Tips for shooting a video PSA:
1. First, remember that the goal of a public service announcement is to convey a
clear, concise message on a topic that interests you. Stay on target and try not to
wander away from the core message.
2. Decide on your audience. One size does not fit all, so it’s important to decide
upfront whether your goal is to appeal to fellow high school students, their
parents, educators, or another audience.
3. Keep your script short, concise and use only plain language. The goal is for your
audience to understand your message, so make sure you are not talking above
them.
4. Have fun! Incorporate personal experiences to help your video stand out from the
other submissions. Think of your video like the headline in a newspaper –
encourage people to keep watching.
5. Steady your shot by using a tripod while filming. If a handheld shot is used, be
mindful of swift, inconsistent movements.
6. Make sure to create smooth transitions from one shot to the next.
7. Add dimension to your film by shooting from various angles and perspectives.
Zoom in to your subject to create emphasis.
8. Consider your noise level while filming. If possible, find a quiet, closed space to
record.
9. Speak clearly and loudly into the microphone when recording.
10. When using copyrighted material such as songs, quotations, etc., be sure to cite
the source. Failure to identify copyrighted material will result in disqualification.
11. Be sure to follow all of the specifications outlined in the contest rules.