1119 Main Administtation Building
College Park, Maryland 20742-5031
301.405.5252 TEL 301.405.8195 FAX
OFFICE OF THE SENIOR VICE PRESIDENT AND PROVOST
April 8, 2013
MEMORANDUM
TO:
Jane Clark
Dean, School of Public Health
FROM:
Elizabeth Beise
Associate Provost for Academic Planning and Programs
SUBJECT:
Proposal to Modify the M.P.H. in Behavioral & Community Health (PCC log no.
12035)
0'C>
At its meeting on March 1,2013, the Senate Committee on Programs, Curricula and
Courses approved your proposal to modify the M.P.H. in Behavioral & Community Health. A
copy of the approved proposal is attached.
The change is effective Fall 2013. Please ensure that the change is fully described in the
Graduate Catalog and in all relevant descriptive materials, and that all advisors are informed.
MDC/
Enclosure
cc:
William Idsardi, Chair, Senate PCC Committee
Sarah Bauder, Office of Student Financial Aid
Reka Montfort, University Senate
Erin Howard, Division of Information Technology
Donna Williams, Institutional Research, Planning & Assessment
Anne Turkos, University Archives
Linda Yokoi, Office of the Registrar
Alex Chen, Graduate School
Coke Farmer, School of Public Health
Elbert Glover, Behavioral and Community Health
THE UNIVERSITY OF MARYLAND, COLLEGE PARK
PROGRAM/CURRICULUMIUNIT PROPOSAL
to
•
g(;:~:~~l:~~g;:~;.~~~_~~e
!PCC LOG NO.
proposal as an MSWord attachment
1 2 03 5
Please submit the signed form to the Office of the Associate Provost .
for Academic Planning and Programs, 1119 Main Administration Building, Campus.
College/School:
College/School Unit Code-First 8 digits: 01203300
Unit Codes can be found at: hftps:/IhWJZrod.umd.edu/Html Report0lunjJs.htrrlc
DepartmentlProgram:
Department/Program Unit code-Last 7 digits: 1330301
Type of Action (choose one):
X Curriculum change (including informal specializations)
Renaming ofprogram or formal Area ofConcentration
oAddition/deletion offormal Area ofConcentration
Suspend/delete program
o
o
0 New academic degree/award program
0 New Professional Studies award iteration
0 New Minor
0 Other
Italics indicate that the proposed program action must be presented to the full University Senate for consideration.
Summary of Proposed Action:
To divide 2 existing MPH courses, HLTH 670 Public Health Informatics and Communication, & HLTH 775 Program
Planning and Evaluation into 4 courses, in order to increase each component's depth of study.
HLTH
HLTH
HLTH
HLTH
671
672
774
776
Public Health Communication
Public Health Informatics
Community Health Program Planning
Community Health Program Evaluation
==================~===============
APPROVAL SIGNATURES - Please print name, sign, and dat
5. Dean of the Graduate School (if required)
6. Chair, Senate PCC
7. University Senate Chair (if reqUired)
8. Vice President for Academic Affairs & Provost
---J~;---------------------
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I
I
OVERVIEW OF PROPOSAL
This is a proposal for a modification to the approved curriculum leading to a masters degree in public health degree in Behavioral and
Community Health. The proposed change includes separating two current courses into four new courses. Public Health Informatics
and Communication (Ill.,TH 670) would be split into two separate courses- one titled Public Health Informatics and one titled Public
Health Communication; and Program Planning and Evaluation (Ill.,TH 775) would be split into two separate courses - one titled
Community Health Program Planning and one titled Community Health Program Evaluation.
1.
RATIONALE
Due to increasing use and applicability of the four distinct content areas within the field of behavioral and community health, we
would like to separate our current course offerings, HLTH 670 and HLTH 775 into four new courses.
We propose the Public Health Informatics course be numbered Ill.,TH 672 and the Public Health Communication course be
numbered Ill.,TH 671. At least one of the two courses must be taken during the MPH program to meet program competencies. If
desired, students may take both of the courses and use one as an elective if they choose the MPH project option rather than the
thesis option.
We propose the Community Health Program Planning course be numbered Ill.,TH 774 and the Community Health Program
Evaluation course be numbered Ill.,TH 776. Both of the courses will be required in order to meet program competencies and
receive a MPH degree.
II.
REQUIREMENTS FOR THE MAJOR
CURRENT MPH Program Courses (42 credits)
Core Public Health Courses: (15 credits)
HLTH665
EPIB 610
EPIB 650
HLSA 601
MIEH 600
Health Behavior I
Foundations of Epidemiology
Biostatistics I
Introduction to Health Systems
Foundations of Environmental Health
3
3
3
3
3
Behavioral and Community Health Cognate Courses: (I 8-21 credits)
HLTH606
HLTH670
HLTH 710
HLTH 775
HLTH 780
XXXX,###
Foundations of Public Health Education
Public Health Informatics & Communication
Methods and Techniques of Research
Health Education Program Planning & Evaluation
Community Health
Elective(s) - two for MPH project option/one for thesis option
3
3
3
3
3
3-6
Capstone Experience Credits: (6-9 credits)
HLTH 785
HLTH 786
OR
HLTH799
MPH Internship
MPH Project
3
3
MPH Thesis
6
PROPOSED MPH Program Courses (42 credits)
Core Public Health Courses: (15 credits)
HLTH 665
EPIB 610
EPIB 650
HLSA 601
MIEH600
Health Behavior I
Foundations of Epidemiology
Biostatistics I
Introduction to Health Systems
Foundations of Environmental Health
3
3
3
3
3
Behavioral and Community Health Cognate Courses: (21-24 credits)
HLTH606
HLTH672
-OR­ HLTH 671
HLTH 710
HLTH774
HLTH 776
HLTH 780
XXXX, ###
Foundations of Public Health Education
Public Health Informatics
3
3
Public Health Communication
Methods and Techniques of Research
Community Health Program Planning
Community Health Program Evaluation
Community Health
Elective - one for MPH project option/none for thesis option
3
3
3
3
3
0-3
Capstone Experience Credits: (6-9 credits)
HLTH 785
HLTH 786
OR
HLTH 799
III.
MPH Internship
MPH Project
3
3
MPH Thesis
6
TRANSITION TO THE NEW CURRICULUM
Fall 2013-Begin offering HLTH 672 and HLTH 775; Spring 2014- begin offering HLTH 670 and HLTH 774
IV.
APPENDICES
A.
B.
C.
D.
Proposed HLTH 671 course outline
Proposed HLTH 672 course outline
Proposed HLTH 774 course outline
Proposed HLTH 776 course outline
APPENDIX A: HLTH 671 Course Outline
INTRODUCTION TO HEALTH COMMUNICATION
Week 1 Introductions; collaborative efforts; social constructionist perspective
By 2/7: Read Chs. 29, 2, 3
Week 2 What is theory in health communication
By 2/14: Read Chs. 8,30; turn in journal entry
Week 3 Ethics in health communication
Journal Entry Due
By 2/21: Read Chs. 4, 5, 6
INTERPERSONAL COMMUNICAnON
Week 4 The medical encounter
By 2/28: Read Chs. 7, 9, 14
Week 5 "Special" populations and non-medical communication
By 3/7: Read Chs. 20, 21, 28; turn injoumal entry
MEDIATED COMMUNICAnON.
Week 6 Public health campaigns
Journal Entry Due
By 3/14: Readings distributed in class
Week 7 News and advertising
By 3/28: Read Ch. 25, 26; additional readings distributed in class
Week 8 SPRING BREAK
Week 9 Popular media and media advocacy
Student case presentation
By 4/4: Read Ch. 23, additional readings distributed; turn in journal entry
Week 10 Technology and the digital divide
Student case presentation
Journal Entry Due
By 4/11: Read Chs. 10, 11, 12
SOCIAL AND COMMUNITY ISSUES
Week 11 Community outreach and "marginalized" populations
Student case presentation
By 4/18: Readings distributed in class
Week 12 Diffusion of innovations and international programs
Student case presentation
By 4/25: Read Chs. 15, 16,19; turn injournal entry
INSTUTIONAL AND GOVERNMENT ISSUES
Week 13 Health organizations and employee communication
Student case presentation
Journal Entry Due
By 5/2: Read Chs. 18, 27
Week 14 Public policy and health communication
Student case presentation
Week IS Re-examining health communication for the future
Student case presentation
Week 16 Final Journal Entry Due
Final Paper Due
APPENDIX B: HLTH 672 Course Outline
Course Outline and Assignments
Class / Date
Topic
Introduction and overview to the field of public health informatics
Discussion Topics:
Who are we and what are our interests?
What do we expect and want out of this class?
Race, class, and the digital divide - what you should know.
What should you know about copyrights and digital rights management (DRM)?
How does today's technology facilitate / inhibit relationships and groups for
cooperation, collaboration, and collective action?
Readings:
../ Khoja S, Durrani H, Nayani P, Fahim A. (2012) Scope of policy issues in
eHealth: results from a structured literature
- - -review.
- - - - J Med Internet Res. 2012 Feb
17;14(l):e34.
../ Neter E, Brainin E. (2012) eHealth literacy: extending the digital divide to the
realm of health information. J Med Internet Res. 2012 Jan 27; 14(l):eI9.\
../ Sun GH. (2012) The Digital Divide in Internet-Based Patient Education
Materials. Otolaryngol Head Neck Surg. 2012 Ju13!.
2
Impact oflnformatics on the US Public Health System
Discussion Topics:
How has technology been used to enhance public health activities?
What does Healthy People 2020 say about public health infrastructure and health
communication technologies?
Readings:
../ Lorenzi NM, Unertl KM. (2012) Effective Strategies for Implementation and
Evaluation of Public e-Health Im10vations. Stud Health Technol Inform.
2012;172:45-53.
3
Personal productivity applications for public health practitioners
Discussion Topics:
How do professionals use information technology to improve productivity?
What are RSS feeds and why should every public health practitioner know about
them?
Readings:
../ Cordell N. (2012) How I use it: iGoogle, RSS feeds and aggregators. Occup Med
(Lond). 2012 Jan;62(l):77-8.
Course Outline and Assigmllents
Class / Date
4
Topic
Consumer health informatics & telehealth
Discussion Topics:
How do technology tools playa role in initiating, maintaining, and changing
behavioral choices for individuals?
What is the quantified self movement and what role does it play in the health of
individuals and populations?
Readings:
./ Ancker JS, Silver M, Miller MC, Kaushal R (2012) Consumer experience with
and attitudes toward health information technology: a nationwide survey. J Am
Med Inform Assoc. 2012 Jul 30.
./ Guardia A, Boyer C. (2012) Personal health and consuJJ]er informatic~ Yearb
Med Inform. 2012;7(1):25-9.
5
Social media and public health / crowdsourcing - an overview
Discussion Topics:
Online communities and social networks
Social media identify and your "professional brand" - LinkedIn
What mechanisms facilitate collective action and community?
How does your online behavior affects credibility, authority, and influence?
How do individuals build social capital online?
What is citizen journalism and citizen science and how important are they to public
health?
Readings:
./ Baer, Jay and Amber Naslund. Welcome to the Now Revolution, (Wiley, 2011),
224 pp.
./ Evans, Dave and Susan Bratton. Social Media Marketing: An Hour a Day,
(Sybex, October 13, 2008)
./ Mayer AB, Harrison JA (2012) .Safe eats: a,g ev~l!.lation of!be use of~Qci~l.mediE.
forLood s'!f~ ec!..~catiol!.:. J Food Prot. 2012 Aug;75(8):1453-63 .
./ Norman CD, Yip AL. (2012) eHealth Promotion and Social Innovation with
)'ol,lth: US!!J-E Social-and Vb>_ual Media toJ~_!:!@ge Diverse Communities. Stud
Health Technol Inform. 2012;172:54-70.
./ Turner AM, KirchhoffK, Capurro D. (2012) Using crowdsourcing technology for
~~ting multilingYEl2!!!Jlic h~~l!hJ?T.Q!I1otion m::!!~riat_c J Med Internet Res. 2012
lun 4;14(3):e79.
Course Outline and Assigmllents
Class / Date
6
Topic
Facebook / Twitter / Other related social media tools
Discussion Topics:
How do I use twitter and Facebook to enhance health in public settings?
Is there a way to gather useful data from twitter and / or Facebook that would assist in
planning public health interventions?
Readings:
John CA. (2012) Using twitter to measure behavior pattems. Epidemiology. 2012
Sep;23(5):764-5 .
./ Kaushik, Avinash. Web Analytics: An Hour a Day, (Sybex (June 5, 2007)
./ Lee JY, Sundar SS. (2012) To Tweet or to Retweet? That Is the Question for
Health Professionals on Twitter. Health Commun. 2012 Aug 8.
./ Thomases, Hollis. Twitter Marketing, (Sybex, 2010),504 pp.
./
7
B10gging / Audio / Video / Gamification - role in public health
Discussion Topics:
Trackbacks, links, tags, sidebars, blogrolls, widgets, and feeds
Readings:
./ Bartholomew LK, Shegog R, Parcel GS, Gold RS, Fernandez M, Czyzewski DI,
Sockrider MM, Berlin N. (2000) Watch, Discover, Think, and Act: a model for
patient education program development. Patient Educ Couns. 2000 Feb;39(2­
3):253-68.
./ Garcia Panella O. (2012) Game Design and e-Health: Serious Games Put to the
Test. Stud Health Technol Inform. 2012; 172:71-8.
./ Shegog R, Bartholomew LK, Gold RS, Pierrel E, Parcel GS, Sockrider MM,
Czyzewski DI, Fernandez ME, Berlin NJ, Abramson S. (2006) Asthma
management simulation for children: translating theory, methods. and strategies to
effect behavior change. Simul Healthc. 2006 Fall;1(3):151-9.
8
Mid-term examination
Location-based tools and the mobile social web
Discussion Topics:
Foursquare, Gowalla, Facebook Places, Brightkite, MyTown, Google Latitude, Loopt,
scvngr
Readings:
n, Lopes 1M, Silva BM, Torre ID. (2012) A new mobile ubiquitous
computing application to control obesity: SapoFit. Inform Health Soc Care. 2012
Jun 1.
./ Rodrigues
Course Outline and Assigllli1ents
Class / Date
9
Topic
Text messaging in public health / Public Health Informatics in the developing
world
Discussion Topics:
How can cell phone technology be used to improve delivery of public health
programs?
Readings:
y'" Akinfaderin-Agarau F, Chirtau M, Ekponimo S, Power S. (2012) Opportunities
~!2..et limitations for-!lsjng.!2~w l!!.edi~'!D.d mobile eJ1one-,~.19 eX~.!liLacce~~!Q
sexual and reproductive health information and services for adolescent girls and
YQIlng women in six Nigerian states. Afr J Reprod Health. 2012 Jun;16(2):219­
30.
y'" Vyas AN, Landry M, Schnider M, Rojas AM, Wood SF. (2012) Public Health
Lr)1~rv~.!lons: Rea~!Jin.tl~tino..6dol~~fentLvia Short.Mess~e Service and Social
Media. J Med Internet Res. 2012 JuI12;14(4):e99.
10
Public health informatics in the developing world
Discussion Topics:
What can we learn from the way social media is being used in developing countries?
How come developing countries seem to be using social media for public health and
health care than we are?
Readings:
Callaway DW, Peabody CR, Hoffman A, Cote E, Moulton S, Baez AA,
Nathanson L. (2012) lli§aster mobile health tec:.hnolQgY: le.ssons from Haiti.
Prehosp Disaster Med. 2012 Apr;27(2):148-52. Epub 2012 May 16.
y'" GUTman TA, Rubin SE, Roess AA. (2012) Effectiveness of mHealth behavior
change communication interventions in developing countries: a system~tic review
of the literature. J Health Commun. 2012;17 Suppl1:82-104. Review.
y'" Raj put ZA, Mbugua S, Amadi D, Chepngeno V, Saleem JJ, Anokwa Y, Hartung
C, Borriello G, MamUn BW, Ndege SK, Were MC (2012) EvaluatiOl:!_9i.E!.lJ
Android-based mHealth system for population surveillance in developing
co~ntries. (2012) JAm Med Inform Assoc. 2012 Jul1;19(4):655-9. Epub 2012
Feb 24.
y'"
Course Outline and Assignments
Class I Date
11
Topic
Biometrics and monitoring tools for public health
Discussion Topics:
What devices are available to public health practitioners that communicate effectively
with information technology?
How can biometric monitoring tools be used to improve the effectiveness of public
health interventions?
Readings:
Burke LE, Styn MA, Sereika SM, Conroy MB, Ye L, Glanz K, Sevick MA,
Ewing LJ. (2012) Using mHealth technology to enhance self-monitoring for
weight loss: a randomized trial. Am J Prev Med. 2012 Jul;43(l):20-6.
.,/ Katz R, Mesfin T,.Barr K. (2012) Lessons from a community-based mHealth
diabetes self-management program: "it's not just about the cell phone". J Health
Commun. 2012;17 Suppl1:67-n.
.,/
12
GIS and visualization in public health
Discussion Topics:
How can GIS mapping improve analysis of public health data?
Readings:
Briggs D. (2005) The role of GIS: coping with space (and time) in air pollution
exposure assessment. J Toxicol Environ Health A. 2005 JuI9-23;68(l3-14):1243­
6l.
.,/ Kuwabara K, Matsuda S, Fushimi K, Ishikawa KB, Horiguchi H, Fujimori K.
(2012) Contribution of the administrative database and the geollraphical
infonnation system to disaster preparedness and regionalization. Am J Disaster
Med. 2012 Spring;7(2):95-l03.
.,/
Course Outline and Assigmllents
Topic
Class / Date
13
Information technology and surveillance systems in public health
Discussion Topics:
What databases and technologies can be used to improve public health surveillance?
What are the differences between electronic health records (ehr) systems and personal
health records (phr) systems?
Readings:
vi' Carrion Sefior I, Fernandez-Aleman JL, Toval A. (2012) Are personal health
~co!::ds safe? J\_E~yjew .QUre~ w~:-ac~essibJ~.Jl~rson9:Lb~~l!h.l~~QIQ....Q!b:.~
policies. J Med Internet Res. 2012 Aug 23;14(4):eI14.
vi' Pa Nurse. 2012 Mar;67(l):11-3
vi' Seachrist NH. (2012) Environmental Pu~Jic Health Tra.ckt!.I.,g.EiQ.gIam.
Simulation and augmented / virtual reality
Etiquette, privacy, and sharing too much
14
Discussion Topics:
What are the opportunities that come from simulation systems for public health
practice and training?
What are the principal issues and challenges related to etiquette and privacy of data
when using health information technologies in public health practice?
Readings:
,/ Luxton DD, Kayl RA, Mishkind MC. (2012) mHealth data security: the need for
HIPAA-compliant standardization. Telemed J E Health. 2012 May;18(4):284-8.
Epub 2012 Mar 8.
,/ Olson DK, Hoeppner MM, Scaletta K, Peck M, Newkirk R. (2012) Garnes,
simul?tio.!!~, and learning in ef!l~gencY.....PJ~jLred_m~.§...s_:__~_L~Yl~w ofthe literature.
Am J Disaster Med. 2012 Spring;7(2): 145-54.
15
Information and technology tools of the future in public health
Discussion Topics:
How are changes in technology going to affect the practice of public health and the
training of public health practitioners?
Readings:
None
I
i
16
Final Examination
APPENDIX C: HLTH 774 Course Outline
SESSION
Week 1
TOPIC
Course Overview, Objectives, Scope, Evaluation Criteria,
Group Project, Group Etiquette
The majority of the session will be devoted to talking about the different kinds and levels of programs that can be
designed to address any given health-related issue. This discussion will draw from the readings assigned for this session
so please complete the readings before class. We also will review the syllabus for the class.
Sign-up sheets will be circulated on which you can:
1) list the members of your group and your topic, and
2) choose your discussion section.
Week 2
Readings:
DEFINING AND SELECTING THE PROBLEM
Creating the Problem Statement and Needs Assessments
Green LW, Kreuter MW. Health Program Planning. 2005: Chapter 1.
Carlson, BA, Neal D, Magwood G, Jenkins, C, King MG, Hossler CL. Community-based
participatory health information needs assessment to help eliminate diabetes information
disparities Health Promotion Practice. 2006:7(3)suppl, 213S-222S.
Brownson RC, Baker EA, Leet TL, Gillespie KN. Searching the scientific literature and organizing
information. In Evidence-Based Public Health. Oxford: Oxford Press; 2003: 125-141.
Week 3
Readings:
Introd uction to Intervention Planning,
Social Diagnosis and Epidemiological Diagnosis
Green LW, Kreuter MW. Health Program Planning. 2005: Chapters 2 and 3.
Krieger J, Allen C, Cheadle A, Ciske S, Schier J, Senturia K, et al. Using community-based participatory
research to address social determinants of health: lessons learned from Seattle Partners for Healthy
Communities. Health Education & Behavior. 2002;29(3):361-382.
Rossi PH, Lipsey MW, Freeman HE. Evaluation: A Systemic Approach. 2004: Chapter 4.
Lee Cv. Public health data acquisition. In Mays GP, Novick LF, eds. Public Health Administration:
Principles for Population-Based Management. Gaithersburg, MD: Aspen Publishers; 2001: 171-201.
Week 4
Ecological Theory in Program Development and
Workshop for Assignment #1
Readings:
McElroy KR, Bibeau D, Steckler A, Glanz K. An ecological perspective on health promotion programs.
Health Education Quarterly. 1988:15(4):351-77.
Stokols D. Translating social ecological theory into guidelines for community health promotion.
American Journal ofHealth Promotion. 1996; 1O(4):282-298.
Johnson, RL. Pathways to adolescent health: early interventions. Journal ofAdolescent Health. 2002;
31 :240-250.
WeekS
THINKING ABOUT OUTCOMES­
Program Goals and Objectives
Readings:
Week 6
Simons-Morton BG, Greene WH, Gottlieb NH. Intervention programming. In Introduction to Health
Education and Health Promotion. Prospect Heights, IL: Waveland Press; 1995: 152-184.
Goals and Objectives Continued
Week 7
MOVING TOWARD FORMATIVE RESEARCH­
Health Behavior and Environmental Assessment
Readings:
Green L W, Kreuter MW. Health Program Planning. 2005, Chapter 3.
Steckler A, Allegrante JP, Altman D, Brown R, Burdine IN, Goodman RM, et al. Health education
intervention strategies: recommendation for future research. Health Education Quarterly.
1995;22(3):307-328.
Biran, A., Tabyshalieva A, Salmorbekova Z. Formative research for a hygiene promotion in Kyrgystan.
Health Policy Planning. 2005;20(4):213-21.
Gans KM., et al. The development of Sister Talk: a cable TV-delivered weight control program for black
women. Preventive Medicine. 2003;37:654-667.
Panter-Brick C, Clarke SI, Lomas H, Pinder M, Lindsay SW. Culturally compelling strategies for
behavior change: a social ecology model and case study in malaria prevention. Social Science Medicine.
2006; 63:2810-2825.
WeekS
Educational and Ecological Assessment
Readings:
Green LW, Kreuter MW. Health Program Planning. 2005, Chapter 4.
Rosal MC, Goins KV, Carbone ET, Cortes DE. Views and preferences oflow-literate Hispanics regarding
diabetes education: results offormative research. Health Education & Behavior. 2004; 31(3):388-405.
Creed-Kanashiro HM, Bartolini RS, Fukumoto MN, Uribe TG, et al. Formative research to develop a
nutrition education intervention to improve dietary iron intake among women and adolescent girls
through community kitchens in Lima, Peru. Journal ofNutrition. 2003; 133:3987S-3991S.
Michie S, Johnston M, Abraham C, Lawton R, et al. Making psychological theory useful for
implementing evidence based practice: a consensus approach. Quality Safe Health Care. 2005; 14:26-33.
Glik DC, Parker K, Muligande G, Hategikamana B. Integrating quantitative and qualitative survey
techniques. 1986-87. Int Q Community Health Education. 2005-2006;25(1-2):115-133.
Week 9
MOVING TO DESIGNING INTERVENTIONS
Intervention Programming, Strategies and Activities
Readings:
DiIorio C, Resnicow K, Thomas S, Wang DT, Dudley W, Marter DV, et al. Keepin' it R.E.A.L.: program
description and results of baseline assessment. Health Education & Behavior. 2002;29(1):104-123.
Green LW, Kreuter MW. Health Program Planning. 2005, Chapters 6-9.
Merzel C, D'Afflitti 1. Reconsidering community-based health promotion: promise, performance, and
potential. American Journal ofPublic Health. 2003; 93(4): 557-574.
Sorensen G, et al. Changing channels for tobacco control with youth: developing an intervention for
working teens. Health Education Research. 2004; 19(3):250-260.
Week 10
Designing Interventions--A Practical Approach
Education, Training, Coalitions, Peer Educators, Environmental Interventions
Readings:
Simons-Morton BG, Greene WH, Gottlieb NH. Intervention Actions. In Introduction to Health Education
and Health Promotion. Prospect Heights, Illinois: Waveland Press; 1995: 186-217.
Kahan B, Goodstadt M. The Interactive Domain Model of Best Practices in health promotion: developing
and implementing the best practices approach to health promotion. Health Promotion Practice.
2001 ;2(1 ):43-67.
Kinzie MB. Instruction design strategies for health behavior change. Patient Education and Counseling.
2005;56:3-15.
Linnan L, Sorenson G, Colditz G, Klar N, Emmons K. Using theory to understand the multiple
determinants of low participation in worksite health promotion Programs. Health Education & Behavior.
2001 ;28(5):591-607.
Winnail S, Geiger B, Nagy S. Why don't parents participate in school health education? American
Journal ofHealth Education. 2002;33(1): 10-14.
Miller CK, Edwards L, Kissling G, Sanville 1. Evaluation of a theory-based nutrition intervention for
older adults with diabetes mellitus. Journal ofthe American Dietetic Association. 2002; 102: 1069-1074,
1079-1081.
Butterfoos F. Coalitions and partnerships in community health, chapters 1. Jossey-Bass, San Francisco,
CA. and Chapter 2
Week 11
Designing Interventions--A Practical Approach
Policy, Popular Media, Communications
Readings:
Solomon F, Eberl-Lefko A, Michael M, Macario E, Tesauro G, Rowland 1. Development of a
linguistically and culturally appropriate booklet for Latino cancer survivors: lessons learned. Health
Promotion Practice. 2005; 6(4):405-1413.
Peterson M, Abraham A, Waterfield A. Marketing physical activity: lessons learned from a statewide
media campaign. Health Promotion Practice. 2005; 6(4):437-446.
Huhman M, Potter LD, Wong FL, Banspach SW, Duke JC, Heitzler CD. Effects of a mass media
campaign to increase physical activity among children: year-l results of the VERB campaign.
Pediatrics. August 2005;116(2):e277-e284.
Glik DC, Prelip M, Myerson A. Narrowcast Campaign Guidefor Community Programs: Creating Health
Messages for Targeted Media Campaigns.
b:!!P-://v'lWW.:l2h.ucla~guJchs/hmIg/do_cumemsJnarrOwcal'L..D1aImal.pAf
Valente TW, Murphy S, Huang G, Gusek J, Greene J, Beck V. Evaluating a Minor Storyline on ER
About Teen Obesity, Hypertension, and 5 A Day. J Health Commun. 2007;12(6):551-66.
Maibach EW, Abroms LC, Marosits M. Communication and marketing as tools to cultivate the public's
health: a proposed "people and places" framework. BMC Public Health. 2007;7(88):1-15.
Weeks 12-15 Group Presentations
Week 16
Final Exam
APPENDIX D. HLTH 776 Course Outline
Weeks 1-2
Establishing a Focus, Logic Models, Overview of Standards
Readings:
Framework for program evaluation in public health. MMWR Recomm Rep. 1999;48(RR-ll):10-40.
Patton MQ. The program's theory of action. In: Utilization-Focused Evaluation. 2nd ed. Newbury Park,
CA: Sage Publications; 1986: 150-172.
Renger R, Titcomb A. A three-step model to teaching logic model. American Journal ofEvaluation.
2002;23(4):493-503.
Week 3
Logic Model Workshop
Weeks 4-5
FEASIBILITY, IMPLEMENTATION, PROCESS
Readings:
Sechrest L, West S, Phillips M, Redner R, Yeaton W. Introduction: some neglected problems in
evaluation research. In: Evaluation Studies Review Annual. Beverly Hills, CA: Sage Publications;
1979:4:15-35.
Forsetlund L, Talseth KO, Bradley P, Nordheim L, Bj0mdal A. Many a slip between cup and lip: process
evaluation of a program to promote and support evidence-based public health practice. Evaluation
Review. 2003:27: 179-209.
Sanders RP, Martin EH, Joshi P. Developing a process-evaluation plan for assessing health promotion
program implementation: A How-to guide. Health Promotion Practice. 2005;6(134-147).
Rossi PH, Lipsey MW, Freeman HE. Evaluation: A Systematic Approach. 2004; Chapter 6:169-201.
Week 6
Week 7
Readings:
Process Evaluation continued
Developing Budgets, Timelines, etc.
Breckon DJ. Budgeting. In Managing Health Promotion Programs. Gaithersburg, MD;
Publication; 1997:173-182.
Aspen
Green LW, Kreuter MW. Health Program Planning. 2005:Chapter 5.
Lauffer A. Drawing up the budget: Expressing the narrative in numbers. In Grants, Etc. Thousand Oaks,
CA: Sage Publications; 1997.
Weeks 8-9
Readings:
Capacity Building and Program Sustainability
Kegler MC, Steckler A, McLeroy K, Malek SH. Factors that contribute to effective community health
promotion coalitions: a study of 10 Project Assist coalitions in North Carolina. Health Education &
Behavior. 1998;25(3):338-353.
Kreuter M, Lezin N, Young, L. Evaluating community-based collaborative mechanisms: implications for
practitioners. Health Promotion Practice. 2000;1(1):49-63.
Paine-Andrews A, Fisher JL, Campuzano MK, Fawcett SB, Berkley-Patton J. Promoting sustainability of
community health initiatives: an empirical case study. Health Promotion Practice. 2000;1(3): 248-258.
Week 10
Review Session
Weeks 11-15
Group Presentations
Week 16
Final Exam