FOR IMMEDIATE RELEASE
Media Contact:
Anne Guertin
OSRAM SYLVANIA
(978) 750-2225
anne.guertin@sylvania.com
5th Annual “SYLVANIA Socket Survey” Shows Even Greater Understanding
of Lighting Legislation & Less Use of Incandescents
Consumers are more aware and more excited about the phase out of inefficient
incandescent bulbs, yet less than half know of pending deadlines
Danvers, Mass., Feb. 25, 2013 – Released today, the fifth annual SYLVANIA
Socket Survey from North American lighting leader OSRAM SYLVANIA finds that
consumers are adjusting to new legislation and energy-efficient lighting options,
with about half saying that they plan to switch to new lighting technologies.
Federally mandated legislation, which was enacted in 2007, has already begun
phasing out two incandescent-bulb wattages (100-watt in 2012 and 75-watt in
2013) and will begin its final phase in January 2014 with 60 and 40-watt bulbs.
OSRAM SYLVANIA’s industry-benchmark Socket Survey shows that 38 percent
of those polled are aware that the 100-watt bulb was phased out in 2012, which
is up from just 29 percent last year and 19 percent in 2010. While these findings
show an increase in consumer awareness of the initial legislative phase outs,
nearly half are unaware that there will be additional wattages phased out in 2014.
“Consumers are taking time to evaluate their lighting choices, which are now
more abundant than ever, and accepting more energy-efficient options,” said
Rick Leaman, president and CEO, OSRAM SYLVANIA. “Our company remains
dedicated to offering the very best in next-generation lighting choices because it
is our responsibility to keep pace with the ever-changing world of technology to
meet the various needs of our consumers.”
More than a third of Americans have evaluated their lighting options in the past
six months, and more than half (53 percent) have done so in the past year. With
lighting education promoting the acceptance of energy-efficient alternatives and
about half of consumers planning to switch to new technologies, it is evident that
consumers are shifting their lighting preferences based on their understanding of
the evolving industry.
OSRAM SYLVANIA
100 Endicott Street
Danvers, MA 01923
 (978) 777-1900
www.sylvania.com
Commissioned annually by OSRAM SYLVANIA, the SYLVANIA Socket Survey is
the industry’s foremost national measurement of the evolving consumer lighting
landscape. Now, in its fifth year, the survey shows a significant decrease — a 16
percent drop year over year — in those who said that they have incandescent
bulbs in their homes. About one in 10 consumers say that they have LED bulbs
in sockets.
Constantly focused on delivering products that meet consumer preference and
demand, OSRAM SYLVANIA was the first to market a 100-watt equivalent LED
incandescent replacement at the end of 2012. The SYLVANIA ULTRA LED
omnidirectional A21 bulb offers long-life and energy savings to satisfy
consumers’ needs. Using only 20-watts of electricity, consumers save
approximately $220 over the LED’s life compared to an incandescent bulb. With
a rated life of up to 25,000 hours, the LED bulbs last up to 33 times longer than
incandescent light sources, which results in an additional cost savings from less
required maintenance. Also included in the ULTRA LED A-Line series of bulbs
are true substitutes for 40, 60 and 75-watt bulbs, which offer up to 80 percent
energy savings compared to traditional incandescent options.
Additional findings of the 2012 SYLVANIA Socket Survey include:
Consumer Habit and Trends
 Since 2008, the number of consumers that listed “burned out or broken"
as their main reason for switching out their bulbs dropped by 10 percent.
68 percent of Americans say that they have switched lighting for
increased energy efficiency.
 While replacement of burned out or broken bulbs and energy efficiency
remain as top reasons why consumers choose to switch bulbs, they are
increasingly interested in the amount of light (up 16 percent since 2008)
and quality of the light color produced (up 19 percent since 2008).
 Longevity, brightness, energy efficiency and price are the top light bulb
evaluation factors and are considered important by 9 in 10 consumers.
 Instituted in last year’s survey, the value that consumers are placing on
their lighting products being made in America has increased, as 77
percent of Americans now believe it is important that their bulbs are
“Made in America.”
Phase-Out Preparedness and New Technology Adoption
 Consumers are evenly split about their awareness of the phase-out of
additional wattages through 2014.
 Six in 10 consumers say that they are more excited about the phase-out
than they are concerned about it, yet 28 percent of respondents are still
worried, as they prefer using traditional incandescent bulbs.
 Sixteen percent of respondents say that they plan to save up or “hoard”
100-watt incandescent bulbs while they are still available, which is very

similar to the 13 percent that said that they would stockpile 100-watt
bulbs in 2009, 2010 and 2011.
About half of consumers are likely to switch to alternative technologies,
significantly less than in 2010 and 2009. While the remainder is more
likely to use lower wattages or stock up on 100-watt bulbs.
Survey Methodology
The survey was conducted over an 8-day period in November, 2012. More than
300 interviews were conducted via landline and cell phone.
About OSRAM SYLVANIA
OSRAM SYLVANIA is a leader in lighting solutions and services, specializing in
innovative design and energy saving technology. The company sells products for
homes, businesses and vehicles primarily under the SYLVANIA brand name, and
also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM
SYLVANIA is the North American operation of OSRAM GmbH. For more
information, visit www.sylvania.com or follow us on Facebook and Twitter.
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