BUSINESS DEPARTMENT
Course Code
Course Name
Level
Instructor
Period
Room Number
IDC4U1
Sports & Entertainment Marketing
Grade 12
Course Overview
Welcome to Sports and Entertainment Marketing. Get ready to learn about one of the most exciting – and competitive – businesses in the world.
Sports and Entertainment Marketing is the subject that you can relate to and make your own. After all, it is all around us – not just at ballparks
and theatres, but at schools, on television and radio, in stores, and on the Internet. The units in this course introduce you to the sports and
entertainment industries, types of products, marketing strategies, and careers in these popular fields. The 16 chapters in Sports and
Entertainment Marketing are divided into eight units.
Prerequisite: None.
Specific Strands of Study and Expectations include
World of Marketing Connections and Contrasts

Define marketing and discuss the history of sports and entertainment
Markets

Define sports and entertainment marketing
Products

Define the sports and entertainment consumers
Price Decisions

Differentiate between a product item and a product line
Market Research and Outlets

Define market research
Branding, Licensing, and Images

Explain the concepts of branding and brand equity
Promotion

Define event marketing
Plans and Careers

Explain the purpose and function of a marketing plan
Efforts will be made to meet the individual learning needs of students in order to
ensure that these expectations are being met.
Course Breakdown
Resources
Unit 1 (Chapters 1 & 2): World of Marketing - Sports &
Entertainment: Connections and Contrasts
Unit 2 (Chapters 3 & 4): The Sports & Entertainment Market
Unit 3 (Chapters 5 & 6): Sports & Entertainment Products and
Marketing
Unit 4 (Chapters 7 & 8): Product and Price Decisions: Sports &
Entertainment
Unit 5 (Chapters 9 & 10): Sports & Entertainment Market
Research and Outlets
Unit 6 (Chapters 11 & 12): Branding, Images, and Licensing
Unit 7 (Chapters 13 & 14): Sports & Entertainment Promotion
Unit 8 (Chapters 15 & 16): Sports & Entertainment Marketing
Plans and Careers
The course will use a variety of resources including SMARTBOARD technology,
video, Internet Applications, business software, and a variety of print sources.
The student textbook Sports & Entertainment Marketing will be distributed to
students during the first week of the course. Any damage incurred will result
in payment for replacement ($85.00).
Evaluation Structure
Knowledge/Understanding
30%
Application
30 %
Communication
20 %
Thinking/Inquiry
20 %
The above is reflected in the term work (worth 70% of the final mark) and the
summative work (worth 30% of the final mark). Summative work consists of
the Final Exam (20%) and the Culminating Activity (10%)
Evaluation Policy: Students will be assessed & evaluated according to the work produced & skills displayed. Methods of providing
feedback will include assessing work in process & evaluating completed assignments, tests, co-operative learning activities, simulations
and presentations. Peer & self-evaluations will also be utilized. Student marks will be determined by evaluating process & product
according to 4 categories & 4 levels. Please see the chart below for specific skills and key words used to determine student competency in
the different categories.
Level
Level 1:
Level 2:
Level 3:
Level 4:
Category
50-59%
60-69%
70-79%
80-100%
Know ledge/Understanding
-Limited
-Some success
-Considerable
-Thorough
display of
in displaying
display of
understanding of
 Knowledge of facts & terms
knowledge,
knowledge,
knowledge skills
concepts and ability
 Understanding of concepts & relationships
skills and
skills and
and ability to apply to communicate,
Thinking/Inquiry
ability to apply application of
concepts
think creatively and
 Critical thinking skills
concepts
concepts
apply concepts
 Creative thinking skills
 Inquiry Skills
Communication
 Communication of ideas and information
 Use of symbols & visuals
 Oral & written communication
Application
 Applications in familiar contexts
 Transfer of concepts to new contexts
 Making logical conclusions and predictions
 Use of technology
 Making connections
Feed back w ill also be p rovid ed for stu d ent learning skills. Skills like w orking ind ep end ently, team w ork, organization, w ork
habits and hom ew ork, and initiative are assessed ind ep end ently stu d ent achievem ent and w ill be cond u ct ed throu gh the u se of
a ru bric ind icating sp ecific criteria to be achieved to receive each of the follow ing letter grad es:
E –Excellent
G – Good
S – Satisfactory
N - N eeds Improvement
Other Evaluation Issues
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LATE ASSIGNMENTS. Assignments submitted after the Primary Due Date established by the teacher will be accepted with a penalty of
5% off for the first day late and 2% for subsequent days to a maximum of 10%. This four day Penalty Zone is the maximum time
allowed for submissions. The fourth day after the assignment is due is considered the Closure Date upon which no further assignments
will be accepted. If the teacher returns the marked assignments within the four day penalty zone, the date of return is considered the
closure date. Repeated lateness in submissions indicates poor organization skills and will result in parental contact and will be
reflected in the learning skills section of the report card.
INCOMPLETE ASSSIGNMENTS Assignments will be graded according to the extent with which they meet the criteria established in the
rubric or evaluation structure.
MISSED TESTS Tests missed with a legitimate reason will be written within a few days of the student returning from the absence.
Student eligibility to write the test and the date of writing will be at the discretion of the teacher in consultation with the department
head.
CULMINATING ACTIVITIES These activities will be due toward the end of the course. They are valued between 5 and 15 per cent of the
final mark and will reflect course material and competencies not otherwise reflected on the final exam.
Plagiarism in any form reflects academic dishonesty and will result in a mark of zero for the assignment in question.