YOU DON’T
HAVE TO
BLEED
ANYMORE
GET HELP AT
TOWRITELOVE
ONHERARMS.
COM TO WRITE LOVE
ON HER ARMS

Background

To Write Love On
Her Arms is a nonprofit organization that helps young adults deal with depression and thoughts of suicide.

Background Con’t.


This advertisement/ graphic design was created by Justin
Linnemeier for the
TWLOHA Ad Campaign.
This ad was not intended to be gory but to expose an organization to help people and their families deal with problems.

What is your initial reaction?

When I look at this picture I feel sorry for people that do things to hurt their body such cutting their self pictured in the ad.

Who is left out?


The person that is cutting their self is left out because the meaning is still the same.
The person excluded from the ad is not significant in getting the point across.

What is left out?
What is the meaning of the ad now?


The words on the ad are gone.
The meaning of the ad now is pointless because it doesn’t make sense and is just creepy.

Who is the Audience?


The audience is young people suffering from depression, thoughts of suicide, addiction, etc.
Also the family members and/or friends of these people.

What is the logic appeal?

There are people out there that are suffering with these kinds of things and there are organizations that can help them.

What is the ethical appeal/credibility?

To Write Love On Her
Arms is a trustworthy organization because it helps young adults overcome the troubles they are facing in their lives.

What is the emotional appeal?


This ad makes me feel guilty that there are people out there that need help and cant get it.
This also makes me angry that someone would do this to their body for whatever reason and angry at the person that encouraged this behavior.

Works Cited
Linnemeier, Justin. “TWLOHA Ad
Campaign.” Behance Network.
Behance.
7 Jan. 2011. Web. 10 Nov. 2011.