Assessment Impact by Unit Objectives
El Paso Community College
SLO Assessment Task Force
Discipline - Mass Communications (SLO's)
Discipline Mission To educate and train students in the study, application and review of skills in the mass media by offering a range
Statement: of specialized courses that, upon completion, allow students to proceed to their next level of education or into the
media industry. Through research and practice, we encourage creativity, expect responsibility and demand
ethical consideration in all that our students produce.
Outcome: Mass Communication - Media literacy, Critical Thinking, Writing, and Understanding
Demonstrate media literacy, critical thinking, writing, and understanding as it applies to mass media industries, media production and consumption
Start Date: 08/01/2008
Outcome Status: Archived
Measure(s)
Means of Assessment
Standard - Criteria for Success Schedule
Active
Various assignments related to each medium being studied (e.g. 80 percent of those doing the
Spring
magazine title research for magazine chapter; VALS assessment assignment will score 85 percent
or higher.
for advertising chapter; favorite movie or music list for those
respective chapters).
Assessment Tool:
Inclass - Assignment (homework, oral or written)
Yes
Investigation of media-related topic leading to in-class
presentation making use of A/V technology and Internetaccessed sources.
Assessment Tool:
Presentation/Performance
80 percent of those doing the
Spring
presentation will score 85 percent
or higher.
Yes
Collection of media-related articles with accompanying critical
analysis including description, analysis, interpretation and
evaluation.
Assessment Tool:
Portfolio
80 percent of those doing the
Spring
portfolio will score 85 percent or
higher.
Yes
Related Courses
- COMM1129 - PUBLICATIONS I
- COMM1130 - PUBLICATIONS II
- COMM1307 - MASS MEDIA AND SOCIETY (F)
- COMM1316 - PHOTOJOURNALISM (F)
- COMM1335 - INTRO ELECTRONIC MEDIA (F)
- COMM1336 - TELEVISION PRODUCTION I (F)
- COMM1337 - TELEVISION PRODUCTION II (F)
- COMM2129 - PUBLICATIONS III
- COMM2130 - PUBLICATIONS IV
- COMM2303 - AUDIO PRODUCTION (F)
- COMM2304 - INTRO TO CINEMATIC PRODUCTION
- COMM2305 - COMPUTER-ASSISTED REPORTING(F)
- COMM2311 - WRITING MASS MEDIA I (F)
- COMM2315 - WRITING MASS MEDIA II (F)
- COMM2324 - MASS COMMUNICATION PRACTICUM
- COMM2327 - ADVERTISING MASS MEDIA (F)
- COMM2330 - INTRO TO PUBLIC RELATIONS(F)
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- COMM2339 - WRITING ELECTRONIC MEDIA (F)
- COMM2366 - INTRODUCTION TO FILM (F)
Results
Result
Recomme
ndation
Status
2
08/07/2012 - Standard was met
08/07/2012 - SLO Archived. New SLOs
Recomme
recommendation is that SLO should be developed for next cycle.
ndation
archived.
Document
ed
Use of Results for Improvement
Portfolio - 05/20/2011 - 86 percent of students
completing the portfolio scored 85 percent or
higher (N=78)
Result Type:
Standard Met
Follow-Up
Presentation/Performance - 05/20/2011 - 81
percent of students giving the oral presentation
scored 85 percent or higher (N=78)
Result Type:
Standard Met
08/07/2012 - Standard was met.
Recommendation is that SLO should
be archived.
08/07/2012 - SLO Archived. New SLOs 2 Recomme
developed for next cycle.
ndation
Document
ed
Inclass - Assignment (homework, oral or written) 05/20/2011 - 83 percent of students doing the
assignment scored 85 percent or higher (N=78)
Result Type:
Standard Met
08/07/2012 - Standard was met.
Recommendation is that SLO should
be archived.
08/07/2012 - SLO Archived. New SLOs 2 Recomme
developed for next cycle.
ndation
Document
ed
Portfolio - 05/20/2011 - 86 percent of students
completing the portfolio scored 85 percent or
higher (N=78)
Result Type:
Standard Met
08/07/2012 - Standard was met
08/07/2012 - SLO Archived. New SLOs 2 Recomme
recommendation is that SLO should be developed for next cycle.
ndation
archived.
Document
ed
Outcome: Mass Communication - Knowledge of Basic Terminology, Theories, Standards, Technologies, Skills, and Careers
Outline the basic terminology of the Radio, Television, Film, Advertising, Public Relations, and Journalism Disciplines and describe the theories,
standards expected, technologies, skills required, and various careers available in media.
Start Date: 08/01/2008
Outcome Status: Archived
Measure(s)
Means of Assessment
Standard - Criteria for Success Schedule
Active
Mutliple choice and short-answer exams.
80 percent of those doing the
Spring
assignment will score 85 percent
or higher.
Yes
Assessment Tool:
Inclass - Test
Related Courses
- COMM1307 - MASS MEDIA AND SOCIETY (F)
- COMM1316 - PHOTOJOURNALISM (F)
- COMM1335 - INTRO ELECTRONIC MEDIA (F)
- COMM1336 - TELEVISION PRODUCTION I (F)
- COMM1337 - TELEVISION PRODUCTION II (F)
- COMM2303 - AUDIO PRODUCTION (F)
- COMM2304 - INTRO TO CINEMATIC PRODUCTION
- COMM2305 - COMPUTER-ASSISTED REPORTING(F)
- COMM2311 - WRITING MASS MEDIA I (F)
- COMM2315 - WRITING MASS MEDIA II (F)
- COMM2324 - MASS COMMUNICATION PRACTICUM
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- COMM2327 - ADVERTISING MASS MEDIA (F)
- COMM2330 - INTRO TO PUBLIC RELATIONS(F)
- COMM2339 - WRITING ELECTRONIC MEDIA (F)
- COMM2366 - INTRODUCTION TO FILM (F)
Results
Result
Use of Results for Improvement
Follow-Up
Recomme
ndation
Status
No Results reported.
Outcome: Mass Communication - Entry level Competency in Discipline-relevant Professions with Local Media Outlets
Exhibit hands-on competency for entry level, discipline relevant professions through the co-curricular activities with EPCC TV, KCOS TV, Radio
EPCC and other media outlets
Start Date: 08/01/2008
Outcome Status: Archived
Measure(s)
Means of Assessment
Standard - Criteria for Success Schedule
Successful completion of an internship, earning credit through
80 percent of those placed in an Spring
enrollment in COMM 2324 Mass Communication Practicum and internship will score 85 percent or
placement with an area media operation.
higher.
Assessment Tool:
Internship
Active
Yes
Related Courses
- COMM1336 - TELEVISION PRODUCTION I (F)
- COMM1337 - TELEVISION PRODUCTION II (F)
- COMM2303 - AUDIO PRODUCTION (F)
- COMM2324 - MASS COMMUNICATION PRACTICUM
- COMM2339 - WRITING ELECTRONIC MEDIA (F)
Results
Result
Use of Results for Improvement
Follow-Up
Recomme
ndation
Status
No Results reported.
Outcome: Mass Communication - Basic Techniques in Film, Broadcast Video, Audio Production, and Photojournalism
Demonstrate basic techniques in filmmaking, broadcast video and audio production, photojournalism (Specialization in Mass Communication)
Start Date: 08/01/2008
Outcome Status: Archived
Measure(s)
Means of Assessment
Standard - Criteria for Success Schedule
Direct measure of completed news video package (project) with 90% of
Students scored
use of standardized evaluation score sheet including the 10
75% or higher
items listed below.
Summer
Active
Yes
News Video Package
1.Length: 90-120 seconds 10%
2.Two interviews 10%
3. Research conducted & cited in the intro & outro. Use of
pertinent data. 15%
4. Continuity of editing 10%
5. Camera work 10%
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Measure(s)
Means of Assessment
Standard - Criteria for Success Schedule
Active
6. Over-the-shoulder shot 5%
7. Broadcast quality audio 10%
8 .B-roll matches topic 10%
9. Appropriate locations 5%
10.A typed script, free from error 15%
Assessment Tool:
Inclass - Test
Direct measure of photographs through standardized evaluation 85% of
Students scored
score sheet below:
75% or higher
1.Communication/News Value (How your image tells the story
and if it is newsworthy) 25%
2. Craftsmanship (Technical matters) 20%
3. Reader Interest
(Creativity, innovation and attraction) 20%
4. Caption (IDs, name spellings, grammar and writing skills.
Explain the image well.) 15%
All photos must be accompanied by a CAPTION that will answer
the questions as appropriate, ?who, what, when, where, why and
how.?
5. Deadlines (Meet your deadlines.) 20%
Assessment Tool:
Inclass - Test
Summer
Yes
Related Courses
- COMM1316 - PHOTOJOURNALISM (F)
- COMM1336 - TELEVISION PRODUCTION I (F)
- COMM1337 - TELEVISION PRODUCTION II (F)
- COMM2303 - AUDIO PRODUCTION (F)
- COMM2304 - INTRO TO CINEMATIC PRODUCTION
Results
Result
Use of Results for Improvement
Inclass - Test - 03/29/2010 - 1 = 90
2 = 89
1 = 83
1 = 80
1 = 77
1 = 75
1 = 70
08/07/2012 - Standard was met.
Recommendation is that SLO should
be archived.
Recomme
ndation
Status
08/07/2012 - SLO Archived. New SLOs 2 Recomme
developed for next cycle.
ndation
Document
ed
Follow-Up
Result Type:
Standard Met
Inclass - Test - 03/29/2010 - 1 = 95
1 = 93
1 = 90
1 = 89
2 = 85
1 = 83
2 = 80
1 = 79
1 = 75
1 = 70
Result Type:
Standard Met
08/07/2012 4:17 PM
08/07/2012 - Standard was met.
Recommendation is that SLO should
be archived.
Generated by TracDat a product of Nuventive.
08/07/2012 - SLO Archived. New SLOs 2 Recomme
developed for next cycle.
ndation
Document
ed
Page 4 of 6
Outcome: Mass Communication - Creating Advertising and Public Relations Campaigns
Create advertising and public relations campaigns to client specifications (Specialization in Mass Communication)
Start Date: 08/01/2008
Outcome Status: Archived
Measure(s)
Means of Assessment
Standard - Criteria for Success Schedule
Completion of an advertising or public relations campaign, ideally 80 percent of those doing the
Spring
presented before actual client groups.
campaigns will score 85 percent
or higher, and receive acceptable
Assessment Tool:
evaluations from clients.
Project/Group Project
Active
Yes
Related Courses
- COMM2327 - ADVERTISING MASS MEDIA (F)
- COMM2330 - INTRO TO PUBLIC RELATIONS(F)
Results
Result
Use of Results for Improvement
Follow-Up
Recomme
ndation
Status
No Results reported.
Outcome: Mass Communication - Developing News Stories and Broadcast Scripts
Develop news stories and broadcast scripts for various media (Specialization in Mass Communication)
Start Date: 08/01/2008
Outcome Status: Archived
Measure(s)
Means of Assessment
Standard - Criteria for Success Schedule
News stories and broadcast scripts for use on radio, TV, Internet. 80 percent of those doing at least Spring
ten stories/scripts will score 85
Assessment Tool:
percent or higher.
Inclass - Assignment (homework, oral or written)
Active
Yes
Related Courses
- COMM1129 - PUBLICATIONS I
- COMM1130 - PUBLICATIONS II
- COMM2129 - PUBLICATIONS III
- COMM2130 - PUBLICATIONS IV
- COMM2303 - AUDIO PRODUCTION (F)
- COMM2305 - COMPUTER-ASSISTED REPORTING(F)
- COMM2311 - WRITING MASS MEDIA I (F)
- COMM2315 - WRITING MASS MEDIA II (F)
- COMM2339 - WRITING ELECTRONIC MEDIA (F)
Results
Result
Use of Results for Improvement
Follow-Up
Recomme
ndation
Status
No Results reported.
08/07/2012 4:17 PM
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