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*SLRBU1*
Seat
No.
M.A. (Mass Communication) (Semester – I) Examination, 2014
PRINCIPLES OF MASS COMMUNICATION (Paper – I)
Day and Date : Friday, 14-11-2014
Total Marks : 70
Time : 11.00 a.m. to 2.00 p.m.
Instructions : 1) All questions are compulsory.
2) Figures to the right indicate full marks.
1. Select the correct alternative.
14
`mo½` n`m©` {ZdS>m.
1) The circular model of communication developed by
a) Shanon and Weaver
b) Herold Lasswell
c) Osgood and Schramm
d) None of these
g§kmnZmMo dVw©imH¥$Vr à{V_mZ ___________ `m§Zr {dH${gV Ho$bo.
a)
e°Zm°Z Am{U {dìha
b)
hoam°ëS> bm°gdob
c)
Am°gJwS> Am{U l°_
d)
`mn¡H$s Zmhr
2) T.Newcomb developed his model in
a) 1954
b) 1953
c) 1958
d) 1948
Q>r. Ý`wH$m°å~ `m§Zr Ë`m§Mo à{V_mZ ___________ _Ü`o {dH${gV Ho$bo.
a)
1954
b)
1953
c)
1958
d)
1948
P.T.O.
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3) Customer of the TV is called as
a) listener
b) reader
c) user
d) viewer
Q>rìhrÀ`m J«mhH$mg ___________ `m ZmdmZo g§~moYbo OmVo.
a) lmoVm
b) dmMH$
c) dmnaH$Vm©
d) àojH$
4) What does the term ‘Gate keeper’ refers to ?
a) Editor of newspaper
b) Sub editor
c) Publisher of newspaper
d) Owner of newspaper
Ûmanmb hr g§km ___________ `mMm {ZX}e H$aVo.
a) d¥ÎmnÌmMm g§nmXH$
b) Cng§nmXH$
c) d¥ÎmnÌmMm àH$meH$
d) d¥ÎmnÌmMm _mbH$
5) Shanon and Weaver’s model of communication is called as
a) one-dimensional
b) two-dimensional
c) multi-dimensional
d) none of these
e°Zm°Z Am{U {dìha `m§À`m g§kmnZ à{V_mZmbm ___________ `m ZmdmZohr AmoiIbo OmVo.
a) EH${XemË_H$
b) {Û{XemË_H$
c) ~hþ_mJu
d) `mn¡H$s Zmhr
6) MacBride Commission Report submitted in
a) 1982
b) 1980
c) 1978
d) 1977
_°H$~«mB©S> Am`moJmMm Ahdmb ___________ _Ü`o gmXa Ho$bm.
a) 1982
b) 1980
c)
1978
d)
1977
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7) In which one of the following media, the viewer is not an active consumer ?
a) Cinema
b) TV
c) Drama
d) Book
Imbrbn¡H$s H$moUË`m _mÜ`_mMm àojH$ hm g{H«$` J«mhH$ Zmhr ?
a) {gZo_m
b) {Q>ìhr
c) ZmQ>H$
d) nwñVH$
8) Dyadic communication means
a) Face to face communication
b) Intra personal communication
c) Self communication
d) None of these
Û§Û g§kmnZ åhUOo
a) g_moam g_moaMm g§dmX
c) ñdg§dmX
b)
d)
AmË_g§dmX
`mn¡H$s Zmhr
9) Who says that, ‘Content in the media is useful to the media financer’ ?
a) Aristotle
b) Mill
c) Altachal
d) Osgood
"_mÜ`_m§Zm AW©nwadR>m H$aUmè`m§Zm nmofH$ _mÜ`_mVrb Ame` AgVmo', Ago H$moUr åhQ>bo
Amho ?
a) A°[añQ>m°Q>b
b) {_ëb
c) AëQ>Mb
d) Am°gJwS>
10) Herold Lasswell developed his model of communication in
a) 1949
b) 1948
c) 1947
d) 1946
hoam°ëS> bm°gdobZo Ë`m§Mo g§kmnZmMo à{V_mZ ___________ _Ü`o {dH${gV Ho$bo.
a) 1949
b) 1948
c)
1947
d)
1946
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11) Who write the book ‘mathematical theory of communication’ ?
a) Herold Lasswell
b) T. Newcomb
c) Shanon and Weaver
d) Osgood
"g§kmnZmMm J{UVr {gÕm§V' ho nwñVH$ H$moUr {b{hbo Amho ?
a)
hoam°ëS> bm°gdob
b)
Q>r. Ý`wH$m°å~
c)
e°Zm°Z Am{U {dìha
d)
Am°gJwS>
12) Which of the following is not a modern media ?
a) Newspaper
b) Radio
c) Cinema
d) Sculpture
Imbrbn¡H$s H$moUVo AmYw{ZH$ _mÜ`_ Zmhr ?
a)
d¥ÎmnÌ
b)
ao{S>Amo
c)
{MÌnQ>
d)
{eënH$bm
13) The term ‘Agenda – setting’ is coined by
a) Malcom Mac and Donald Shaw
b) Miles J. and Scot
c) Ostman and Hartman
d) None of these
"_wÔçmMr {ZpíMVr' hr g§km ___________ `m§Zr àM{bV Ho$br.
a)
_mëH$_ _°H$ Am{U S>moZmëS> em°
b)
_mB©ëg Oo. Am{U ñH$m°Q>
c)
Am°ñQ>_Z Am{U hmQ>©_Z
d)
`mn¡H$s Zmhr
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14) TV is _________ type of Media.
a) Visual Media
b) Audio Media
c) Audio-visual Media
d) Print Media
Q>rìhr ___________ _mÜ`_ Amho.
a)
ÑH$ _mÜ`_
b)
lmì` _mÜ`_
c)
ÑH$-lmì` _mÜ`_
d)
_w{ÐV _mÜ`_
2. Write short notes (any four).
Q>rnm {bhm (H$moUË`mhr Mma).
a) Communication and socialization.
g§kmnZ Am{U gm_m{OH$sH$aU.
b) Losswell’s model of communication.
bm°gdobMo g§kmnZmMo à{Vê$n.
c) Democratic media theory.
bmoH$emhrdmXr _mÜ`_ {gÕm§V.
d) Limitations of mass media.
OZ_mÜ`_m§À`m _`m©Xm.
e) Satellite communication.
CnJ«h g§kmnZ.
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3. Write the answers in 100 words (any four).
16
nwT>rb àíZm§Mr CÎmao 100 eãXmV {bhm (H$moUVohr Mma).
1) What is a model ? What is its importance in communication theory ?
à{Vê$n åhUOo H$m` ? g§kmnZ {gÕm§Vm_Ü`o Ë`mbm H$m` _hÎd Amho ?
2) State the difference between in communication and Mass Communication.
g§kmnZ Am{U OZg§kmnZ `mVrb \$aH$ ñnîQ> H$am.
3) What do you mean by media education ?
_mÜ`_ {ejU åhUOo H$m` Vo gm§Jm.
4) State the various types of audience.
Am°{S>`ÝgMo {d{dY àH$ma Z_yX H$am.
5) Write in detail about communication process.
g§kmnZ à{H«$`o~m~V g{dñVa {bhm.
4. Write the answers in 250 words (any two).
nwT>rb àíZm§Mr CÎmao 250 eãXmV {bhm (H$moUVohr XmoZ).
1) “Our culture is rich but communication medias are poor” – Discuss.
""Amnbr g§ñH¥$Vr g_¥Õ Amho na§Vw g§kmnZ _mÜ`_o Xw~©b AmhoV'' - MMm© H$am.
2) Development communication is gaining importance in new age – Discuss.
Zì`m `wJmV {dH$mg g§dmXmg A{YH$ _hÎd àmßV hmoV Amho - MMm© H$am.
3) State the various definitions of communication.
g§kmnZmÀ`m {d{dY ì`m»`m Z_yX H$am.
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5. Write the answer in 500 words.
nwT>rb àíZmMo CÎma 500 eãXmV {bhm.
Define Communication Theory. Explain various types of communication theories
with suitable examples.
g§kmnZ {gÕm§VmMr ì`m»`m Xçm. g§kmnZ {gÕm§VmMo {d{dY àH$ma gmoXmhaU ñnîQ> H$am.
OR /
qH$dm
Discuss in detail about the new trends in mass communication.
OZg§kmnZmVrb ZdrZ àdmhm§~m~V g{dñVa MMm© H$am.
–––––––––––––––––
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*SLRBU17*
SLR-BU – 17
Seat
No.
M.A. (Mass Communication) (Semester – III) Examination, 2014
FILM AND MAGAZINE JOURNALISM (Old) (Paper – II)
Day and Date : Monday, 17-11-2014
Time : 3.00 p.m. to 6.00 p.m.
Total Marks : 70
Instructions : 1) All questions are compulsory.
2) Figures to the right indicate full marks.
1. Choose the correct alternative.
14
`mo½` n`m©` {ZdS>m.
1) Who was the first playback singer of the Indian cinema ?
a) K. C. Dey
b) Lata Mangeshkar
c) Mohd. Rafi
d) None of these
^maVr` {MÌnQ>mVrb n{hbm nmíd©Jm`H$ H$moU ?
a) Ho$. gr. S>o
b) bVm _§JoeH$a c) _mhå_X a\$s
d)
`mn¡H$s Zmhr
2) Who acted in movie ‘Videshi vastronki holi’ ?
a) Mahatma Gandhi
b) Lokmanya Tilak
c) Sane Guruji
d) None of these
{dXoer dñÌm|H$s hmoir `m {MÌnQ>mV H$moUr ^y{_H$m Ho$br Amho ?
a) _hmË_m Jm§Yr
b) bmoH$_mÝ` {Q>iH$
c) gmZo Jwê$Or
d) `mn¡H$s Zmhr
3) The Indian Motion picture producers association was set up in ________
a) 1937
b) 1936
c) 1935
d) 1938
^maVr` Mb{MÌnQ> {Z_m©Vo Agmo{gEeZ Mr ñWmnZm _________ _Ü`o Pmbr.
a) 1937
b) 1936
c) 1935
d) 1938
4) According to the British film institute the best movie of Asia is _________
a) The seven samurai
b) Mother India
c) Sholay
d) None of these
{~«{Q>e {MÌnQ> g§ñWoÀ`m _Vo Am{e`mVrb gdm©V CËH¥$îQ> {MÌnQ> _________ hm Amho.
a) X goìhZ g_wamB©
b) _Xa B§{S>`m
c) emobo
d) `mn¡H$s Zmhr
P.T.O.
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5) Ajay-Atul, the famous musician pair, did compose music for which of following
films ?
a) Natrang
b) Jogawa
c) Singham
d) All of these
AO`-AVwb `m gwà{gÕ g§JrVH$ma OmoS>rZo Imbrbn¡H$s H$moUË`m {MÌnQ>m§Zm g§JrV {Xbo
Amho ?
a) ZQ>a§J
b) OmoJdm
c) qgK_
d) `mn¡H$s gd©
6) The first film show held in Paris on ____________
b) 28th November 1895
a) 28th December 1895
d) None of these
c) 25th December 1895
n°[ag_Yrb n{hbm Mb{MÌ emo _________ amoOr Pmbm.
a) 28 {S>g|~a 1895
b) 28 Zmod|~a 1895
c) 25 {S>g|~a 1895
d) `mn¡H$s Zmhr
7) The magazine Trav-Talk is related with ___________
a) Music
b) Travel and tourism
c) Fashion
d) Film
Q´>°d-Q>m°H$ ho _m{gH$ _________ er g§~§{YV Amho.
a) g§JrV
b) àdmg Am{U n`©Q>Z
c) \°$meZ
d) {MÌnQ>
8) Who bagged Dadasaheb Phalke award ?
a) Saumitra Chatarjee
b) K. Balachandar
c) Yusuf Khan
d) All of these
XmXmgmho~ \$miHo$ nwañH$ma H$moUmbm {_imbm Amho ?
a) gm¡{_Ì MQ>Ou
b) Ho$.~mbmM§Xa
c) `wgw\$ ImZ
9) The NFAI was set up in ________
a) 1989
b) 1964
c) 1957
EZ E\$ E Am` Mr ñWmnZm ________ _Ü`o Pmbr.
a) 1989
b) 1964
c) 1957
d)
`mn¡H$s gd©
d) 1960
d)
1960
10) Which was the first movie of Abhishek Bachchan ?
a) Shararat
b) Kabhi Khushi Kabhi Gum
c) Refugee
d) None of these
A{^foH$ ~ÀMZMm n{hbm {MÌnQ> H$moUVm ?
a) eamaV
c) ao\w$Or
b)
d)
H$^r Iwer H$^r J_
`mn¡H$s Zmhr
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11) The Indian cinematograph Act was passed in the year _________
a) 1918
b) 1921
c) 1930
d) 1909
^maVr` {gZo_mQ>moJ«m\$ H$m`Xm _________ _Ü`o _§Oya Pmbm.
a)
1918
b)
1921
12) Who is the director of film ‘Deool’ ?
a) Girish Kulkarni
c) Santhosh Kulkarni
XoD$i {MÌnQ>mMo {X½Xe©H$ H$moU AmhoV ?
a) {Jare Hw$bH$Uu
b) C_oe Hw$bH$Uu
c)
1930
d)
1909
d)
g§O` Hw$bH$Uu
b) Umesh Kulkarni
d) Sanjay Kulkarni
c)
g§Vmof Hw$bH$Uu
13) NFDC was formed in ____________
a) 1975
b) 1974
amîQ´>r` {MÌnQ> {dH$mg _hm_§S>imMr ñWmnZm
a) 1975
b) 1974
c) 1978
_________
c)
1978
d) 1976
_Ü`o Pmbr.
d)
1976
14) ________ is the first Marathi Talking film.
a) Ayodhyecha Raja
b) Raja Harishchandra
c) Sairandhri
d) None of these
_________ hm n{hbm _amR>r ~mobnQ> Amho.
a)
A`moÜ`oMm amOm
b)
amOm h[aíM§Ð
2. Write notes (any 4) :
Q>rnm {bhm (H$moUË`mhr Mma) :
1) FTII
E\$ Q>r Am` Am`
2) Barfi
~\$s©
3) Lok Prabha
bmoH$à^m
4) Film Division
{MÌnQ> {d^mJ
5) Multi-camera shooting
~hþH°$_oam {M{ÌH$aU
c)
g¡a§Y«r
d)
`mn¡H$s Zmhr
12
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3. Write answers in 100 words (any four) :
16
nwT>rb àíZm§Mr CÎmao 100 eãXmV {bhm (H$moUVohr Mma) :
1) What is the cut ? State the importance of cut in film.
H$Q> åhUOo H$m` ? {MÌnQ>mVrb H$Q>Mo _hËd {deX H$am.
2) State the various types of the magazines.
_m{gH$m§Mo {d{dY àH$ma Z_yX H$am.
3) Describe the language of cinema.
{MÌnQ>mÀ`m ^mfoMr _m{hVr Úm
4) State the role of art director in film.
{MÌnQ>mVrb H$bm {X½Xe©H$mMr ^y{_H$m {deX H$am.
5) Write in brief about Marathi Magazines.
_amR>r _m{gH$m~m~V WmoS>Š`mV {ddoMZ H$am.
4. Write the answers in 150 words (any 2) :
14
nwT>rb àíZm§Mr CÎmao 150 eãXmV {bhm (H$moUVohr XmoZ) :
1) Describe the film distribution in detail.
{MÌnQ> {dVaUmMr g{dñVa _m{hVr Úm.
2) State the need of film appreciation.
{MÌnQ> agmñdmXmMr Amdí`H$Vm Z_yX H$am.
3) Explain the role director and editor in film production.
{MÌnQ> {Z{_©Vr_Yrb {X½Xe©H$$ Am{U g§H$bZ `m§Mr ^y{_H$m ñnîQ> H$am.
5. Write the answer in 250 words :
nwT>rb àíZmMo CÎma 250 eãXmV {bhm :
1) Explain the role editorial, advertisement and distribution section in magazine
production.
_m{gH$ {Z{_©Vr_Ü`o g§nmXH$s`, Om{hamV Am{U {dVaU {d^mJmMr ^y{_H$m {deX H$am.
OR/qH$dm
State the various essential elements in film production. Discuss in detail
about cinematography.
{MÌnQ> {Z{_©Vr {d{dY Amdí`H$ KQ>H$ gm§JyZ N>m`m{MÌUm~m~V g{dñVa MMm© H$am.
_____________________
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SLR-BU – 2
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Seat
No.
M.A. (Mass Communication) (Semester – I) Examination, 2014
Paper – II : DEVELOPMENT OF MEDIA
_mÜ`_m§Mm {dH$mg
Day and Date : Monday, 17-11-2014
Total Marks : 70
Time : 11.00 a.m. to 2.00 p.m.
N.B. : i) All questions are compulsory.
gwMZm :
gd© àíZ Amdí`H$ AmhoV.
ii) Figures to the right indicate full marks.
COdrH$S>rb A§H$ nyU© JwU Xe©{dVmV.
1. Select the correct alternatives.
14
`mo½` n`m©`mMr {ZdS> H$am.
i) Balshastri Jambhekar started the _____ in 1832.
~mb emñÌr Om§^oH$am§Zr 1832 _Ü`o _____ ho d¥ÎmnÌ H$mT>>bo.
a) Darpan
b) Digdarshan
Xn©U
{X½Xe©Z
c) Karmanuk
d) Bhoot
H$a_UyH$
^yV
ii) _______ was the father of Marathi journalism.
______ ho _amR>r nÌH$m[a>VoMo OZH$ hmoVo.
a) Balshastri Jambhekar
b) Dr. Ambedkar
~mbemñÌr Om§^oH$a
c) Lokmanya Tilak
bmoH$_mÝ` {Q>iH$
S>m°. Am§~oS>H$a
d) S. M. Paranjapee
Eg. E_. nam§Ono
iii) _______ was the first editor of Deenabandhu.
______ XrZ~§YwMo n{hbo g§nmXH$ hmoVo.
a) Krishanrao Bhalerao
b) Shripatrao Shinde
H¥$îUamd ^mboamd
lrnVamd qeXo
c) Shivram Kamble
d) Bhau Mahajan
{edam_ H$m§ãboo
^mD$ _hmOZ
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iv) Swadeshimitram was the __________ important newspaper.
ñdXoer_rÌ_ ho __________ _hËdmMo d¥ÎmnÌ hmoVo.
a) Tamil
b) Hindhi
V{_i
c) Marathi
qhXr
d) English
_amR>r
B§J«Or
^yV
OZVm
v) Anandrao Dharandhar started _______ in 1890.
AmZ§Xamd YaZYam§Zr 1890 _Ü`o ________ ho d¥ÎmnÌ H$mT>bo$.
a) Bhoot
b) Janata
c) Samaj
d) Prabhakar
g_mO
à^mH$a
B§J«Or
_amR>r
vi) ‘Brahminical magazine’ was publishing in _____ language.
"~«m÷r{ZH$b _°JPrZ' __________ `m ^mfoV àH$m{eV hmoV hmoVo.
a) English
b) Marathi
c) Hindi
d) Gujarati
{hÝXr
JwOamVr
E_. Jm§Yr
~r. {Q>iH$
vii) __________ was the editor of ‘Indian Opinion’ in South Africa.
__________ ho X. Am{\«$Ho$Vrb "B§{S>`Z Amo{n{Z`Z' Mo g§nmXH$ hmoVo.
a) M. Gandhi
b) B. Tilak
c) G. Agarkar
d) N. Kelkar
Or. AmJaH$a
EZ. Ho$iH$a
1942
1945
viii) Dainik Jagaran from Kanpur was published in
X¡{ZH$ OmJaU H$mZnya _YyZ __________ gmbr àH$m{eV Pmbo.
a) 1942
b) 1945
c) 1990
d) 1850
1990
1850
~r. {Q>iH$
Or. AmJaH$a
ix) ––––––––– was the first editor of Kesari.
__________ Ho$garMo n{hbo g§nmXH$ hmoVo.
a) B. Tilak
b) G. Agarkar
c) N. Kelkar
EZ. Ho$iH$a
d) M. Gandhi
E_. Jm§Yr
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x) __________ was the first Hindi daily.
__________ ho n{hbo {hÝXr X¡{ZH$ hmoVo.
a) Hindosthan
b) Navbharat
{hXmoñWmZ
Zd^maV
c) Vishva Bandhu
d) Kal
{díd ~§Yw
H$mb
~§Jmbr
nmaer
xi) ‘Samvad Kaumudi’ was published in __________ language.
"g§dmX H$m¡_wXr __________ `m ^mfoV àH$m{eV hmoV hmoVo.
a) Bengali
b) Persian
c) English
d) Marathi
B§J«Or
_amR>r
XrZ~§Yw
Ho$gar
xii) Jyotiba Phule and K. Bhaskar started _________ in 1877.
Omo{V~m \w$bo Am{U Ho$. ^mñH$am§Zr 1877 _Ü`o __________ ho d¥ÎmnÌ H$mT>bo.
a) Deenabandhu
b) Kesari
c) Darpan
d) Sudharak
Xn©U
gwYmaH$
xiii) Who started ‘Karmanuk’ in 1890 ?
1890 _Ü`o "H$a_UyH$' H$moUr gwé Ho$bo ?
a) Haribhau Apte
har^mD$ AmnQ>o
b) Anant Bhalerao
AZ§V ^mboamd
c) Lokhitwadi
d) Govind Kunte
bmoH${hVdmXr
JmoqdX Hy§$Q>o
H¥$îUamO Ìt~H$ amZSo>
nr. AmMm`© AÌo
xiv) _______ was the editor of Jnan Prakash.
__________ "kmZ àH$me' Mo g§nmXH$ hmoVo.
a) Krishnaraj Trimbak Ranade
b) P. Acharya Atre
c) Dr. Ambedkar
d) Mahatma Gandhi
S>m°. Am§~oS>H$a
2. Write short notes (any four) :
WmoS>Š`mV Q>rnm {bhm (H$moUVohr Mma)
1) Balshastri Jambhekar
~mbemñÌr Om§^oH$a
_hmË_m Jm§Yr
:
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2) Tilak and Agarkar
{Q>iH$ Am{U AJaH$a
3) Lokmanya Tilak
bmoH$_mÝ` {Q>iH$
4) Lokhitawadi Ranade
bmoH${hVdmXr amZS>o
5) Agarkar
AmJaH$a
3. Write the answers in short (any four) :
WmoS>Š`mV CÎmao {bhm (H$moUVohr Mma) :
1) What are the important ownership patterns of newspapers in our country ?
16
Amnë`m XoemVrb d¥ÎmnÌmMo _mbH$s nÕVrMo _hËd H$m` Amho ?
2) Explain the Mahatma Gandhi and his journalism.
_. Jm§Yr Am{U Ë`m§Mr nÌH$m[aVm ñnîQ> H$am.
3) State the contribution of Nanasaheb Parulekar in Marathi journalism.
ZmZmgmho~ néboH$a `m§Mo _amR>r nÌH$m[aVoVrb `moJXmZ {deX H$am.
4) Explain the importance of Marathi Magazines in the 19th century.
19 ì`m eVH$mVrb _amR>r _mgrH$m§Mo _hËd ñnîQ> H$am.
5) State the contribution of Agarkar in Marathi journalism.
AmJaH$am§Mo _amR>r nÌH$m[aVoVrb `moJXmZ {deX H$am.
4. Write the answer in 250 words (any two) :
250 eãXmV CÎmao {bhm (H$moUVohr XmoZ) :
1) Write in detail the press in Solapur District.
14
gmobmnya {OëhmVrb nÌH$m[aVoda g{dñVa {bhm.
2) Explain the importance of ‘Balshastri Jambhekar’ in Marathi journalism.
"~mbemñÌr Om§^oH$a' `m§Mr _amR>r nÌH$m[aVoVrb _hËd ñnîQ> H$am.
3) Write in detail on Birth of the Indian News Agencies.
^maVr` d¥Îmg§ñWoMm OÝ_ `mda g{dñVa {bhm.
5. Explain the newspapers and magazines in the 19th century.
19 ì`m eVH$mVrb d¥ÎmnÌo Am{U _m{gHo$ ñnîQ> H$am.
OR/qH$dm
Explain the language is the vehicle of community development.
^mfm ho g_wXm` {dH$mgmMo dmhH$ Amho ñnîQ> H$am.
—————————
14
SLR-BU – 20
*SLRBU20*
S
N
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t
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M.A. (Mass Communication) (Semester – III) Examination, 2014
COMUNICATION RESEARCH (Paper – I)
Day and Date :
Total Marks : 70
Time :
N. B. : i) All questions are compulsory.
gyMZm :
gd© àíZ Amdí`H$ AmhoV.
ii) Figures to the right indicate full marks.
COdrH$S>rb A§H$ nyU© JwU Xe©{dVmV.
1. Choose correct altetnative :
14
`mo½` n`m©`mMr {ZdS>m H$am :
i) Opinion poll is an example of ____________
OZ_V MmMUr ho ____________ Mo CXmhaU Amho.
a) Qualitative Research
g§emoYZ
b) Quantitative Research
g§»`mË_H$ g§emoYZ
c) Case study method
d) All of these
ì`îQ>r AÜ``Z nÕV
`mn¡H$s gd©
ii) Recall test technique is mainly used for _________
ñ_aU MmMUr ho V§Ì
____________ gmR>r dmnabo OmVo.
a) PR Research
OZg§nH©$ g§emoYZ
c) Advertising Research
Om{hamV g§emoYZ
b) Radio Research
Z^modmUr g§emoYZ
d) None of these
`mn¡H$s EH$hr Zmhr
P.T.O.
SLR-BU – 20
-2-
*SLRBU20*
iii) Doordarshan’s research unit is known as __________
XyaXe©ZÀ`m g§emoYZ {d^mJmbm
____________åhQ>bo OmVo.
a) DART
S>mQ>©
b) Audience Research Unit
Am°{S>`Ýg [agM© `w{ZQ>
c) AMAP
A_°n
d) None of these
`mn¡H$r EH$hr Zmhr
iv) If you want to study space given by a newspaper for educational news then
____________ is useful.
d¥ÎmnÌmZo e¡j[UH$ d¥Îmmbm {H$Vr OmJm {Xbm `mMm Aä`mg Vw_hmbm H$am`Mm Agë`mg
____________ Cn`moJr nS>Vo.
a) Survey
gd}jU
b) Content Analysis
Ame` {díbofU
c) Case study
ì`îQ>r AÜ``Z
d) None of these
`mn¡H$s EH$hr Zmhr
v) When sample is selected in categories then this process is called ___________
Ooìhm Z_wZm {ZdS> H$aVmZm dJuH$aU Ho$bo OmVo Voìhm `m à{H«$`og ____________ åhUVmV.
a) Cluster Sampling
EH$H$nw§O Z_wZm {ZdS>
b) Snowball sampling
~\©$Jmoim Z_wZm {ZdS>m
c) Quota sampling
H$moQ>m Z_wZm {ZdS>
d) All of these
`mn¡H$s gd©
*SLRBU20*
SLR-BU – 20
-3-
vi) Interview is _____________ method.
_wbmIV hr
____________ nÕV Amho
a) Quantitative
b) Qualitative
c) Experimental
d) All of these
g§»`mË_H$
à`moJmË_H$
JwUmË_H$
`mn¡H$s gd©
vii) Instrument used to measure TRP is ___________
Q>rAmanr _moOÊ`mgmR>r
____________ CnH$aU Cn`wŠV T>aVo.
a) Tachito meter
Q>°{MQ>mo _rQ>a
b) Galvano Meter
J°bdmZmo _{Q>a
c) People Meter
nrnb _rQ>a
d) All of these
`mn¡H$s gd©
viii) A trial run of study conducted on small basis to determine whether the
methodology is effective is _______________
{ZdS>bobr g§emoYZ nÕVr à^mdembr Agë`mMo {ZpíMV H$aÊ`mg N>moQ>çm ñVamda Ho$ë`m
OmUmè`m åhUVmV.
a) Recall study
{aH$m°b ñQ>S>r
b) Panel study
n°Zb ñQ>S>r
c) Pilot study
nm`bQ> ñQ>S>r
d) All of these
`mn¡H$s gd©
SLR-BU – 20
*SLRBU20*
-4-
ix) When we use books, journals for data collection then it is called ____________
Ooìhm AmnU VÏ` g§H$ënZmgmR>r nwñVHo$, {Z`VH$m{bH$m§Mm dmna H$aVmo Voìhm Ë`mg
____________ åhUVmV.
a) Primary data
àmW{_H$ VÏ`o
b) Secondary data
Xwæ`_ VÏ`o
c) Confidential data
JmonZr` VÏ`o
d) All of these
`mn¡H$s gd©
x) When effect of media is immediate and on a major scale then it is known as
____________
Ooìhm _mÜ`_mMm VmËH$mb d _moR>`m à_mUmV à^md nS>Vmo Ë`mg
a) Bullet theory
~§XwH$sÀ`m JmoirMm {gÕm§V
c) Agenda setting theory
H$m`©gyMr {gÕm§V
____________ åhUVmV.
b)Cultivation theory
_emJV {gÕm§V
d) None of these
`mn¡H$s EH$hr Zmhr
xi) When a questionnaire is prepared giving space to answer every question is
___________
àíZmdbr V`ma H$aVmZm Ooìhm àË`oH$ àíZmÀ`m CÎmmamgmR>r _moH$dr OmJm R>odbr OmVo Ë`mg
____________ åhUVmV.
a) Closed questionnaire
~§{XñV àíZmdbr
b) Open questionnaire
Iwbr àíZmdbr
c) Independent questionnaire
ñdV§Ì àíZmdbr
d) All of these
`mn¡H$s gd©
SLR-BU – 20
*SLRBU20*
-5-
xii) A tentative prediction about the outcome of research problem is ___________
g§emoYZ g_ñ`oÀ`m CÎmam~m~V Ho$bobm VmÝnwaVm A§XmO åhUOo
____________
a) Pretest
nyd©MmMUa
b) Variable
Mb
c) Hypothesis
J¥{hVH¥$Ë`
d) All of these
`mn¡H$s gd©
xiii) The agency involved in newspaper circulation research is ___________
d¥ÎmnÌ {dVaU g§emoYZ H$aUmar g§ñWm
a) ASCI
E. Eg. gr. Am`.
c) ABC
E. ~r. gr
____________ Amho.
b) DAVP
S>r. E. hr. nr.
d) None of these
`mn¡H$s EH$hr Zmhr
xiv) ____________ method is useful to the researcher when he is trying to find all
details about research topic.
g§emoYZ {df`m~Ôb g§emoYH$mbm g§nyU© Vnerbmgh _m{hVr hnr AgVo Voìhm ____________
nÕV Cn`wŠV R>>aVo.
a) Case-study
ì`îQ>r AÜ``Z
b) Sampling
Z_wZm {ZdS>
c) Panel study
n°Zb AÜ``Z
d) All of these
`mn¡H$s gd©
SLR-BU – 20
-6-
2. Give answer in 50 words (any four) :
*SLRBU20*
12
nÝZmg eãXmV CÎmao {bhm (H$moUVohr Mma) :
a) What is data ?
VÏ` åhUOo H$m` ?
b) What is your understanding about snowball sampling ?
~\©$Jmoim Z_wZm {ZdS> nÕVr~m~V Vw_Mo AmH$bZ H$m` Amho
c) Why objectives are essential for a research ?
H$moUË`mhr g§emoYZmgmR>r C{ÔîQ>{ZpíMVr H$m Amdí`H$ AgVo ?
d) What is pretest ?
nyd© MmMUr åhUOo H$m`
e) What are the uses of observation method ?
{ZarjU nÕVrMo \$m`Xo H$moUVo.
3. Write notes in 150 words (any four) :
XrS>eo eãXmV Q>rnm {bhm (H$moUË`mhr Mma) :
a) IRS
Am`. Ama. Eg.
b) Review of Literature
g§X^© gm[hË`mMm AmT>mdm
c) Survey
gd}jU
d) Content analysis
Ame` {díbofU
e) Audience Research unit.
Am°{S>`Ýg [agM© `w{ZQ>.
16
SLR-BU – 20
-7-
4. Answer questions in 250 words (any two) :
AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) :
a) Describe the methods used for advertising research.
Om{hamV g§emoYZmgmR>r H$moUË`m nÕVtMm Adb§~ Ho$bm OmVmo Vo ñnîQ> H$am.
b) Explain various methods used for data analysis.
VÏ` {díbofUmgmR>r Cn`moJmV AmUmë`m OmUmè`m nÕVr gm§Jm.
c) What are the types of interviews used for research ?
g§emoYZmgmR>r _wbmIVtMo H$moUVo àH$ma Cn`moJmV AmUbo OmVmV ?
5. Trace various media effect theories giving suitable examples.
gw`mo½` CXmhaUm§gh {d{dY _mÜ`_ à^md {gÕm§VmMm emoY ¿`m.
OR/qH$dm
What is research design ? Describe types of research design.
g§emoYZ AmamICm åhUOo H$m` ? g§emoYZ AmamIS>MmMo {d{dY àH$ma gm§Jm.
_____________________
*SLRBU20*
14
SLR-BU – 21
*SLRBU21*
Seat
No.
M.A. Mass Communication (Semester – III) Examination, 2014
Paper – III : DEVELOPMENT COMMUNICATION (New)
Day and Date : Friday, 14-11-2014
Time : 3.00 p.m. to 6.00 p.m.
Total Marks : 70
Instruction : All questions are compulsory.
1. Choose correct alternative :
14
`mo½` n`m©` {ZdS>m :
1) UNDP is related to ____________
`y. EZ². S>r.nr. _________ er g§~§{YV Amho.
a) Justice
b) Culture
Ý`m`XmZ
g§ñH¥$Vr
c) HDI
EM. S>r. Am`.
d) None of these
`mn¡H$s EH$hr Zmhr
2) Author of book “The Passing of Traditional Society” is __________
""X nmqgJ Am°\$ Q´>° {S>eZb gmogm`Q>r'' `m J«§WmMo boIH$ _________ AmhoV.
a) Daniel Lerner
b) Wilbur Sharmm
S>°{Z`b bZ©a
{db~a l°_
c) Walter Rostow
d) None of these
dm°ëQ>a amoñQ>mo
`mn¡H$s EH$hr Zmhr
3) Quoto Protocol is related to ______________
Š`moQ>mo àmoQ>moH$m°b _________ er g§~§{YV Amho.
a) Modernization
b) Globalization
AmYw{ZH$sH$aU
OmJ{VH$sH$aU
c) Climate change
d) None of these
dmVmdaUmVrb ~Xb
`mn¡H$s EH$hr Zmhr
4) According to UNDP’s Human Development Report 2014 India’s rank in
world is ________
a) 134
EH$eo Mm¡{Vg
b) 135
EH$eo nñVrg
c) 136
EH$eo N>ËVrg
d) None of these
`mn¡H$s EH$hr Zmhr
P.T.O.
SLR-BU – 21
*SLRBU21*
-2-
5) An experiment to spread development messages through newspaper in
Chatera Village was conducted by _________
MmQ>oam JmdmV d¥ËVnÌmÀ`m _mÜ`_mVyZ {dH$mg g§Xoe XoÊ`mMm à`moJ _________ `m§Zr am~{dbm.
a) M. V. Kamat
b) B. G. Varghese
E_. ìhr. H$m_V
c) M. R. Dua
E_. Ama. Xwdm
~r. Or.dJug
d) None of these
`mn¡H$s EH$hr Zmhr
6) Concept of ‘Development Communication’ is coined by __________
"{dH$mg g§dmX' hr g§H$ënZm _________ `m§Zr éO{dbr.
a) Nora Qubral
b) Marshal McLuhan
Zmoam Š`w~«mb
c) Sean McBride
grZ _°H$~«mB©S>
_me©b _°H$bwhmZ²
d) None of these
`mn¡H$s EH$hr Zmhr
7) When was the LPG concept incorporated in Indian Society since ________
ImCOm g§H$ënZm ^maVmV _________ nmgyZ A_bmV AmUÊ`mV Ambr.
a) Year 2000
b) Year 1991
2000 gmbmnmgyZ
1991 gmbmnmgyZ
c) Year 2002
d) None of these
2002 gmbmnmgyZ
`mn¡H$s EH$hr Zmhr
8) Prime Minister Narendra Modi inaugrated _________ on 2nd October 2014.
n§VàYmZ Za|Ð _moXr `m§Zr 2 Am°ŠQ>mo~a 2014 amoOr _________ Am{^`mZmMo CXKmQ>Z Ho$bo.
a) MNAREGA Abhiyan
b) Ganaga Abhiyan
_ZaoJm A{^`mZ
c) Swachaa Bharat Abhiyan
ñdÀN> ^maV A{^`mZ
J§Jm A{^`mZ
d) None of these
`mn¡H$s EH$hr Zmhr
9) Deadline decided to achieve new Millennium Development Goals is _______
ZdrZ ghòH$ {dH$mg C{ÔîQ>ço gmÜ` H$aÊ`mgmR>r _________ hr A§{V_ _wXV {ZpíMV
H$aÊ`mV Ambr Amho.
a) December 2014
{S>g|~a 2014
c) December 2016
{S>g|~a 2016
b) December 2015
{S>g|~a 2015
d) None of these
`mn¡H$s EH$hr Zmhr
10) New Minister for Environment (Independent Charge) of India is ___________
^maVmMo ZdrZ n`m©daU _§Ìr (ñdV§Ì H$m`©^ma) _________ AmhoV.
a) Nithin Gadkari
b) Jayaram Ramesh
{ZVrZ JS>H$ar
c) Prakash Javdekar
àH$me OmdS>oH$a
O`am_ a_oe
d) None of these
`mn¡H$s EH$hr Zmhr
*SLRBU21*
SLR-BU – 21
-3-
11) Community TV sets installed in Indian villages during SITE project received
programs through satellite ___________
gmB©Q> àH$ënmÀ`m H$mimV ^maVr` IoS>ç§m_Ü`o ~g{dÊ`mV Amboë`m gm_wXm{`H$ Q>rìhrgmR>r
_________ CnJ«hmìXmao H$m`©H«$_ CnbãY hmoV hmoVo.
a) ATS-6
EQ>rEg-6
b) Aryabhatt
Am`©^Å>
c) PSLV-2
nrEgEbìhr-2
d) None of these
`mn¡H$s EH$hr Zmhr
12) Concept of Participatory Development is pioneered by ___________
gh^mJr {dH$mgmMr g§H$ënZm _________ Zo gwé Ho$br.
a) Indian School
b) Latin American School
^maVr` {dMmaYmam
c) Neo Marxist School
Zd _mŠg©dmXr {dMmaYmam
b°{Q>Z A_o[aH$Z {dMmaYmam
d) None of these
`mn¡H$s EH$hr Zmhr
13) Madhav Gadgil is related to ___________ committee.
_mYd JmS>Jri _________ g{_Vremr {ZJS>rV AmhoV.
a) Water Management
b) Economic Development
Ob ì`mdñWmnZ
c) Western Ghat Development
npíM_ KmQ> {dH$mg
Am{W©H$ {dH$mg
d) None of these
`mn¡H$s EH$hr Zmhr
14) ___________ started ‘Vanarai’ project in India.
_________ `m§Zr ^maVmV "dZamB© 'àH$ënmMr gwédmV Ho$br.
a) Medha Patkar
b) Mohan Dharia
_oYm nmQ>H$a
c) Sunderlal Bahuguna
g§wXabmb ~hþJwUm
2. Write notes (any four) :
Q>rnm {bhm (H$moUË`mhr Mma) :
a) Modernization Theory.
AmYw{ZH$sH$aUMm {gÕm§V
b) Economic Barriers in Development
Am{W©H$ {dH$mgmVrb AS>ga
c) Rural Development
J«m_rU {dH$mg
d) Environment and Climate Change
n`m©daU Am{U hdm_mZmVrb ~Xb
e) Evert Rogers
BdQ>© am°Og©.
_mohZ Ym[a`m
b) None of these
`mn¡H$s EH$hr Zmhr
12
SLR-BU – 21
-4-
*SLRBU21*
3. Write answers (any four) :
16
CÎmao {bhm (H$moUVohr Mma) :
a) What is your understanding about Panchayati Raj ?
n§Mm`Vr amO `mg§X^m©V Vw_Mo AmH$bZ H$m` Amho ?
b) Do you think radio media can contribute for development ? Illustrate.
Z^modmUr _mÜ`_ {dH$mgmÀ`m à{H«$`oV `moJXmZ XoD$ eH$Vo Ago Vwåhmbm dmQ>Vo H$m ? CXmhaUo Úm.
c) What are the reasons behind slower development of agriculture sector ?
H¥$fr joÌmMm {dH$mg _§XJVrZo hmoÊ`m_mJMr H$maUo H$moUVr ?
d) What are the characteristics of development societies ?
{dH$gZerb g_mOmMr JwUd¡{eîQ>ço H$moUVr ?
e) Explain the concept of ‘Human Development’.
"_mZd {dH$mg' hr g§H$ënZm {dfX H$am.
4. Give answers in detail (any two) :
14
Vnerbmgh CÎmao {bhm (H$moUVohr XmoZ) :
a) What is ‘Sustainable Development’ ?
emídV {dH$mg åhUOo H$m` ?
b) Describe the details of extension approach system for agriculture sector.
H¥$fr {dH$mgmV {dñVma H$m`©H«$_ nÕVrMr Cn`wŠVVm {dfX H$am.
c) What is the present situation in India concerning achievement of ‘Millennium
Development Goals’ ?
ghñÌH$ {dH$mg C{ÔîQ>m§À`m nyV©Vo~m~V ^maVmV gÚpñWVr H$m` Amho ?
5. Give answers in 500 words (any one) :
a) Discuss SITE television experiment for broadcasting of development
messages. What was the outcome of that experiment ?
{dH$mg g§Xoe àgmaUmgmR>rÀ`m gmB©Q> {MÌdmUr à`moJmMr MMm© H$am. `m à`moJm_wio H$m`
gmÜ` Pmbo ?
b) What are the Indian theories of development ? What is their relevance in
present situation ?
{dH$mgmMo ^maVr` {gÕm§V H$moUVo ? gÚpñWVrV Ë`m {gÕm§Vm§Mr Cn`wŠVVm H$m` Amho ?
_____________________
14
SLR-BU – 22
*SLRBU22*
S
N
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t
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M.A. Mass Communication (Semester – III) Examination, 2014
Paper – II : FILM STUDIES (New)
({MÌnQ> AÜ``Z)
Day and Date : Monday, 17-11-2014
Time : 3.00 p.m. to 6.00 p.m.
Total Marks : 70
N. B. : 1) All questions are compulsory.
gd© àíZ Amdí`H$ AmhoV.
2) Figures to the right indicate full marks.
COdrH$S>rb A§H$ àíZm§Mo nyU© JwU Xe©{dVmV.
1. Select the correct alternative :
14
`mo½` n`m©`mMr {ZdS> H$am.
1) The NFAI was set up in ___________
a) 1989
b) 1964
c) 1957
amîQ´>r` {MÌnQ> g§J«hmb`mMr ñWmnZm
a) 1989
b) 1964
2) Farah Khan is a ___________
a) Art director
c) Coreographer
\$amh ImZ `m
a) H$bm {X½Xe©H$
c) Z¥Ë` {X½Xe©H$
c)
d) 1960
_Ü`o Pmbr.
1957
d) 1960
b) Music director
d) None of these
AmhoV.
b)
d)
g§JrV {X½Xe©H$
`mn¡H$s Zmhr
3) ‘Raja Harishchandra’ filmed by ___________
a) Dadasaheb Phalke
b) V. Shantaram
c) Dadasaheb Torane
d) None of these
a)
c)
`m§Zr "amOm h[aíM§Ð' {MÌnQ> V`ma Ho$bm.
XmXmgmho~ \$miHo$
b) ìhr. em§Vmam_
XmXmgmho~ VmoaUo
d) `mn¡H$s Zmhr
P.T.O.
SLR-BU – 22
*SLRBU22*
-2-
4) Who bagged Dadasaheb Phalke Award ?
a) K. Balachander
b) Saumitra Chatarjee
c) Yusuf Khan
d) All of these
XmXmgmho~ \$miHo$ nwañH$ma H$moUmbm {_imbm Amho ?
a) Ho$. ~mbM§Xa
b) gm¡{_Ì MQ>Ou
c) `wgw\$ ImZ
d) darb gd©
5) The first costliest film made in India is ___________
a) Sholay
b) Shan
c) Raaz
^maVmVrb n{hbm gdm©V OmñV I{M©H$ {MÌnQ>
a) emobo
b) emZ
c) amO
d) None of these
Amho.
d) `mn¡H$s Zmhr
6) ___________ is the first Hindi talking film.
a) Aadami
a)
AmX_r
b) Alam Ara
c) Padosi
hm n{hbm qhXr ~mobnQ> Amho.
b) Amb_ Amam c) nS>mogr
d) None of these
d)
`mn¡H$s Zmhr
7) Cinema is an important tool of ___________
a) Mass Communication
b) Communication
c) Journalism
d) None of these
{MÌnQ> ho
a) OZ gkmnZ
b)
Mo _hÎdmMo gmYZ Amho.
gkmnZ
c) nÌH$m[aVm
d)
`mn¡H$s Zmhr
8) The first film show in Paris held on ___________
a) 28th December 1895
b) 28th November 1895
c) 25th December 1895
d) None of these
n°[ag_Ü`o {MÌnQ>mMm n{hbm "emo'
a) 28 {S>g|~a 1895
c) 25 {S>g|~a 1895
b)
d)
amoOr Pmbm.
28 Zmoìh|~a 1895
`mn¡H$s Zmhr
9) The movie ___________ did not have a single song.
a) Valu
a)
diy
b) Naujawan
c) Bahurupi
hm EH$hr JmUo Zgbobm {MÌnQ> Amho.
b) Zm¡OdmZ
c) ~hþê$nr
d) All of these
d)
darb gd©
*SLRBU22*
SLR-BU – 22
-3-
10) The Indian Motion Picture Producers Association was set up in ___________
a) 1937
b) 1936
c) 1935
d) 1938
BånmMr ñWmnZm
a) 1937
b)
1936
_Ü`o Pmbr.
c)
1935
d)
1938
11) The film and TV Institute of India is situated in ___________
a) Mumbai
b) Delhi
^maVr` {MÌnQ> Am{U Xya{MÌdmUr g§ñWm
a) _w§~B©
b) {Xëbr
c) Pune
c)
nwUo
d) None of these
`oWo Amho.
d) `mn¡H$s Zmhr
12) Who acted in movie ‘Videshi Vastroki Holi’ ?
a) Mahatma Phule
c) Sane Guruji
b) Lokmanya Tilak
d) Mahatma Gandhi
"{dXoer dñÌmoH$s hmobr' `m {MÌnQ>mMr H$moUmMr ^y{_H$m Amho ?
a) _hmË_m \w$bo
b) bmoH$_mÝ` {Q>iH$
c) gmZo Jwê$Or
d) _hmË_m Jm§Yr
13) The first documentary produced in India ?
a) 1901
b) 1895
c) 1896
^maVmV n{hbm _m{hVrnQ>
a) 1901
b) 1895
d) 1905
_Ü`o {Z_m©U Pmbm.
c) 1896
d) 1905
14) ___________ is the director of ‘Jogawa’.
a) Ravi Jadhav
c) Rajeev Patil
a)
b) Sanjeev Patil
d) None of these
ho OmoJdmMo {X½Xe©H$ AmhoV.
adr OmYd
b) g§Ord nmQ>rb c) amOrd nmQ>rb
2. Write short notes (any four) :
Q>rnm {bhm (H$moUË`mhr Mma) :
1) Film language
{MÌnQ>mMr ^mfm
2) Film Journalism
{MÌnQ> nÌH$m[aVm
3) Prabhat Film Company
à^mV {\$ë_ H§$nZr
d)
`mn¡H$s Zmhr
12
SLR-BU – 22
-4-
*SLRBU22*
4) Parallel Films
g_m§Va {MÌnQ>
5) Hollywood
hm°brdyS>.
3. Write the answers in 150 words. (any four) :
nwT>rb àíZm§Mr CÎmao 150 eãXmV {bhm : (H$moUVohr Mma) :
16
1) Describe the contribution of Dadasaheb Phalke in Indian cinema.
^maVr` {MÌnQ>mVrb XmXmgmho~ \$miHo$ `m§À`m `moJXmZmMr g{dñVa _m{hVr Úm.
2) Take the review of International Film Festival in India.
^maVmVrb Am§VaamîQ´>r` {MÌnQ> _hmoËgdmMm AmT>mdm Úm.
3) State the features of documentary.
_m{hVrnQ>mMr d¡{eîQ>ço gm§Jm.
4) What is the role of NFDC in film industry.
{MÌnQ> CÚmoJmVrb amîQ´>r` {MÌnQ> {dH$mg _hm_§S>imMr ^y{_H$m {deX H$am.
5) Discuss about various approaches of Film study.
{MÌnQ> Aä`mgmÀ`m {d{dY ÑîQ>rH$moZm§Mr MMm© H$am.
4. Write the answers in 250 words (any two) :
14
nwT>rb àíZm§Mr CÎmao 250 eãXmV {bhm (H$moUVohr XmoZ) :
1) Discuss about the relation between story, screen play and film.
H$Wm, nQ>H$Wm Am{U {MÌnQ> `m§À`mVrb nañna g§~§YmMr MMm© H$am.
2) Write review of Hindi film ‘Lagan’.
"bJmZ' `m qhXr {MÌnQ>mMo narjU {bhm.
3) Explain the role of documentary in the national development programme’s.
amîQ´>r` {dH$mg H$m`©H«$_m§_Yrb _m{hVrnQ>mMr ^y{_H$m {deX H$am.
5. Write the answer in 500 words :
nwT>rb àíZmMo CÎma 500 eãXmV {bhm :
Write an essay on ‘Film Appreaciation’.
"{MÌnQ> agmñdmX' `mda {Z~§Y {bhm.
OR/qH$dm
Explain the role of director in film production.
{MÌnQ> {Z{_©Vr _Yrb {X½Xe©H$mMr ^y{_H$m {deX H$am.
_____________________
14
SLR-BU – 23
*SLRBU23*
Seat
No.
M.A. (Mass Communication) (Semester – III) Examination, 2014
PRINT MEDIA (Paper – IV)(New)
Day and Date : Wednesday, 19-11-2014
Total Marks : 70
Time : 3.00 p.m. to 6.00 p.m.
N.B. : All questions are compulsory.
1. Choose correct alternatives :
14
`mo½` n`m©`mMr {ZdS> H$am :
1) ________________ is a software used for page making of newspaper.
d¥ÎmnÌm§_Ü`o ________________ gm°âQ>doAa n¥îR>m§Mr aMZm H$aÊ`mgmR>r Cn`moJmV AmUbo
OmVo.
a) Excel
b) In Design
EŠgob
BZ {S>PmB©Z
c) FCP
E\$grnr
d) None of these
`mn¡H$s EH$hr Zmhr
2) Color printing demands color ______________
a§JrV N>nmB©gmR>r a§Jm§Mo __________________ Mr Amdí`H$Vm AgVo.
a) Combination
b) Integration
EH$ÌrH$aU
EH$mË_rH$aU
c) Separation
d) None of these
{d^ŠVrH$aU
`mn¡H$s EH$hr Zmhr
P.T.O.
SLR-BU – 23
*SLRBU23*
-2-
3) Chairperson of Press Council of India is ______________
àog H$m¡pÝgbMo AÜ`j __________________ AmhoV.
a) G. N. Ray
Or. EZ. ao
b) Markandeya Katzu
_mHª$S>o` H$mQ>Oy
c) P. B. Samant
nr. ~r. gm_§V
d) None of these
`mn¡H$s EH$hr Zmhr
4) Newspapers mostly prefer _____________ make-up.
d¥ÎmnÌo àm_w»`mZo __________________ àH$maMr _m§S>Ur H$aVmV.
a) Circus
gH©$g
c) Unity
EH$Vm
b) Rhythm
b`
d) None of these
`mn¡H$s EH$hr Zmhr
5) FDI allowed in newspapers is ____________
d¥ÎmnÌmV __________________ WoQ> naH$s` Jw§VdUyH$ H$aÊ`mg nadmZJr Amho.
a) 49 percent
49 Q>ŠHo$
b) 26 percent
26 Q>ŠHo$
c) 75 percent
75 Q>ŠHo$
d) None of these
`mn¡H$s EH$hr Zmhr
*SLRBU23*
SLR-BU – 23
-3-
6) Political leaders manage newspapers during election period giving
____________
{ZdS>UwH$sÀ`m H$mimV amOH$s` ZoVo
dmna H$ê$Z KoVmV.
a) Press Releases
à{gÕr nÌHo$
__________________
À`m _mÜ`_mVyZ d¥ÎmnÌm§Mm
b) Press Briefs
g§{jßV dmVm©bmn
c) Paid News
d) All of these
noS> Ý`yO
`mn¡H$s gd©
7) The space between two facing pages is called as ____________
d¥ÎmnÌmÀ`m g_moamg_moarb nmZmV Or _moH$ir OmJm AgVo Ë`mg __________________
åhUVmV.
a) Gutter
JQ>a
c) Display
{S>ñßbo
b) Bleed
ãbrS>
d) None of these
`mn¡H$s EH$hr Zmhr
8) A process used for photo editing is _____________
__________________ hr àH«$s`m N>m`m{MÌ g§nmXZmgmR>r Cn`moJmV AmUbr OmVo.
a) Leading
b) Engraving
{bqS>J
EZJ«oqdJ
c) Cropping
H«$m°qnJ
d) None of these
`mn¡H$s EH$hr Zmhr
9) The normal daily newspaper size is known as _______________
{Z`{_V X¡{ZH$ d¥ÎmnÌmÀ`m AmH$mambm> __________________ åhQ>bo OmVo.
a) Tabloid
Q>°ãbm°B©S>
c) Broadsheet
~«m°S>erQ>
b) Berliner
~{b©Za
d) None of these
`mn¡H$s EH$hr Zmhr
SLR-BU – 23
*SLRBU23*
-4-
10) A freelance photo journalist is also called as ______________
_wŠVN>§X N>m`m{MÌH$mambm __________________ Agohr åhUVmV.
a) Paparazzi
b) Muckrackers
nmnmamÂPr
c) Watchdog
_H$aoH$g©
d) None of these
dm°MS>m°J
`mn¡H$s EH$hr Zmhr
11) Planning matter for editorial page is responsibility of ___________
d¥ÎmnÌmÀ`m g§nmXH$s` nmZmMo {Z`moOZ H$aUo hr
AgVo.
a) Editor
__________________
b) Assistant Editor
g§nmXH$
gh g§nmXH$
c) Sub-Editor
d) None of these
Cn g§nmXH$
Mr O~m~Xmar
`mn¡H$s EH$hr Zmhr
12) _____________ software is used for composing in Marathi newspapers.
_amR>r d¥ÎmnÌmV AjaOwiUrgmR>r ________________ gm°âQ>doAa Cn`moJmV AmUbo OmVo.
a) Phonetic
\$moZo{Q>H$
b) Devanagari
XodZmJar
c) Shri Lipi
lr {bnr
d) None of these
`mn¡H$s EH$hr Zmhr
*SLRBU23*
-5-
SLR-BU – 23
13) According to ___________ Indian print media will become history within three
to five years.
__________________ `m§À`m _Vo `oË`m VrZ Vo nmM dfm©V ^maVmVrb _w{ÐV _mÜ`_o
B{VhmgO_m hmoVrb.
a) Stanley Rice
ñQ>°Zbo amB©g
b) Gerd Leonhard
J«oS> {bAmoZhmS>©
c) Noam Chomsky
Zmo_ Mm°_ñH$s
d) None of these
`mn¡H$s EH$hr Zmhr
14) Unique Feature is an example of _________________
`w{ZH$ \$sMa ho __________________ Mo CXmhaU Amho.
a) Feature Agency
{\$Ma g§ñWm
b) Advertising Agency
Om{hamV g§ñWm
c) News Agency
d¥Îm g§ñWm
d) None of these
`mn¡H$s EH$hr Zmhr
SLR-BU – 23
-6-
2. Write notes (any four) :
*SLRBU23*
12
Q>rnm {bhm (H$moUË`mhr Mma) :
a) DTP
S>rQ>rnr
b) Middle
ñ\w$Q> boIZ
c) Op-Ed Page
AJ«boImÀ`m nmZmg_moaMo nmZ
d) Printing of Newspaper
d¥ÎmnÌ _wÐU
e) Price War
qH$_V `wÕ.
3. Write answers (any four) :
CÎmao {bhm (H$moUVohr Mma) :
a) What is paid news ?
noS> Ý`yO åhUOo H$m` ?
b) What are the duties of chief reporter ?
_w»` dmVm©hamMr H$m_o H$moUVr ?
c) What is your understanding about human interest story ?
_mZdr ñdmañ`mÀ`m ~mV_r~m~V Vw_Mo AmH$bZ H$m` Amho ?
d) Describe the impact of social media on news.
gmoeb {_{S>`mMm ~mV_rda hmoUmam n[aUm_ ñnîQ> H$am.
e) Why newspaper owners are opposing to FDI ?
d¥ÎmnÌmMo _mbH$ WoQ> naH$s` Jw§VdUwH$sbm {damoY H$m H$aVmV ?
16
*SLRBU23*
-7-
SLR-BU – 23
4. Give answers in detail (any two) :
14
Vnerbmgh CÎmao {bhm (H$moUVohr XmoZ) :
a) What are the responsibilities of Managing Editor ?
ì`dñWmnH$s` g§nmXH$mÀ`m O~m~Xmar H$moUË`m AgVmV ?
b) What are the essential qualities of a column writer ?
gXa boIH$mÀ`m A§Jr H$moUVo Amdí`H$ JwU AgmdoV ?
c) What is the use of new technology for reporting ?
ZdV§ÌkmZmMr dmVmªH$ZmgmR>r Cn`wŠVVm H$m` Amho ?
5. Give answers in 500 words (any one) :
nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$) :
a) What is the importance of editorial ? Trace various types of editorial.
AJ«boImMo _hÎd H$m` ? AJ«boImÀ`m {d{dY àH$mam§Mm emoY ¿`m.
b) Discuss various types of feature. Give suitable examples.
d¥ÎmboImÀ`m {d{dY àH$mam§Mr MMm© H$am. `mo½` CXmhaUo Úm
_____________________
14
SLR-BU – 24
*SLRBU24*
Seat
No.
M.A. Mass Communication (Semester – III) Examination, 2014
RADIO JOURNALISM AND PRODUCTION (Paper – V) (New)
Z^modmUr nÌH$m[aVm d {Z{_©Vr
Day and Date : Friday, 21-11-2014
Time : 3.00 p.m. to 6.00 p.m.
N.B. :
Total Marks : 70
i) All questions are compulsory.
gd© àíZ Amdí`H$ AmhoV.
ii) Figures to the right indicate full marks.
COdrH$S>rb A§H$ àíZmMo nyU© JwU Xe©{dVmV.
1. Select the correct alternatives.
14
`mo½` n`m©`mMr {ZdS> H$am.
1) All India Radio came into existence in _______________
________________Ü`o Am°b B§{S>`m ao{S>`mo ApñVËdmV Ambo.
a) 1936
b) 1937
c) 1940
d) 1950
1936
1937
1940
1950
2) _____________ was considered the father of radio.
Ÿ
______________`m§Zm ao{S>`mo OZH$ åhUyZ g§doYÊ`mV Ambo hmoVo.
a) Lee Day
br S>o
b) Lee De Forest c) Lee Di Forest
br S>o \$moaoñQ>
br S>r \$moaoñQ>
3) ___________ is the Private Commercial Radio Centre.
____________ ho ImOJr ì`mdgm{`H$ ao{S>`mo H|$Ð Amho.
a) Radio Mirchi
b) Radio City
c) Red F.M.
ao{S>`mo {_a>Mr
ao{S>`mo {gQ>r
d) Lee Krus
aoS> E\²$. E_².
{b Hy«$g
d) All of these
darb gd©
4) C.R.F. Stands for __________
gr.Ama.E\²$. Mo nyU© ê$n _______________
a) Community Radio F.M.
b) Community Radio Forum
H$å`y{ZQ>r ao{S>`mo E\²$.E_².
c) Communication Radio Forum
H$å`y{ZHo$eZ ao{S>`mo \$moa_
H$å`y{ZQ>r ao{S>`mo \$moa_
d) None of these
`mn¡H$s Zmhr
P.T.O.
SLR-BU – 24
*SLRBU24*
-2-
5) In ______________the Madras Precidency Radio Club started.
_____________ amoOr _S´>mg_Ü`o ào{gS>Ýgr ao{S>`mo Šb~Mr gwédmV Pmbr.
a) 23 July 1924
23 Owb¡ 1924
b) 31 July 1924 c) 30 July 1924
31 Owb¡ 1924
d) 5 July 1924
30 Owb¡ 1924
5 Owb¡ 1924
6) In _____________ Radio Bridge Programme Broadcast through Satellite.
________________Ü`o ao{S>`mo {~«O H$m`©H«$_ g¡Q>obmB©Q>Ûmao> àjo{nV Ho$bo.
a) 1987
b) 1988
c) 1989
d) 1990
1987
1988
1989
1990
7) _____________ Act was passed in 1990 year.
_____________H$m`Xm 1990 gmbr g§_V H$aÊ`mV Ambm.
a) Prasar Bharati b) Prasar India
àgma ^maVr
àgma B§{S>`m
c) Prasar Radio
d) None of these
àgma ao{S>`mo
`mn¡H$s Zmhr
8) Radio City started in ___________year.
_____________ gmbr ao{S>`mo {gQ>rMr gwédmV Pmbr.
a) 2005
b) 2003
c) 2004
2005
2003
9) FM stands for _____________
E\²$.E_². Mo nyU© ê$n _____________
a) Fast Movement
OëX hbMmb (\$mñQ> _yd_|Q>)
c) Frequency Modulation
\«$sŠdÝgr _m°Sy>boeZ
d) 2002
2004
b) Friendly Message
_¡ÌrnyU© g§Xoe (\«|$S>br _ogoO)
d) None of these
`mn¡H$s Zmhr
10) In 1927 _____________ was established.
1927 _Ü`o _____________Mr ñWmnZm Pmbr.
a) Indian Broadcasting Company
b) Vividh Bharati
B§{S>`Z ~«mS>H$mpñQ>¨J H§$nZr
c) Akashwani
AmH$medmUr
2002
{d{dY ^maVr
d) Radio Rural Forum
ao{S>`mo ê$ab \$moa_
*SLRBU24*
SLR-BU – 24
-3-
11) Community radio started in ______________
_____________ gmbr H$å`y{ZQ>r ao{S>`moMr gwédmV Pmbr.
a) 2004
b) 2005
c) 2006
d) 2007
2004
2005
2006
2007
12) Indian State Broadcasting Service (ISBS) started in __________
_____________gmbr B§{S>`Z ñQ>oQ> ~«m°S>H$m{ñQ>§J gìhugmMr gwédmV Pmbr.
a) 1930
b) 1931
c) 1932
d) 1933
1930
1931
1932
1933
13) DTH Service started in ___________
_____________gmbr S>rQ>rEM godm gwê$ Pmbr.
a) 2007
b) 2006
c) 2005
d) 2004
2007
2006
2005
2004
14) Radio Newsreel started in ______________
ao{S>`mo Ý`ygarbMr gwédmV _____________ gmbr Pmbr.
a) 1955
b) 1956
c) 1958
d) 1957
1955
1956
1958
1957
2. Write short notes (any four) :
WmoS>Š`mV Q>rnm {bhm (H$moUVohr Mma) :
1) Educational Radio
e¡j{UH$ ao{S>`mo
2) Community Radio
H$å`y{ZQ>r ao{S>`mo
3) F.M.
E\² . E_².
4) Radio Broadcasting
ao{S>`mo àgmaU
5) Radio Journalism
ao{S>`mo nÌH$m[aVm
12
SLR-BU – 24
-4-
3. Write the answer in short (any four) :
*SLRBU24*
16
WmoS>Š`mV CÎmao {bhm (H$moUVohr Mma) :
1) Explain the types of Radio Stations.
ao{S>`mo ñQ>oeZMo àH$ma ñnîQ> H$am.
2) Explain the Radio as Medium of Communication.
ao{S>`mo g§dmXmMo _mÜ`_ Amho ñnîQ> H$am.
3) Discuss the importance of Radio Studio.
ao{S>`mo ñQw>{S>AmoMo _hÎd MMm© H$am.
4) Comment on the voice dispatch.
ìhmB©g {S>gn°M `mda ^mî` H$am.
5) Explain the characteristics of Radio.
ao{S>`moMo JwUd¡{eîQ>ço ñnîQ> H$am.
4. Write the answer in 250 words (any two) :
14
AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) :
1) Comment on Radio Voice Training.
ao{S>`mo dmUr à{ejUmda ^mî` H$am.
2) Explain the main function of radio.
ao{S>`moMr _w»` H$m`} ñnîQ> H$am.
3) Discuss on the Radio Interview.
ao{S>`mo _wbmIVrda MMm© H$am.
5. Write answer in 500 words (any one) :
nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$):
1) Explain the new trends in FM Radio.
E\²$. E_². ao{S>`moMo Zdo àdmh ñnîQ> H$am.
OR / qH$dm
State the importance of a script in a radio programme.
ao{S>`mo H$m`©H«$_mgmR>rÀ`m g§{hVoMo _hÎd {dfX H$am.
_____________________
14
SLR-BU – 25
*SLRBU25*
S
N
e
o
a
t
.
M.A. (Mass Communication) (Semester – III) Examination, 2014
COMMUNICATION RESEARCH (Paper – I) (New)
Day and Date : Monday, 24-11-2014
Time : 3.00 p.m. to 6.00 p.m.
Total Marks : 70
N.B. : All questions are compulsory.
gd© àíZ Amdí`H$ AmhoV.
COdrH$S>rb A§H$ nyU© JwU Xe©{dVmV.
1. Choose correct alternative :
14
`mo½` n`m©`m {ZdS>m :
1) Interview is a ______________ research tool.
_wbmIV ho
àH$maMo g§emoYZ gmYZ Amho.
a) Qualitative
JwUmË_H$
b) Quantitative
g§»`mË_H$
c) Both qualitative and quantitative
JwUmË_H$ d g§»`mË_H$ XmoÝhr
d) None of these
`mn¡H$s EH$hr Zmhr
2) The researcher usually interested in supporting ____________ hypothesis.
g§emoYH$ àm_w»`mZo
a) Alternative
n`m©`r
c) Both Null and Alternative
n`m©`r d eyÝ` `m XmoÝhrhr
J¥{hVH$mbm {gÕ H$aÊ`mgmR>r à`ËZ H$arV AgVmo.
b) Null
eyÝ`
d) None of these
`mn¡H$s EH$hr Zmhr
P.T.O.
SLR-BU – 25
*SLRBU25*
-2-
3) Age is ____________ type of variable.
d` ho
àH$maMo Mb h¡.
a) Dependent
nam`Îm Mb
b) Independent
ñdm`Îm Mb
c) Co-relational
ghmZwdVu
d) None of these
`mn¡H$s EH$hr Zmhr
4) __________ is a set of elements taken from a larger population according to
certain rules.
åhUOo R>am{dH$ {Z`_m§À`m AmYmao _moR>çm bmoH$g§»`oVyZ {ZdS>bobm
àm{V{Z{YH$ KQ>H$g§M AgVmo.
a) Variable
b) Sample
MbH$
Z_wZm
c) Unit
d) None of these
EH$H$
`mn¡H$s EH$hr Zmhr
5) SPSS is used for _______________
Eg. nr. Eg. Eg.Mm dmna
a) Data Analysis
VÏ` {díbofU
c) Content analysis
Ame` {díbofU
gmR>r Ho$bm OmVmo.
b) Post test
CÎma MmMUr
d) None of these
`mn¡H$s EH$hr Zmhr
*SLRBU25*
-3-
SLR-BU – 25
6) A group that receive the experimental treatment condition is ____________
Á`m JQ>mVrb gXñ`m§da H$mhr à`moJ H$aÊ`mV `oVo Ë`mg
a) Control Group
{Z`§{ÌV JQ>
b) Independent Group
ñdV§Ì JQ>
c) Experimental Group
à`moJmË_H$ JQ>
d) None of these
`mn¡H$s EH$hr Zmhr
7) According to ______________ media sets the priorities.
Zwgma _mÜ`_o àmYmÝ`H«$_ R>adyZ XoVmV.
a) Hypodermic Needle Theory
Q>moH$Xma gwB©Mm {gÕm§V
b) Cultivation Theory
_emJVrMm {gÕm§V
c) Agenda Setting Theory
H$m`©gyMr {ZpíMVrMm {gÕm§V
d) All of these
`mn¡H$s gd©
8) _________________ is a function of theory.
ho {gÕm§VmMo H$m`© Amho.
a) Making predictions
A§XmO dV©{dUo
b) Summarizing current knowledge
àM{bV kmZmMm Vnerb XoUo
c) Explaining phenomenon
KS>Umè`m ~m~tMo ñnîQ> H$aUo
d) All of these
`mn¡H$s gd©
åhUVmV.
SLR-BU – 25
*SLRBU25*
-4-
9) Multi-stage sampling is a type of _______________
~hþnXr Z_wZm {ZdS> hm
Mm àH$ma Amho.
a) Probability sampling
g§^mì`Vm Z_wZm {ZdS>
b) Non-probability sampling
Ag§^mì`Vm Z_wZm {ZdS>
c) Random sampling
`mÑpÀN>H$ Z_wZm {ZdS>
d) None of these
`mn¡H$s EH$hr Zmhr
10) When main aim of research is to expand the knowledge then it is known as
___________
Ooìhm g§emoYZmMm _yi hoVy kmZmÀ`m joÌmV ^a KmbZo hm AgVmo Ë`mg
a) Applied Research
b) Pure Research
Cn`mo{OV g§emoYZ
_yb^yV g§emoYZ
c) Experimental Research
à`moJmË_H$ g§emoYZ
d) None of these
`mn¡H$s EH$hr Zmhr
11) Rating research is a part of ____________ research.
aoqQ>J g§X^m©Vrb g§emoYZ hm
a) Advertising
Om{hamV
c) Television
{MÌdmUr
Mm ^mJ AgVmo.
b) Public Relations
OZg§nH©$
d) None of these
`mn¡H$s EH$hr Zmhr
åhUVmV.
*SLRBU25*
SLR-BU – 25
-5-
12) When researcher uses the data, which has already been collected by others
is _______________
Ooìhm g§emoYH$ BVam§Zr AmYrM O_{dboë`m VÏ`m§Mm Cn`moJ H$aVmo Ë`mg ___________
åhUVmV.
a) Primary Data
b) Secondary Data
àmW{_H$ VÏ`o
Xwæ`_ VÏ`o
c) Historical Data
d) None of these
E{Vhm{gH$ VÏ`o
`mn¡H$s EH$hr Zmhr
13) _______________ is study of cause and effect relationship aims to test the
hypothesis through actual experiment.
àË`j à`moJmÛmao J¥{hVH¥$Ë`m§Mr MmMUr H$aÊ`mgmR>r H$maUo d n[aUm_ `mVrb nañna g§~§YmMm
hmo`.
Aä`mg H$aUo åhUOo
a) Case Study Research
ì`îQ>r AÜ``Z g§emoYZ
b) Survey Research
gd}jU g§emoYZ
c) Experimental Research
à`moJmË_H$ g§emoYZ
d) None of these
`mn¡H$s EH$hr Zmhr
14) Observation is a tool of ______________
{ZarjU ho
a) Data Collection
VÏ` g§H$bZ
c) Interview
_wbmIV
Mo gmYZ Amho.
b) Quota sampling
H$moQ>m Z_wZm {ZdS>
d) None of these
`mn¡H$s EH$hr Zmhr
SLR-BU – 25
-6-
2. Write notes (any four) :
*SLRBU25*
12
Q>rnm {bhm (H$moUË`mhr Mma) :
a) Use of research for reporting
dmVmªH$ZmgmR>r g§emoYZmMm dmna
b) Probability sampling
g§^mì`Vm Z_wZm {ZdS>
c) SPSS
EgnrEgEg
d) Selection of Research Topic
g§emoYZ g_ñ`oMr {ZdS>
e) Types of documents.
XñVmdoOmMo àH$ma.
3. Write answers (any four) :
CÎmao {bhm (H$moUVohr Mma) :
a) What are advantages of review of literature ?
g§X{^©V gm{hË`mÀ`m AmT>mì`m_wio H$moUVo bm^ hmoVmV ?
b) Differentiate between schedule and questionnaire.
eoS>çyb d àíZmdbrVrb \$aH$ ñnîQ> H$am.
c) What is spiral of silence ?
_m¡ZmMo dVw©i åhUOo H$m` ?
d) Discuss benefits of hypothesis.
J¥{hVH¥$Ë`m§Mr Cn`wŠVVm H$m` ?
e) What is participant observation ?
gh^mJr {ZarjU åhUOo H$m` ?
16
*SLRBU25*
-7-
SLR-BU – 25
4. Give answers in detail (any two) :
14
Vnerbmgh CÎmao {bhm (H$moUVohr XmoZ) :
a) What are the uses of data collection for research ?
VÏ` g§H$bZmMo g§emoYZmgmR>r Cn`moJ H$moUVo ?
b) What are the different types of sampling ?
Z_wZm {ZdS>rMo {d{dY àH$ma H$moUVo ?
c) Explain the concept of case study method. How it is useful for media research ?
ì`îQ>r AÜ``ZmMr g§H$ënZm ñnîQ> H$am. Vo g§emoYZmgmR>r H$go Cn`wŠV R>aVo.
5. Give answers in 500 words (any one) :
nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$) :
a) What are the types of advertising research ? Discuss giving examples.
Om{hamV g§emoYZmMo {d{dY àH$ma ñnîQ> H$am. CXmhaUm§gh MMm© H$am.
b) Describe the different types of research by giving suitable examples.
g§emoYZmMo {d{dY àH$ma CXmhaUm§gh {deX H$am.
_____________________
14
SLR-BU – 26
*SLRBU26*
S
N
e
o
a
t
.
M.A. (Mass Communication) (Semester – IV) Examination, 2014
Paper – I : TELEVISION JOURNALISM AND PRODUCTION
Xya{MÌdmUr nÌH$m[aVm Am{U {Z{_©Vr
Day and Date : Saturday, 15-11-2014
Time : 3.00 p.m. to 6.00 p.m.
Total Marks : 70
“Please check whether you have got the right question paper”
N. B. : i) All questions are compulsory.
gyMZm :
gd© àíZ Amdí`H$ AmhoV.
ii) Figures to the right indicate full marks.
COdrH$S>rb A§H$ g§nU
y © _mJ© Xe©{dVmV.
1. Choose the correct alternatives :
14
`mo½` n`m©`mMr {ZdS> H$am :
i) In the context of video production what is EFP ?
a) Electronic Film Production
b) Electronic Field Production
c) Editing Film Production
d) None of these
pìh{S>Amo {Z{_©VrÀ`m g§X^m©V B©E\$nr åhUOo H$m` ?
A) BboŠQ´>m°{ZH$ {\$ë_ àmoS>ŠeZ
~) BboŠQ´>m{ZH$ \$sëS> àmoS>ŠeZ
H$) E{S>qQ>J {\$ë_ àmoS>ŠeZ
S>) `mn¡H$s EH$hr Zmhr
P.T.O.
SLR-BU – 26
*SLRBU26*
-2-
ii) Proper mixing of various audio sources on a mixer is called ___________
a) Audio Connector
b) Audio Recorder
c) Faders
d) None of these
{d{dY Am°{S>Amo gmog©gbm Am°{S>Amo {_Šga _Ü`o `mo½` nÕVrZo {_Šg H$aÊ`mbm
åhUVmV.
A) Am°{S>Amo H$ZoŠQ>a
~) Am°{S>Amo aoH$m°S>©a
H$) \o$S>g©
S>) `mn¡H$s EH$hr Zmhr
1
iii) A audio narration on a video news story is called as ___________
a) Voice Recording
b) Acoustic Voice
c) Voice Over
d) Voice for Audio
pìh{S>Amo Ý`yO ñQ>moarbm {Xbobo Am°{S>Amo Z°aoeZ åhUOo
A) ìhm°B©g aoH$m°{S>ªJ
~) A°H$m°pñQ>H$ ìhm°B©g
H$) ìhm°B©g Amoìha
S>) ìhm°B©g \$m°a Am°{S>Amo
å
iv) A news reporter normally uses a ___________ microphone for piece to camera.
a) Omni directional – Dynamic mic
b) Condensor mic
c) Omni directional Fluid mic
d) Hanging condensor mic
nrQ´>gr gmR>r Ý`yO [anmoQ>©aÛmao
A) Amo_Zr S>m`aoŠeZb-S>m`Zm{_H$ _mB©H$
~) H§$S>oÝga _mB©H$
H$) Amo_Zr S>m`aoŠeZb âbw{`S> _mB©H$
S>) h±qJJ H§$S>oÝga _mB©H$
hm _m`H«$mo\$moZ dmnabm OmVmo.
*SLRBU26*
SLR-BU – 26
-3-
v) Tape to tape editing is called as ___________
a) Assemble Editing
b) Insert Editing
c) Non Linear Editing
d) None of these
Q>on Qy> Q>on E{S>qQ>Jbm
Ago åhUVmV.
A) Ag|~b E{S>qQ>J
~) BÝgQ>© E{S>qQ>J
H$) Zm°Z {b{Z`a E{S>qQ>J
S>) `mn¡H$s EH$hr Zmhr
vi) ___________ is software which use for video editing.
a) Avid Express
b) Pinnacle
c) FCP
d) All of these
pìh{S>Amo E{S>qQ>JgmR>r dmnaÊ`mV `oUmao gm°âQ>doAa
A) EpìhS> EŠgàog
~) {nZ°H$b
H$) E\$.gr.nr.
S>) darb gd©
vii) IP TV stands for ___________
a) Internet Protocol Television
b) Internal Prime Television
c) Indian Private Television
d) None of these
Am`nr {Q>ìhr åhUOo
A) B§Q>aZoQ> àmoQ>H$m°b Q>o{bpìhOZ
~) B§Q>Z©b àmB©_ Q>o{bpìhOZ
H$) B§{S>`Z àm`doQ> Q>o{bpìhOZ
S>) `mn¡H$s EH$hr Zmhr
å
Amho.
SLR-BU – 26
-4-
*SLRBU26*
viii) A series of frames means ___________
a) Shot
b) Scene
c) Sequence
d) None of these
\«o$_Mr l¥§Ibm åhUOo
A) em°Q>
H$) {gŠdoÝg
å
~) grZ
S>) `mn¡H$s EH$hr Zmhr
ix) CCU stands for ___________
a) Camera Control Device
b) Close Circuit Unit
c) Crystal Camera Unit
d) None of these
grgr`y åhUOo
A) H°$_oam H§$Q´>mob {S>ìhmB©g
H$) {H«$ñQ>b H°$_oam `w{ZQ>
å
~) ŠbmoO g{H©$Q> `w{ZQ>
S>) `mn¡H$s EH$hr Zmhr
x) A three legged device to support the camera is called as ___________
a) Stand
b) Tripod
c) Wild tract
d) XLR device
H°$_oè`mbm R>odÊ`mgmR>r dmnaÊ`mV `oUmè`m VrZ nm`r {S>ìhm°B©gbm
A) ñQ>±S>
~) Q´>m`nm°S>
H$) dmB©ëS> Q´>ŠQ>
S>) EŠg Eb Ama {S>ìhmB©g
xi) A mini version of the OB van is known as ___________
a) SNG
b) ENG
c) EFG
d) None of these
Amo~r ìh°ZÀ`m bhmZ Amd¥Îmrbm
A) g°Q>obmBQ> Ý`yO J°X[a¨J
H$) BboŠQ´>m°{ZH$ \$sëS> J°X[a¨J
åhUVmV.
~) B©boŠQ´>m°{ZH$ Ý`yO J°X[a¨J
S>) `mn¡H$s EH$hr Zmhr
åhUVmV.
*SLRBU26*
SLR-BU – 26
-5-
xii) The long shot in which the entire scene is played out known as ___________
a) Master Shot
b) Extreme Long Shot
c) Mid Long Shot
d) Micro Shot
bm±J em°Q> Á`m_Ü`o g§nyU© Ñî` eyQ> Ho$ë`m OmVo Ë`mbm
A) _mñQ>a em°Q>
~) EŠgQ´>r_ bm±J em°Q>
H$) {_S> bm±J em°Q>
S>) _m`H«$mo em°Q>
AWm©Zohr AmoiIë`m OmVo.
xiii) NTSC stands for ___________
a) National Television System Committee
b) National Television System Council
c) National Television Serial Camera
d) None of these
EZ{Q>Eggr åhUOo
å
A) Z°eZb Q>o{bpìhOZ {gñQ>r_ H$_oQ>r
~) Z°eZb Q>o{bpìhOZ H$m¢{gb
H$) Z°eZb Q>o{bpìhOZ gr[a`b H°$_oam
S>) `mn¡H$s EH$hr Zmhr
xiv) RBG colour system is concerned with ___________ media.
a) Radio
b) TV
c) Print
d) None of these
Ama~rOr hr a§J nÕVr
_mÜ`_m§er g§~§YrV Amho.
A) ao{S>Amo
~) {Q>ìhr
H$) {àÝQ>
S>) `mn¡H$s EH$hr Zmhr
SLR-BU – 26
-6-
*SLRBU26*
2. Write short notes (any three) :
12
WmoS>Š`mV Q>rnm {bhm (H$moUË`mhr VrZ) :
a) Voice Over
ìhmB©g Amoìha
b) Function of Fill light
{\$b² bmB©Q>Mo H$m`©
c) TV Anchor
{Q>ìhr A±H$a
d) White Balance.
ìhm°B©Q> ~°b|g.
3. Answer following questions (any four) :
Imbrb àíZm§Mr WmoS>Š`mV CÎmaoo {bhm (H$moUVohr Mma) :
a) Explain the importance of back light and key light TV production.
{Q>ìhr {Z{_©VrVrb ~°H$ bmB©Q> Am{U {H$ bmB©Q>Mo _hÎd ñnîQ> H$am.
b) Write down the process of documentary production for TV.
{Q>ìhr _mÜ`_mgmR>rÀ`m _m{hVrnQ> {Z{_©VrMr à{H«$`m {bhm.
c) Differentiate between communication with still picture and communication
with visuals.
ñVãÕ {MÌmÛmao hmoUmam g§dmX Am{U Ñí`mË_H$ g§dmX `mVrb \$aH$ ñnîQ> H$am.
d) What are the different kinds of microphones use in television studio ?
Q>obrpìhOZ ñQw>{S>Amo_Ü`o dmnaÊ`mV `oUmè`m {d{dY àH$maMr _m`H«$mo\$moZ H$moUVr ?
e) Write a feature for television by taking any subject in the right format ?
H$moUVmhr {df` KoD$Z {Q>pìh {\$MagmR>rMr g§{hVm `mo½` \$m°a_°Q> _Ü`o {bhm.
16
*SLRBU26*
-7-
SLR-BU – 26
4. Write answer in 250 words (any two) :
250
14
eãXmV CÎmao {bhm (H$moUVmhr XmoZ) :
a) Write any television serial that you like ? Give reason.
Vwåhmbm AmdS>V Agboë`m H$moUË`mhr EH$m {Q>ìhr _m{bHo${df`r gH$maU {bhm.
b) Explain the different formats of TV program.
{Q>ìhrgmR>rÀ`m H$m`©H«$_mMo {d{dY àH$ma ñnîQ> H$am.
c) Explain the elements of TV news.
{Q>pìhgmR>rÀ`m ~mVå`m§Mo KQ>H$ ñnîQ> H$am.
5. Write answer in 500 words (any one) :
500
eãXmV CÎma {bhm (H$moUVmhr EH$) :
1) Explain various stages use in video production.
pìh{S>Amo {Z{_©VrÀ`m {d{dY nm`è`m ñnîQ> H$am.
2) Explain major camera shots uses for television with suitable examples.
{Q>ìhr _mÜ`_mgmR>r dmnaÊ`mV `oUmao _w»` em°Q>g `mo½` CXmhaUmgh ñnîQ> H$am.
_____________________
14
SLR-BU – 27
*SLRBU27*
Seat
No.
M.A. Mass Communication (Semester – IV) Examination, 2014
Paper – II : ADVERTISING
Day and Date : Tuesday, 18-11-2014day, --2014
Time : 3.00 p.m. to 6.00 p.m. .00 p.m.
N.B. :
Total Marks : 70
i) All questions are compulsory.
ii) Figures to the right indicate full marks.
1. Choose correct alternative.
14
`mo½` n`m©`mMr {ZdS> H$am.
i) A meeting to generate creative ideas is known as ____________
Zì`m H$ënZm emoYÊ`mgmR>r Am`mo{OV Ho$boë`m ~oR>{H$bm ____________ åhUVmV.
a) Visualization
b) Brainstorming
Ñí` g§H$ënZm
{dÛmZm§Mr MMm©
c) Media Planning
d) None of these
_mÜ`_ {Z`moOZ
`mn¡H$s EH$hr Zmhr
ii) _________________ is an external factor which affects consumer behaviour.
J«mhH$ dV©Zmda à^md JmOdUmam ~mø KQ>H$ ____________ Amho.
a) Culture
b) Fear
c) Humor
d) None of these
g§ñH¥$Vr
^rVr
{dZmoX
`mn¡H$s EH$hr Zmhr
iii) First stage in advertising designing process is _____________
Om{hamV gOmdQ>rVrb n{hbr nm`ar åhUOo ____________ hmo`.
a) Rough
b) Comprehensive
a\$
c) Thumbnail
Wå~Zob
H$m°åàohopÝgd
d) None of these
`mn¡H$s EH$hr Zmhr
iv) _______________ is a good source of media information.
____________ hm _mÜ`_ _m{hVrMm Mm§Jbm ñÌmoV Amho.
a) Media Research
b) Infa Yearbook
_mÜ`_ g§emoYZ
c) Media Scheduling
_mÜ`_ dobmnÌH$
BÝ\$m dm{f©H$s
d) None of these
`mn¡H$s EH$hr Zmhr
P.T.O.
SLR-BU – 27
*SLRBU27*
-2-
v) ______________ is useful for advertising appeal.
Om{hamVrÀ`m AmdmhZmgmR>r ____________ Cn`wŠV Amho.
a) U.S.P.
b) A.S.C.I.
`y .Eg.nr.
E.Eg gr.Am`.
c) P.O.P.
d) None of these
nr.Amo.nr.
`mn¡H$s EH$hr Zmhr
vi) According to Maslow’s hierarchy of needs _____________ needs comes
first.
_°ñbmo `m§Zr {dfX Ho$boë`m JaOm§À`m MT>Ë`m H«$_dmarV ____________ JaOm àW_ `oVmV.
a) Security
b) Esteem
c) Psysiological
d) None of these
gwajm {df`H$
à{VîR>m {df`H$
emar[aH$
`mn¡H$s EH$hr Zmhr
vii) Agencies of records means ____________
EOÝgrO Am°\$ aoH$m°S>©g² åhUOo ____________
a) Media Budgeting Agencies
b) Branding Agencies
_mÜ`_ AW©{Z`moOZ g§ñWm
c) Media Buying Agencies
_mÜ`_ IaoXr g§ñWm
~«±S>{Z{_©Vr H$aUmè`m g§ñWm
d) None of these
`mn¡H$s EH$hr Zmhr
viii) Using only one medium for advertisements is principle of __________
Om{hamVtgmR>r Ho$db EH$mM _mÜ`_mMm Adb§~ H$aUo ho ____________ Mo VËd Amho.
a) Wave Theory
b) Media Concentration Theory
bmQ> {gÕm§V
c) Media Dominance Theory
_mÜ`_ àm~ë`Vm {gÕm§V
_mÜ`_ EH$mJ«Vm {gÕm§V
d) None of these
`mn¡H$s EH$hr Zmhr
ix) Split-run test is a type of _____________
pñßbQ>-aZ MmMUr hm ____________ Mm àH$ma Amho.
a) Pre-test research
b) Post-test research
nyd© MmMUr
c) Concurrent research
Om{hamV H$mimVrb MmMUr
CÎma MmMUr
d) None of these
`mn¡H$s EH$hr Zmhr
x) ___________ brand useful for all products of a company.
EImÚm H§$nZrÀ`m gd© CËnmXZm§gmR>r ____________ ~«±S> Cn`wŠV R>aVmo.
a) Super Brand
b) Corporate Brand
gwna ~«±S>
c) Product Brand
à°mS>ŠQ> ~«±S>
H$mnm} aoQ> ~«±S>
d) None of these
`mn¡H$s EH$hr Zmhr
*SLRBU27*
SLR-BU – 27
-3-
xi) A good copy involves important principle of presenting the benefits of
______________
Mm§Jë`m Om{hamVrMo _hÎdmMo VÎd ho AgVo H$s Aer Om{hamV _______ \$m`Xo àñVwV H$aVo.
a) Product
b) Lay-out
c) Company
d) None of these
CËnmXZ
_m§S>Ur
H§$nZr
`mn¡H$s EH$hr Zmhr
xii) Signs, displays and other techniques of promoting products at their locations
of sale is ___________
EImÚm CËnmXZmMr {dH«$s dmT>Ê`mÀ`m CÔoemZo {dH«$sÀ`m OmJr H$aÊ`mV Ambobr {MÝho,
gOmdQ> qH$dm BVa V§Ìm§Mm dmna åhUOo ____________
a) U.S.P.
b) P.O.P.
`y.Eg.nr.
c) P.S.A.
nr.Amo.nr.
nr.Eg.E.
d) None of these
`mn¡H$s EH$hr Zmhr
xiii) In advertisements generally san-serif type is used for ____________
Om{hamVrV g°Z-go[a\$ hm Q>§H$ gmYmaUV: ____________ gmR>r dmnaVmV.
a) Body
b) Headline
_w»` _OHy$a
c) Logotype
_Wbm
bmoJmoQ>mB©n
d) None of these
`mn¡H$s EH$hr Zmhr
xiv) ____________ color is the first color the eye processes.
Amnbo S>mobo gd©àW_ ____________ `m a§JmMr à{H«$`m nyU© H$aVmV.
a) Yellow
b) Red
c) Blue
bmb
{Zbm
{ndbm
d) None of these
`mn¡H$s EH$hr Zmhr
2. Write answer in 100 words (any four) :
e§^a eîXmV CÎmao {bhm (H$moUVohr Mma) :
a) What is creativity ?
g¥OZerbVm åhUOo H$m` ?
b) Explain the concept of brand loyalty.
"~«±S>er Agbobr EH${ZîR>Vm' hr g§H$ënZm ñnîQ> H$am.
c) What is positioning ?
ñWmZ {ZpíMVr åhUOo H$m` ?
d) Give any two examples of fear appeal.
^rVr `m AmdmhZ àH$mamMm Adb§~ H$aUmè`m H$moUË`mhr XmoZ Om{hamVtMr CXmhaUo Úm.
e) Describe the meaning of frequency of advertisement.
"Om{hamVrMr dma§dmaVm' `mMm AW© ñnîQ> H$am.
12
SLR-BU – 27
-4-
*SLRBU27*
3. Write notes in 150 words (any four) :
XrS>eo eîXmV Q>rnm {bhm (H$moUË`mhr Mma) :
16
a) Use of type for advertisements.
Om{hamVtgmR>r Q>§H$mMm dmna.
b) Media Buying.
_mÜ`_ IaoXr.
c) Maslow’s Theory of Hierarchy.
_°ñbmo `m§Mm MT>Ë`m H«$_dmarMm {gÕm§V.
d) Stages in Creative Process.
g¥OZmË_H$ à{H«$`oVrb Q>ßno.
e) Sources of Media Information.
_mÜ`_ _m{hVrMo ñÌmoV.
4. Write answer in 500 words (any two) :
nmMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) :
14
a) Trace the role of graphics in advertising.
Om{hamVrV AmaoIZmMr ^y{_H$m `mg§~§Yr emoY ¿`m.
b) What is brand ? What are the components of brand ?
~«±S> åhUOo H$m` ? ~«±S>Mo KQ>H$ H$moUVo ?
c) Describe media scheduling with details.
"_mÜ`_ dobmnÌH$' `m{df`r Vnerbmgh _m{hVr Úm.
5. What is consumer behaviour ? Describe various factors which affect
consumer behaviour.
J«mhH$ dV©Z åhUOo H$m` ? J«mhH$ dV©Zmda à^md KS>{dUmao {d{dY KQ>H$ ñnîQ> H$am.
OR/qH$dm
Trace various pre-test research methods. Does these methods help us to
determine the effectiveness of an advertisement ?
ny d © - MmMUr g§ e mo Y ZmÀ`m {d{dY nÕVtMm emo Y ¿`m. `m nÕVtMm Cn`mo J Om{hamVrMr
n[aUm_H$maH$Vm R>a{dÊ`mgmR>r hmoVmo H$m ?
_____________________
14
SLR-BU – 28
*SLRBU28*
Seat
No.
M.A. (Mass Communication) (Semester – IV) Examination, 2014
PUBLIC RELATIONS AND CORPORATE COMMUNICATION (Paper – III)
Day and Date : Thursday, 20-11-2014
Time : 3.00 p.m. to 6.00 p.m.
Total Marks : 70
1. Choose the correct alternative :
14
`mo½` n`m©`mMr {ZdS> H$am :
i) _____________ is a public for an organization.
_______________ ho g§ñWogmR>r OZ AmhoV.
a) General public b) Staff
c) Consumers
gd©gm_mÝ` OZVm
H$_©Mmar
J«mhH$
d) All of these
`mn¡H$s gd©
ii) Corporate communications are part of the process that translates identity into
______________
H$m°nm} aoQ> g§dmX hr Aer à{H«$`m Amho Or AmoiIrbm ____________ _Ü`o énm§VarV H$aVo.
a) Reputation
à{VîR>m
b) Image
à{V_m
c) Brand
~«±S>
d) None of these
`mn¡H$s Zmhr
iii) Communicating with stake holders involves _______________
communication.
bm^YmaH$m§er gmYbobm g§dmX _______________ g§dmXmV A§V^y©V hmoVmo.
a) External
~mø
b) Internal
A§VJ©V
c) Both a) and b)
XmoÝhr a) Am{U b)
d) None of these
`mn¡H$s Zmhr
iv) To build better relationships with the media is called as ____________
_mÜ`_m§er Mm§Jë`m g§~§YmMr ~m§YUr H$aUo `m§g _______________ Ago åhUVmV.
a) Media Relations
b) Press conference
_mÜ`_ g§~§Y
nÌH$ma n[afX
c) Media communication
_mÜ`_ g§dmX
d) None of these
`mn¡H$s Zmhr
v) ___________ is the type of a corporate identity.
_____________ hm H$m°nm}aoQ> AmoiIrMm àH$ma Amho.
a) Projected
b) Ideal
c) Applied
àmoOoŠQ>oS>
AmXe©
Cn`mo{OV
d) All of these
`mn¡H$s Zmhr
P.T.O.
SLR-BU – 28
*SLRBU28*
-2-
vi) ___________ is a small media used in corporate communication.
H$m°nm}aoQ> g§dmXmV _____________ `mMm dmna bKw _Ü`_ åhUy Ho$bm OmVmo.
a) Radio
b) Print
ao{S>Amo
_wÐU
c) Cultural Programme
d) None of these
`mn¡H$s Zmhr
gm§ñH¥${VH$ H$m`©H«$_
vii) Corporate communication creates proper relation between ___________
H$m°nm}aoQ> g§dmX hm _____________ `m§_Ü`o ZmVo {Z_m©U H$aVo.
a) Corporate and Public
b) Media and Public
H$m°nm}aoQ> Am{U OZ
_mÜ`_ Am{U OZ
c) Both a) and b)
XmoÝhr a) Am{U b)
d) None of these
`mn¡H$s Zmhr
viii) Corporate communication creates favourable impression about ___________
H$m°nm}aoQ> g§dmX _____________ À`m ~m~Vrb AZwHy$b R>gm {Z_m©U H$aVo.
a) Person
b) Product
c) Institution
d) All of these
ì`ŠVr
CËnmXZ
g§ñWm
`mn¡H$s gd©
xi) Ivy Lee and ___________ established the first definition of relations.
Am`ìhr br Am{U _____________ `m§Zr OZg§nH$m©Mr n{hbr ì`m»`m àñWm{nV
a) Edward Louis Bernays
b) David Scott
Ho$br.
{S>opìhS> ñH$m°Q>
ES>dS>© bwB©g ~Z©g
c) Scott M. Cutlip
d) None of these
ñH$m°Q> E_. H$Q>brn
`mn¡H$s Zmhr
x) Corporate ‘Personality’ is relate with ___________
H$m°n}aoQ> ì`pŠV_Îd _____________ er g§~§{YV Amho.
a) Organizational culture
b) Logo
g§ñWmË_H$ g§ñH¥$Vr
bmoJmo
c) Symbols
d) None of these
{MÝho
`mn¡H$s Zmhr
xi) ___________ of the following dimension is not used by people to articulate
their image of an organization.
Imbrbn¡H$s _____________ hm n¡by bmoH$m§X²dmao g§ñWoÀ`m à{V_og MmbZm XoÊ`mgmR>r
dmnaV Zmhr.
a) Dynamic
b) Pleasing
S>m`Z°{_H$
gwIH$maH$
c) Success
d) None of these
`eñdr
`mn¡H$s Zmhr
*SLRBU28*
SLR-BU – 28
-3-
xii) “Crystallizing Public Relations” is book authored by ___________
{H«$ñQ>bm`qOJ npãbH$ [aboeÝg ho nwñVH$
a) John Cass
_____________
`m§Zr {b{hbo.
b) Edward Bernyas
OmohZ H°$g
ES>dS>© ~Zug
c) Chris Fill
d) None of these
{H«$g \$sb
`mn¡H$s Zmhr
xiii) There are three dimensions to Corporate Image, one of them is ____________
H$m°nm} aoQ> à{V_oMr VrZ n¡bw AmhoV Ë`mn¡H$s --- h¡ EH$ Amho.
a) Corporate
b) Market
H$m°nm}aoQ>
~mOma
c) Relational
d) None of these
ghg§~§Y
`mn¡H$s Zmhr
xiv) Communicating within the company is called as ___________ communication.
H§$nZr_Yrb g§dmXmg
a) External
_____________ g§dmX Ago åhÊmVmV.
b) Internal
~mø
A§VJ©V
2. Write short notes (any four) :
g§{jßV Q>rnm {bhm (H$moUË`mhr Mma) :
a) Organizational Culture
g§ñWmË_H$ g§ñH¥$Vr
b) Campaigns
_mohr_
c) House Styles
J¥he¡br
d) Disasters
AmnÎmr
e) Stake Holders.
bm^YmaH$.
c) Company
H§$nZr
d) None of these
`mn¡H$s Zmhr
12
SLR-BU – 28
-4-
*SLRBU28*
3. Write the answers in 150 words (any four) :
{XS>eo eãXmV CÎmao {bhm (H$moUVohr Mma) :
16
a) Write about issue management.
g_ñ`m ì`dñWmnZm {~f`r {bhm.
b) Write on topic ‘Public Opinion’.
OZ_V`m {df`mdaVr {bhm.
c) What is Corporate Identity ?
H$m°nm}aoQ> AmoiI åhUOo H$m` ?
d) What are the symmetrical models of handling crisis ?
g§H$Q> hmVmiUrMr à_mU~Õ à{V_mZo H$moUVr AmhoV ?
e) Write note on ‘Public Relations and Change Management’.
"OZg§nH©$ Am{U ì`dñWmnH$s` ~Xb' `m {df`mdaVr Q>rn brhm.
4. Write answer in 250 words (any two) :
14
AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) :
a) Discuss the importance of the corporate social responsibility ?
H$m°nm}aoQ> gm_m{OH$ O~m~XmarÀ`m _hËdmMr MMm© H$am.
b) Discuss the factors of corporate image.
H$m°nm}aoQ> à{V_oVrb KQ>H$m§{df`r MMm© H$am.
c) Explain the concept of media selection.
_mÜ`_m§Mr {ZdS> g§H$ënZm ñnîQ> H$am.
5. Write answer in 500 words (any one) :
nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$) :
a) Write essay on topic ‘Information Technology and Public Relations’.
"_m{hVr V§ÌkmZ Am{U OZg§nH©$' `m {df`rdaVr {Z~§Y {bhm.
b) What is the role of Public relations and corporate communication in
organizational development ?
g§ñWmË_H$ {dH$mgmV OZg§nH©$ Am{U H$m°nm}aoQ> g§dmXmMr ^y{_H$m H$m` Amho ?
_____________________
14
SLR-BU – 29
*SLRBU29*
Seat
No.
M.A. (Mass Communication) (Semester – IV) Examination, 2014
ONLINE JOURNALISM (Paper – IV)
Day and Date : Saturday, 22-11-2014
Time : 3.00 p.m. to 6.00 p.m.
N.B. :
Total Marks : 70
1) All questions are compulsory.
2) Figures to the right indicate full marks.
1. Select the correct alternative.
14
`mo½` n`m©` {ZdS>m.
1) MSN, iGoogle, Net Vibes are ______________
a) Public Web Portals
b) Websites
c) Private Web Portals
d) None of these
E_EgEZ, Am` JyJb, ZoQ >dmB©~²g _____________ AmhoV.
a) npãbH$ do~ nmoQ>©ëg
b) do~gmB©Q²>g
c) n«m`doQ> do~ nmoQ>©ëg
d) `mn¡H$s Zmhr
2) A blog is ______________
a) Personal journal
c) Both a) and b)
ãb°J _____________ Amho.
a)
c)
ng©Zb OZ©b
XmoÝhr a) Am{U b)
b) Online dairy
d) None of these
b)
d)
Am°ZbmB©Z S>`ar
`mn¡H$s Zmhr
3) The term ‘blogger’ is coined by ____________
a) Evan Williams
b) Robert Kanh
c) Peter Merholz
d) None of these
"ãb°Ja' hr g§km _____________`m§Zr àM{bV Ho$br.
a)
c)
BìhmZ {dë`åg
nrQ>a _ahmoëg
b)
d)
am°~Q>© H$mÝh
`mn¡H$s Zmhr
P.T.O.
SLR-BU – 29
*SLRBU29*
-2-
4) The term web 2.0 is coined by ____________
a) Darcy Dinucey
b) Evan Williams
c) Vinton Serf
d) None of these
"do~ 2.0' hr g§km _____________`m§Zr àM{bV Ho$br.
a)
c)
S>mgu {S>Ý`wgr
pìhÝQ>m°Z g\©$
b)
d)
BìhmZ {dë`åg²
`mn¡H$s Zmhr
5) Transmission control protocol developed by _____________
a) Evan Williams
b) Peter Merholz
c) Vinton Serf and Robert Kanh
d) None of these
Q´>mÝg{_eZ H§$ÝQ´>mob àmoQ>moH$m°b _____________ `m§Zr {dH${gV Ho$bm.
a) BìhmZ {dë`åg²
b) nrQ>a _ahmoëg
c) pìhÝQ>m°Z g\©$ Am{U am°~Q>© H$mÝh
d) `mn¡H$s Zmhr
6) The original name of internet is _____________
a) Intranet
b) NICNET
c) Arpanet
d) None of these
B§Q>aZoQ>Mo _yi Zmd_____________ ho Amho.
a) BÝQ´>mZoQ>
b) {ZH$ZoQ>
c) Anm©ZoQ>
d) `mn¡H$s Zmhr
7) Online news association founded in __________
a) 1997
b) 1999
c) 1998
d) 1996
Am°ZbmB©Z Ý`yO Agmo{gEeZMr ñWmnZm_____________ _Ü`o Pmbr.
a)
1997
b)
1999
c)
1998
8) The first web page is created by ___________
a) Evan Williams
b) Vinton Serf
c) Tim-Berners-Lee
d) None of these
n{hbo do~noO_____________ `m§Zr V`ma Ho$bo.
a)
c)
BìhmZ {dë`åg²
{Q>_-~Z©g©-br
b)
d)
pìhÝQ>m°Z g\©$
`mn¡H$s Zmhr
d)
1996
*SLRBU29*
SLR-BU – 29
-3-
9) WWW means _________
a) Word Wibe Web
b) World Wibe Web
c) World Wide Wave
d) World Wide Web
S>ãë`w S>ãë`w S>ãë`w åhUOo _____________
a)
c)
dS>© dmB©~ do~
dëS>© dmB©S> doìh
b)
d)
dëS>© dmB©~ do~
dëS>© dmB©S> do~
10) The first internet edition of Hindu is launched in ___________
a) 1995
b) 1994
c) 1998
d) 1997
qhXyMr n{hbr B§Q>aZoQ> Amd¥Îmr _____________ _Ü`o {ZKmbr.
a) 1995
b) 1994
c) 1998
11) Orkut is launched in __________
a) 2005
b) 2004
c) 2006
AmHw©$Q> _____________ _Ü`o gwê$ Pmbr.
a)
2005
b)
2004
12) WAN means _______________
a) Wild Area Networking
c) Wibe Area Networking
d°Z åhUOo _____________
a)
c)
dmB©ëS> E[a`m ZoQ>d{Hª$J
dmB©~ E[a`m ZoQ>d{Hª$J
c)
2006
234×60
b)
b)
d)
120×240
1997
d) 2003
d)
2003
b) Wide Area Networking
d) None of these
dmB©S> E[a`m ZoQ>d{Hª$J
`mn¡H$s Zmhr
13) The size of Vertical Banner is ____________
a) 234×60
b) 120×240
c) 250×250
ìhQ>uH$b ~°ZaMo AmH$ma_mZ _____________ AgVo.
a)
d)
c)
250×250
14) Web is introduced in ____________
a) 1992
b) 1991
c) 1993
do~Mr AmoiI_____________ _Ü`o Pmbr.
a) 1992
b) 1991
c) 1993
d) 50×50
d)
50×50
d) 1990
d)
1990
SLR-BU – 29
-4-
2. Write short notes (any four) :
*SLRBU29*
12
Q>rnm {bhm (H$moUË`mhr Mma) :
1) Social Websites
gm_m{OH$ do~gmB©Q>²g
2) Multimedia
~hþ_mÜ`_
3) Cyber crimes
gm`~a JwÝhoJmar
4) Image Editors
N>m`m{MÌ g§nmXH$
5) Online news collections
Am°ZbmB©Z d¥Îm g§H$bZ.
3. Write the answers in 150 words (any four) :
nwT>rb àíZm§Mr CÎmao 150 eãXmV {bhm (H$moUVohr Mma) :
1) Write the brief history of Internet.
B§Q>aZoQ>Mm B{Vhmg WmoS>Š`mV {bhm.
2) State the various uses of computer graphics.
g§JUH$ J«m{\$ŠgMo {d{dY Cn`moJ Z_yX H$am.
3) Define and discuss connectivity.
OmoS>UrMr ì`m»`m H$ê$Z g{dñVma MMm© H$am.
4) What are web portals ? State how it is differ from Websites ?
do~nmoQ>©ëg åhUOo H$m` ? doo~gmB©Q²>g nmgyZ Vo H$go {^ÝZ AmhoV Vo Z_yX H$am.
5) State the social impact of Online Journalism.
Am°ZbmB©Z nÌH$m[aVoMo g_m{OH$ n[aUm_ {deX H$am.
16
*SLRBU29*
-5-
SLR-BU – 29
4. Write the answers in 250 words (any two) :
14
nwT>rb àíZm§Mr CÎmao 250 eãXmV {bhm : (H$moUVohr XmoZ)
1) State the merits and demerits of Online Journalism.
Am°ZbmB©Z nÌH$m[aVoMo \$m`Xo-VmoQ>o Z_yX H$am.
2) Discuss in detail about the characteristics of Online Journalist.
Am°ZbmB©Z nÌH$mamÀ`m JwU d¡{eîQ>çm§Mr g{dñVa MMm© H$am.
3) What is Webmaster ? State in detail about his working ?
do~_mñQ>a åhUOo H$m` ? Ë`mÀ`m H$m_mMr g{dñVa _m{hVr Úm.
5. Write the answer in 500 words :
nwT>rb àíZmMo CÎma 500 eãXmV {bhm :
1) Describe the nature of the working of Online News Editors.
Am°ZbmB©Z d¥Îmg§nmXH$mÀ`m H$m_mMo ñdê$n ñnîQ> H$am.
OR/qH$dm
Discuss about the change in newspapers, which takes place spreading of
Online Journalism.
Am°ZbmB©Z nÌH$m[aVoÀ`m àgmam_wio d¥ÎmnÌm§_Ü`o Pmboë`m ~XbmMr MMm© H$am.
_____________________
14
’
SLR-BU – 3
*SLRBU3*
Seat
No.
M.A. (Mass Communication) (Semester – I) Examination, 2014
Paper – III : REPORTING AND EDITING
Day and Date : Wednesday, 19-11-2014
Max. Marks : 70
Time : 11.00 a.m. to 2.00 p.m.
N.B. : i) All questions are compulsory.
ii) Figures to the right indicate full marks.
1. Choose correct alternative.
14
`mo½` n`m©` {ZdS>m.
i) A news story about budget of state is
amÁ`mÀ`m AW©g§H$ënmÀ`m g§X^m©Vrb ~mV_r ______ AgVo.
a) Hard News
b) Soft News
H$R>rU ~mV_r
gmYr ~mV_r
c) Investigative News
emoY ~mV_r
d) None of these
`mn¡H$s EH$hr Zmhr
ii) ‘Amitabh Bachchan decided to enter the politics’ ? This news is related to
______ news value.
"A{_Vm^ ~ÀMZ `m§Zr amOH$maUmV àdoe H$aÊ`mMm {ZU©` KoVbm' hr ~mV_r ______ ~mV_r
_yë`mer {ZJ{S>V Amho.
a) Conflict
b) Proximity
g§Kf©
g_rnVm
c) Prominence
_hmËå`
d) None of these
`mn¡H$s EH$hr Zmhr
P.T.O.
SLR-BU – 3
*SLRBU3*
-2-
iii) _________ decides the matter published on editorial page.
g§nmXH$s` nmZmda à{gÕ Ho$ë`m OmUmè`m _OHw$amMm {ZU©` _________ KoVmV.
a) Editor
g§nmXH$
c) Assistant Editor
gh g§nmXH$
b) Sub-Editor
Cn g§nmXH$
d) News Editor
d¥Îm g§nmXH$
iv) ______ writes assignment diary.
AgmBZ_o§Q> S>m`arVrb Zm|Xr ______ H$aVmV.
a) News Editor
b) Chief Reporter
d¥Îm g§nmXH$
_w»` dmVm©ha
c) Assistant Editor
gh g§nmXH$
d) None of these
`mn¡H$s EH$hr Zmhr
v) Instructions about design and language of newspaper are given in
d¥ÎmnÌmMr gOmdQ>, ^mfm BË`mXr ~m~VÀ`m gyMZm ______ _Ü`o AgVmV.
a) Assignment diary
AgmB©Z_|Q> S>m`ar
c) Editor’s Diary
g§nmXH$mMr Zm|Xdhr
b) Style Book
e¡br nwpñVH$m
d) None of these
`mn¡H$s EH$hr Zmhr
*SLRBU3*
SLR-BU – 3
-3-
vi) ‘Leader Article’ is also known as
brS>a Am{Q>©>H$bbm ______ Agohr åhUVmV.
a) Feature Article
{\$Ma Am{Q>©H$b
c) Side Article
gmB©S> Am{Q>©H$b
b) Middle Article
{_S>b Am{Q>©H$b
d) None of these
`mn¡H$s EH$hr Zmhr
vii) Bob Woodward and Karl Bernsten investigated
~m°~ dwS>dS>© d H$mb© ~Z©ñQ>oZ `m§Zr ______ àH$aU emoYbo.
a) Coal Gate
b) Water Gate
H$mob JoQ>
dm°Q>a JoQ>
c) Silver Gate
{gëda JoQ>
d) None of these
`mn¡H$s EH$hr Zmhr
viii) A headline of news appeared above the name of newspaper on front page is
d¥ÎmnÌmÀ`m n{hë`m nmZmda d¥ÎmnÌmÀ`m ZmdmÀ`m da EImXçm ~mV_rMm _Wim N>mnbm OmVmo
Ë`mg ______ åhUVmV.
a) Print Line
qàQ> bmB©Z
c) Sky Line
ñH$m` bmB©Z
b) By Line
~m` bmB©Z
d) None of these
`mn¡H$s EH$hr Zmhr
SLR-BU – 3
*SLRBU3*
-4-
ix) ‘Provincian Desk’ in the newspaper deals with
d¥ÎmnÌmVrb àmXo{eH$ {d^mJ ______ À`m g§X^m©V H$m`© H$aVmo.
a) National News
b) Rural News
amîQ´>r` ~mVå`m
J«m_rU ~mVå`m
c) International News
d) None of these
Am§VaamîQ´>r` ~mVå`m
`mn¡H$s EH$hr Zmhr
x) Lead of any news generally written in
H$moUË`mhr ~mV_rMm {eamo^mJ gmYmaUV:
a) 3-4 lines
VrZ Vo Mma AmoirV
c) 8-10 lines
AmR> Vo Xhm AmoirV
______
_Ü`o {b{hbm OmVmo.
b) 4-7 lines
Mma Vo gmV AmoirV
d) None of these
`mn¡H$s EH$hr Zmhr
xi) A time given to each department in newspaper to complete today’s work is
d¥ÎmnÌmVrb àË`oH$ {d^mJmg AmOMo H$m_ g§n{dÊ`mg doi {ZpíMV H$ê$Z {Xbobr AgVo Ë`mg
______ åhUVmV.
a) Time Line
Q>mB©_ bmB©Z
c) Dead Line
S>oS> bmB©Z
b) Print Line
qàQ> bmB©Z
d) None of these
`mn¡H$s EH$hr Zmhr
*SLRBU3*
SLR-BU – 3
-5-
xii) News-Editor is responsible for _______ in newspaper.
d¥Îmg§nmXH$ hm d¥ÎmnÌmVrb ______ bm O~m~Xma AgVmo.
a) All matter
b) All News
gd© _OHy$a
gd© ~mVå`m
c) All Pictures
d) None of these
gd© N>m`m{MÌo
`mn¡H$s EH$hr Zmhr
xiii) A particular territory assigned to a reporter for news gathering is
d¥Îm g§H$bZmgmR>r dmVm©hamg R>am{dH$ {d^mJ {ZpíMV H$éZ {Xbm OmVmo Ë`mg
åhUVmV.
a) Desk
b) Beat
S>oñH$
c) Anchor
______
~rQ>
d) None of these
A±H$a
`mn¡H$s EH$hr Zmhr
xiv) News Library is also known as
~mV_r J«§Wmb`mbm ______ Agohr åhQ>bo OmVo.
a) Obitury
Am°{~À`war
c) Morgue
_m°J©
2. Write short notes (any four) :
g§{jßV Q>rnm {bhm ( H$moUË`mhr Mma) :
a) Investigative News
emoY ~mV_r
b) Reference Section
ao\$aÝg goŠeZ
d) None of these
`mn¡H$s EH$hr Zmhr
12
SLR-BU – 3
-6-
*SLRBU3*
b) Style Book
e¡br nwpñVH$m
c) Human Interest story
_mZdr AmñWoMr ~mV_r
d) Middle
{_S>b
e) Assitant Editor
gh g§nmXH$
3. Write answer in 150 words (any four) :
150
eãXmV CÎmao {bhm (H$moUVohr Mma) :
a) What are the new values ?
~mV_rMr _yë`o H$moUVr ?
b) What are the duties of Chief Reporter ?
_w»` dmVm©hamMr H$m_o H$moUVr ?
c) Describe the working of ‘Sports Desk’.
H«$sS>m {d^mJmÀ`m H$m`m©Mm Vnerb gm§Jm.
d) Who decides banner every day ? How ?
~°Za ~m~V XaamoO H$moU {ZU©` KoVo ? H$gm ?
e) What is your understanding about ‘plate making’ ?
ßboQ> _oqH$J ~m~V Vw_Mo AmH$bZ H$m` Amho ?
16
*SLRBU3*
-7-
4. Write answer in 250 words (any two) :
250
SLR-BU – 3
14
eãXmV CÎmao {bhm (H$moUVohr XmoZ) :
a) Describe various types of headlines.
_Wi`m§Mo {d{dY àH$ma gm§Jm.
b) What is Lay-out ? Why it is important ?
_m§S>Ur åhUOo H$m` ? Vr H$m _hËdmMr AgVo ?
c) How RTI is useful for a reporter ?
dmVm©hamgmR>r _m{hVr A{YH$ma H$m`Xm H$gm Cn`wŠV Amho ?
5.
Discuss various types of head, giving suitable examples.
`mo½` CXmhaUo XoD$Z {eamo^mJmÀ`m {d{dY àH$mam§Mr MMm© H$am.
OR/qH$dm
With the help of various definitions explain the concept of news.
{d{dY ì`m»`m§À`m _XVrZo ~mV_rMr g§H$ënZm ñnîQ> H$am.
—————————
14
’
SLR-BU – 4
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Seat
No.
M.A. Mass Communication (Semester – I) Examination, 2014
Paper – IV : ADVERTISING AND PUBLIC RELATIONS
Day and Date : Friday, 21-11-2014
Time : 11.00 a.m. to 2.00 p.m.
N.B. :
Max. Marks : 70
i) All questions are compulsory.
ii) Figures to the right indicate full marks.
1. Choose correct alternative.
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`mo½` n`m©`mMr {ZdS> H$am.
i) ‘Aaj Kuch Tuphani Ho Jaye’ is ________ of an advertisement.
"AmO Hw$N> Vw\$mZr hmo Om`o' hr Om{hamVrMr ________ Amho.
a) Headline
erf©H$
b) Slogan
KmofUm
c) Jingle
qOJb
d) None of these
`mn¡H$s EH$hr Zmhr
ii) Colour theme of a corporate building is related to
EImXçm H$mnm}aoQ>À`m B_maVrMr a§J `moOZm ________ er {ZJ{S>V AgVo.
a) Image
à{V_m
c) Personality
ì`pŠV_Ëd
b) Identity
AmoiI
d) None of these
`mn¡H$s EH$hr Zmhr
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iii) Advertisement is ________ publicity.
Om{hamV åhUOo ________ à{gÕr hmo`.
a) Free
b) Wide
_mo\$V
A_mn
c) Paid
nogo ^éZ Ho$bobr
d) None of these
`mn¡H$s EH$hr Zmhr
iv) Advertisement of a refrigerator is to ________ type of advertisement.
ao{\«${OaoQ>Mr Om{hamV hr ________ `m Om{hamV àH$mamV `oVo.
a) Consumer
J«mhH$
b) Industrial
Am¡Xçmo{JH$
c) Professional
ì`mdgm{`H$
d) None of these
`mn¡H$s EH$hr Zmhr
v) ‘Sunday Ke Sunday Roj Khao Ande’ is ________ type of advertisement.
"g§S>o Ho$ g§S>o amoO ImAmo A§S>o' hr ________ àH$maMr Om{hamV Amho.
a) Consumer
J«mhH$
c) Public Service
OZgodm
b) Professional
ì`mdgm{`H$
d) Trade
ì`mnma
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vi) ‘Press Kit’ given in ________ to the reporters.
dmVm©ham§Zm ________ À`m doir àog {H$Q>> XoÊ`mV `oVo.
a) Press Brief
àog ~«r\$
b) Press Conference
àog H$m°Ý\$aÝg
c) Meet the Press
_rQ> X àog
d) None of these
`mn¡H$s EH$hr Zmhr
vii) PRSI is established in
________
gmbr nr.Ama.Eg.Am`.Mr ñWmnZm Pmbr.
a) 1958
b) 1960
c) 1956
d) None of these/`mn¡H$s EH$hr Zmhr
viii) Shareholders of a company belongs to ________ public.
EImXçm H§$nZrMo ^mJYmaH$ ________ OZVoV (KQ>H$mV) g_m{dîQ> AgVmV.
a) Internal
A§VJ©V
b) External
~mø
c) Partial
A§eV:
d) None of these
`mn¡H$s EH$hr Zmhr
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ix) A authority for redressal of complaints related to advertisements are
Om{hamVtÀ`m g§X^m©Vrb VH«$mar Xya H$aÊ`mgmR>rMr `§ÌUm ________ Amho.
a) N B A
EZ.~r.E.
c) A S C I
E.Eg.gr.Am`.
b) A B C
E.~r.gr.
d) None of these
`mn¡H$s EH$hr Zmhr
x) Small advertisements measured on basis of words are known as
eãXm§À`m AmYmao _moO_mn Ho$ë`m OmUmè`m d¥ÎmnÌmVrb Om{hamVtZm
a) Display
gOmdQ>r
c) Corporate
H$mnm}aoQ>
b) Classified
dJuH¥$V
d) None of these
`mn¡H$s EH$hr Zmhr
xi) Lobbying is _________ business in India.
bm°q~J hm ì`dgm` ^maVmV ________ Amho.
a) Legal
H$m`Xoera
c) Ethical
Z¡{VH$
b) Illegal
~oH$m`Xoera
d) None of these
`mn¡H$s EH$hr Zmhr
xii) ‘Open House’ is _________ tool of PR.
"AmonZ hmD$g' ho OZg§nH$m©Mo' ________ gmYZ Amho.
a) Written
{b{IV
c) Special
{deof
b) Audio-Visual
ÑH$ lmì`
d) None of these
`mn¡H$s EH$hr Zmhr
________
åhUVmV.
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xiii) ‘House Journal’ of DGIPR is
_m{hVr OZg§nH©$ _hmg§MmbZmb`mMo J¥hnÌ ________ Amho.
a) Lokpatra
b) Lokrajya
bmoH$nÌ
c) Lokprabha
bmoH$amÁ`
d) None of these
bmoH$à^m
`mn¡H$s EH$hr Zmhr
xiv) Commission given to Advertising Agency for any advertisement by newspaper
is
Om{hamV g§ñWobm d¥ÎmnÌmH$Sy>Z àË`oH$ Om{hamVr _mJo ________ H${_eZ {Xbo OmVo.
a) 10 Percent
10 Q>¸o$
c) 20 Percent
20 Q>¸o$
2. Write short notes (any four) :
g§{jßV Q>rnm {bhm (H$moUË`mhr Mma) :
a) Open House
AmonZ hmD$g
b) PR for Defence
g§ajU joÌmgmR>r OZg§nH©$
c) Press Conference
nÌH$ma n[afX
d) ASCI
E.Eg.gr.Am`.
e) Lobbying.
bm°q~J.
b) 15 Percent
15 Q>¸o$
d) None of these
`mn¡H$s EH$hr Zmhr
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3. Write answer in 150 words (any four) :
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150 eãXmV CÎmao Xçm.
a) What are the benefits of advertising ?
Om{hamVrMo \$m`Xo H$moUVo AmhoV ?
b) What are the qualities of a PRO ?
OZg§nH©$ A{YH$mè`mÀ`m A§Jr H$moUVo JwU AgmdoV ?
c) Describe the types of ‘House Journal’.
J¥hnÌmMo àH$ma {deX H$am.
d) What is the role of DAVP ?
S>r.E.ìhr.nr.Mo H$m`© H$m` Amho ?
e) What is your understanding about ‘Mahanews’ ?
"_hmÝ`yO' ~Ôb Vw_Mo AmH$bZ H$m` Amho ?
4. Write answer in 250 words (any two) :
250
eãXmV CÎmao {bhm (H$moUVohr XmoZ) :
a) Explain the concept of PR giving any two definitions.
XmoZ ì`m»`m gm§JyZ OZg§nH$m©Mr g§H$ënZm ñnîQ> H$am.
b) Differentiate between PR for private sector and public sector.
ImOJr joÌmVrb OZg§nH©$ d gmd©O{ZH$ joÌmVrb OZg§nH©$ `mVrb \$aH$ ñnîQ> H$am.
c) What is the code of conduct for an advertisement ?
Om{hamVrgmR>r H$moUVr AmMma g§{hVm Amho ?
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5. What are the various departments in an Advertising Agency ? Give details about
the working of each department.
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Om{hamV g§ñWoVrb {d{dY {d^mJ H$moUVo ? `m àË`oH$ {d^mJmÀ`m H$m`m©Mm Vnerb Xçm.
OR/qH$dm
Describe various tools of PR. Which tool is more effective according to you ?
OZg§nH$m©Mr {d{dY gmYZo H$moUVr ? Vw_À`m _Vo H$moUVo gmYZ A{YH$ à^mdr Amho ?
_______________
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Seat
No.
M.A. (Mass Comm.) (Sem. – I) Examination, 2014
WRITING AND COMMUNICATION SKILLS, CURRENT AFFAIRS
(Paper – V)
Day and Date : Monday, 24-11-2014
Time : 11.00 a.m. to 2.00 p.m.
Total Marks : 70
Instructions : 1) All questions are compulsory.
2) Figures to the right indicate full marks.
1. Choose the correct alternative :
14
`mo½` n`m©` {ZdS>m.
1) The second world war was started in ________
a) 1938
b) 1945
c) 1939
Xwgao _hm`wÕ
a) 1938
b)
_Ü`o gwê$ Pmbo.
1945
c) 1939
d) 1941
d)
1941
2) The first atom bomb dropped on Hiroshima on ________
a) 6th August 1944
b) 6th August 1945
c) 6th August 1946
d) None of these
{hamo{e_mda n{hbm AUw~m°å~
a) 6 Am°JñQ> 1944
c) 6 Am°JñQ> 1946
b)
d)
amoOr Q>mH$bm.
6 Am°JñQ> 1945
`mn¡H$s Zmhr
3) UNO is established on ___________
a) 25th Oct. 1945
b) 23rd Oct. 1945
c) 24th Oct. 1945
d) 22nd Oct. 1945
"`wZmo'Mr ñWmnZm
a) 25 Am°ŠQ>mo~a 1945
c) 24 Am°ŠQ>mo~a 1945
amoOr Pmbr.
b) 23 Am°ŠQ>mo~a 1945
d) 22 Am°ŠQ>mo~a 1945
4) How many elected MLA’s in Maharashtra Assembly ?
a) 290
b) 288
c) 289
d) 250
_hmamîQ´> {dYmZg^oV {ZdSy>Z Ambobo gXñ` {H$Vr AgVmV ?
a) 290
b) 288
c) 289
d)
250
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5) _________ is the writer of ‘freedom at midnight.’
a) Khushwant Singh
b) Mahatma Gandhi
c) Larry Collins and Dominique Lapiye
d) None of these
"_Ü`amÌrMo ñdmV§Í`' Mo boIZ
a) Iwed§V qgJ
c) b°ar H$m°{bÝg Am{U S>m°{_{ZH$ b°{nE
ho AmhoV.
b) _hmË_m Jm§Yr
d) `mn¡H$s Zmhr
6) Rupart Mardok is related with _________
a) CNN
b) BBC
c) Star network d) ETV
ê$nQ>© _aS>m°H$ ho
a) grEZEZ
b)
er g§~§{YV AmhoV.
~r~rgr
c) ñQ>ma ZoQ>dH©$
d)
B©Q>rìhr
7) _________ is the writer of the ‘Asian Drama’ ?
a) Jawaharlal Nehru
b) Mahatma Gandhi
c) Gunnar Mirdal
d) None of these
a)
c)
ho "E{e`Z S´>m_m' Mo boIH$ AmhoV.
Odmhabmb Zohê$
b) _hmË_m Jm§Yr
JwÝZma {_aXmi
d) `mn¡H$s Zmhr
8) _________ is the writer of ‘Jana Gana Mana’.
a) Bankimchandra Chattarji
b) Rabindranath Tagore
c) Mahatma Gandhi
d) None of these
a)
c)
`m§Zr "OZ JU _Z' {b{hbo.
~§{H$_M§Ð MQ>Ou
b) aqdÐZmW Q>mJmoa
_hmË_m Jm§Yr
d) `mn¡H$s Zmhr
9) National Commission for women is established in _________
a) 1990
b) 1992
c) 1991
d) 1967
amîQ´>r` _{hbm Am`moJmMr ñWmnZm
a) 1990
b) 1992
c)
_Ü`o Pmbr.
1991
d) 1967
10) _________ is the village working institute.
a) Gramsabha
b) Grampanchayat
c) Panchayat Samiti
d) None of these
a)
c)
hr JmdmMm H$ma^ma Mmb{dUmar g§ñWm Amho.
J«m_g^m
b) J«m_n§Mm`V
n§Mm`V g{_Vr
d) `mn¡H$s Zmhr
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11) Sangola is famous for _________
a) Cotton
b) Pomegranate
c) Flower farming
d) None of these
a)
H$mnyg
gmR>r gm§Jmobm à{gÕ Amho.
b) S>mqi~
c) \y$beoVr
d)
`mn¡H$s Zmhr
d)
nwUo
12) Sant Vidyapith is established in _________
a) Paithan
b) Pandharpur
c) Alandi
d) Pune
a)
n¡R>U
`oWo g§V {dÚmnrR> ñWmnZ Ho$bo Amho.
b) n§Tanya
c) Ami§Xr
13) _________ is the Governor of RBI.
a) Raghuram Rajan
b) Subbarao
c) Vimal Jalan
d) None of these
Ama~rAm` Mo JìhZ©a
a) aKwam_ amOZ
b)
ho AmhoV.
gwã~mamd
c) {d_b OmbZ
d)
`mn¡H$s Zmhr
14) Whose signature is on one rupee note ?
a) Finance Secretary
b) Governor of RBI
c) Finance Minister
d) None of these
EH$ ê$n`mÀ`m ZmoQ>oda H$moUmMr ñdmjar AgVo ?
a) {dÎm g{Md
b) Ama~rAm`Mo JìhZ©a
c) {dÎm _§Ìr
d) `mn¡H$s Zmhr
2. Write short notes (any four) :
{Q>nm {bhm (H$moUË`mhr Mma) :
1) Gram sabha
J«m_g^m
2) World Bank
OmJ{VH$ ~±H$
3) First World War
n{hbo _hm`wÕ
4) UNO
`wZmo
5) Terrorism.
XheVdmX.
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3. Write the answers in 150 words (any four) :
nwT>rb àíZm§Mr CÎmao 150 eãXmV {bhm (H$moUVohr Mma) :
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1) Explain the various types of the newspaper writings.
d¥ÎmnÌ boIZmMo {d{dY àH$ma ñnîQ> H$am.
2) State the importance of ‘background information’.
"~°H$J«mC>§S> BÝ\$m°_}eZ'Mo _hÎd {deX H$am.
3) State in detail the various types of communication.
g§dmXmMo {d{dY àH$ma g{dñVa Z_yX H$am.
4) Write in detail the functioning of Zilla Parishad.
{Oëhm n[afXoÀ`m H$m_H$mOm~m~V g{dñVa {bhm.
5) State the reasons of Second World War.
Xwgè`m _hm`wÕmMr H$maUo gm§Jm.
4. Write the answers in 250 words (any two) :
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nwT>rb àíZm§Mr CÎmao 250 eãXmV {bhm (H$moUVohr XmoZ) :
1) Discuss in detail about the ‘Food Security Bill’.
AÝZ gwajm {dYo`H$m~m~V g{dñVa MMm© H$am.
2) Write an essay on ‘Solapur University’s Youth Festival’.
"gmobmnya {dÚmnrR>mMm `wdm _hmoËgd' `mda {Z~§Y {bhm.
3) Write a speech on ‘Child Labour’.
"~mb H$m_Jma' `m {df`mda ^mfU {bhm.
5. Write the answer in 500 words.
nwT>rb àíZmMo CÎma 500 eãXmV {bhm.
Highlight on International Rural Woman’s Day.
"Am§VaamîQ´>r` J«m_rU _{hbm {XZ' `mda àH$me Q>mH$m.
OR/qH$dm
‘Media’s are the fourth estate of Democracy’ – Discuss.
_mÜ`_o bmoH$emhrMm Mm¡Wm Im§~ AmhoV - MMm© H$am.
_____________________
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