Lesson Plan
Course Title: Sports and Entertainment Marketing
Session Title: Global Distribution for Sports
Performance Objective:
After completing this lesson, the student will explain the importance of distribution channels for
college, professional and international sports and entertainment.
Specific Objectives:
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The student will explain the importance of sports and entertainment distribution.
The student will list and describe distribution channels for sports and entertainment.
The student will discuss distribution and sponsorship of amateur sports and recreation.
The student will discuss the distribution of college sports.
The student will discuss the distribution of professional sports.
The student will explain how free enterprise drives the economy.
The student will explain how uncertain global policies affect distribution of entertainment
products to other countries.
The student will explain how an entertainment giant like Disney has expanded into the
European market.
The student will explain the importance of the venue available for sports and
entertainment events.
The student will describe the forms of mass media used to distribute an event to a large
volume of people.
The student will define platforms for delivering sports and entertainment.
The student will define amateur sports.
The student will explain the impact of Title IX on college sports.
The student will explain the importance of college team rankings.
The student will describe the cartel used by professional sports.
TERMS
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free enterprise-an economic system that allows the unregulated supply and demand of
products to drive the economy
amphitheaters-oval-shaped outdoor theaters with tiered seating around a central staging
area
venue-the facility where the event is held
mass media-means of distributing an event to a large volume of people—the masses
platforms-types of delivery systems for delivering sports and entertainment
Title IX-an amendment in 1972 to federal education law that prohibits discrimination
against females in school sports
cartel-a combination of independent businesses formed to regulate production, pricing,
and marketing of a product
league agreement-controls the marketing mix and the number of teams allowed to
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operate within the league
Preparation
TEKS Correlations:
This lesson, as published, correlates to the following TEKS. Any changes/alterations to the
activities may result in the elimination of any or all of the TEKS listed.
130.346 (c)(5)(A)
…explain channels of distribution for sports and entertainment marketing products…
130.346 (c)(5)(B)
…describe activities of each channel member…
130.346 (c)(1)(D)
…describe how international marketing has affected the sports and entertainment industry…
130.346 (c)(1)(E)
…explain the impact of multiculturalism and multigenerationalism on sports and entertainment
marketing activities…
130.346 (c)(14)(A)
…demonstrate knowledge of the history of sports and entertainment as an industry and how it
relates to today’s marketplace…
130.346 (c)(14)(B)
…distinguish among sports and entertainment marketing terms…
Interdisciplinary Correlations:
English:
110.31 (b)(21)(B)
… organize information gathered from multiple sources to create a variety of graphics and forms
(e.g., notes, learning logs)…
110.31 (b)(22)(B)
…evaluate the relevance of information to the topic and determine the reliability, validity, and
accuracy of sources (including Internet sources) by examining their authority and objectivity…
110.31 (b)(23)(C)
… uses graphics and illustrations to help explain concepts where appropriate…
110.31 (b)(23)(D)
… uses a variety of evaluative tools (e.g., self-made rubrics, peer reviews, teacher and expert
evaluations) to examine the quality of the research…
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Teacher Preparation:
Teacher will review the terms in the outline, PowerPoint slides and handouts to become familiar
with lesson.
Teacher should locate and evaluate various resources and websites before the lesson.
Teacher will have assignments and website information ready to distribute to students.
References:
Sports Business Journal
Sports Illustrated
Advertising Age (online magazine)
Instructional Aids:
1. Display for PowerPoint, websites for assignments and class discussion
2. Sports and Entertainment Marketing, 3rd edition, Kaser & Oelkers, South-Western
Cengage Learning: Sports and Entertainment Management, Kaser & Brooks, SouthWestern Cengage Learning.
3. Advertising Age
4. USA Today
5. Sports Illustrated
6.
Materials Needed:
1. Printer paper
2. Assignments and website information ready to distribute to students.
(Building a New Stadium/Sports Venue) Direction Sheet
2. Sports Business Journal and Entertainment Industry Economics: A Guide for Financial
Success
3. Internet access to Hulu videos
Student projects will be displayed to increase interest in Sports and Entertainment
Marketing.
Equipment Needed:
1. Computer with PowerPoint and Internet Access
2. Projector to Show Internet Sites “Undercover Boss” Episodes
3. Computers for Students to Conduct Research and Collect Data for Projects
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Learner Preparation:
Explain to students the different alternatives for watching a college or professional sporting
event. Individuals can purchase tickets to actually see the event, watch the event on television,
listen to the event on radio, watch the event on Internet, or choose another electronic means of
distribution for the event.
No matter where individuals travel, they can keep up with the performance of their favorite team
due to the numerous channels of distribution offered by the latest technology.
Introduction
Introduction (LSI Quadrant I):
SHOW: Show students pictures of a full stadium for a football game and a crowded
entertainment venue hosting a popular concert.
ASK: Ask students how the economic concepts of supply and demand are highlighted by the
pictures.
SAY: Explain how entertainment like sports and music has a global audience, presenting
numerous opportunities for distribution.
ASK: Ask students to describe a major entertainment facility that they have visited.
SAY: Explain how cities are constantly building new and improved facilities to attract more
sports and entertainment events.
ASK: Ask students why so many different platforms are needed to deliver the Super Bowl.
SAY: Explain how the Super Bowl is an event that is popular throughout the world.
ASK: Ask students to describe amateur sports.
SAY: Explain how amateur athletes are not paid for participating in sports. College sports and
general recreation are examples of amateur sports.
Outline
Outline (LSI Quadrant II):
Instructors can use the PowerPoint presentation, slides, handouts, and note pages in
conjunction with the following outline.
MI
Outline
Notes to Instructor
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I. Global Channels of Distribution
A. Perfect Product or Service Must Be Distributed
B. Economics of Distribution
1. important part of the Free Enterprise
System
2. unregulated supply and demand of
products to drive the economy
3. consumers must have access to the
product when and where they want it
Use PowerPoint and
current events as aids.
II. Global Challenges
A. Uncertainty about Governmental Policies
B. Countries Want to Nurture Their Own
Entertainment Industries
C. International Products Discouraged Through
Restrictions and Tariffs
Use PowerPoint as
aid.
III. Disney in Europe
A. As Early as the 1930s
B. 1949—Armand Bigle of France tried to
convince merchants that Disney characters
would improve sales
Use PowerPoint as
aid.
Ask students to list
characteristics of the
Free Enterprise
System. Explain how
the United States has
prospered through the
Free Enterprise
System. Also explain
how the Free
Enterprise System has
increased the number
of sports and
entertainment options.
Many countries are
very protective when
considering the import
of sports and
entertainment events.
Tariffs are special
taxes on imports to
discourage the
purchase of those
imports.
While Disney has been
very successful in the
United States, it has
struggled in other parts
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of the world. Ask
students to conduct
research to learn more
about the expansion of
Disney throughout the
world.
IV. Channels of Distribution
A. Live Events
1. amphitheaters-oval-shaped outdoor
theaters with tiered seating around a
central staging area
2. venue-facility where the event is held
B. Media
1. mass media-means of distributing an event
to a large volume of people
2. radio
3. television
4. Internet
Use PowerPoint as
aid.
V. Delivery Options
A. Platforms-types of delivery systems
B. Types of delivery systems for sports and
entertainment will continue to expand and
improve at a rapid pace.
Use PowerPoint as
aid.
VI. Amateur Sports and Recreation
A. Fitness and Fun
B. Facilities versus Wilderness
C. Title IX-supports women’s sports
D. College Team Rankings
1. BCS standings
2. based upon past team performance, talent,
and team schedules
Use PowerPoint as
aid.
When individuals
cannot afford a live
event, they frequently
have other options for
viewing the event. The
mass media provides
many options that are
the next best thing to
being at the actual
entertainment event.
Ask students to list the
latest technology that
they use to watch
television, see their
favorite concert, or
keep up with the latest
score of a sporting
event.
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Verbal
Linguistic
VII. Professional Sports
A. Worldwide coverage
B. Politically controlled throughout different
parts of the world
Use PowerPoint as
aid.
VIII. Distributing the Game
A. cartel-combination of independent
businesses formed to regulate production,
pricing, and marketing of a product (NFLNational Football League)
B. league agreement-controls the marketing
mix and governs the distribution of the
games, including the locations of the teams
and the number of teams allowed to operate
within the league
C. Regions with a large potential customer
base are considered favorable for the
location of a team
D. New Football Franchise-costs a lot of money
E. NFL network is available via cable, satellite,
and some telephone companies on a 24/7
basis
Use PowerPoint as
aid.
Logical
Mathematical
Visual
Spatial
Musical
Rhythmic
Bodily
Kinesthetic
Intrapersonal
Professional sports
revolve around big
money. Sports and
entertainment events
popular in the U.S. are
not always equally
popular in other parts
of the world.
Cartels are not allowed
in the Free Enterprise
System. The only
exception is the
National Football
League that
determines the
number of professional
teams, locations, etc.
Interpersonal
Naturalist
Existentialist
Application
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Guided Practice (LSI Quadrant III):
Ask students to conduct research to determine the sports and entertainment events available on
numerous television stations for the upcoming weekend. Students will produce a list of
entertainment options. Then explain how cable and satellite television have opened up
numerous opportunities to program college and professional sporting events.
Independent Practice (LSI Quadrant III):
Building a New Stadium (Sports Venue)
Your city wants to build a new professional football stadium. Citizens of your community must
pass a bill to levy an 11% special tax on hotels and rental cars to help pay for the new facility.
You are in charge of the campaign to convince voters to pass the extra sales tax.
1. Outline the main points you will emphasize to influence the vote and prepare a PowerPoint
presentation.
2. Now assume that your city has been given approval to build the new professional football
stadium. The voters have agreed to an 11% additional tax on hotels and rental cars to help
pay for the facility. How much tax will someone pay for a weekly car rental that costs $380?
How much tax will be charged on a hotel room that costs $150 per night?
This project will be evaluated using the assigned rubric.
Summary
Review (LSI Quadrants I and IV):
Question: How does distribution affect the success of an event or product?
Question: What is a venue?
Question: What are two major channels of distribution for sports and entertainment?
Question: What is mass media?
Question: How has Title IX impacted college sports?
Question: What influences which games are distributed via national television?
Question: What is a cartel?
Question: Why would a city want a professional sports team in its area?
Question: How can political systems of a country affect the distribution of sports?
Question: What is a platform?
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Question: What is distribution?
Evaluation
Informal Assessment (LSI Quadrant III):
Instructor should observe the work ethic of individuals involved in class discussions and the
independent practice activity.
Formal Assessment (LSI Quadrant III, IV):
Students will be evaluated on their “Building a New Stadium (Sports Venue)” by using the
assigned rubric.
Extension
Extension/Enrichment (LSI Quadrant IV):
Recreational Sports and a Healthy Society
Student Directions
Conduct research to determine the current healthiness of the United States. Then write a report
that addresses the serious problem of obesity. Your two-page report should explain how
recreational sports present the solution for an unhealthy nation. Also, your report should explain
how information about recreational sports will be distributed to society.
This project will be evaluated using the assigned rubric.
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9
Sports and Entertainment Marketing
Student Directions
Independent Practice (LSI Quadrant III):
Building a New Stadium (Sports Venue)
Your city wants to build a new professional football stadium. Citizens of your community must
pass a bill to levy an 11% special tax on hotels and rental cars to help pay for the new facility.
You are in charge of the campaign to convince voters to pass the extra sales tax.
1. Outline the main points you will emphasize to influence the vote and prepare a PowerPoint
presentation.
2. Now assume that your city has been given approval to build the new professional football
stadium. The voters have agreed to an 11% additional tax on hotels and rental cars to help
pay for the facility. How much tax will someone pay for a weekly car rental that costs $380?
How much tax will be charged on a hotel room that costs $150 per night?
This project will be evaluated using the assigned rubric.
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Independent Practice (LSI Quadrant III)
Building a New Stadium (Sports Venue) Rubric
CATEGORY
20
15
10
5
Presentation
Well-rehearsed with
smooth delivery that
holds audience
attention.
Rehearsed with fairly
smooth delivery that
holds audience
attention most of the
time.
Delivery not smooth, Delivery not smooth
but able to maintain and audience
audience interest
attention often lost.
most of the time.
Attractiveness
Makes excellent use
of font, color,
graphics, effects,
etc. to enhance the
presentation.
Makes good use of
font, color, graphics,
effects, etc. to
enhance the
presentation.
Makes use of font,
color, graphics,
effects, etc. but
occasionally these
distract from the
presentation
content.
Use of font, color,
graphics, effects etc.
but often these
distract from the
presentation content.
Content
Covers topic indepth with details
and examples.
Subject knowledge
is excellent.
Includes essential
knowledge about the
topic. Subject
knowledge appears
to be good.
Includes essential
information about
the topic but there
are 1-2 factual
errors.
Content is minimal
OR there are several
factual errors.
Organization
Content is well
organized using
headings or bulleted
lists to group related
material.
Uses headings or
bulleted lists to
organize, but the
overall organization
of topics appears
flawed.
Content is logically
organized for the
most part.
There was no clear
or logical
organizational
structure; just lots of
facts.
Originality
Product shows a
large amount of
original thought.
Ideas are creative
and inventive.
Product shows some
original thought.
Work shows new
ideas and insights.
Uses other people's
ideas (giving them
credit), but there is
little evidence of
original thinking.
Uses other people's
ideas, but does not
give them credit.
Total Points Earned ________
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Extension/Enrichment (LSI Quadrant IV)
Recreational Sports and a Healthy Society Rubric
CATEGORY
20
15
10
5
Amount of
Information
All topics are
addressed and all
questions answered
with at least 2
sentences about
each.
All topics are
addressed and most
questions answered
with at least 2
sentences about
each.
All topics are
One or more topics
addressed, and most were not addressed.
questions answered
with 1 sentence
about each.
Quality of
Information
Information clearly
relates to the main
topic. It includes
several supporting
details and/or
examples.
Information clearly
relates to the main
topic. It provides 1-2
supporting details
and/or examples.
Information clearly
Information has little
relates to the main
or nothing to do with
topic. No details
the main topic.
and/or examples are
given.
Organization
Information is very
organized with wellconstructed
paragraphs and
subheadings.
Information is
organized with wellconstructed
paragraphs.
Information is
organized, but
paragraphs are not
well-constructed.
The information
appears to be
disorganized. 8)
Paragraph
Construction
All paragraphs
include introductory
sentence,
explanations or
details, and
concluding sentence.
Most paragraphs
include introductory
sentence,
explanations or
details, and
concluding sentence.
Paragraphs included
related information
but were typically not
constructed well.
Paragraphing
structure was not
clear and sentences
were not typically
related within the
paragraphs.
Mechanics
No grammatical,
spelling, or
punctuation errors.
Almost no
grammatical,
spelling, or
punctuation errors.
A few grammatical,
spelling, or
punctuation errors.
Many grammatical,
spelling, or
punctuation errors.
Points Earned ________
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