Lesson Plan
Course Title: Marketing Dynamics
Session Title: Business Activities, Lesson 1
Performance Objective:
After completing this lesson, the student will list the types of business activities and be able to
categorize them into production, management, marketing and finance. They will also be able to
explain the interdependence of these activities with marketing and the impact of an international
economy on business activities.
Approximate Time:
When taught as written, this lesson should take 5 days to complete.
Specific Objectives:
 The student will list each type of business function.
 The student will discuss activities that are associated with business.
 The student will categorize each activity into one of the business functions.
 The student will explain why each business activity should be categorized into that
function.
 The student will explain the interdependence of each activity on marketing.
 The student will explain the impact of an international economy on business activities.
TERMS
 Business
 Production
 Marketing
 Management
 Finance
 International trade
 Economic dependence
Preparation
TEKS Correlations:
This lesson, as published, correlates to the following TEKS. Any changes/alterations to the
activities may result in the elimination of any or all of the TEKS listed.
130.347 (c)(1)(A)
…categorize business activities as production, marketing, management or finance…
130.347 (c)(1)(B)
…explain the interdependence each business activity has with marketing…
130.347 (c)(1)(C)
…express the impact of an international economy on business activities…
Interdisciplinary Correlations:
Copyright © Texas Education Agency, 2012. All rights reserved.
1
English:
110.31 (b)(21)(B)
… organize information gathered from multiple sources to create a variety of graphics and forms
(e.g., notes, learning logs)…
110.31 (b)(22)(B)
…evaluate the relevance of information to the topic and determine the reliability, validity, and
accuracy of sources (including Internet sources) by examining their authority and objectivity…
110.31 (b)(23)(C)
… use graphics and illustrations to help explain concepts where appropriate…
110.31 (b)(23)(D)
… use a variety of evaluative tools (e.g., self-made rubrics, peer reviews, teacher and expert
evaluations) to examine the quality of the research…
Occupational Correlation: (O*Net - http://www.onetonline.org/)
General and Operations Manager 11-1021.00
Similar Job Titles: Operations Manager, General Manager, Business Manager
Tasks:

Oversee activities directly related to making products or providing services.

Direct and coordinate activities of businesses or departments concerned with the
production, pricing, sales, or distribution of products.

Review financial statements, sales and activity reports, and other performance data to
measure productivity and goal achievement and to determine areas needing cost
reduction and program improvement.

Manage staff, preparing work schedules and assigning specific duties.

Direct and coordinate organization's financial and budget activities to fund operations,
maximize investments, and increase efficiency.

Establish and implement departmental policies, goals, objectives, and procedures,
conferring with board members, organization officials, and staff members as necessary.

Determine staffing requirements, and interview, hire and train new employees, or oversee
those personnel processes.

Plan and direct activities such as sales promotions, coordinating with other department
heads as required.

Determine goods and services to be sold, and set prices and credit terms, based on
forecasts of customer demand.

Locate, select, and procure merchandise for resale, representing management in
purchase negotiations.
Copyright © Texas Education Agency, 2012. All rights reserved.
2
(Soft) Skills:
Active Listening, Reading Comprehension, Critical Thinking, Speaking, Coordinating, Active
Learning.
Teacher Preparation:
Teacher will review the terms in the outline, slides, and handouts to become familiar with lesson.
Teacher should locate and evaluate various resources and websites before the lesson.
Teacher will have assignments and website information ready to distribute to students.
References:
Marketing Essentials, Schneider Farese, Kimbrell, Woloszyk, Glencoe McGraw-Hill
International Business, Dlabay & Scott, South-Western Cengage Learning
Instructional Aids:
1.
2.
3.
4.
Display for slides, websites for assignments and class discussion
Marketing Essentials, Schneider Farese, Kimbrell, Woloszyk, Glencoe McGraw-Hill
International Business, Dlabay & Scott, South-Western Cengage Learning
Website that displays organizations charts (e.g. www.theofficialboard.com,
finance.yahoo.com, etc)
Materials Needed:
1. Printer paper
2. Assignments and website information ready to distribute to students.
(Activity Research Project) Direction Sheet
2. Poster Board
3. Internet for students to research different companies
Equipment Needed:
1. Computer with slideshow software and Internet Access
2. Projector to show internet sites
3. Computers for students to conduct research and collect data for projects
Learner Preparation:
Business involves many different activities such as turning raw materials into a finished product,
informing customers about your product or even getting enough money to start a business. The
Copyright © Texas Education Agency, 2012. All rights reserved.
3
various business activities can be categorized into four functions: production, marketing,
management or finance. Effective use of these functions is what determines the profitability of a
business.
Ask students to brainstorm what business activities they think were involved in getting the latest
technology gadget from an idea to a real product being sold in stores.
Introduction
Introduction (LSI Quadrant I):
SHOW: Show the students the organization chart for a major social networking corporation using
one of the business websites (e.g. www.theofficialboard.com, finance.yahoo.com, etc).
ASK: Ask students why they think that corporations have so many different executives in charge
of different areas.
SAY: Explain that many companies use this model. For instance many companies such as major
social networking corporations has one executive in charge of finance as the CFO (Chief Financial
Officer) and another in charge of operations COO (Chief Operations officer).
SHOW: Show students organizational charts from major corporations that they are familiar with.
ASK: Ask students why they think most companies follow this model.
SAY: Explain that most companies divide responsibilities according to activity so each can focus
on a specific business activity. Most business activities can be categorized into a specific area. It
is more efficient to assign managers to each function so they can manage those resources
effectively.
Outline
Outline (LSI Quadrant II):
Instructors can use the presentation, slides, handouts, and note pages in conjunction with the
following outline.
MI
Outline
I. Business Activities
A. Business
 All of the activities involved in producing
and marketing goods and services
B. Business Activities
 Four functions of business
a. Production
b. Marketing
c. Management
d. Finance
Notes to Instructor
Use slides and current
events as aids.
All of the activities
required to produce
goods and services
and get them to the
market can be
categorized into one of
four business
functions.
Copyright © Texas Education Agency, 2012. All rights reserved.
4
II. Production
A. Process that creates, manufactures, grows or
improves a good or service
B. Examples of production include:
 Potatoes grown in Idaho
 Smartphones manufactured in China
 Art created by a painter
 Trees cut down and turned into lumber
 Lumber used to build a house
III. Marketing
A. Marketing is involved whenever a product is
sold
B. Marketing activities include:
 Pricing of the product
 Deciding what the product is and how it
should look
 Where the product will be sold and how it
will get there
 To whom the product will be promoted
C. Examples include:
 Sales people ringing up the sale
 Advertising a product on a TV show
 Free samples being given out at a store
 Public Relations
Use slides as aid.
Production can be
turning raw materials
into finished goods,
music, art or computer
programs that are
created. Production
activities include
turning plastics into
phone cases, trees
into tables and
growing potatoes to
sell in the grocery
store.
Use slides as aid.
Marketing is involved
in all aspects of
business. It includes
the four P’s: product,
price, place and
promotion.
Marketing activities
include advertising,
product development,
training sales people
or mailing out flyers for
your business.
IV. Management
A. Management is effectively using the
company’s resources by planning, organizing
and controlling them to achieve the company’s
goals
B. Company resources are:
1. Assets that the company owns like
property, manufacturing plants and
buildings (land)
2. People who work for the company (labor)
3. Money that the company as (capital)
Use slides as aid.
V. Finance
A. Finance is the money that is used to operate a
business. It can also mean borrowing money to
facilitate business.
1. Finance is involved when a customer
purchases a car and borrows money for
Use slides as aid.
If the factors of
production (land, labor
& capital) of the
company are
managed effectively
the company can
make money and be
profitable.
Finance is used to
manage the
businesses money
and assets but it can
Copyright © Texas Education Agency, 2012. All rights reserved.
5
the purchase
2. Finance is also involved when a manager
uses wise management to ensure the
company is profitable
also help customers
purchase product.
Give students 1
minute to pair share
business activities that
they needed to bring a
new tennis shoe to
market. Then have
them discuss as a
class and categorize
them into business
functions
VI. Business activities interdependence on
marketing
A. Marketing is what allows businesses to
satisfy the customers wants and needs
B. Marketing creates mutually satisfying
exchanges and promotes products
C. Marketing is intertwined with each business
category
D. Marketing assists production by
1. Telling them which products customers
want to buy
2. Helping design products shapes, colors
and packaging
E. Marketing activities
1. Help define the target market
2. Assist with pricing and packaging
3. Promote the product
4. Determine the best outlets to sell the
products
F. Marketing works with management by
1. Developing products that customers will
want to purchase
2. Ensuring that the products are sold where
customers will purchase them
G. Marketing and finance work together
to make money available so that people can
purchase products.
1. Loans for new cars
2. Payment plans for furniture
3. Credit cards offered by banks
Use slides as aid.
VII. Impact of international economy on business
activities
Use slides as aid.
1. International Trade involves the exchange of
goods and services between nations
Marketing is involved
in all types of business
activities. It is
marketing that helps
produce what the
product will look like,
what color it will be,
how much it will cost
and how customers
will become aware of
the product. If
marketing does its job
by ensuring that the
business understands
what the customers’
wants and needs are,
and they ensure that
the business keeps
that as their goal they
will be a successful
business.
In today’s world we
are so connected that
most products cannot
Copyright © Texas Education Agency, 2012. All rights reserved.
6
2. Most countries need to get some of their
goods and services from other countries.
This is called economic dependence.
3. Resources include
a. Raw materials
b. Labor force
c. Capital
d. Location
4. Countries like the United States and Canada
have good climates for agriculture.
5. Countries in the Middle East have crude oil.
6. Russia has coal.
7. Eastern Europe and Asia have inexpensive
labor forces.
8. Consumers, producers, workers and nations
benefit from international trade.
a. Consumers benefit from the
competition that foreign companies
offer.
b. Producers can expand their business
by conducting business in other
countries.
c. Workers benefit from increased trade
which leads to lower unemployment.
d. Nations benefit as a whole by
increased foreign investment, higher
standard of living and more options for
consumers when choosing products.
Verbal
Linguistic
Logical
Mathematical
Visual
Spatial
Musical
Rhythmic
Bodily
Kinesthetic
Intrapersonal
be produced without
input from other
countries. There are
many benefits to
international trade. It
can reduce
unemployment, offer
more goods and
services to consumers
and allow products to
be produced that
could not be produced
by one country.
Interpersonal
Naturalist
Existentialist
Application
Guided Practice (LSI Quadrant III):
Working in small groups, assign students a type of business from the following list. They will
brainstorm the types of activity that would be associated with that business. They will create a
poster listing the four business functions with each activity listed under the correct function. Each
group will present their posters to the class.
Business Types:
Copyright © Texas Education Agency, 2012. All rights reserved.
7
Doctors office
Internet Retailer
Tennis Shoe Manufacturer
Recycling Plant
Electronic Store
Video Game Designer
Hair Salon
Grocery Store
Clothing Manufacturer
Independent Practice (LSI Quadrant III):
Business Activity Project (group project: 2-3 students per group)
1.
2.
3.
4.
Students will research a major soft drink company (e.g. Coca-Cola, Pepsi, Cadbury
Schweppes, etc.) to determine the types of products that they produce, where they are
distributed and how their product is promoted worldwide.
Students will list the types of business activities that a soft drink manufacturer is required to
perform in order to run their company.
Students will produce a slideshow presentation that gives a brief overview of the soft drink
Company, the products that they produce and the countries in which their product is sold.
The slideshow presentation will also list the business activities that they determined were
required by the manufacturer and the business function in which they belong.
Students will present their slides the class and be evaluated by the assigned rubric.
Summary
Review (LSI Quadrants I and IV):
Question: What are the business functions?
Question: When are they used?
Question: What type of activities fall under the production function?
Question: What type of activities fall under the marketing function?
Question: What type of activities fall under the management function?
Question: How is marketing interrelated to these functions?
Question: How does marketing contribute to the success of the business?
Evaluation
Informal Assessment (LSI Quadrant III):
Instructor should observe the work ethic of individuals involved in class discussions and the
independent practice activity.
Copyright © Texas Education Agency, 2012. All rights reserved.
8
Formal Assessment (LSI Quadrant III, IV):
Students will be evaluated on their “Business Activities by using the assigned rubric.
Extension
Extension/Enrichment (LSI Quadrant IV):
Practicum Job Activity Project
Student Directions
Students are to use their practicum jobs as the basis for this project. If they are not sure what
business activities are required by their practicum jobs, they are to research the company for
which they work. If necessary they can ask their managers or co-workers what activities they
perform. Then they will write an essay which includes a brief overview of their company, the
business activities that the company must perform and which business functions those activities
fall under. They will state which activities they perform and how marketing is involved in their
jobs.
Copyright © Texas Education Agency, 2012. All rights reserved.
9
Marketing Dynamics
Lesson 1 Business Activity Project
Independent Practice (LSI Quadrant III):
Business Activity Project (group project: 2-3 students per group)
1.
2.
3.
Students will research a major soft drink company (e.g. Coca-Cola, Dr. Pepper,
Cadbury Schweppes, etc) to determine the types of products that they product,
where they are distributed and how their product is promoted worldwide.
Students will list the types of business activities that a soft drink manufacturer is
required to perform in order to run their company.
Students will produce a slideshow presentation that gives a brief overview of the soft
drink company, the products that they produce and the countries in which their
product is sold. The presentation will also list the business activities that they
determined were required by the manufacturer and the business function in which
they belong.
Students will present their presentations to the class and be evaluated by the assigned
rubric.
Copyright © Texas Education Agency, 2012. All rights reserved.
10
Independent Practice (LSI Quadrant III)
Business Activity Project PowerPoint and Collateral Materials
Rubric
20
15
10
CATEGORY
5
Presentation
Well-rehearsed with
smooth delivery that
holds audience
attention.
Rehearsed with fairly
smooth delivery that
holds audience
attention most of the
time.
Delivery not smooth, Delivery not smooth
but able to maintain and audience
interest of the
attention often lost.
audience most of the
time.
Attractiveness
Makes excellent use
of font, color,
graphics, effects,
etc. to enhance the
presentation.
Makes good use of
font, color, graphics,
effects, etc. to
enhance the
presentation.
Makes use of font,
color, graphics,
effects, etc. but
occasionally these
distract from the
presentation
content.
Use of font, color,
graphics, effects etc.
but these often
distract from the
presentation content.
Content
Covers topic indepth with details
and examples.
Subject knowledge
is excellent.
Includes essential
knowledge about the
topic. Subject
knowledge appears
to be good.
Includes essential
information about
the topic but there
are 1-2 factual
errors.
Content is minimal
OR there are several
factual errors.
Organization
Content is well
organized using
headings or bulleted
lists to group related
material.
Uses headings or
bulleted lists but the
overall organization
of topics appears
flawed.
Content is logically
organized for the
most part.
There was no clear
or logical
organizational
structure; just lots of
facts.
Originality
Product shows a
large amount of
original thought.
Ideas are creative
and inventive.
Product shows some
original thought.
Work shows new
ideas and insights.
Uses other people's
ideas (giving them
credit), but there is
little evidence of
original thinking.
Uses other people's
ideas, but does not
give them credit.
Total Points Earned _______
Copyright © Texas Education Agency, 2012. All rights reserved.
11