SFAC Presentation
FY 2017
Our Mission
Coog Radio’s mission is to provide an outlet for
innovative individuals who are passionate
about radio and audio production to enhance
the community at UH.
Strategic role at UH: At Coog Radio, students
get an opportunity to learn, engage, discover,
and become more involved in campus life.
Programming
- Over 100 hours.
- Diverse subjects / formats
- Spanish language: Desde El Balcón de
la Vecina, Break Free Con Liz y Jen
- Local Music: Cult 45, #Houston
- Sports (UH, Local, and National): The
Sports Beat, Bring Tha Noise
Accomplishments
Voted Best Radio
Station by Study Breaks
Magazine.
Readers of Study Breaks
magazine voted Coog
Radio the best radio
station in Houston.
Accomplishments
Established an annual concert and Live
Lounge featuring four local artists, t-shirt
giveaways, food, and fun!
Accomplishments
Instituted the “teams” system.
Students can gain real world experience in
areas such as promotions, audio production,
engineering.
Students also work with real world clients such
as TDECU and Transmission Events.
Listenership
* March was not recorded due to a
malfunction with Casterstats.
Source: Casterstats
Web Traffic
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Totals
2014
5,012
7,506
5,122
4,575
2,732
8,258
2,298
5,759
9,716
10,579
9,696
5,707
76,960
2015
7,770
13,462 16,696 11,808
9,222
10,103 12,341 11,519 14,157 13,273
120,351
Organizational progress
Increased Advertising
● TDECU
● Domino’s
● Fitzgerald’s
● Live Nation
● Nitro Circus
Organizational progress
Increased Events
● Concert
● Live Lounge
● In The Loop
Challenges
• Attracting Large Audiences
•
With continued funding, Coog Radio will be
poised to reach more students and Houstonians.
FY 15 Expenditures
Marketing/promo items: $9,582.75
• Shirts
• Posters
• Canvas Bags
Equipment: $3,914.40
• Microphones
• Drum mics / Monitors
Online Services: $922.84
• Casterstats
• Web Server
FY 17 Return on Investment
•
Enhances Student Life
•
•
•
Provides 100+ hours of
programming per week
Brings in local acts for
performances
Lower cost per student
than comparable stations.
FY 17 Base Augmentation
Advertising - $9582.75
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Promo materials
T-shirts
Bags
Posters
FY 16 OT Request
Concert - $26688.00
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Band fees
Audio setup
Lights
Promo items
Thank you!
Q+A