Cardinal Leger Secondary School
Business and Technology Department
Course Name:
Course Code:
Level:
Teacher:
Marketing: Goods, Services, Events
BMI 3C1
Ministry Guidelines: Business Studies, 2006
Grade 11, College
Mr. R. D’Angelo
Room:
Course Overview:
This course introduces the fundamental concepts of product marketing, which includes the marketing of
goods, services, and events. Students will examine how trends, issues, global economic changes. And
information technology influence consumer buying habits. Students will engage in marketing research,
develop marketing strategies, and produce a marketing plan for a product of their choice.
Curriculum Strands and Overall Expectations:
Marketing Expectations
Describe the process by which goods and services are exchanged;
Explain how marketing influences consumers and competition;
Demonstrate an understanding of the importance of marketing research to a business and how information
technology can be used to obtain and analyse marketing-related information;
Compare the factors that influence marketing methods and activities in the global economy.
The Marketing Mix
Explain the stages of product development;
Explain the factors involved in the pricing of goods, services, and events;
Compare a variety of distribution strategies and the logistics associated with them;
Demonstrate an understanding of the strategies involved in the promotion of goods, services, and events.
Trends in Marketing
Explain the effects of new information technologies on marketing strategies and consumer trends;
Identify and describe various environmental, ethical , social and legal issues that affect marketing activities;
Demonstrate an understanding of the potential for participation in the global marketplace;
Summarize, on the basis of computer research, career pathways in marketing.
The Marketing Plan
Explain the process of developing a marketing plan;
Develop a marketing plan for a good, service, or event;
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Cardinal Leger Secondary School
Business and Technology Department
Evaluation:
Students will be assessed & evaluated according to the work produced & skills displayed. Methods of
providing feedback may include assessing work in process & evaluating completed assignments, quizzes,
tests, co-operative learning activities, investigations, and presentations.
Term Work
70%
Knowledge and Understanding
30%
Thinking
20%
Communication
20%
Application
30%
Final Assessment
30%
Formal Examination
20%
Culminating Task
10%
Course Total
100%
Learning Skills and Work Habits
Responsibility
Organization
Independent Work
Collaboration
Initiative
Self-Regulation
E= Excellent G=Good S=Satisfactory N= Needs Improvement
Fulfills responsibility and commitments.
Takes responsibility for and manages own behavior.
Devises and follows a plan and process for completing tasks.
Establishes priorities and manages time
Independently monitors, assesses, and revises plans to
complete tasks and meet goals.
Uses class time to complete tasks.
Accepts various roles and an equitable share of work in a group.
Builds healthy peer-to-peer relationships.
Looks for and acts on new ideas and opportunities.
Approaches new tasks with a positive attitude.
Sets own goals and monitors progress towards achieving them.
Seeks clarification or assistance when needed.
Missed/Late/Incomplete Assignments
It is the student’s responsibility to address missed, late, or incomplete assignments. Students are expected to
complete assignments and to adhere to assignment deadlines as follows:
Due Date
A due date is set by the teacher.
10% Penalty Zone
Closure Date
1 school day late – 3%
2 school days late – 6%
3 school days late – 10%
Maximum penalty of 10%
Once the closure date has passed,
work is considered incomplete and a
mark of zero applies.
Parent Signature: _______________________ Student Signature: ______________________
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