San Mateo County Community College District
College of San Mateo
1700 W. Hillsdale Blvd.
San Mateo, California 94402
Occupation Report:
Digital Media (DGME)
Eight-County San Francisco Bay Area
Economic Modeling Specialists, Inc. | www.economicmodeling.com
Region Info
Region: 8 County SF Bay Area
County Areas: Alameda, California (6001), Contra Costa, California (6013), Marin, California (6041), San Francisco, California (6075),
San Mateo, California (6081), Santa Clara, California (6085), Santa Cruz, California (6087), Sonoma, California (6097)
Selected Occupations
Occupation
Art directors (SOC 27-1011)
Multi-media artists and animators
(SOC 27-1014)
Radio and television announcers
(SOC 27-3011)
Public address system and other announcers
(SOC 27-3012)
Broadcast news analysts (SOC 27-3021)
Reporters and correspondents
(SOC 27-3022)
Public relations specialists (SOC 27-3031)
Editors (SOC 27-3041)
Media and communication workers, all other
(SOC 27-3099)
Audio and video equipment technicians (SOC
27-4011)
Broadcast technicians (SOC 27-4012)
Radio operators (SOC 27-4013)
Sound engineering technicians
(SOC 27-4014)
Camera operators, television, video, and
motion picture (SOC 27-4031)
Film and video editors (SOC 27-4032)
Media and communication equipment
workers, all other (SOC 27-4099)
Desktop publishers (SOC 43-9031)
Education Level
Degree plus work experience
Bachelor's degree
Long-term on-the-job training
Long-term on-the-job training
Degree plus work experience
Degree plus work experience
Bachelor's degree
Bachelor's degree
Long-term on-the-job training
Long-term on-the-job training
Associate's degree
Moderate-term on-the-job training
Postsecondary vocational award
Moderate-term on-the-job training
Bachelor's degree
Moderate-term on-the-job training
Postsecondary vocational award
Executive Summary
Basic Information
2010 Occupational Jobs
2017 Occupational Jobs
Total Change
Total % Change
Openings
2011 Median Hourly Earnings
48,690
53,934
5,244
10.76%
14,049
$21.64
Economic Indicators
2010 Location Quotient
2017 Location Quotient
1.52
1.55
Source: EMSI Complete Employment - 2011.4
Occupational Change Summary
Region
Regional Total
State Total
National Total
Source: EMSI Complete Employment - 2011.4
2010 Jobs
2017
%
Jobs
Change Change Openings
48,690
53,934
5,244
11%
14,049
200,559 218,163
17,604
9%
53,856
1,315,479 1,434,034 118,555
9%
369,622
2011
Median
Hourly
Earnings
$21.64
$19.27
$16.63
Top Industries for Selected Occupations
2010
Jobs
8,284
NAICS Code
711510
Name
Independent Artists, Writers, and
Performers
519130
Internet Publishing and Broadcasting
and Web Search Portals
Motion Picture and Video Production
2,369
2,104
541990
All Other Professional, Scientific, and
Technical Services
1,715
541430
Graphic Design Services
1,698
541810
511110
Advertising Agencies
Newspaper Publishers
1,570
1,363
512110
Source: EMSI Complete Employment - 2011.4
2017
Change % Change
Jobs
8,829
545
7%
3,160
791
33%
2,586
482
23%
1,834
119
7%
1,909
211
12%
1,771
1,110
201
(253)
13%
(19%)
Occupational Breakdown
SOC CodeDescription
2010 Jobs 2017 Jobs
27-1011 Art directors
8,395
9,241
27-1014 Multi-media artists and animators
8,876
10,039
27-3011 Radio and television announcers
2,180
2,313
765
825
27-3012 Public address system and other annou
27-3021 Broadcast news analysts
304
322
27-3022 Reporters and correspondents
2,164
2,208
27-3031 Public relations specialists
10,711
12,455
27-3041 Editors
5,236
5,675
2,379
2,659
27-3099 Media and communication workers, all
2,224
2,413
27-4011 Audio and video equipment technicians
27-4012 Broadcast technicians
938
962
27-4013 Radio operators
17
17
27-4014 Sound engineering technicians
816
868
1,012
1,105
27-4031 Camera operators, television, video, an
27-4032 Film and video editors
1,184
1,324
765
837
27-4099 Media and communication equipment w
43-9031 Desktop publishers
725
668
Total
48,690
53,934
Source: EMSI Complete Employment - 2011.4
Openings Median Hourly Earnings
2,184
$19.02
2,581
$19.90
599
$14.85
213
$11.29
79
$19.67
553
$14.12
3,576
$29.05
1,461
$22.54
684
$17.22
669
$19.68
247
$21.23
4
$21.08
249
$22.93
283
$24.15
367
$25.58
210
$23.99
91
$17.26
14,049
$21.64
Occupation Distribution
County
San Francisco, CA (6075)
Santa Clara, CA (6085)
Alameda, CA (6001)
San Mateo, CA (6081)
Contra Costa, CA (6013)
Marin, CA (6041)
Sonoma, CA (6097)
Santa Cruz, CA (6087)
Source: EMSI Complete Employment - 2011.4
2010 Jobs
14,676
9,335
8,244
5,641
4,039
2,988
2,356
1,411
Location Quotient Breakdown
SOC CodeDescription
27-3031 Public relations specialists
27-1014 Multi-media artists and animators
27-1011 Art directors
27-3041 Editors
27-3099 Media and communication workers, all other
27-4011 Audio and video equipment technicians
27-3011 Radio and television announcers
27-3022 Reporters and correspondents
27-4032 Film and video editors
27-4031 Camera operators, television, video, and motion picture
27-4012 Broadcast technicians
27-4014 Sound engineering technicians
27-4099 Media and communication equipment workers, all other
27-3012 Public address system and other announcers
43-9031 Desktop publishers
27-3021 Broadcast news analysts
27-4013 Radio operators
Total
Source: EMSI Complete Employment - 2011.4
2010 Jobs
10,711
8,876
8,395
5,236
2,379
2,224
2,180
2,164
1,184
1,012
938
816
765
765
725
304
17
48,690
2010 LQ
1.46
2.02
1.77
1.43
1.49
1.40
1.06
1.28
1.80
1.36
0.98
1.64
1.47
1.43
0.97
1.16
0.62
1.52
2017 LQ
1.48
2.03
1.75
1.49
1.51
1.41
1.07
1.32
1.91
1.40
1.00
1.71
1.53
1.39
0.97
1.16
0.61
1.55
Data Sources and Calculations
Industry Data
In order to capture a complete picture of industry employment, EMSI basically combines covered
employment data from Quarterly Census of Employment and Wages (QCEW) produced by the
Department of Labor with total employment data in Regional Economic Information System (REIS)
published by the Bureau of Economic Analysis (BEA), augmented with County Business Patterns
(CBP) and Nonemployer Statistics (NES) published by the U.S. Census Bureau. Projections are
based on the latest available EMSI industry data, 15-year past local trends in each industry, growth
rates in statewide and (where available) sub-state area industry projections published by individual
state agencies, and (in part) growth rates in national projections from the Bureau of Labor
Statistics.
Occupation Data
Organizing regional employment information by occupation provides a workforce-oriented view of
the regional economy. EMSI's occupation data are based on EMSI's industry data and regional
staffing patterns taken from the Occupational Employment Statistics program (U.S. Bureau of
Labor Statistics). Wage information is partially derived from the American Community Survey. The
occupation-to-program (SOC-to-CIP) crosswalk is based on one from the U.S. Department of
Education, with customizations by EMSI.
Location Quotient
Location quotient (LQ) is a way of quantifying how concentrated a particular industry, cluster,
occupation, or demographic group is in a region as compared to the nation. It can reveal what
makes a particular region unique in comparison to the national average.
State Data Sources
This report uses state data from the following agencies: California Labor Market Information
Department.