San Mateo County Community College District
College of San Mateo
1700 W. Hillsdale Blvd.
San Mateo, California 94402
Jobs by Occupation Report:
Digital Media (DGME)
Eight-County San Francisco Bay Area
Economic Modeling Specialists, Inc. | www.economicmodeling.com
Region Info
Region: 8 County SF Bay Area
County Areas: Alameda, California (6001), Contra Costa, California (6013), Marin, California (6041), San Francisco, California (6075), San Mateo, California (6081), Santa Clara,
California (6085), Santa Cruz, California (6087), Sonoma, California (6097)
SOC
Code
27-1011
27-1014
27-3011
27-3012
27-3021
27-3022
27-3031
27-3041
27-3099
27-4011
27-4012
27-4013
27-4014
27-4031
27-4032
27-4099
43-9031
2010
Description
Jobs
Art directors
8,395
Multi-media artists and animators
8,876
Radio and television announcers
2,180
Public address system and other
765
announcers
Broadcast news analysts
304
Reporters and correspondents
2,164
Public relations specialists
10,711
Editors
5,236
Media and communication workers,
2,379
all other
Audio and video equipment
2,224
technicians
Broadcast technicians
938
Radio operators
17
Sound engineering technicians
816
Camera operators, television, video, 1,012
and motion picture
Film and video editors
1,184
Media and communication
765
equipment workers, all other
Desktop publishers
725
Total
48,690
2011 2012 2013 2014 2015 2016 2017
%
%
Annual
Jobs Jobs Jobs Jobs Jobs Jobs Jobs Change Change Openings Openings Openings
8,535 8,696 8,833 8,955 9,065 9,145 9,241
846
10%
2,184
26%
312
9,042 9,271 9,466 9,638 9,793 9,902 10,039
1,163
13%
2,581
29%
369
2,214 2,237 2,257 2,275 2,290 2,300 2,313
133
6%
599
27%
86
765
780
792
802
812
818
825
60
8%
213
28%
30
306
310
313
316
318
320
322
2,211 2,206 2,204 2,204 2,204 2,212 2,208
11,043 11,287 11,524 11,757 11,987 12,208 12,455
5,422 5,474 5,520 5,562 5,600 5,632 5,675
2,446 2,498 2,541 2,579 2,611 2,631 2,659
2011
Median
Hourly
Wage
$19.02
$19.90
$14.85
$11.29
18
44
1,744
439
280
6%
2%
16%
8%
12%
79
553
3,576
1,461
684
26%
26%
33%
28%
29%
11
79
511
209
98
$19.67
$14.12
$29.05
$22.54
$17.22
2,253
2,282
2,310
2,337
2,363
2,388
2,413
189
8%
669
30%
96
$19.68
945
17
824
1,026
947
17
829
1,045
949
17
836
1,061
953
17
842
1,075
956
17
848
1,087
960
17
855
1,096
962
17
868
1,105
24
0
52
93
3%
0%
6%
9%
247
4
249
283
26%
24%
31%
28%
35
1
36
40
$21.23
$21.08
$22.93
$24.15
1,204
767
1,228
783
1,250
797
1,270
809
1,289
821
1,304
828
1,324
837
140
72
12%
9%
367
210
31%
27%
52
30
$25.58
$23.99
728
714
702
692
682
675
668
49,746 50,603 51,374 52,082 52,743 53,294 53,934
(57)
5,244
(8%)
11%
91
14,049
13%
29%
13
2,007
$17.26
$21.64
Source: EMSI Complete Employment - 2011.4
Data Sources and Calculations
Industry Data
In order to capture a complete picture of industry employment, EMSI basically combines covered
employment data from Quarterly Census of Employment and Wages (QCEW) produced by the
Department of Labor with total employment data in Regional Economic Information System (REIS)
published by the Bureau of Economic Analysis (BEA), augmented with County Business Patterns
(CBP) and Nonemployer Statistics (NES) published by the U.S. Census Bureau. Projections are
based on the latest available EMSI industry data, 15-year past local trends in each industry, growth
rates in statewide and (where available) sub-state area industry projections published by individual
state agencies, and (in part) growth rates in national projections from the Bureau of Labor
Statistics.
Occupation Data
Organizing regional employment information by occupation provides a workforce-oriented view of
the regional economy. EMSI's occupation data are based on EMSI's industry data and regional
staffing patterns taken from the Occupational Employment Statistics program (U.S. Bureau of
Labor Statistics). Wage information is partially derived from the American Community Survey. The
occupation-to-program (SOC-to-CIP) crosswalk is based on one from the U.S. Department of
Education, with customizations by EMSI.
State Data Sources
This report uses state data from the following agencies: California Labor Market Information
Department.