Top 5 ways to
get intelligence out
of your network—
and become a hero in the process.
“By 2020, information will be used to reinvent,
digitalize, or eliminate 80% of business processes
from a decade earlier.”
— Doug Laney, VP research, business analytics, and performance management, Gartner
1
New sources
of intelligence:
Know where to look.
•Connected devices
•Applications
Recognizing the network’s ability to deliver insights
•Users
is the first step in harnessing its value, and no one
•Machines
is more capable of doing this than you.
•Sensors
You have the power to turn information into intelligence.
2
Show business partners
what they’re missing.
Sales – Real-time
customer interactions.
Marketing – Target, understand,
and engage with customers.
Your coworkers in sales, marketing, product management, and operations
Operations – Supply-
are struggling to make decisions without all of the available information.
chain efficiency.
Your network can help them collect and make sense out of data so they
can use it to achieve real business outcomes.
3
Give sales and marketing
insights they can use.
Tap into real-time context that only the network can provide—your customers’
location, interests, and needs. Cisco® Connected Mobile Experiences (CMX)
helps you collect and analyze data so you can provide relevant and personal
mobile content for a better customer experience.
“We saw an opportunity to transform our Wi-Fi
infrastructure from a cost center to a revenue generator.”
— Dania Duke, general manager, Hyatt Regency Santa Clara
4
History
Dashboard
Move at the
speed of data.
Steve
Customers
Monthly Sales
Total
$103,887.43
Sales:
Orders
11,237
Website
$51,437
Customers
5,489
Mobile
$39,105
Visits
17,957
RouteSel
$12,324
Conv Rate
12.05%
2010
2011
2012
2013
2014
2015
Data from the network can help you make decisions
quickly to increase revenue. Place products or
advertisements in high-traffic areas, put the right
staff in the right place, and get instant feedback
on what’s working and what’s not so you can
make improvements.
Just so you know
Global IP traffic will triple by 2019.1
That’s a lot of information.
5
Choose the right partner.
Extracting value from your network requires expertise. Know what
is available and how to convert it into actionable intelligence. Our
consultants and partners offer services that can help you access
information and insights more quickly.
The right network used the right way will produce useful,
usable insights. See how Cisco can help turn your network
into a source of information and innovation.
Learn More
Additional resources
5 steps to delivering a perfect
customer experience
5 steps to a digital workplace
that’s anywhere, anytime
1. Cisco Visual Networking Index: Forecast and Methodology,2014–2019 White Paper, Cisco, May 27, 2015.
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