The Incidence of Cash for Clunkers Evidence from the 2009 Car Scrappage Scheme in GermanyI Ashok Kaul, Gregor Pfeifer, Stefan Witte Working Paper This version: October 2013 First version: April 2012,II Abstract Governments all over the world have invested tens of billions of dollars in car scrappage programs to fuel their economies in 2009. We investigate the German case using a unique micro transaction dataset covering the years 2007-2010. Our focus is on the incidence of the premium, i.e., we ask how much of the e 2,500 buyer subsidy is actually captured by the buyer. A simple heuristic model suggests that the incidence will depend on the market segment. For cheaper cars, the supply-side is likely to capture some small part of it while it will offer additional discounts for more expensive cars. Using regression analysis, we find these hypotheses confirmed. Subsidized buyers of cheap cars paid more than comparable buyers who did not receive the subsidy, e.g., for cars costing e 12,000, car dealers reaped about 7% of the scrappage premium, leaving 93% with the buyer. For more expensive vehicles (cars costing e 32,000), subsidized buyers were granted extra discounts of about e 1,100 on top of the government premium they received. The results are robust to extensive sensitivity checks. I We are thankful for valuable remarks from Martin Becker, Nadja Dwenger, Marc Escrihuela Villar, Rainer Haselmann, Stefan Kloessner, Dieter Schmidtchen, and Michael Wolf, as well as the participants of the ACDD conference 2012 in Strasbourg, the Econometric Society Australasian Meeting 2012 in Melbourne, the Warsaw International Economic Meeting 2012, the annual meeting of the German Economic Association 2012 in Goettingen, and the IIPF conference 2012 in Dresden. Corresponding author is Ashok Kaul. E-mail address: ashok.kaul@econ.uzh.ch; Tel.: +41 (0)44 634 37 36; Fax: +41 (0)44 634 49 07. II University of Zurich, Department of Economics Working Paper No. 68 (http://www. econ.uzh.ch/static/workingpapers.php?id=745). 1. Introduction As a reaction to the 2007 financial crisis, governments all over the world launched car scrappage programs to stimulate the economy in 2009. While the U.S. spent $3 billion on their “Cash-for-Clunkers” agenda, Germany afforded the most expensive program of all countries with a total volume of about $7 billion (e 5 billion), a third of the worldwide budget spent on scrappage schemes in this period. Before 2009, similar programs have previously been implemented, particularly in the 1990s. Since such interventions are popular amongst policy makers and consumers, we expect similar programs to be adopted in the future. In the present contribution, we ask the question how much of the e 5 billion was actually captured by which market side, i.e., we analyze the incidence of the German scrappage program.1 To the best of our knowledge, this is the first analysis trying to evaluate the incidence of a scrappage rebate. While the subsidy was meant to benefit the consumer, economic theory suggests that the economic incidence of a subsidy is independent of the statutory incidence.2 Instead, the division of the beneficial amount between buyers and sellers depends on the relative elasticities of demand and supply. The 1 The paper is closely related to the empirical literature on tax incidence (for the fundamentals and an extensive literature review, see Kotlikoff and Summers (1987) and Fullerton and Metcalf (2002), since a subsidy is essentially a negative tax. 2 This so-called tax equivalence theorem is a basic fundamental within the incidence context. Ruffle (2005) for instance, shows that this theorem empirically holds. However, other research (e.g., Busse et al. (2006), Chetty et al. (2009), and Sallee (2011)) implies that, contrary to standard theories of incidence, the statutory incidence of a policy does affect the economic incidence. 2 German scrappage program, called Abwrackprämie (scrappage premium) or Umweltprämie (environmental premium), started in late January 2009. To receive the lump-sum subsidy of e 2,500 (about $3,500), buyers had to prove scrappage of an old car and registration of a new one. By September 2009, the budget was exhausted, having subsidized the purchase of 2 million new cars. Car dealers in general managed the scrapping of the old car and dealt with the responsible federal agency and, hence, could identify two different groups of customers, buyers receiving the subsidy or not. That is why, in our model framework, we argue that we expect our incidence results to be in line with an optimal long-run pricing strategy of the supply side reflecting different price elasticities of demand and market conditions in different car price segments. We therefore expect the effect to be heterogenous over car prices. To be more precise, we assume that for cheaper cars, the bulk or even all of the subsidy amount remains with the buyer, implying incidence amounts of slightly below or at around 100%. For subsidized buyers of large cars we assume extra discounts on top of the scrappage subsidy amount, implying incidence amounts of more than 100%. In the empirical analysis, we use a unique sample of transaction data for Germany from the years 2007 to 2010. Our focus is on the discount received by subsidized buyers in comparison to non-subsidized buyers controlling for covariates. We apply linear regression methods to model the percentage discount from the manufacturer’s suggested retail price (MSRP) as a function of the scrappage dummy. In a first step, we find that the average effect of 3 the premium on discount was slightly positive, implying that customers captured more than the total amount of the subsidy. Augmenting that model and allowing for heterogeneity across price segments when comparing subsidized to non-subsidized purchases, we find that these differ significantly. Subsidized buyers of the first quartile (cheap cars) received less discount than non-subsidized buyers, implicating a demand-associated incidence of less than 100%. Somewhere in the second quartile, the difference was zero, implying just no pass-through of the subsidy to the dealers at all or, put differently, an incidence of exactly 100%. Above the median MSRP, the discount for subsidized buyers was higher than the discount for non-subsidized ones, translating into incidence amounts of more than 100%. Consequently, the empirical results confirm our model assumptions. Previous work on incidence focused mostly, but not only, on taxes, e.g., in Evans et al. (1999), Chetty et al. (2009), Friedman (2009), Hastings and Washington (2010), Rothstein (2010), and Marion and Muehlegger (2011). Within the scrappage context however, most papers analyze either sales (quantities) or environmental aspects—and ignore the incidence of the subsidy, i.e., the price dimension.3 To the best of our knowledge, there exists only one piece that—amongst others—tries to combine scrappage scheme and 3 For instance, see Adda and Cooper (2000), Licandro and Sampayo (2006), Li et al. (2013), and Mian and Sufi (2012) for sales effects, and Hahn (1995), Deysher and Pickrell (1997), Kavalec and Setiawan (1997), Szwarcfiter et al. (2005), and Knittel (2009) for environmental impacts. This literature mostly finds that the increases in sales during the program are offset, sometimes completely, by a decrease in later sales as well as the fact that from an environmental perspective, these programs did not pay off. 4 pass-through questions. Using the car price as the dependent variable, Busse et al. (2012) estimate whether the U.S. programs rebates did pass through fully to buyers, without going into a thorough incidence or price discrimination analysis. Instead, they further evaluate whether the rebate crowded out or stimulated manufacturer incentives, and whether the scrapping of a large number of vehicles affected prices in the used-vehicle market.4 There is also some important research regarding incidence within the automobile market, albeit irrespective of the scrappage context. Busse et al. (2006) analyze cash incentives directed at either the dealer or the customer. They show that customer rebates are passed to the buyer to an extent of 70% to 90%. Dealer rebates—which are mostly unknown to customers—are passed through only at about 30% to 40%. Sallee (2011) investigates the case of the Toyota Prius, a car that was tax-subsidized for its fuel efficiency. Despite a binding production constraint on the supply side, Sallee finds that the incentives are fully captured by the customers. He suggests that this is due to a long-term pricing policy of the manufacturer. Verboven (2002) shows that our approach of combining the two concepts of price discrimination and incidence, and analyzing how the one translates into the other, indeed is obvious and feasible. He uses existing tax policies toward gasoline and diesel cars in European countries to analyze quality-based price discrimination and 4 They find that consumers received the full amount of the rebate, that the program stimulated manufacturer rebates, and that the scrapping of old vehicles did not raise prices in the used-vehicle market. 5 the implied tax incidence. Our paper contributes to the literature in several ways. First, it fills the existing gap of evaluating and quantifying the incidence of car scrappage subsidies, programs that have played an important role in many countries during the recent financial crisis. Due to exactly that popularity, it is very likely that such interventions will be put in place again in the future. We analyze the most expensive such program ever launched and therefore focus on a program with an extremely high potential to analyze this question. Second, we present a simple heuristic model which helps explaining the mechanisms at work. Since we develop a very simple and robust estimation strategy that explicitly takes heterogeneity over different prices into account, we augment the “standard” model as it is used in related research so far. This kind of evaluation can easily be applied to similar programs in other countries now and in the future. The rest of the paper proceeds as follows. Section 2 gives a short overview of the German scrappage program and the dataset we use. Section 3 presents the estimated model. Section 3.1 provides model assumptions, Section 3.2 descriptive evidence, and Sections 3.3 and 3.4 outline the empirical approach and show the results of the regression. Section 3.5 shows that the data cover only a limited price range and Section 3.6 presents numerical values for the price discrimination and the incidence over this price range. Section 3.7 summarizes the main results of the analysis. Section 4 presents a large variety of sensitivity checks. Section 5 concludes. 6 2. Program and Dataset Description 2.1. Program Incentives for car replacement designed as consumption subsidies are supposed to have three major benefits: (1) They are potentially environmentalfriendly by replacing old fuel-consuming cars with new ones with better emission standards. (2) They help the automotive manufacturing industry which plays a particularly important role in Germany. Problems in this sector would not only come along with the risk of layoffs and the corresponding negative spill-overs, but also harm consumer confidence severely. (3) They induce consumers to spend a multiple of the voucher’s value, and thereby create a multiplier effect in the economy. The idea for a scrappage program in Germany was introduced by the German vice-chancellor Steinmeier in an interview on December 27, 2008. Only two weeks later, the government passed an economic stimulus package including a scrappage program. The program officially started on January 14, 2009 and first key points were published on January 16, 2009 by the responsible agency BAFA5 . The subsidy of e 2,500 could be requested by private individuals who scrapped an old car which was at the time of scrappage at least nine years old, and which had been licensed to the applicant for at least 12 months prior to the application. The new car had to be a passenger car 5 Bundesamt für Wirtschaft und Ausfuhrkontrolle (Federal Office of Economics and Export Control). 7 fulfilling at least the emission standard Euro 46 and be licensed to the applicant. While the money was transferred only after the purchase, applicants could be sure to receive the subsidy if the (simple) requirements were met and provided that the budget was not yet exhausted. While the money was granted to car buyers, car dealers in general organized the scrappage and dealt with the federal agency. Many reported that they even treated the amount of the subsidy as a down-payment. The program turned out to be very popular, and the original budget risked to be used up in April. The government raised the budget to e 5 billion,7 just a few days after switching from a paper-based to an online application scheme. By September 2, 2009, the budget was depleted, having subsidized the purchase of 2 million new cars. By the end of 2009, the bulk of requests had been processed by the agency. National new car registration counts show that registrations for lower-priced segments (Mini, Small, Medium, and MPV) roughly doubled in 2009. 2.2. Data We analyze a unique set of micro transaction data with 8, 156 observations. The data cover information from six randomly chosen car dealers in the 6 European emission standards define the acceptable limits for exhaust emissions of new vehicles sold in EU member states. Actually, for the German case, this prerequisite was redundant since all new cars bought in 2009 were Euro 4 equipped anyway. 7 To the best of our knowledge, this is the biggest budget provided for scrapping schemes in this period. For an overview see http://www.acea.be/images/uploads/files/ 20100212_Fleet_Renewal_Schemes_2009.pdf, last accessed on May 30, 2012. 8 center of (West) Germany over six different brands providing information on the purchase of new cars over a time frame of four years (2007–2010). One of those dealers covers two distinct brands, and one brand is represented by two different dealers.8 As we will show in more detail in Section 3.2, this data is very representative for Germany as a whole. Table A1 in the appendix gives a summary of the distribution. The data represent detailed information on the car (brand, vehicle class, model) and on the transaction, i.e., the MSRP, the actual selling price9 , and hence the granted discount. They also include dealer specifics, like the corresponding seller as well as buyer specifics, like age, sex and whether the respective customer was a company employee or purchased a demonstration car (see below for further explanations). Most importantly, we have information on whether a car was purchased with (CC ) or without (non-CC ) a Cash-for-Clunkers subsidy within the year 2009. Note that the MSRP is not a short-term pricing tool for manufacturers. In general, catalogs and price lists are published once a year without an a posteriori adjustment of the MSRP. Manufacturers also have much better means of varying selling prices at their disposal, i.e., dealer and consumer cash incentives such as those discussed by Busse et al. (2006). In contrast to the MSRP, these incentives can be changed at very low cost, and are 8 9 For data privacy reasons, we never report the name of a respective dealership or brand. Note that trade-in values do not affect the data. Trade-ins are treated as fixed-value assets which are shifted to the used car department of a dealership. Actual trade-in values were therefore treated as cash-substitutes and consequenlty did not affect the reported prices. 9 unpredictable for the buyers, as well as the dealers who normally do not know which programs will be issued by the manufacturer next month. In contrast to the MSRP which is the same all over Germany, incentive programs can also vary geographically. Manufacturers therefore have good reasons to keep the MSRP stable and vary incentives in order to meet changing local conditions without jeopardizing their long-term pricing strategy.10 Table 1 shows how the number of purchases is distributed over the years 2007-2010. Year 2009 is split into non-subsidized (Non-CC ) and subsidized (CC ) purchases. On average, we observe about 1, 600 sales a year, with twice that amount in 2009 (1, 649 non-subsidized plus 1, 541 subsidized ones).11 Table 2 provides summary statistics of essential variables. The average car cost about e 25, 600, and was discounted approximately 17%. Roughly 30% of all buyers were female. About 16% of all purchases were of demonstration cars (so-called “floor models”) and 12% refer to sales to employees of auto manufacturers (called “company employees” henceforth). The average buyer age was 47 years, but we only observe 1, 425 (out of 8, 156) data points featuring customer age information.12 10 This is why we consider this variable strictly exogenous, meaning that the MSRP did not react due to the implementation or the process of the scrappage program. 11 CC purchases are concentrated in the months February to October, and then decline (see Table A2 in the appendix). This is in line with the distribution of applications for the subsidy as reported by the BAFA. 12 The remarkably high percentage discount over 50% (max) was due to the fact that demonstration cars as well as company employees benefit from huge (and) additional discounts. The high discount of more than e 50, 000 was observed for a demonstration car of the most expensive category (luxury car segment). 10 Table 1: Number of Purchases over Time by Car Dealers and CC Dealership Dealer Dealer Dealer Dealer Dealer Dealer 1 2 3 4 5 6 Total Year of Purchase and Clunker’s Premium 2007 2008 2009 2010 Non-CC CC 315 250 263 633 81 12 443 235 314 484 67 158 1554 1701 587 268 277 346 60 111 1649 3190 317 330 359 135 43 357 1541 504 381 286 270 43 227 1711 Note: Non-CC are non-subsidized purchases, CC subsidized ones. Table 2: Summary Statistics: All Data Variables Mean SD Med Min Max N Discount in Percent Discount in 1000 EUR MSRP in 1000 EUR Clunker’s Premium (CC) Demonstration Car (DC) Company Employee (CE) Female Age at Purchase 16.91 4.18 25.62 0.19 0.16 0.12 0.29 47.23 8.68 3.23 14.37 0.39 0.37 0.32 0.45 14.93 16.40 3.44 21.50 0 0 0 0 48 0.00 53.37 0.00 51.81 8.19 198.66 0 1 0 1 0 1 0 1 18 89 8,156 8,156 8,156 8,156 8,156 8,156 8,156 1,425 Note: MSRP is the manufacturer suggested retail price. CC is a dummy variable indicating whether the buyer of a car received the scrappage subsidy. DC is a dummy variable indicating whether a buyer bought a demonstration car. CE is a dummy variable indicating whether the buyer was an employee of a car manufacturing company. Female is a dummy of female buyers, the summary statistics therefore report the share of women, age at purchase is the age of the buyer at the time of purchase. 11 3. Analysis In a first step, we present a heuristic model regarding the German scrappage program and its anticipated effects on the subsidys incidence. We then provide descriptive evidence and, thereafter, our regression analysis. We start with a standard specification to estimate the average impact of receiving the subsidy on the percentage discount. In this model, we include all relevant control variables as discussed above plus fixed effects for time, brand, dealership, and seller. Afterwards, we augment this basic specification by additionally interacting the scrappage dummy with the MSRP, allowing for heterogeneity across the car price range. This preferred specification reflects our model assumptions. Taking into account the distribution of purchases and the share of subsidized purchases over the price range, we show for which interval of MSRP our results are reliable. To illustrate the estimated differences, we show the magnitude of price discrimination in percentage points and Euros as well as the incidence over what we consider the relevant price range. We close this section by summing up and discussing our main findings. 3.1. Model Assumptions There exists a sizable public finance literature on (tax) incidence in markets with imperfect competition and one could justify just about any difference in terms of incidence across subsidy participants and non-participants 12 as seeming credible.13 We therefore develop sound assumptions regarding our anticipated evaluation outcomes. Those assumptions are made on grounds of knowledge of the institutional design of the program, the car market in general and of different market conditions and price elasticities of demand across car segments. In essence, we expect our results regarding the incidence of the scrappage subsidy to be in line with an optimal long-run pricing strategy of manufacturers and dealers in the car market. This pricing strategy is supposed to reflect different price elasticities of demand and market conditions in different car or price segments. Thus, we expect our results to be heterogenous over car prices. For the following argumentation, it is pivotal to remember that dealers were able to reliably identify two different groups of customers within the year of 2009. Since they managed the scrapping of the old car and dealt with the responsible federal agency BAFA, dealers always were able to distinguish between subsidized and non-subsidized buyers. With regard to the lower price segment, two facts are crucial. On the one hand, the scrappage program shifted demand heavily toward smaller cars. This gave dealers market power, and thus allowed for price making. Sudhir (2001) states that the supply side has a motivation to be aggressive in the small-car market (the entry level segments) to increase profits and market 13 To name just very few examples, Stern (1987) provides theoretical work on tax incidence showing that there is the possibility of either over- or undershifting of (different) taxes (to consumers); Delipalla and O’Donnell (2001) deliver a related application to the cigarette industry; Anderson et al. (2001), again, show that incidence amounts of more than 100% are theoretically possible. 13 share. In contrast to non-subsidized customers, buyers receiving the subsidy and aiming to join this market segment were presumably relatively more price-inelastic since the subsidy was available only for a very short period of time and because people were keen on seizing the opportunity of receiving a e 2,500 check. These people wanted to buy now not only because the subsidy was not available for a long time but also since nobody could exactly know when it would expire. In contrast, the non-subsidized customers could be more patient. In addition, close substitutes for small cars were not available since downgrading was hardly possible and the demand shock essentially affected all brands alike. Altogether, this suggests that there was room for price discrimination based on observables (the scrappage premium information) in the lower price segment. On the other hand, it is well-known that competition in the market for small cars is quite high (Sudhir (2001)) and competition presumably increased in 2009 due to the scrappage subsidy. However, competition limits the scope for price discrimination. In particular, in a competitive market where brand loyalty is not (yet) established, price elasticity is presumably not spectacularly different across buyer groups. Moreover, within a certain class of cars, the potential buyer certainly could choose from different brands and dealerships leaving her with a supposably higher intra-segment price elasticity of demand.14 Dealers and manufacturers 14 Berry et al. (1995) state that the most elastically demanded cars are that in small market segments. Cross-price elasticities (large for cars with similar characteristics tend to be bigger for cheap cars as compared to expensive ones. 14 contemplating higher markups for subsidy receivers therefore had to trade off higher margins against lower sales in the short run. Also, long-run pricing considerations may have played a role in the pricing policy (also compare Sallee (2011)). Together, these suggest why there could be some price discrimination against scrappage premium receivers within the small-car market but also why this group of buyers should still receive the bulk or even all of the subsidy.15 Things were very different in the upper price segment. Here, the market was slack and unsold cars were piling up. From an upper-segment car dealer’s perspective, an interesting and unique potentially profit-maximizing strategy was possible due to the subsidy. Customers buying in the large car segment, could be divided into two observable groups (as in the lower price segment just with different “characteristics”) with distinct price elasticities 15 Busse et al. (2006), who analyze car market cash incentives, find that between 70% and 90% of the customer promotion amount remains with the buyer, i.e., the seller reaps only a small fraction of the promotion. Since a customer promotion is quite comparable to a buyer subsidy granted by the government, the two instruments are in fact comparable. This supports our assumption that the subsidy should remain—in large part or even entirely—with the buyer in the small car market. Sallee (2011) finds that a customer-directed tax subsidy for the Toyota Prius, a car that would fall into the small to medium-size car market, is fully captured by customers, although sellers face a binding production constraint. He suggests that this is due to a long-term pricing policy of the manufacturer. In the case of the German scrappage premium, a production constraint was also binding in the small car segment since the subsidy caused a run on these cars. We therefore would argue, again, that in this kind of car price segment, the subsidy amount should (almost) be fully captured by the consumer. While Sallees explanation builds mainly on long-run pricing policy of manufacturers, we conjecture that in the German case, increased competition due to the demand shock induced by government intervention additionally could lead to the fact that the supply-side would only capture a small or even negligible fraction of the subsidy in the small car segment. 15 of demand, namely regular large car buyers who did not (and did not tend to) receive the subsidy, and subsidized buyers who would typically not buy a large car. Non-subsidized customers in the upper price segment should not receive exceptional rebates since that would interfere with the well-known cooperative pricing strategy of car manufacturers toward brand-loyal longterm customers (Sudhir (2001)).16 This would unnecessarily erode margins without increasing long-term demand in that customer segment. In fact, interviews with car dealers suggest that a selection effect could have worked in their favor. Subsidized buyers were typically not customers buying pricey cars, and would usually not upgrade from a clunker to a new expensive car.17 Therefore, their price elasticity of demand for large cars was quite high. To this buyer group, in contrast to the subsidized buyers within the small car segment, “substitutes” indeed have been available since downgrading to a medium priced car was easily possible. All this should lead the supply side to offer exceptionally high discounts (on top of the subsidy amount) to this customer group. Moreover, offering high rebates to subsidized customers would not interfere with long-run pricing considerations of manufacturers since the new customer group was a one-time target without any significant downside risk with regard to their long-run car demand for manufacturers of large cars. 16 17 Also compare Goldberg (1995) regarding brand loyalty in the car market. Since facing a flat subsidy, buyers should not be willing to trade in a “clunker” worth more than e 2,500 and have to accept diminishing benefits from purchasing more expensive cars. 16 In summary, we expect our results to be heterogenous over car prices. Firms in the small car segments tend to be aggressive, and room for price discrimination based on observable characteristics—such as the information of receiving the scrappage premium—is limited due to strong competition. We therefore assume that for cheaper cars, the bulk or even all of the subsidy amount remains with the buyer, implying incidence amounts of slightly below or at just 100%. With regard to the larger car segments, aggressive pricing is usually avoided since such pricing behavior reduces margins without increasing demand of regular customers who tend to be very brand-loyal in that market segment. However, granting huge discounts to a new group of customers, who could be distinguished from the old and loyal ones based on the scrappage premium information, offered a one-time opportunity to increase profits for large car manufacturers and dealers by increasing sales. Hence, we assume that subsidized buyers of large cars eventually received extra discounts on top of the scrappage subsidy amount, implying incidence amounts of more than 100%. 3.2. Descriptive Evidence Figure 1 shows the number of observed purchases for the different vehicle classes over the observation period.18 Mainly cheap vehicle classes like A (Mini), B (Small), C (Medium), and M (MPV) benefited from the program. 18 The classification A, B, C, D, E, F, J, M, S is in accordance to the EU classification. For an overview see http://ec.europa.eu/competition/mergers/cases/decisions/ m1406_en.pdf, last accessed on January 26, 2012. 17 S - Sports Coupés M - MPV J - SUV F - Luxury Cars E - Executive Cars D - Large Cars C - Medium Cars B - Small Cars A - Mini Cars 1200 1000 800 600 400 Number of Purchases 200 0 Year of Purchase 2007 2008 2009 CC 2009 other 2010 Note: A, B, C, D, E, F, J, M, S are auto segments according to the EU car classification. 2009 CC are car purchases in 2009 involving the scrappage subsidy, 2009 other are non-subsidized purchases. SUV stands for Sport Utility Vehicle, MPV for Multi Purpose Vehicle Figure 1: Number of Purchases over Time by EU Vehicle Class 18 We do not find many additional purchases in vehicle classes D (Large), E (Executive), F (Luxury), and S (Sports Coupés).19 Overall, it seems that subsidized purchases were made over and above the regular purchases, and were not pulled forward from the following purchase period.20 Note that the pattern of this sample depiction is almost identical to what new vehicle registration counts for the whole of Germany looked like.21 This indicates that we are dealing with very representative transaction data, and have sufficient external validity to transpose our results from the research sample to the target population (from which the sample was drawn), i.e., car dealerships in Germany.22 Figure 2 shows the development of the discount over time per vehicle class. As mentioned previously, inexpensive vehicle classes experienced an increase in car purchases, while the more pricey segments faced a staggering or declining demand. We can see that some of the segments which experienced a positive demand shock (Mini and Small) are the ones which receive a smaller discount throughout 2009 when purchased as a CC car compared to non-CC cars. For the other, more expensive segments, the opposite happens: 19 This is not surprising since expensive cars are predominantly purchased by corporate customers, so they obviously played a minor role within the scrapping context. 20 Böckers et al. (2012) analyze the pull-forward effects of smaller vehicle classes in Germany. Heimeshoff and Müller (2011) provide estimates of how many additional cars were sold due to scrappage programs in 23 OECD countries. 21 Figure A1 in the appendix shows the new car registrations for non-commercial cars in Germany for the years 2008-2010. 22 We could not have conducted the same analysis by just using the registration count data, since most of the relevant information is missing therein, for instance the amount of discount and the indicator for whether a subsidy was received. 19 A - Mini Cars B - Small Cars 25 20 Discount in Percent of MSRP C - Medium Cars 24 22 20 18 16 22 20 18 16 14 15 10 D - Large Cars E - Executive Cars 20 15 10 F - Luxury Cars 25 20 20 15 15 10 10 5 J - SUV M - MPV S - Sports Coupés 25 20 18 16 14 12 30 20 20 15 10 10 2007q1 2008q1 2009q1 2010q1 2011q1 2007q1 2008q1 2009q1 2010q1 2011q1 2007q1 2008q1 2009q1 2010q1 2011q1 Quarter of Purchase Non-CC transactions CC transactions Note: Average discount in percent of MSRP over quarters of years across EU vehicle classes. SUV stands for Sport Utility Vehicle, MPV for Multi Purpose Vehicle. Figure 2: Percentage Discount over Time by EU Vehicle Class 20 CC customers received a comparatively higher discount.23 The same pattern arises within vehicle classes (see Figure A2 in the appendix), namely that subsidized cars are cheaper than non-subsidized ones. We therefore control for MSRP in our regression model rather than interactions of “make, model, and turn” as in Busse et al. (2006). More importantly, using MSRP allows to control for differences in optional equipment since any additional feature is included in the catalog price. In a next step, we deepen this discussion a little further by moving from a graphical to a numerical focus, and present essential figures. First, we take a closer look at 2009 (Table A4 in the appendix gives summary statistics for that year only). The average MSRP in 2009 was about e 2, 500 lower compared to the 2007-2010 mean due to a difference in composition: more small and smallest cars were bought in that period. The average discount in 2009 (17.7%) is relatively stable when compared to the discount in the 2007-2010 sample (16.9%). About 14% and 13% of the 2009 purchases were of demonstration cars and made by company employees respectively. Table 3 shows the difference for relevant variables between subsidized and non-subsidized purchases within the year 2009. Non-CC cars received a discount of 17.67%, 23 Summary statistics for the MSRP over vehicle classes are given in Table A3 in the appendix. It shows that prices rise monotonically over the vehicle classes A through to F. The mean price of MPVs is similar to Medium Cars; SUVs cost on average as much as Large Cars; Sports Coupés are comparable to Executive Cars. The standard deviation of the prices of the last three categories are about twice as big as those of their respective reference category. The last three vehicle classes are therefore consistent with the described pattern. 21 whereas CC cars received 16.51%.24 The corresponding absolute values are e 4, 686 and e 3, 235 respectively. These differences are significant at the 1% level. Yet, we have to take the MSRP into consideration: Non-CC cars on average cost e 26, 720, whereas CC cars amounted to about e 19, 062.25 This means that customers who called upon the subsidy on average asked for smaller (cheaper) cars than customers who purchased without the subsidy denoting differences in the group compositions of CC and non-CC customers. We therefore have to control for MSRP in our regression analysis rather than for vehicle class. Furthermore, about 25% of the non-CC group, and about 39% of the CC group was comprised of women. The shares of demonstration cars and company employees are 19% vs. 10% and 17% vs. 8% (non-CC vs. CC ) respectively. The last information is important because the unequal share of the two high-discount categories might be driving the difference in percentage discount. Both categories make up for a smaller share in the CC group compared to the reference group, which implies that the average discount of CC purchases would rather be biased downward.26 In the following analysis, we therefore control for both groups. Both the descriptive and graphical evidence suggest that price discrimina24 Table A5 in the appendix gives an overview of the development of the percentage discount over the years including a CC/non-CC distinction. 25 The distribution of the MSRP of subsidized cars is concentrated among lower prices. Its median is e 17, 000, and the 75th percentile is at about e 22, 000. 26 Table A6 in the appendix shows the percentage discount by different types of purchases. Standard purchases earned lower discounts (14%) than company employees (26%) or demonstration cars (23%). 22 Table 3: Summary Statistics: Comparison within 2009 by CC Variables Discount in Percent Discount in 1000 EUR MSRP in 1000 EUR Demonstration Car (DC) Company Employee (CE) Female Non-CC Mean SD 17.67 4.69 26.72 0.19 0.17 0.25 8.73 3.80 15.27 0.39 0.38 0.43 CC Mean 16.51 3.24 19.06 0.10 0.08 0.39 SD Diff Mean 6.67 2.15 7.56 0.29 0.28 0.49 -1.16 -1.45 -7.66 -0.09 -0.09 0.14 Note: Non-CC are non-subsidized purchases, CC subsidized ones. The last column gives the difference in means between CC and non-CC purchases. MSRP is the manufacturer suggested retail price. DC is a dummy variable indicating whether the buyer bought a demonstration car. CE is a dummy variable indicating whether the buyer was an employee of a car manufacturing company. Female is a dummy of female buyers, the summary statistics therefore report the share of women. tion across consumers of different market segments as well as price discrimination between subsidized and non-subsidized buyers may have been present. Subsidized customers who bought (very) small up to medium cars received a smaller discount compared to non-subsidized customers; when purchasing bigger cars the opposite seems to be true, namely that subsidized buyers received a higher discount than non-subsidized ones. Before drawing further conclusions however, we need to control for various aspects such as the exact MSRP, the year of purchase, the kind of dealer and brand, as well as high-discount groups. 3.3. Basic Specification In our most basic specification, we follow the “standard model” of, e.g., Busse et al. (2006) and estimate the incidence effect as a weighted average. Hence, in this first step, we neglect potential heterogenous impacts of re23 ceiving the subsidy on the percentage discount of car prices. After we get an idea of the average influence of the government intervention, we then— in the next section—explicitly consider our heuristic model framework and allow for heterogeneity across car price segments by augmenting this basic specification. We start by estimating the following regression model: discount = α + βCC + γM SRP + θ0 X + (1) The dependent variable (discount) is the discount in percent of the MSRP granted for a single car purchase in percent.27 The key explanatory variable of interest is CC, the Cash-for-Clunkers dummy, i.e., an indicator as to whether a car was purchased with the scrappage subsidy (CC = 1) or without it (CC = 0). M SRP denotes the manufacturer’s suggested retail price or catalog price (in e 1,000). The vector X contains a set of other controls. Brands and dealers are modeled as seven brand-dealer dummies, i.e., there is a dummy for each combination of brand and dealer. Dummies for buyers who are employees of car manufacturing companies (“company employees”, 27 So it is discount = 100 ∗ M SRP − Selling P rice MSRP with the selling price including the subsidy amount. 24 (2) CE) and demonstration cars (DC ) are included. Also a dummy for each individual seller is included, as well as a sex dummy for buyers and year and month dummies to capture seasonalities and macroeconomic effects. The error term is represented by . The estimated coefficients are α, β, γ and the vector θ. The key coefficient of interest in this specification is β. It measures the percentage difference in discount a subsidized buyer received in comparison to an non-subsidized buyer. A positive (negative) estimate of β indicates that subsidized buyers received a higher (lower) discount than non-subsidized buyers, controlling for the covariates mentioned above. The coefficient γ measures how dealers’ discount policies differs across price segments. To be precise, γ measures how the discount changes as the MSRP increases by e 1, 000, holding other things constant. Column (1) of Table 4 reports the results of estimating the specification in Equation (1). The estimated coefficient β measuring the effect of receiving the scrappage subsidy on the discount granted for a car purchase is 0.4. It is positive and statistically different from zero at the 10%-level.28 This suggests that the overall pass-through of the subsidy was negative, i.e., dealers grant a 0.4 percentage points bigger discount for CC purchases than for 28 Similar to Busse et al. (2006) who identify the very car based on make, model, and its very specification, we also ran the regressions with make-model interactions rather than the MSRP on the right-hand side. In this case, the coefficient of CC gets bigger (0.59 if we control for brands and dealerships, 0.63 if we do not). However, none of these coefficients is statistically different from the 0.40 of the reported value. 25 non-subsidized ones, controlling for the discussed covariates. Although the coefficient is quantitatively small (compared to a mean value of about 17%, see Section 2.2), the result is surprising since a capturing of a subsidy of more than 100% is not consistent with the related empirical literature.29 The value of 0.05 for γ suggests that the percentage discount grows at a rate of about 0.05 percentage points with every e 1,000 of MSRP. This means that a difference of e 20,000 implies a higher discount of one percentage point. Before discussing the controls in vector θ, consider the full model which takes into account that the effect is heterogeneous over the price range. 3.4. Full Specification Specification (1) has a shortcoming, namely that it restricts the effect of receiving the subsidy on the discount to be uniform across price segments. As discussed in Section 3.1 however, we expect our results to be heterogenous across car prices. In Section 3.2 we already got an idea how market conditions and the discounts themselves were different over different vehicle classes and price segments. To account for this heterogeneity, we interact the dummy CC with the MSRP (CC ∗ M SRP ) and estimate the extended regression model in Equa29 Busse et al. (2006) find that 70%-90% remain with the customers, Sallee (2011) finds that customers capture 100% of the subsidy. 26 tion (3).30 discount = α + βCC + γM SRP + δCC ∗ M SRP + θ0 X + (3) Results are presented in column (2) of Table 4. Estimating this specification, all the essential coefficients—β, γ, and δ—are statistically significantly different from zero at the 1% level. The results confirm our expectations: controlling for individual- and dealer-specifics as well as time trends and high-discount groups, we find a strong relationship between the MSRP, the subsidy and the discount in percent. We see that β, the coefficient for CC, is negative, with −4.4 being rather large,31 and highly significant. The estimate for δ is 0.24 and hence positive, implying that the more expensive a car was, the more additional discount was granted if the buyer benefited from the subsidy. The coefficient of M SRP (γ) is 0.03 and thus a little smaller than in Specification (1), but qualitatively not different.32 Keeping everything else constant, the results allow to depict two different functions: one for subsidized and one for non-subsidized buyers, denoting the latter as “baseline function”. Recall that the estimated coefficient for the CC dummy is −4.4 which means the y-intersect is 4.4 percentage points lower 30 As discussed previously, we cannot simply interact CC with a set of vehicle class dummies because within each such class, the two groups (subsidized and non-subsidized purchases) differ. 31 Note that the dummy itself has no meaningful interpretation as it measures the difference from the overall constant for a price of zero. Interpreting this value as such would be an inadmissible extrapolation. 32 Clustered standard errors would not change these results, see Section 4. 27 for the CC-function than for the function of non-subsidized purchases. The coefficient of the interaction term is 0.24, so this function is steeper than the baseline function with a slope of 0.034 (coefficient for MSRP); with every additional e 1,000 of MSRP, the expected discount of subsidized purchases becomes 0.24 + 0.034 = 0.274 percentage points bigger. For non-subsidized cars, it grows at the rate 0.034 percentage points per e 1,000 of MSRP. All the relevant coefficients are statistically significant at the 1% level. Throughout the different specifications, the controls in vector θ remain stable. For instance, the coefficients of the controls for company employees (CE) and demonstration cars (DC ) hardly change.33 Note that we do not report the estimated coefficient for sex (taking the value one if the buyer was female, zero otherwise). In all specifications, female turns out to be both economically and statistically insignificant.34 Due to the interaction terms, the interpretation of the results is facilitated if we do not discuss single coefficients, but rather the expected percentage discount as a (linear) function of the MSRP. For the group of non-subsidized buyers (CC = 0), this function has a y-intersect (M SRP = 0) at the constant of 18.05 and a slope coefficient equal to 0.0335.35 For the group of subsidized 33 These percentage values experienced some downward adjustment compared to the descriptive statistics (see Section 2.2), but are still considerably lower compared to a “normal” consumer who bought a “normal” car, i.e., when the purchase involved neither a company employee nor a demonstration car. 34 This finding is in line with Goldberg (1996) who shows there is no evidence for discrimination against female car buyers. 35 More precisely, the y-intersect depends on the constant as well as the coefficients of any (binary) control variable. To focus on the relevant part of the function, and since 28 Table 4: Linear Regression Estimation Results of Different Specifications Dependent Variable: Discount in Percent of MSRP VARIABLES CC (1) (2) 0.398* (0.233) 0.0453*** (0.00818) 11.01*** (0.277) 11.50*** (0.313) 17.69*** (1.670) -4.401*** (0.503) 0.244*** (0.0228) 0.0335*** (0.00800) 10.88*** (0.276) 11.56*** (0.312) 18.05*** (1.673) 8,156 0.488 8,156 0.496 Yes Yes Yes Yes Yes n/a Yes Yes Yes Yes Yes 18.06 CC*MSRP MSRP DC CE Constant Observations Adjusted R-squared Year Dummies Month Dummies Sex Dummy Seller Dummies Dealer Dummies Intersect Note: *** significant at the 1%-level, ** significant at the 5%-level, * significant at the 10%-level. Robust standard errors (HC3) in parentheses. CC: dummy for subsidized (Cash-for-Clunkers) transaction, MSRP: manufacturer’s suggested retail price in e 1000, DC: dummy for demonstration car, CE: dummy for employees of auto manufacturing companies. Year = 2008 (2009) (2010) are dummy variables for the given years, 2007 is the base year. Intersect indicates where the estimated value for subsidized purchases is equal to the one of baseline function. 29 buyers (CC = 1), the function has a y-intercept of 18.05 − 4.401 = 13.65 and a slope coefficient equal to 0.2440 + 0.0335 = 0.2775. The latter line is therefore steeper than the former but starts lower. Thus, the two functions intersect at Ilin = −β/δ (4) where β measures the downward shift of the CC curve for MSRP zero, and δ the difference between the slope of the CC and the non-CC functions. Equation 4 therefore gives the MSRP where both functions intersect. This value is reported at the bottom of Table 4 (Intersect), it is about e 18,000 for specification (2). A general conclusion is that subsidized buyers of the first quartile faced negative price discrimination, i.e., they paid more (experienced a lower discount) if they received the subsidy. Since the scrappage program shifted demand heavily to the lower-priced segments, car dealers could impose a price markup by granting less discount. In contrast, subsidized buyers in the third (and fourth) quartile faced positive price discrimination, meaning they had to pay less (received more discount) if buying with the subsidy. In this much slacker part of the car market, dealers used additional discounts in order to seize a one-time opportunity of selling to very elastic (subsidized) customers instead of losing them to competitors or lower car segments. At consideration of these additional controls does not alter the results, we neglect this point in the discussion. 30 an aggregate level, the positive price discrimination in the upper part of the distribution overcompensates the negative effect in the lower part.36 Within the second quartile finally, the difference between the CC and the non-CC function is just zero. This implies that within the second quartile of MSRP, car dealers did not price discriminate at all, and CC customers received the full amount of the subsidy of e 2, 500. 3.5. The Relevant Price Range But how relevant is the region we are considering? Moreover, are subsidized and non-subsidized purchases sufficiently balanced, meaning whether the shares of CC and non-CC purchases are rather equal and therefore comparable? If this was not the case, our results might be misleading. Figure 3 gives an insight into the distribution and adds the share of CC purchases by MSRP.37 The dash-dotted line shows the CC share as a falling function of MSRP. This is what we expected, given that the lump-sum subsidy matters relatively more for cheaper cars. However, in a region below e 12,000, the share is larger than 60%, reaching up to 80% for cars of an MSRP of about e 9,000. We claim that this part of the distribution lacks common support because its composition is too unbalanced. The graph of the distribution (dotted density plot) is very steep on the left side, which means that there 36 The reported coefficient β on the CC dummy from specification (1) of Table 4 can be interpreted as a weighted average. 37 To calculate the share of CC in Figure 3, we rounded the MSRP to e 1,000 and calculated the share of subsidized purchases in 2009 for each e 1,000 price interval. 31 were relatively few purchases at a price range of about e 8,000, but already quite a few at a price of e 10,000 to e 12,000. Cutting off this fringe, we see that from an MSRP of e 12,000 on, the data points are comfortably dense enough, and the distribution between CC and non-CC purchases is rather balanced with about 60% or less. At the other end of the distribution, the share of CC purchases drops below one third at a price of about e 32,000. We choose this point as an upper bound for the following discussion. At this point, we still observe a sufficiently balanced distribution between CC and non-CC purchases which then steadily shrinks along with the density. In the following discussion, we therefore focus on a price range from e 12,000 to e 32,000 which we judge to be the most relevant interval of our data with a solid balance of CC and non-CC purchases. 3.6. Price Discrimination and Incidence As a next step, we quantify the exact amount of price discrimination and the corresponding incidence over the price interval for which our results were found to be relevant. Table 5 yields an overview regarding that quantification for the linear model (specification (2)). It provides the percentage (PD (%)) and the respective absolute (PD (e )) discount received for a certain MSRP (what we refer to as “price discrimination”) as well as the corresponding part (Inc (%)) of the e 2,500 subsidy which remained with the consumer (what 32 .08 Kernel Density of MSRP .02 .04 .06 Discount in Percent of MSRP 16 18 20 0 14 22 .8 Share of CC-purchases .6 .2 .4 0 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 MSRP in 1000 EUR non-CC linear Density Plot CC linear Share of CC Note: non-CC linear is the function of non-subsidized purchases based on specification (2), CC linear is the function of the subsidized ones. The density plot refers to the MSRP in 2009. To calculate the CC -share, we rounded the MSRP to e 1,000 and calculated the share of subsidized purchases in 2009 for each e 1,000 price interval. The bold vertical lines indicate the boundaries of the interval we consider the relevant price range. The thin vertical line at e 18,000 indicates the price where we observe just no difference in discount received between both buyer groups (the intersect). Figure 3: Linear Model with Distribution and CC -Share 33 we refer to as “incidence”).38 Recall that the point where the two groups do not differ at all was at e 18,000. At that point the incidence is 100%, a result that reflects the findings of Sallee (2011), for a car that would fall into our second quartile of MSRP. For a cheap car with a MSRP of e 12,000, the linear model yields a price discrimination of −1.48% or e −178, i.e., dealers skimmed off about 7% of the subsidy amount (e 2,500). This translates into an incidence amount of 93%, which would be an upper bound when compared to the values Busse et al. (2006) find (70 − 90%). Results for higher-priced cars are more remarkable: a car which cost e 28,000 and therefore is at the lower end of the fourth quartile of MSRP, would benefit from an additional discount of 2.42% or e 678, which means that buyers received an additional discount (on top of the subsidy they received) of around 27%. A car purchase at the very end of our relevant MSRP range (e 32,000) caused an extra 3.4% or approximately e 1,100, which is 44% of the scrappage subsidy amount. Speaking of incidence this means that 127% and 144% of the subsidy amount for a e 28,000 and a e 32,000 automobile “remained” with the buyer respectively. Incidence amounts located above the 100%-threshold, in our case clearly distant from that, are empirically rarely found. 38 The Euro values were calculated from the corresponding percentage values and the MSRP, not from a separate estimation with discount in Euro as a dependent variable. 34 Table 5: Price Discrimination and Incidence over different MSRPs MSRP 12,000 14,000 16,000 18,000 20,000 24,000 28,000 32,000 PD (%) PD (e ) Inc (%) -1.48 -0.99 -0.50 -0.01 0.47 1.45 2.42 3.40 -178 -139 -80 -2 94 348 678 1088 93 94 97 100 104 114 127 144 Note: The table presents price discrimination for a given MSRP in percentage points of MSRP (PD (%)) and Euro (PD (e )) based on the linear model from specification (2) as well as the respective Incidence (Inc (%)) which indicates what percentage part of the subsidy remained with the consumer. 3.7. Results The main result of this paper is that the incidence of the subsidy strongly and significantly varies across price segments. We focused most of our discussion on three price segments that roughly correspond to the first, second, and third price (MSRP) quartile.39 In the first quartile that mainly covers mini cars and to some extent small cars, subsidized buyers received slightly lower discounts than non-subsidized ones controlling for covariates. In the second quartile—mainly consisting of small and medium cars—discounts between the two buyer groups did not differ much, implying that the full subsidy amount remained with the buyer. The most striking result was found for sales in the upper half of the price 39 We also consider the lower part of the fourth quartile of MSRP since we argue that our relevant price range reaches e 32,000. 35 distribution. We focused particularly on the third price quartile (mainly medium and large cars), where subsidized and non-subsidized sales were quite balanced. In this segment, scrappage premium receivers were granted much higher discounts than regular customers. The incidence in this price segment was such that subsidized buyers received huge extra discounts from sellers over and above the government premium. Our result for the lower price segments—loosely speaking for the bottom half of the distribution—is in line with the results in Busse et al. (2006) and Sallee (2011). Busse et al. (2006) find that between 70% and 90% of the customer promotion amount remains with the buyer, i.e., the seller reaps only a small fraction of the promotion. Since a customer promotion is quite comparable to a buyer subsidy granted by the government, the two instruments are in fact comparable, and so are our results of roughly 90% of the subsidy amount remaining with the buyer in the first quartile of MSRP. Sallee (2011) finds that a customer-directed tax subsidy for the Toyota Prius, a small car that would fall into our second price quartile, is fully captured by customers, although sellers face a binding production constraint. In the case of the German scrappage premium, a production constraint was also binding in the small-car segment since the subsidy caused a run on these cars. Our results in the second price quartile are therefore fully in line with Sallee’s results. While his explanation builds mainly on long-run pricing policy of manufacturers, we conjecture that in the German case, increased competition due to the demand shock induced by government intervention additionally explains 36 why the supply-side only captured a small or even negligible fraction of the subsidy in the bottom half of the distribution. In the upper price segment, non-subsidized (regular) customers did not receive exceptional rebates since that would interfere with the well-known cooperative pricing strategy of car manufacturers toward brand-loyal long-term customers. This would have unnecessarily eroded margins without increasing long-term demand in that customer segment. Subsidized buyers, on the other hand, were typically not customers buying pricey cars, and would usually not upgrade from a clunker to a new expensive car. Therefore, their price elasticity of demand for large cars was quite high, which lead the supply side to offer exceptionally high discounts to this customer group, consistent with our findings of incidence amounts of even more than 140%. Offering such high rebates to subsidized customers did not interfere with long-run pricing considerations of manufacturers since the new customer group was a one-time target without any significant downside risk with regard to their long-run car demand for manufacturers of large cars. In summary, our assumptions did hold. We did see that having a clunker is a signal that (1) you have a car at your disposal, (2) you are not likely to target the expensive market (because you have a “clunker”) and (3) you want to buy now, before the program expires. In the upper price segment, factor (2) dominates and people get an extra discount because they are likely to be price sensitive customers who differ substantially from the typical luxury buyer. In that segment, our assumptions in terms of respective incidence 37 amounts have even been exceeded. In the cheap market, subsidized buyers are less price elastic because they needed to buy now, whereas the nonsubsidized customer could have been more patient. Still, in that segment dealers are not able to reap off a lot of the subsidy amount due to increased competition in the year of the policy intervention. 4. Sensitivity Analysis Our identification strategy employed was a simple difference design where the discounts received by the subsidized buyers were compared to that of the non-subsidized buyers. Hence, the assumption required for identification is knowledge regarding what prices were actually paid by those receiving the subsidy and a counterfactual estimate of what those people would have paid if they had purchased the same car without the subsidy. As shown in Section 3.2, the CC and non-CC types differ significantly in almost every observable way. The estimates in our paper control for all of these factors (company car etc.), but it is possible that these customers also differ in unobservable characteristics that are not controlled for and could introduce some bias.40 This is why, in the following sensitivity analysis, we challenge our results in every reasonable way possible and present a huge variety of robustness checks to our preferred specification. 40 Certainly, the simple difference design is a limitation of that analysis. A difference-indifferences strategy would be desirable, but the CC versus non-CC group simply cannot be established outside of the treatment period, i.e., for years other than 2009. 38 So far, the presented results restrict the econometric model to a linear form which might be too inflexible. We therefore present a quadratic version of the same underlying economic model as well as a reformulation to a loglinear model. Beyond the functional form, the results might be driven by (neglected) time effects or by subgroups, or they might be sensitive to the transformation of the data. Below, we show that a more flexible estimation would not yield economically different results. A log-lin version of the same model would actually yield a bigger effect, i.e., a stronger negative price discrimination for cheaper cars and a stronger positive discrimination for purchases of expensive cars. We also present sensitivity checks including additional time controls, interactions, or restricting the data to 2009 and the relevant price range. After that, we successively drop subsets of the data which could be driving the results and show results for a variety of quantile regressions. The results are qualitatively insensitive to any of these robustness checks. In a first step, we run a quadratic specification of the model as given in Equation (5). discount = α + βCC + γ1 M SRP + γ2 M SRP 2 + (5) δ1 CC ∗ M SRP + δ2 (CC ∗ M SRP )2 + θ0 X + Rather than comparing the coefficients of the model, we present the plot of the linear and the quadratic model in Figure 4 based on the estimated 39 30 Discount in Percent of MSRP 20 25 15 10 20 30 40 MSRP in 1000 EUR non-CC linear non-CC quadratic 50 60 CC linear CC quadratic Note: Expected discount in percent as a function of MSRP. Functions are given over two models (linear and quadratic) and two groups, subsidized (CC) and non-subsidized (non-CC) transactions. Parameters are taken from the regression results above, specifications (2) (linear) and (3) (quadratic). The dashed vertical lines show the upper borders of the first, the second, and the third quartiles of MSRP in 2009. The solid vertical lines show the intersects between the CC and non-CC functions, i.e., the prices where we observe just no difference in discount received between both buyer groups. Figure 4: Linear and Quadratic Model for Year 2009 40 coefficients.41 We first plot the reference line, i.e., the discount in percent as a function of MSRP for the two models. These are the lower dashed functions in the graph, and one can see that they hardly differ. The upper functions are the respective subsidized purchases where there is a little more difference between the two models. The dashed vertical lines show the borders of the first, the second, and the third quartile of MSRP in 2009. The two functions diverge only from a price of roughly e 40,000 on, and are very close to each other even for rather low prices of about e 10,000. The divergence in the upper part is of little importance as the scrappage premium did not play an important role in these price ranges.42 The vertical solid lines show the intersects between the CC and non-CC functions, i.e., the point where there is no difference in discount between a purchase with and without the subsidy. One can see that in both cases the intersect is located within the second quartile at a price of about e 18,000 and both functions differ little within what we defined as the relevant price range in Section 3.5. As the functional form appears adequate for the observed data, we run a battery of tests on the linear model as given in Equation (3). Table 6 sums up the tests we ran on our data sample. It reports the most relevant fig41 Regression results for the quadratic or even cubic formulation of the model are available upon request. 42 There are two major reasons for this: first, the relative importance of the lump-sum subsidy decreases as the car price increases. Second, as the subsidy could only be requested when an old car was scrapped, the old car needed to be of a very low resale value. In general, buyers of expensive cars benefited more from trading in their old car than scrapping it for e 2,500. 41 ures: the number of observations (Obs.), the intersect, i.e., the point where there is no difference in discount between a subsidized and a non-subsidized car (Inters.), the coefficient for the scrappage premium (CC ), the coefficient of the interaction term (CC*MSRP), and the percentage levels of price discrimination for a e 12,000, an e 18,000, and a e 32,000 car purchase (PD12, PD18 and PD32 ).43 The first row represents the linear model based on the full data, i.e., the reference results from Specification (2) in Table 4. In the second row, we present an alternative specification of the model. Instead of regressing the discount in percent, we regress the logarithm of the discount in Euro on the model as discussed above.44 This specification is more flexible and less liable to extreme values. However, as we observe the discount to be zero in some two hundred cases, we lose these observations. We can see that the intersect changes little (it is actually rather big at 19.63). The coefficients of CC and the interaction term cannot be compared to the others due to the logtransformation, but they do show the expected sign and order of magnitude. The observed price discrimination is even more pronounced than in the linear model. We find −3.65% for an MSRP of e 12,000, −.69% for e 18,000 and 5.72% for e 32,000. This indicates that our preferred estimated results are a lower bound, and hence a rather conservative measure, of the actual effect. 43 44 Full regression tables are available upon request. For some variables which imply a level-effect in the discount in percent, such as the control for demonstration cars or company employees, we add an interaction between the MSRP and the respective dummy. 42 Table 6: Sensitivity Checks – Overview Row Case Obs. Interc. CC 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 All Data Log-Lin Time 1 and 2 2009 Only Y-M-Int. Y-BD-Int. Y-M-BD-Int. Rel. Price Range No CE No DC No CE, no DC No VC J, M, S No BD1 No BD2 No BD3 No BD4 No BD5 No BD6 No BD7 Qreg Q10 Qreg Q50 Qreg Q90 8156 7941 8156 3190 8156 8156 8156 5775 7188 6836 5868 6059 6692 5990 6657 7862 8010 6288 7437 8156 8156 8156 18.06 19.63 18.47 17.28 18.40 19.48 20.06 15.70 18.85 16.76 17.56 16.29 17.58 18.72 15.76 17.89 18.37 16.61 20.95 16.92 16.63 18.62 -4.40 -0.58 -4.73 -3.01 -4.71 -4.04 -4.16 -5.23 -4.77 -4.49 -4.96 -3.90 -3.92 -4.43 -3.29 -4.40 -4.52 -4.49 -5.74 -3.65 -4.10 -3.09 CC* PD12 PD18 PD32 MSRP 0.24 0.03 0.26 0.17 0.26 0.21 0.21 0.33 0.25 0.27 0.28 0.24 0.22 0.24 0.21 0.25 0.25 0.27 0.27 0.22 0.25 0.17 -1.48 -3.65 -1.66 -0.92 -1.64 -1.55 -1.67 -1.23 -1.73 -1.28 -1.57 -1.03 -1.24 -1.59 -0.78 -1.45 -1.57 -1.24 -2.45 -1.06 -1.14 -1.10 -0.01 -0.69 -0.12 0.13 -0.10 -0.31 -0.43 0.77 -0.21 0.33 0.12 0.41 0.09 -0.17 0.47 0.03 -0.09 0.38 -0.81 0.23 0.34 -0.10 3.40 5.72 3.47 2.56 3.48 2.59 2.48 5.44 3.33 4.09 4.08 3.77 3.21 3.15 3.38 3.47 3.35 4.16 3.02 3.25 3.79 2.22 Columns: Case indicates the particularity of each model, Obs. the number of observations, Inters. the intersect where both models (for subsidized and non-subsidized buyers) intersect. CC is the coefficient for Cash-for-Clunkers, CC*MSRP the interaction between CC and the manufacturer’s suggested retail price. PD12, PD18, and PD32 give the price discrimination in percentage points for an MSRP of e 12,000, e 18,000, and e 32,000 respectively. Rows: All Data is the linear regression presented above as a benchmark for the sensitivity tests. Log-Lin is a transformation of our preferred model in which the dependent variable now is the logarithm of the Euro discount received. Time 1 and 2 includes two time controls for program changes (electronic application procedure and budget increase). 2009 Only is a restriction to year 2009 only. Y-M-Int. presents results including year-month interactions in order to control in a more flexible way for time-effects. Y-BD-Int. presents a regression where all years and all brand-dealer dummies are interacted, Y-M-BD-Int. one where years, months, and brand-dealer-dummies are interacted. Rel. Price Range restricts the sample to the interval of e 12,000 to e 32,000. Number 9 to 19 present the exclusion of different groups: CE = company employees and DC = demonstration cars are high discount receivers, VC J, M, S are the three vehicle classes which are not part of a natural order, i.e., MPVs (M ), SUVs (J ), and Sports Coupés (S). BD1 to BD7 are different brand-dealer combinations. Number 20 to 22 show the results for different quantile regressions over the percentiles 10 (Q10 ), 50 (Q50 ), and 90 (Q90 ). 43 For the ease of interpretation, we stick to the preferred model where we model the dependent variable as the discount in percentage of the MSRP. In row three, we add two time controls to the model: a dummy for the switch from the paper-based to the electronic subsidy application procedure (Time 1 ) and a time dummy for the expansion of the program from e 1.5 to e 5 Billion (Time 2 ). One can see that the inclusion of these further controls does not alter the results significantly. In row four, we restrict our sample to year 2009 only. While the price discrimination measured for an MSRP of e 12,000 is slightly lower, the overall pattern remains the same. This indicates that we do not simply observe a difference because 2009 was very special, but that the hypothesis of price discrimination actually holds. Rows five to seven present more flexible versions of the model. In row five, we allow for different seasonal effects by interacting year and time dummies. In row six, we interact brand-dealership combinations with year dummies in order to allow for differences between the dealerships and over time. In row seven, we interact all three sets of dummies, i.e., years, months, and branddealership combinations. This means we allow for different time effects over the brand-dealership combinations and we allow these effects to be different over the years. The coefficients and hence the measured price discrimination do not change significantly. As discussed in Section 3.5, the price range for which our results are most reliable is the interval between e 12,000 and e 32,000 (MSRP). In row eight, we therefore restrict the sample to this price range in order to make 44 sure our results are not driven by values far away from what we called the relevant price range. The restriction makes the CC -function steeper, but the intersect even smaller. So even though the intersect shifts leftward to 15.7, the observed price discrimination shows the same pattern and same magnitude as our reference estimates in row one. As already discussed, our results might be affected by composition effects stemming from unequal shares of high-discount groups. In addition to correcting for different levels of discount (note that the coefficients are very stable over all considered specifications), we exclude both groups from the regression: first, company employees (No CE, row nine), then demonstration cars (No DC, row ten) and, in row eleven, both. None of these exclusions changes the results significantly. In row twelve, we exclude the three vehicle classes that do not enter the “natural” order. These are SUVs (J ), MPVs (M ) and Sports Coupés (S ).45 Again, the results stay unaffected. Rows 13-19 show the results when leaving out single brand-dealer combinations. They illustrate that the results of our analysis are not driven by a single group of those categories. The intersect is rather stable over the different data restrictions: it may fall down to about e 16,000 (row 15), but can also move up to roughly e 21,000 (row 19). On average however, it is 45 The other vehicle classes are cardinally ordered by size and, most important, price. The three excluded vehicle classes are not part of this order and might be special for various reasons. 45 located around e 17,000 to e 18,000, and therefore meets the dimension of our full model. Even though the dependent variable (discount in percent of MSRP) is almost normally distributed, it is not perfectly so, and it is possible that the observed effect is not only heterogeneous over MSRP, but also over the dependent variable. Rows 20-22 therefore present the results from quantile regressions over the 10th, 50th, and 90th percentile. We can see that the results do not change either.46 Overall, Table 6 demonstrates that our findings are robust to an extensive variety of sensitivity checks. The log-linear specification shows that our preferred estimates are rather conservative. Also, it is unlikely that the presented estimation results are caused by the functional form, ignored program influences, differences over time, high discount groups or special vehicle classes, nor single dealers or brands. Quantile regressions confirm the reported results. In addition to robust standard errors, we also ran our preferred regression with standard errors clustered either by brand, by brand-dealer combination, or by year.47 All relevant coefficients remain significant.48 46 Table 6 does not report significance levels, but all relevant coefficients, i.e., the coefficients for CC, M SRP and the interaction are significant at the 1% level. 47 We do this since treating each car sold as a completely independent observation could tend to be too permissive. 48 In all cases, the coefficient for CC is still significant at the 5%-level and the interaction term remains significant at the 1%-level. Only the coefficient for MSRP, which is not crucial for our results, turns insignificant. . 46 We conclude from the robustness analysis that our results are not driven by unobserved heterogeneity or misspecification. Overall, the preferred model appears to be rather conservative. The model controls for most relevant influences, with the price of the car being the most important feature. 5. Conclusion We evaluate the incidence of the German scrappage program from 2009, the most expensive program of all countries in that time period with a total volume of e 5 billion ($7 billion). Overall, we find that the benefits—as intended—are captured by the customers, with this effect being heterogeneous over price segments. Applying linear regression models to a unique sample of micro transaction data, we model the percentage discount as a function of the MSRP, a dummy for the scrapping premium, and various controls. In a first step, we find that, on average, the subsidy is captured by the customers by slightly more than 100%. We therefore allow for heterogeneity across price segments when comparing subsidized to non-subsidized purchases and find that these differ significantly. Subsidized buyers of the first quartile (cheap cars) faced negative price discrimination, i.e., received less discount than non-subsidized buyers, leaving them with incidence amounts smaller than 100%. Above the median MSRP (up to expensive cars), the discount for subsidized buyers was higher than the discount for non-subsidized ones, i.e., Cash-for-Clunkers customers faced positive price discrimination or incidence amounts of more than 47 100%. The absolute amount of price discrimination was substantially bigger in the upper range of MSRP. Our results can be explained by an optimal pricing strategy of the supply side which depends on market segments and different price elasticities of demand. With regard to the incidence, we showed that the supply-side captured a small fraction of the subsidy, but only for cars from smaller vehicle classes. For bigger, more expensive cars, the customers received additional discounts in order to sign a contract of purchase. In summary, the car industry benefited by selling additional cars, and consumers benefited by being subsidized by the government and the industry. However, not all consumers benefited by the same amount and, as the program was tax-financed, most of those who bore the costs did not benefit from it at all. While our findings are very robust to changes in the model as well as different data restrictions, they can only shed light on what happened in the market of new cars. The demand shock for new cars obviously had repercussions on the used car market and, as the maintenance of new cars is usually done by manufacturer-related subcontractors, we also expect negative impacts on repair shops which are not linked to a particular manufacturer. Since we do not have data and sufficient information in these respects, we cannot go into a thorough welfare analysis and therefore strictly separate efficiency questions from our incidence focus. 48 Appendix 49 Table A1: Number of Purchases over Car Brands and Car Dealers Car Dealer Dealer Dealer Dealer Dealer Dealer Dealer Total 1 2 3 4 5 6 1 2 0 1464 0 0 0 0 1464 2166 0 1499 0 0 0 3665 Car Brand 3 4 0 0 0 0 294 0 294 50 0 0 0 0 0 146 146 5 6 Total 0 0 0 1868 0 0 1868 0 0 0 0 0 719 719 2166 1464 1499 1868 294 865 8156 Table A2: Number of Purchases over Month of all Years, 2009 by CC Month of Purchase 1 2 3 4 5 6 7 8 9 10 11 12 Total Year of Purchase and Clunker’s Premium 2007 2008 2009 2009 2010 NonCC CC 103 85 162 154 147 142 118 116 140 109 134 144 1554 109 132 175 225 159 172 149 85 115 145 120 115 1701 Note: Non-CC are non-subsidized purchases, CC subsidized ones. 51 115 139 183 157 115 156 129 107 136 145 137 130 1649 25 93 206 200 221 198 192 150 102 100 41 13 1541 101 120 230 159 183 166 133 133 129 143 114 100 1711 Table A3: Summary Statistics over Vehicle Class EU Vehicle Class Catalog price in 1.000 EUR Mean SD A - Mini Cars B - Small Cars C - Medium Cars D - Large Cars E - Executive Cars F - Luxury Cars J - SUV M - MPV S - Sports Coupés Total 11.59 16.09 23.76 38.94 58.32 106.91 40.18 27.25 61.09 25.62 1.29 2.59 4.22 7.87 11.54 15.54 14.68 7.28 25.51 14.37 Note: SUV stands for Sport Utility Vehicle, MPV for Multi Purpose Vehicle. 52 N 649 2611 1649 899 232 19 481 1429 187 8156 Table A4: Summary Statistics: 2009 Only Variables Mean SD Med Min Max N Discount in Percent Discount in 1000 EUR MSRP in 1000 EUR Clunker’s Premium (CC) Demonstration Car (DC) Company Employee (CE) Female Age at Purchase 17.11 3.99 23.02 0.48 0.14 0.13 0.32 46.79 7.82 3.20 12.76 0.50 0.35 0.33 0.46 15.09 16.75 3.25 19.25 0 0 0 0 48 0.00 45.61 0.00 51.81 8.69 130.35 0 1 0 1 0 1 0 1 18 89 3,190 3,190 3,190 3,190 3,190 3,190 3,190 639 Note: MSRP is the manufacturer suggested retail price. CC is a dummy variable indicating whether the buyer of a car received the scrappage subsidy. DC is a dummy variable indicating whether a buyer bought a demonstration car. CE is a dummy variable indicating whether the buyer was an employee of a car manufacturing company. Female is a dummy of female buyers, the summary statistics therefore report the share of women, age at purchase is the age of the buyer at the time of purchase. 53 Table A5: Percentage Discount over Time by CC Year of Purchase Discount in Percent Non-CC CC Total MeanSD N MeanSD N MeanSD 2007 2008 2009 2010 Total 15.69 16.54 17.67 18.03 17.01 9.01 9.64 8.73 8.74 9.09 1554 0 15.69 9.01 1701 0 16.54 9.64 1649 16.51 6.67 1541 17.11 7.82 1711 0 18.03 8.74 6615 16.51 6.67 1541 16.91 8.68 N 1554 1701 3190 1711 8156 Note: Non-CC are non-subsidized purchases, CC subsidized ones. The last three columns of the table give summary statistics for the whole group. 54 Table A6: Percentage Discount by Type of Purchase Type of Purchase Standard Company Employee Demonstration Car Total Discount in Percent Mean SD 14.02 25.84 23.25 16.91 7.44 4.03 8.47 8.68 N 5868 968 1320 8156 Note: Standard are the benchmark purchases, Company Employees are employees of a car manufacturing company, Demonstration Car denotes cars that are not new but have been used for exhibition and have been licensed for a maximum of 14 months before the purchase. 55 S - Sports Coupés M - MPV J - SUV F - Luxury Cars E - Executive Cars D - Large Cars C - Medium Cars B - Small Cars 1000000 A - Mini Cars 500000 0 Number of New Registrations Year of Registration 2008 2009 2010 Note: A, B, C, D, E, F, J, M, S are auto segments according to the EU car classification. SUV stands for Sport Utility Vehicle, MPV for Multi Purpose Vehicle. Figure A1: All New Car Registrations in Germany over Time by Vehicle Class 56 A - Mini Cars MSRP in 1000 EUR 12.5 12 11.5 11 10.5 B - Small Cars 18 17 16 15 D - Large Cars C - Medium Cars 26 25 24 23 22 E - Executive Cars F - Luxury Cars 45 80 130 40 70 120 35 60 110 30 100 50 J - SUV M - MPV 60 30 50 25 40 20 30 2007q1 2008q1 2009q1 2010q1 2011q1 S - Sports Coupés 90 80 70 60 50 2007q1 2008q1 2009q1 2010q1 2011q1 2007q1 2008q1 2009q1 2010q1 2011q1 Quarter of Purchase Non-CC transactions CC transactions Note: MSRP over quarters of years across EU vehicle classes. SUV stands for Sport Utility Vehicle, MPV for Multi Purpose Vehicle. The graphs show mean values rounded by quarter. Figure A2: MSRP over Time by EU Vehicle Class 57 References Adda, J. and R. Cooper, “Balladurette and Juppette: A Discrete Analysis of Scrapping Subsidies,” Journal of Political Economy, August 2000, 108 (4), 778–806. 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