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Lesson Plan
Course Title: Concepts of Engineering and Technology
Session Title: Principles of Ideation
Performance Objective:
At the end of this lesson, the students will have performed an internet research project to
determine how ideation is used in STEM careers, discuss their findings on how it is being used
in industry with team members, and develop a team concept and a PowerPoint presentation
showing their ideas about Ideation and how it works according to the rubric.
Specific Objectives:
 Each student will develop individual ideas on how ideation works and its values.
 Each student will document their research information from their internet research to
help add value to their ideas on how to use ideation.
 Students will develop a team concept on Ideation and how it works.
 Teams will discuss how they did or did not use ideation in this project.
 Students will develop a PowerPoint presentation on Ideation and how it works as a
team.
 Students will make a 3-8 minute team presentation to the class.
Preparation
TEKS Correlations:
This lesson, as published, correlates to the following TEKS. Any changes/alterations to the
activities may result in the elimination of any or all of the TEKS listed.
Concepts of Engineering and Technology:

130.362(c)(1)(B)(C)(D)(E)(F)
…identify the inputs, processes, and outputs associated with technological
systems;
…describe the difference between open and closed systems;
…describe how technological systems interact to achieve common goals;
…compare and contrast engineering, science, and technology careers;
…conduct and present research on emerging and innovative technology.

130.362(c)(2)(A)(B)
…use clear and concise written, verbal, and visual communication techniques;
…maintain a design and computation engineering notebook;

130.362 (c)(5)(A)(B)(C)(D)(G)(H)(I)
...describe and demonstrate how teams function;
…indentify characteristics of good team leaders and team members;
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…work in a team face-to-face or in a virtual environment to solve problems;
…discuss the principles of ideation;
…describe ethical behavior and decision making through use of examples;
… use time-management techniques to develop team schedules to meet project
objectives;
…complete projects according to established criteria.

130.362(c)(6)(A)(C)(E)
…identify and describe the fundamental processes needed for a project, including
design and prototype development;
…use problem-solving techniques to develop technological solutions;
…assess risks and benefits of a design solution.
Interdisciplinary Correlations:
English:

110.44 (b)(6)(A)(B)
…expand vocabulary through wide reading, listening and discussing;
…rely on context to determine meanings of words and phrases such as figurative
language, connotation and denotation of words, analogies, idioms, and technical
vocabulary.

110.44 (b)(7)(H)(I)
…use study strategies such as note taking, outlining, and using study-guide questions to
better understand texts;
…read silently with comprehension for a sustained period time.
Computer Science I:

126.22(c)(3)(A)(B)
...discuss copyright laws/issues and model ethical acquisition and use of digital
information, citing sources using established methods;
...demonstrate proper etiquette and knowledge of acceptable use policies when using
networks, especially resources on the Internet and intranet;

126.22(c)(4)(A)
...use local area networks (LANs) and wide area networks (WANs), including the Internet
and intranet, in research and resource sharing;

126.22(c)(6)(B)
...implement methods for the evaluation of the information using defined rubrics;

126.22(c)(8)(B)(C)
...demonstrate proficiency in, appropriate use of, and navigation of LANs and WANs for
research and for sharing of resources;
...extend the learning environment beyond the school walls with digital products created
to increase teaching and learning in the foundation and enrichment curricula;
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Teacher Preparation:
The teacher should review the TEKS and they should do an internet research to find out what
websites the students can find and use from the school’s network, and how ideation is being
used in industry. They need to formulate their method of guiding students through the process
of learning about ideation.
References:
http://en.wikipedia.org/wiki/Ideation_(idea_generation)
APPLIED MARKETING SCIENCE INC. – (ONE COMPANY THAT TEACHES IDEATION):
http://ams-inc.com/npd/idealyst.asp?gclid=CMzrnYSVhqYCFS9m7AodszmZpg
Instructional Aids:
1. What is Ideation? PowerPoint presentation
2. Internet
Materials Needed:
1. Internet Research on Using Ideation handout
2. Terms and Definitions for Ideation handout
3. Ideation Presentation Rubric
Equipment Needed:
1. Overhead projector
2. Student computers with Microsoft PowerPoint installed
3. Printer
Learner Preparation:
Basic understanding of what is meant by ideation.
Introduction
Introduction (LSI Quadrant I):
SAY: Today we are going to learn about Ideation. It is a method of gathering information and
ideas.
ASK: How do we come up with ideas for new products?
(Guide the students to an answer of Brainstorming if no one answers it.)
ASK: What are some good things about brainstorming and what can be some bad things about
it?
ASK: What do you think would be a better method of getting ideas?
SAY: Today you are going to look at a method that some people think may be a better way of
getting more ideas on new products.
SAY: I want you to write down these terms and consider the terms and the following questions
in the research project you will do: Anonymity, Affordability, Convenience
ASK: Does it better-develop contributions?
ASK: Is it better to have creative incentive system?
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ASK: How is the teamwork different?
ASK: How do you think you could or would not use Ideation to collect new ideas for product
design?
SAY: Your assignment for today is to research Ideation as an individual; put your ideas together
with team members to develop a team concept on Ideation and how it works; and develop a 3-8
minute team PowerPoint presentation on Ideation to present to the class.
Outline
Outline (LSI Quadrant II):
Instructors can use the PowerPoint presentation, slides, handouts, and note pages in
conjunction with the following outline.
MI
Outline
Notes to Instructor
I. Identify what is Ideation
A. What is Ideation?
B. How does Ideation work?
C. Discuss why Ideation may or may not be
important.
Teacher should review
presentation for terms.
II. Show What is Ideation? PowerPoint presentation
A. Identify key terms on handout.
B. What is the difference between Ideation
and Brainstorming?
C. Gathering useful ideas
D. Rules
E. Ideation solutions
Teacher presents
PowerPoint and
expands on it.
III. Teacher presents Ideation PowerPoint assignment
A. Identify requirements for the project
B. Provide a timeline for the project. (This will
depend on your class schedule.)
C. Students will research and document
classroom and workplace Ideation
1. Identify Ideation as defined by
internet websites
2. Identify Ideation as used by
Industry today
3. Does it seem like everyone is
going to Ideation?
D. Students identify Ideation as it could be
used in the school setting
E. PowerPoint requirements include
Teacher introduces the
activity and
establishes standards
for activity and when it
is due.
.
It is recommended that
the teacher prepare a
PPT presentation on
Ideation for the local
websites for students
to view.
Teacher distributes the
Internet Research on
Using Ideation
handout to each
student.
Teacher needs to
remind students of
copyright issues and
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1. Cover slide
2. Objective slide
3. Pictures or clipart to enhance
the presentation
4. All key terms should be
covered
5. Reference slide
F. Team presentation will be 3-8 minutes
permission to use
pictures. Google
Images is a good
resource for finding
pictures.
IV. Divide students into teams and then:
A. Hold discussion on what they discovered
about Ideation in industry
B. Brainstorm design ideas for team
PowerPoint presentation
C. Appoint team leader and present ideas
Teacher assists
students in organizing
appropriate teams for
the project.
V. Students present PowerPoint team presentation to
the class
A. Students will present for 3 to 8 minutes
B. Describe how their team functioned to do
the project
1. Team skills
2. Leader’s role
3. Communication
4. Problem solving
C. Teacher will grade activity with rubric
Teacher encourages
students in giving their
presentation.
The teacher asks the
students about how
they functioned as a
team and what that
means.
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Verbal
Linguistic
Logical
Mathematical
Visual
Spatial
Musical
Rhythmic
Bodily
Kinesthetic
Intrapersonal
Interpersonal
Naturalist
Existentialist
Application
Guided Practice (LSI Quadrant III):
The teacher must explain the PowerPoint as they go through the lesson. The teacher should not
just read it or let the students read it. Explain and give personal examples as they go. As
students are brainstorming ideas for their presentation, walk around the class and help to guide
the students’ discussion.
Independent Practice (LSI Quadrant III):
Students should be monitored while they are doing research and preparing the PowerPoint
team presentation to ensure they are on task.
Summary
Review (LSI Quadrants I and IV):
Question: What have we learned about Ideation and how it could be used in our future both in
the school and in STEM careers?
Answer: As you can see you might use Ideation in many situations, but not in all situations,
because of timelines, expense, or you just might not need any more information to design your
product or improve it.
Evaluation
Informal Assessment (LSI Quadrant III):
Watch the students in their discussion to evalute how much they have learned.
Formal Assessment (LSI Quadrant III, IV):
The formal assessment will be the evaluation of the Ideation PowerPoint presentation they
designed and made and the Ideation Presentation Rubric provided with this lesson.
Extension
Extension/Enrichment (LSI Quadrant IV):
Ask the students to start exploring ways that they could use Ideation to improve the student’s
life at the school and make it a more interesting learning environment.
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Terms and Definitions for Ideation
Anonymity: The anonymity of the internet helps remove politics and
personalities from the brainstorming process.
Affordability: You can engage participants without travel and facility
requirements.
Better-Developed Contributions: The extended session period, combined
with engaging creativity exercises, encourages participants to approach
business problems from new perspectives and collect their thoughts before
responding.
Convenience: IDEALYST’s asynchronous format means that participants
can log into the session at their own convenience, day or night, whenever an
idea occurs to them.
Creative Incentive System: IDEALYST’s scoring system grants points
commensurate with the number and quality of ideas contributed, thereby
solving the "free-rider" problem. Participants receive a portion of the cash or
prize pool based on the number of points they’ve earned.
Teamwork: Participants are rewarded not only for the ideas they contribute,
but also for providing a springboard for others to build upon. This results in
better-developed ideas.
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Internet Research on Using Ideation
1. Each student will conduct an internet research on what is Ideation and how it is
used. You are to come up with a definition of Ideation. Include the following items
in your research from the Terms and Definitions for Ideation handout:
o
o
o
o
o
o
Anonymity
Affordability
Better-develop contributions
Convenience
Creative Incentive System
Teamwork
Locate information from companies that are using Ideation and how those
companies feel about it. Be sure to document the internet address along with
comments.
2. You will be placed in teams by the teacher to develop a team concept on Ideation
and how it works. The team will develop a PowerPoint presentation on the team’s
ideas about Ideation and how it works. The team will need to address the above
information on terms and definitions included in this lesson and comments from
companies that use Ideation. The team needs to remark on whether they would
use Ideation in the future or not. If they feel it has no value they need to address
why they feel it has no value and what they would use instead of it.
3. The presentation should have 10 slides with references and it should take no
longer than 3-8 minutes to present as a team.
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Ideation Presentation Rubric
Task Statement: As a team, design a PowerPoint presentation on Ideation and how it works and make a 3-8 minute team presentation.
Task Assignment: Students will research what Ideation is and how it is used in industry to design a PowerPoint presentation on Ideation
(as a team) that includes a definition, cover slide, objective, pictures or clip art that represent methods of carrying out Ideation, key terms,
and references. The team will make a 3-8 minute team presentation.
Criteria Concepts/Skills to be
Assessed
Team research and
discussion of ideation
Novice
1
10% of the team members
contribute to the research
and discussion
Criteria Categories
(Novice to Exemplary)
Developing
Accomplished
2
3
25% of the team members 50% of the team members
contribute to the research contribute to the research
and discussion
and discussion
Exemplary
4
100% of the team members
contribute to the research
and discussion
Points
Earned
(Possible 25 points)
Design of Ideation
PowerPoint presentation
with key elements: definition,
cover slide, objective,
pictures or clip art, key
terms, and references
(1-5 points)
5 slides with all of the key
elements were included in
the PPT
(6-15 points)
7 slides with all of the key
elements were included in
the PPT with attention to
design
(16-20 points)
10 slides with all of the
key elements were
included in the PPT with
attention to design and
the use of color
(21-25 points)
12 slides with all of the key
elements were included in
the PPT with attention to
design, use of color, and
transitions
(Possible 25 points)
Effectiveness of the idea
(how clearly presentation
demonstrates their team’s
concept of ideation and how
it works)
(1-5 points)
Team demonstrates
effectively 1-2 points about
companies that use ideation;
the value or no value they
feel it has; and whether they
would use it in the future
(6-15 points)
Team demonstrates
effectively 3-4 points
about companies that use
ideation; the value or no
value they feel it has; and
whether they would use it
in the future
(16-20 points)
Team demonstrates
effectively 4-5 points
about companies that use
ideation; the value or no
value they feel it has; and
whether they would use it
in the future
(21-25 points)
Team demonstrates
effectively 6 points about
companies that use
ideation; the value or no
value they feel it has; and
whether they would use it in
the future
(Possible 25 points)
Team presentation and
delivery (3-8 minutes)
(1-5 points)
Makes presentation for less
than 1-3 minutes
(6-15 points)
All team members share
in delivery of 3-4 minute
presentation
(16-20 points)
All team members share
in delivery of a 4-6 minute
presentation
(21-25 points)
All team members share in
delivery of 6-8 minute
presentation
(16-20 points)
(21-25 points)
Total Points:________
(1-5 points)
(6-15 points)
(Possible 25 points)
A = 84-100 points; B = 64-80 points; C = 24-60 points; D = 4-20 points
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