Marketing and Sport/Entertainment Management Class Syllabus Spring 2016 Teacher: Room Number: Class Duration: Phone: E-­‐‑mail: Miss Dinnella A222 Semester 610-­‐‑627-­‐‑6200 ext. 6321 sdinnella@rtmsd.org or sdinnella@rtmsd.net Course Description This course was developed in response to a national and regional growth in the Marketing sector of the economy. The course is unique because the first nine weeks (MP3) will focus solely on Marketing and the second nine weeks (MP4) will focus solely on Sport/Entertainment Management. Students will develop critical thinking, decision-­‐‑making and communication skills through real-­‐‑
world applications aimed at preparing students to handle specific tasks associated with the industries. Students are encouraged to attend a Power Day opportunity with Mrs. Naismith. Possible bonus points may be awarded on an individual basis. Several guest speakers will be brought in to class in order to enhance the learning experience. Information will be presented through team projects, individual assignments, class speakers, real-­‐‑life simulations, current business articles, and ‘Quests’. A. Class Expectations 1. Always come to class prepared. 2. Be on time! a. Students are expected to be in their seats when the bell rings. b. If students are late to class, you must arrive with a note. c. If students are late and do not have a note; the following consequences will be administered. (First late arrival = verbal warning, 2 late arrivals = teacher detention, 3 or more late arrivals = phone call home & write-­‐‑up.) 3. Be respectful! 4. Absolutely NO cell phones, for any reason. If students are caught with a cell phone, it will be turned in to the office. 5. The acceptable use policy for technology will be strictly enforced. Students may not use their iPad for any reason, until directed by the teacher. a. Class notes will NOT be taken using the iPad. 6. All students must remain in their seats until the bell rings to leave. 7. If a student misses class, it is that students’ responsibility to check the class web page to obtain missed work. 8. Always sign out when leaving the classroom for any reason. 9. Students should conduct themselves like a professional in the business world. 10. Have fun, share ideas, and learn something new each day! Miss Dinnella reserves the right to assign a ‘teacher detention’ for defiance of any class expectation. 1
B. Class Materials: You will need to bring with you each day: •
Folder •
Notebook •
Pencil •
iPad (must be charged everyday!) C. Absences & Assignments If you are absent, you will need to see me for missed work when you return (your responsibility!). You will have the same number of days to make up missed work as the number of days you were absent. Please provide prior notification of planned absences. If you are absent on a day that a project is due, it is STILL DUE. Please try to be in class each day. The content we will be covering is so important and new information relates to topics previously covered. D. Late Work and Grading Policy Turning any work in late is unacceptable. The following point deduction will be used for late assignments (excluding homework – not accepted late): •
1 day late = 5 point deduction •
2 days late = half credit •
3 days late = no points will be given for the assignment Note: The above point scale is for projects and multiple day assignments only. Homework will not be accepted late. If homework is not in class on the day it is due, the student will not receive any points. All homework builds on the lessons from each day; therefore, it is so important to complete all activities to enhance learning. 2
MARKETING – First Nine Weeks (MP3) Topic and Content •
Marketing and the Marketing Concept Unit 1: The World of •
The Importance of Marketing Marketing •
Fundamentals of Marketing •
Marketing Planning and Segmentation •
Selling Overview Unit 5: Selling •
Beginning the Sales Process •
Presenting the Product •
Closing the Sale •
Promotional Concepts and Strategies Unit 6: Promotion •
Visual Merchandising and Display •
Advertising •
Channels of Distribution Unit 7: Distribution •
Purchasing •
Price Planning Unit 8: Pricing •
Price Strategies •
Marketing Research Unit 9: Marketing •
Conducting Marketing Research •
Product Planning Unit 10: Product and •
Branding, Packaging, and Labeling •
Identifying Career Opportunities in Marketing Information Management Service Management Unit 12: Career Development **Miss D reserves the right to adjust the order and topics/content as outlined on schedule, as necessary. 3