changes not only to the enterprises’ production and operation activities, but also to impact on the distribution channel. The competition among enterprises gradually transformed into the competition of distribution channel, those who mastered the efficient distribution channel will be able to get an unassailable position in the modern competitive society [1]. The distribution channel is a bridge connecting enterprises, market, products and customers [2]. The products manufactured by the enterprises can flow into the market to meet with the customers and flow into the field of consumption through the bridge. There will be no sales without the bridge [3]. The excellent enterprises regard the establishment of distribution channel as the key to expand and dominate the market [4]. To the traditional enterprises of ceramic industry, they must carry out innovation of distribution channel and changing in supervision and management of the distribution channel to adapt to the changing of market environment. This paper researches the distribution management system based on the ceramics e-business platform and tries to: open up and broaden network distribution channel for the ceramics manufacturing enterprises; realize supervision and management of network and traditional distributors ____________________ Supported by the National High-Tech.R & D Program of China (863Program) (No. 2009AA043507). through controlling price and authorizing products classification and other methods; realize integration of traditional and network distribution channel; provide a new zero inventory network distribution pattern for the distributors under the ceramics manufacturing enterprise’s management and supervision. II. DESIGN IDEAS OF THE SYSTEM With the economic globalization, continuous progress of science and technology, the rapid development of productivity, the emergence and development of ebusiness, the issue of network distribution channel has never been attached importance to by the enterprises like today [5]. At present, the ceramics manufacturing enterprises are promoting sales through the traditional distribution channel, the architectural ceramics enterprises mainly sells through the traditional distribution channel of franchised dealer and monopolization, and the domestic ceramics enterprises mainly uses the way of wholesale and retail to sell. However, with the enlargement of enterprises in scale and the diversification of business activities, the supervision and management of distribution channel have become more complex. With the great changes in network economy and market environment, the traditional ceramics manufacturing enterprises must carry out innovation of distribution channel and changing in supervision and management of the distribution channel to adapt to the changes. In the era of rapid development of e-business, establishing the distribution management system to cover the entire distribution channel, share information, support analysis and decision, and make marketing keep pace with the market, which has become a problem need to solve to the ceramics manufacturing enterprises. In order to supervise and manage the distribution channel for the ceramics manufacturing enterprises better, open up and broaden the network distribution channel for the ceramics manufacturing enterprises, this paper tries to develop the distribution management system based on the ceramics e-business platform. After associating distributors with the ceramics manufacturing enterprise, changing them into the system’s suppliers and distributors, providing the needed functions for them, the ceramics manufacturing enterprises can realize network management of distributors in the traditional distribution channel, open up and broaden network distribution channel, and realize integration of the traditional and network distribution channel; the distributors can get zero inventory network distribution pattern under management and supervision of the ceramics manufacturing enterprises. III. ESTABLISHMENT OF THE NETWORK DISTRIBUTION CHANNEL With the appearance and development of e-business, it is leading a new distribution pattern with its fast, efficient and low cost advantages, which bring enterprises opportunities and impact on the traditional distribution channel [6]. Distribution channel is a transferring route of products from the manufacturers to consumers [7]. And traditional distribution channel is the distribution system with independent traditional distributors based on "big distribution, big production", which can finish the transfer of capital flow, logistics, and information flow in the products’ transferring from the manufacturers to the consumers [8]. More and more ceramics manufacturing enterprises are opening up and broadening network distribution channel quickly. The establishment of the network distribution channel should have the right transfer functions of capital flow, logistics, and information flow like in the traditional distribution channel [9]. The establishment of the network distribution channel is an important part of the distribution management system based on the ceramics e-business platform, which associate distributors with the ceramics manufacturing enterprises (suppliers), change them into the system’s suppliers and distributors and provide the needed functions for them. The Network distribution channel’s establishment is shown in Figure 1. Suppliers Price setting Audit and authorize Prospectus setting Suppliers list View Products Applications View Cooperate Distributors Apply Download suggestion sale price, the lowest and highest sale price of the product; and modifying the distribution product’s description. 2) Distributors’s management: Refuse or agree the application of one distributor; after cooperation, reduce, add or view the authorized products classification to the distributor in cooperation; see the information of the distributors in cooperation; apply to stop cooperation with one distributor. 3) Prospectus setting: Begin or stop the prospectus; setting the conditions of cooperation. 4) Supply-distribution orders: View the order is paid or not from the right distributor; stop the order; deliver the products according the order; view the statistics of the orders. B. The Functions Explainment of the Distributor Module: 1) Suppliers management: View the products information of one supplier in the suppliers list; view the suppliers can join; choose one supplier and apply to begin cooperation; view state of the applications; after cooperation, see the information of the products classification authorized by the right supplier in cooperation; view the supplier’s information in cooperation; apply to stop cooperation with one supplier. 2) Distribution products management: Download the distribution products of one supplier according to the authorized products classification; editing the sale price between the lowest and highest sale price of the right product; delete the distribution products; up selling or not. 3) Orders of distribution: View the order is paid or not from the right buyer; stop the order; pay money to the right supplier; inform the supplier to deliver the right products; view the statistics of the orders. Edit Selling Figure 1. The network distribution channel’s establishment IV. FUNCTIONS DESIGN OF THE SYSTEM The system this paper illustrated is based on the existing ceramics e-business platform’s necessary functions which mainly include: products display, products searching, payment, products and orders management in the background of the cyber shop. So, the functions design of the distribution management system based on the ceramics e-business platform focus on design of new functions only. According to the design ideas, the functions of the system can be divided into the supplier module and the distributor module. The supplier’s functions includes: products management, distributors’ management, setting prospectus and supply-distribution orders; the distributor’s function includes: suppliers’ management, Distribution products management and orders of distribution. A. Functions Explainment of the Supplier Module: 1) Products management: Setting the products can be distributed or not; editing the distribution price, the V. IMPLEMENTATION OF THE SYSTEM This paper completes research and development of the distribution management system based on the ceramics ebusiness platform, according to the functions design of the distribution management system, inserting necessary columns based on the existing cyber shop and products table, and adding the authorized products classification table and supply-distribution association tables etc, with SQL Server 2000 and Microsoft Visual Studio 2008 [10]. A. Implementation of the Supplier Module The supplier’s functions includes: products management, distributors management, setting prospectus and supply-distribution orders. The sketch menu of supplier is shown in Figure 2(a). B. Implementation of the Distributor Module The distributor’s function includes: supplier management, distribution products management and distribution orders. The sketch menu of distributor is shown in Figure 2(b). C. The buyer’s e-shopping Process The buyer’s e-shopping process in the distributor’s cyber shop: select the products and generate order; pay to the right distributor’s Alipay binding with the cyber shop; the distributor pay to the right supplier’s Alipay; then the supplier deliver the products to the buyer according to the order; the buyer confirmed receiving the products, the right distributor can get the money really; after the distributor confirmed receiving the payment from the buyer, and the right supplier can get the money really. distributors management Distributors in cooperation Distributors in applying Setting of the prospectus products management Suppliers in cooperation Apply to join My application products management Price setting Download the products of the suppliers Products' classification Distribution Products My Products Supply-distribution orders My Supplydistribution orders a) Suppliers management Supply-distribution orders channel for the ceramics manufacturing enterprises, realizes management and supervision of network distribution channel through authorizing products classification and controlling price and other methods, realizes integration of the traditional and network distribution channel through network management of traditional distribution channel; it also provides zero inventory network distribution pattern for the distributors. The distribution management system based on the ceramics e-business platform did not take into consideration that the distributor sells the right products in the cyber shop of the ceramics e-business platform directly after the products are bought by the distributor and delivered to the distributor from the supplier. And the system did not take into consideration that the distributors develops network distributors in the system too. We can attempt to develop these functions based on the work we have done if these functions are necessary after requirement analysis and investigation. purchasing orders of distribution b) REFERENCES [1] Figure 2. The sketch menu of the supplier/distributor VI. APPLICATION CASES We completed the development and testing of the system after finishing analysis and design of the distribution management system based on the ceramics ebusiness platform. The system’s functions can be operated correctly. In order to open up and broaden the network distribution channel for ceramics manufacturing enterprises, we choose more than a dozen ceramics manufacturing enterprises of the registered users in the existing ceramics e-business platform after strict selecting, make students as the system’s distributors. It’s worth mentioning that we applied the distribution management system successfully to the college students’ e-business entrepreneurship competition. Preparations for the next ebusiness entrepreneurship competition are in full swing. In addition, there are some ceramics manufacturing enterprises and the ceramics marketing enterprises or individuals(distributors) of the registered users in the ceramics e-business platform becomes supply-distribution relationship after several months’ launching, and among of the distributors, there are the ones who used to be the distributors of the right suppliers’ in the traditional distribution channel. VII. CONCLUSION This paper illustrates the design ideas, functions design and implementation of the distribution management system based on the ceramics e-business platform (www.ccmall.cn). The system is formally launched after developing and testing. The distribution management system opens up and broaden the network distribution [2] [3] [4] [5] [6] [7] [8] [9] [10] Weina Zhang,Xiaoling Li. “Study on the impact of ebusiness upon distribution channel”, Logistics Technology, vol.6,pp. 40–41, 2010. (in Chinese) Jiangying Long. “Building research of modern enterprises’ distribution channel”, China Business & Trade,vol.8,pp.12-13,2010. (in Chinese) Kun Liu. “Changes and integration of distribution channel uder e-business envioronment”, Foreign Economic Relations & Trade,vol.12,pp.52-53,2006. (in Chinese) Xi Liang, Chengfeng Huang, Shuiqing Xie. “Effect of internent direct marking on the marketing decision making in a dual-channel supply chain”, Industrial Engineering Journal,vol.13,no.4,pp.32-35,2010. (in Chinese) Juan Zhao. “To disscuss on integrating distribution channels in the wave of e-commerce”, Value Engineering, vol.8,pp.68-69,2008. (in Chinese) Shisheng Wang. “Impact of the implement of cyber marketing to the sales channel”,Journal of Henan Mechanical and Electrical Engineering College,vol.12,no.2,pp.68,2004. (in Chinese) Shaojun Deng. “Study of distribution channel’ networking transformation and its functionary mechanism”, East China Economic Management,vol.21,no.2,pp.101-104,2007. (in Chinese) Fuli Yang. “Structure and analysis of the composition to distribution channel on network”,Commercial Times, vol.11,pp.54-56,2004. (in Chinese) Guang hui Wu. “Research on the collaborative distribution System of the distributed enterprise and its application,” M.E. dissertation,Engineering.Industrial Engineering,Univ. hongQing, ChongQing,China,2011. (in Chinese) Fubao He ,Yilai Zhang ,Juan Li,Yi Huang. "Research and application of distribution practice platform for e-commerce entrepreneurship education”,in Proc. 4th Conf. International Symposium on IT in Medicine and Education, ITME’2011, Guangzhou,GUANGDONG,pp.372-374.