At-a-Glance Cisco NFV Infrastructure for Media Data Center Virtual Data Center for Media Workloads The media industry is facing pressures to rapidly produce more content, produce content in more formats, distribute them to a variety of devices, and do so using multiple consumption models. To meet these requirements, the media industry needs to change how it produces, distributes, and monetizes content. With cloud-based virtual data center models, broadcasters and content providers can automatically provision, manage, and scale physical and virtual resource pools for media applications and workloads. Benefits • Reduce TCO by eliminating infrastructure silos and replacing application-specific appliances with shared physical and virtual resource pools. • Accelerate time to revenue with an agile infrastructure that rapidly responds to dynamic business requirements. • Experience simplified deployment and operation with automated discovery, provisioning, configuration, and management. • Lower risk with an automated solution, validated and certified with Cisco® and independent software vendor (ISV) applications. Cisco Network Functions Virtualization (NFV) Infrastructure for Media Data Center is a turnkey solution, enabling broadcasters and content providers to build their own cloud-based virtual data center infrastructure and be up and running in minutes, instead of days or months. It creates a shared pool of compute, network, and storage resources, eliminating today’s media application silos while avoiding overprovisioning and underutilization of data center resources. It allows broadcasters and content providers to quickly respond to changing content production and distribution requirements with dynamic resource allocation. Cisco NFV Infrastructure for Media Data Center is an on-premises, cloud-based virtual data center solution. It is based on the Cisco NFV Infrastructure Solution, an OpenStack platform for implementing virtualized network functions, and includes media optimization, providing a high-performance, high-availability, and highly scalable OpenStack platform for running Cisco and third-party video and media applications in a software-defined, fully automated solution. Features and Functionality The Cisco NFV Infrastructure for Media Data Center Solution includes: • Infrastructure: -- Network: Cisco Nexus® 9000 Series Switches -- Compute: Cisco Unified Computing System™ (Cisco UCS®) B-Series Blade Servers, C-Series Rack Servers, and M-Series Modular Servers -- Storage: integrated Cisco UCS C240 M4 Rack Server; in the future, integrated Cisco UCS C3160 Rack Server and Cisco cloud object storage that is currently available in a manual configuration mode -- RedHat OpenStack distribution © 2016 Cisco and/or its affiliates. All rights reserved. At-a-Glance Next Steps For more information, visit our website at www.cisco.com/go/media and Cisco NFV Infrastructure Solutions at www.cisco.com/go/nfvi. • Cisco Virtual Infrastructure Management (VIM) for OpenStack management and operation software, including automated installer, provisioning, and monitoring system • Cisco media optimizations • ISV partner certification program • Single point of contact for full solution support from Cisco Technical Assistance Center (TAC) Cisco VIM for OpenStack management and operation software simplifies and automates the provisioning, management, operations, upgrading, and updating of the underlying infrastructure and the entire OpenStack environment: • Improved lifecycle management for autodiscovery of hardware resources; automatic OpenStack install, upgrade, and update; dataplane monitoring; control-plane monitoring; and logging and stress testing tools • Increased reliability with high-availability architecture, load sharing, and full redundancy across physical and virtual infrastructure • Telemetry and monitoring capabilities specific for media • Enhanced API security to protect and secure APIs that are exposed to upper-layer orchestration and applications Cisco media optimizations provide the capabilities to produce and distribute a high video quality without packet loss: • Multicast support in virtualized environments • Tuned high performance with hypervisor virtual switch bypass to the virtual machine • Quality of service (QoS) to guarantee bandwidth and avoid oversubscription (future) Cisco Full-Stack Expertise: Data Center, IP Networking, Cloud, Video, and Security Only Cisco has the combined expertise in IP networking, data center, cloud, video, and security to deliver a reliable, scalable and secure cloud platform for demanding and high-performance media applications and workloads. The Cisco NFV Infrastructure for Media Data Center Solution provides both northbound and southbound APIs that enable unprecedented automation and customization. It is pre-integrated and validated in a robust test environment and easy to deploy with an ISV partner program. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/ go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R) C45-736921-00 03/16