William E. Simon Graduate School of Business Administration University of Rochester Waiver of Core Courses Policy effective September 2010 All students in the Masters of Business Administration program are required to take or exhibit proficiency in the following nine core courses (described in the Simon Information Guide): ACC 401 Corporate Financial Accounting, CIS 401 Information Systems for Management, FIN 402 Capital Budgeting and Corporate Objectives, GBA411 Framing and Analyzing Business Problems 1, GBA 412 Framing and Analyzing Business Problems 2, MKT 402 Marketing Management, OMG 402 Operations Management, STR 401 Managerial Economics and STR 403 The Economic Theory of Organizations. In addition, full-time M.B.A. students are required to take the Communicating Business Decisions course sequence. These core courses form the foundation on which the Simon MBA curriculum is built. The faculty teaching other courses assume that that the students have mastered the material in these courses and have a common / shared understanding of the material. Weighing the pedagogical value of this common foundations and the opportunity cost of taking course in which the student may already be proficient, the faculty have decided on the following waiver policies: 1. No waivers are permitted for STR403, GBA411, GBA412, FIN402, and the MGC 401, 402, 403 sequence. 2. Students who have passed the CPA exams, or equivalent foreign exam, may waive ACC401. Details are in Appendix A. 3. A student may waive STR401 by passing a Simon proficiency test for the course. More information on this available in Appendix B. 4. A student may substitute for MKT402 with a more advanced course in Marketing by passing a Simon proficiency test for the course. More information on this available in Appendix B. 5. A student may substitute for CIS401 (Details in Appendix D) and/or OMG402 (Details in Appendix E) with a more advanced core in the same area by petitioning the area coordinator(s) of the areas with evidence of proficiency in the area. 6. No more that two core courses may be waived or substituted by a student. Please note that a course waiver does not reduce the credit requirements for the MBA degree. Credits for a waived course have to be made up with elective courses. Waiver forms and the deadlines for applications are available on the Simon Registrar’s web site. Appendix A: Waiver of ACC401 Corporate Financial Accounting Bulletin description: Corporate financial accounting is concerned with the form and content of the information firms disclose to external parties (e.g., shareholders). In the United States, financial reporting is based on generally accepted accounting principles (GAAP) set by the Financial Accounting Standards Board (FASB). GAAP define the accounting methods and disclosure practices that firms select from when providing financial statements to external parties. This course covers these principles and other important financial reporting practices. The primary focus of the course is developing the skills required to interpret and analyze financial information, rather than the skills required to prepare financial statements. Upon completion of the course, students will appreciate how financial accounting information is used in contracts between parties (e.g., lenders and the firm) and to evaluate a firm’s past performance and potential future performance. To gain a waiver from ACC401, the student must: Provide evidence that they have passed the CPA exams (or equivalent foreign exams.) Once approved, the Simon Registrar will register you for ACC401 Lab with a passing grade (1 credit, no charge). This combined with any other elective offered at Simon will make up the 4 credits for the waived course. Appendix B: Waiver of STR401 Managerial Economics Bulletin description: This core course applies the fundamental tools of price theory— consumer and firm behavior, demand and supply, the allocation of resources, competition and monopoly—to management decision making. Interaction of the firm with its customers, competitors and markets is discussed. During orientation week, new students will have the one-time option to take a waiver exam for STR 401, Managerial Economics. Students who pass this exam can replace STR 401 with an elective of their choice. The exam is 2.5 hours. The exam includes numerical problems, graphical analysis and conceptual questions. It will cover the specific topics and learning summarized below. A grade of 80% on the exam is required for passing. Experience indicates that very few students are able to pass the exam prior to taking the course (even those with undergraduate economics degrees). Only those students with a relative mastery of intermediate microeconomics should consider taking the exam. The hurdle is set high because of the importance of STR 401 for subsequent coursework and management positions. In contrast to most undergraduate economics courses, STR 401 focuses on using economic analysis to solve real-world business problems. In the past, many strong economics students say that they are glad that they took the course because they gained significant insights from the management applications. Therefore, you might want to take the course even if you have a strong economics background. To gain a waiver from STR401, the student must pass the Simon waiver exam. Once approved, the Simon Registrar will register you for STR401 Lab with a passing grade (1 credit, no charge). This combined with any other elective offered at Simon will make up the 4 credits for the waived course. Typical Textbooks: Managerial Economics and Organizational Architecture by by James A. Brickley, Jerold L. Zimmerman, and Jr.,Clifford W. Smith, McGraw Hill / Irwin, 2008, ISBN 0073375829. Microeconomics by Robert Pindyk and Daniel Rubinfeld, Prentice Hall, 2008, ISBN 0132080230. STR Waiver Exam Topics and Learning Objectives Covered on the Exam 1. Economic Model of Behavior Self-interested behavior and utility maximization (an informal, conceptual understanding) Economic incentives and constraints Marginal (incremental) analysis Sunk costs, marginal costs and benefits Opportunity costs Learning Objectives: Students should be able to 1) describe and explain the economic approach to modeling human behavior, including opportunity costs and marginal analysis, 2) use this model to explain and predict decisions in a wide range of applications. 2. Exchange Gains from trade Learning Objectives: Students should be able to 1) explain why voluntary exchange takes place and 2) the effects of government restrictions on trade 3. Supply and Demand Analysis Demand and supply functions Demand and supply curves (changes in quantity supplied and demanded), equilibrium Changes in supply and demand (changes in things other than price), changes in equilibrium Elasticities - Price, cross-price, income etc. elasticities - Arc and point elasticities - Firm versus industry demand (e.g. different elasticities for brand vs. category) - Price elasticity and marginal (industry) revenue - Elasticity along linear demand curves Changes in supply and demand II: relate quantitative impact (on price and quantity) of changes in market to elasticities of supply and demand Consumer and producer surplus Policy analysis: Price caps and floors Learning Objectives: Students should be able to 1) explain the forces that move prices and quantities toward their equilibrium levels in a competitive market, 2) distinguish between movements along supply and demand curves and shifts in the curves, and identify confusion between the two in press articles 3) define, interpret and calculate different elasticity measures 4) describe how price elasticity changes along a linear demand curve and explain the connection between price elasticity and marginal (market-level) revenue 5) explain the effects of policy interventions (floors, ceilings, taxes,..) both within the supply and demand model and in real-world terms, including how the quantitative impact of market changes or interventions depends on the supply and demand elasticities, 6) define and interpret consumer and producer surplus; define and interpret deadweight loss in terms of the value of forgone gains from trade 7) fully analyze models with linear supply and demand functions (equilibrium price and quantity, effects of changes in supply and demand, producer and consumer surplus, effects of different policy interventions), and graph all corresponding outcomes, 8) use supply and demand analysis to explain real world phenomena in a large variety of contexts (e.g., a qualitative, partial equilibrium analysis of how an increase in oil prices is likely to affect the prices and quantities of various types of automobiles), 4. Determinants of demand Law of Demand Learning Objectives: Students should be able to 1) distinguish between total and marginal values of a product to a consumer (e.g., the Diamonds and Water Paradox), and 2) explain the connection between declining marginal value and downward sloping demand curves. 5. Production and Costs Production functions Marginal, average, and total product Returns to a factor, Law of Diminishing Marginal Returns Returns to scale Choice of Inputs and cost minimization Factor demand Total costs, fixed versus variable costs Marginal and average variable costs Relevant costs for decision-making Long-run average cost curves, economies of scale and scope, minimum efficient scale Learning Objectives: Students should be able to 1) show proficiency in analyzing production functions, in particular the ability to - define total product, average product and marginal product of a variable input, explain the graphical relation between average and marginal products, - explain the Law of Diminishing Marginal Returns and show where this occurs on the standard graphs, - define constant, increasing and decreasing returns to scale, distinguish between returns to scale and returns to a factor, - construct a matrix that shows total product for discrete combinations of inputs when given a simple production function (e.g., Q = L.5C.5); determine from a given matrix whether the production function displays increasing, decreasing or constant returns to scale, - complete a table showing total product, marginal product and average product for a variable input when the other inputs in the given production function are held fixed, 2) explain how firms choose inputs to minimize costs, and apply insights from theory to managerial problems, in particular, - define marginal revenue product and explain the optimal employment of a variable factor of production (with one variable input in a competitive market), - explain why the marginal product to price ratios for all inputs must be equal for cost minimizing production, - explain how (e.g. in a real-world context) changes of one input price are likely to affect demand for each input 3) explain theoretical cost concepts and apply them to managerial problems - define and describe the relations among total, marginal and average costs, - define fixed and variable costs and their role for decision making - assess in an applied/real-world context which costs are marginal/variable depending on the decision to be made 4) explain long-run costs, sources of economies and diseconomies of scale and scope, and the notion of minimum efficient scale 6. Profit maximization Learning Objectives: Students should be able to 1) Explain how total and marginal revenue depend on quantity when demand is downward-sloping - explain the shape of total revenue as function of quantity - define marginal revenue and explain intuitively why it is less than price - derive total and marginal revenue for a given linear demand curve, 2) Explain how to maximize revenue or profit in terms of marginal revenue and marginal cost, and show in graphs - find the revenue and profit maximizing prices and quantities with linear demand, - explain intuitively why MR = MC at the profit maximizing output 7. Competitive Markets Market definition Firm and industry supply, with homogeneous and heterogeneous firms Arbitrage, free entry and exit, zero-profit equilibrium Long-run supply, constant-cost versus increasing-cost industries Long-run market equilibrium and short-run and long-run effects of changes in the market Infra-marginal firms, superior factors of productions and economic rents Learning Objectives: Students should be able to 1) define market structure and the conditions for perfect competition, explain why perfect competition is a useful benchmark model for understanding competition in many industries, even when they do not meet the strict definition of perfect competition 2) explain a firm’s short-run supply decision (P = MC and shut-down conditions) and derive firm and industry supply curves from simple cost functions, 3) explain the forces that lead to entry or exit, and the connection between arbitrage and zero profits 4) define economic rents and explain who gets them, and why in equilibrium some firms may make above-zero profits 5) explain the difference between a constant cost and increasing cost industry, 6) explain graphically and intuitively long-run equilibrium in a competitive industry, and how changes in a market affect the equilibrium in the short and long run 8. Monopoly Barriers to entry Profit maximization (with linear demand and marginal cost curves) Deadweight loss Learning Objectives: Students should be able 1) define monopoly and list possible barriers to entry in an industry, 2) determine the profit maximizing output and price for a monopolist with linear demand, and constant marginal costs, both graphically and numerically, 3) explain the nature of the inefficiency of a monopolistic market, and determine the dead weight loss graphically and numerically. 9. Introduction to Pricing with Market Power Potential lost profits from charging same per unit price for all customers and quantities purchased Cost versus demand driven variation in prices Price discrimination and implications of reselling/arbitrage o First-degree price discrimination o Third-degree price discrimination (identifiable groups) Two-part tariffs Learning Objectives: Students should be able to 1) define price discrimination and explain how arbitrage can restrict a firm’s ability to price discriminate, 2) define first degree price discrimination, provide examples of individualized pricing, and discuss its social cost implications, 3) for the case of separable groups, linear demand and constant marginal cost: solve for the optimal prices and outputs for customer groups with different price sensitivities, and compare the profits under group pricing with the standard monopoly one-price solution, 4) develop both cost- and valuation-related explanations for real-world examples of apparently similar goods sold at different prices. 5) Solve for the optimal two-part tariff with linear demand and constant marginal cost 10. Introduction to Game Theory Normal form games: strategies, dominance, Prisoner’s Dilemma, best responses and Nash Equilibrium Extensive form and backward induction Learning Objectives: Students should be able to 1) give examples of strategic interaction between firms or other decision makers 2) translate verbal descriptions of simple strategic situations with independent moves into normal-forms games 3) determine if a player has a dominant strategy and explain the intuition of the Prisoner’s Dilemma, 4) determine the Nash equilibrium(bria) in simple, two-player simultaneous games, using best responses, 5) translate verbal descriptions of simple strategic situations with sequential moves into extensive form games 6) determine the equilibrium of a simple, two-player game using backward induction. 12. Oligopoly Definition Basic tension: cooperation versus competition Introduction to simple models of oligopoly (Bertrand with undifferentiated and differentiated products) Learning Objectives: Students should be able to 1) define oligopoly 2) provide real-world examples, and 3) explain the tension that arises in concentrated industries between cooperation and competition Appendix C: Waiver of MKT402 Marketing Management Bulletin description: This course is our introduction to marketing. The viewpoint is that of a manager making marketing decisions in a variety of competitive and institutional settings. Considered are: consumer behavior, marketing research, product design, advertising, salesforce management, pricing and distribution channels. To gain a waiver from MKT402 the student must: 1. Have an undergraduate or graduate degree with a major or concentration in Marketing and a grade of high pass (B+ or equivalently better grade) in the marketing courses. 2. The student must pick a MKT elective in place of the of the core course. Typical Textbook: Marketing Management by Kotler, Philip and Kevin Keller, Prentice Hall, 2008. (referred to as KK below) The topics covered: 1. Introduction: The 3 C’s and 4 P’s (KK Chapter 1) 2. Company Analysis: Market Share Decomposition, SWOT Analysis; Profits and Losses (P&L) of a brand manager (KK Chapter 2) 3. Consumer: consumer buying process; multi-attribute models; indifference curves; consumer ideal points; consumer loyalty, life time value, consumer segmentation (KK Chapters 5, 8) 4. Competition: dimensions and measures of competition; own‐ and cross‐ price elasticities; vulnerability and clout; marketing warfare. (KK Chapter 11) 5. Segmentation, Targeting and Positioning: segmentation criteria, VALS; targeting; BACD of positioning; perceptual maps; increase in segmentation; (KK Chapters 9 and 10) 6. Product: existing products, product line management and life cycle; new products, forecasting, Bass model. (KK Chapters 12) 7. Pricing : price setting, price discrimination, bundling; break‐ even analysis; multiple prices; (KK Chapter 14) 8. Placement: (KK Chapter 15) 9. Promotion: communication process; promotion mix; impact measurement; tv ads discussion and analysis (KK Chapters 16) Appendix D: Waiver of CIS401 Information Systems for Management Bulletin description: This course focuses on the theoretical foundations underlying management information systems and their vital role in the modern business environment. Topics include: information economics; innovative models of e-business and the impact of the Web on organizational transformation; the nature and operation of large-scale-enterprise information systems; database and knowledge management systems; data communications; electronic commerce; business process reengineering; and information-systems analysis, design and control. The strategic and economic impacts of competitive information systems are emphasized. Assignments and cases introduce students to modern quantitative business modeling concepts and analysis, and to sophisticated business applications of the Web and databases. To gain a waiver from CIS401 the student must: 1. Have an undergraduate or graduate degree with a major or concentration in an information technology related area and a grade of high pass (B+ or equivalently better grade) in the technology management and information economics related courses. 2. Extensive technology management experience. Waiver requests must be accompanied with relevant transcripts and, if applicable, documentation of prior operations management work experience. 3. The student must pick an advanced CIS or ECM elective in place of the of the core course. Once approved, the Simon Registrar will register you for CIS401 Lab with a passing grade (1 credit, no charge). This combined with any other elective offered at Simon will make up the 4 credits for the waived course. Typical Textbook: Management Information Systems: Managing the Digital Firm, By K. C. Laudon and J. P. Laudon, Prentice Hall Edition: 2010 ISBN: 0-13-607846X Appendix E: Waiver of OMG402 Operations Management Bulletin description: Operations Management introduces the concepts and skills needed to design, manage and improve service and manufacturing operations. The course develops a managerial perspective of the operations function and an appreciation of the role that operations plays in creating and maintaining a firm’s competitive edge. The course introduces process analysis, performance measurement systems for operations and production control systems. Quantitative models and case studies apply these skills to service process management, manufacturing, inventory control, supply chain management and project management. The course highlights the role of effective operations management in the strategic direction of the firm as well as the connections between operations and other functional areas. To gain a waiver from OMG402 the student must: 1. Have an undergraduate or graduate degree with a major or concentration in an operations or industrial engineering related area and a grade of high pass (B+ or equivalently better grade) in the operations management related courses. 2. Extensive operations management experience. Waiver requests must be accompanied with relevant transcripts and, if applicable, documentation of prior operations management work experience. 3. The student must pick an advanced OMG elective in place of the of the core course. Typical Textbook: Matching Supply with Demand: An Introduction to Operations Management by G. Cachon and C. Terwiesch, McGraw Hill/Irwin, ISBN 0073525162. Typical topics include: 1. 2. 3. 4. 5. 6. 7. Operations performance measures Process analysis and Little’s Law Impact of variability, safety-capacity and queuing The newsvendor problem Inventory management, Economic Order Quantity, Reorder point Bottlenecks Introduction to six-sigma