Lesson Plan
Course Title: Principles of Information Technology
Session Title: Design Principles
Lesson Duration: 6 hours
Performance Objective:
Upon completion of this assignment, the student will be able to create a well-designed desktop
publishing document that incorporates the four design principles and adheres to proper publishing
guidelines for typeface choice.
Specific Objectives:
 List and describe characteristics of the four design principles
 Define the four design principles
 Identify publishing techniques that demonstrate the four design principles
 Classify webpage designs according to the design principles demonstrated
 List categories of font styles
 Describe characteristics of categories of font style
 Identify publishing guidelines when choosing font styles
 Identify techniques for font formatting for printed and electronic publications
 Create desktop publishing documents that incorporate design principles and guidelines
for font style
Preparation
TEKS Correlations: 130.272 (c)
(3) The student uses emerging technologies to exchange information. The student is expected to
(C) demonstrate effective Internet search strategies, including keywords and Boolean logic
using various available search engines;
(H) demonstrate ethical use of Internet and online resources, including citation of source;
(7) The student applies word-processing technology. The student is expected to
(A) identify the terminology associated with word-processing software and its functions;
(C) edit a variety of text documents using functions such as pagination, appropriate white
space, tab settings, and font style, size, and color;
(F) produce desktop publishing documents incorporating both text and graphics such as
business cards, newsletters with mastheads, and advertisement flyers;
(11) The student applies design and web publishing techniques. The student is expected to
(C) identify and describe design principles such as contrast, repetition, alignment, and
proximity;
(D) identify and describe types and styles of typeface used for publications such as serif and
sans serif.
IT: Principles of IT: Design & Publications Plan
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Instructor/Trainer
References:
Content Developer Knowledge
Instructional Aids:
 Design Principles Presentation
 Design Principles Notes Organizer
 Activity #1 Instruction Sheet and scoring rubric
 Font and Typeface in Design Presentation
 Font and Typeface in Design Notes Organizer
 Activity #2 Instruction Sheet and scoring rubric
 Activity #3 Instruction Sheet and scoring rubric
 Design Principles and Font Guidelines Exam
 Design Principles and Font Guidelines Exam KEY
Materials Needed:
 Copies of Organizers, Instruction Sheets, and Exam
Equipment Needed:
 Computer and projector for presentation
 Computers with Internet access for individual student use
 Desktop Publishing software
Learner
Have students browse through printed documents (such as newspapers, magazines, flyer
advertisements, etc) and choose one that they think is “good” and one they think is “bad”. Have
students bring their documents to class the next day.
Introduction
MI
Introduction (LSI Quadrant I):
SAY, “Have you ever been flipping through a magazine and saw a ‘dumb’
advertisement? Not necessarily because of what it said, but maybe just because
of the way it looked at first glance?”
SAY, “Have you ever been flipping through a magazine and saw a ‘cool’
advertisement? Not necessarily because of what it said, but maybe just because
of the way it looked at first glance?”
SAY, “Have you ever wondered what made that advertisement ‘dumb’ or what
made it ‘cool’?”
Ask a few of the students to stand up and show off the documents they brought to
demonstrate their idea of “good” and “bad”. Ask them to name at least one thing
that makes it good or bad in their opinion.
Optional: Have two students make lists on the board of the things the students say
as being “good” and “bad”.
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Outline
MI
Outline (LSI Quadrant II):
Instructor Notes:
I. Students list the four design principles (slide
3)
II. Students define the four design principles
(slides 4-7)
III. Students list characteristics of and identify
publishing techniques that demonstrate the
four design principles (slides 8-17)
Introduce the four design
principles using the “Design
Principles Presentation”.
Speaker notes are provided to
aid the instructor with content.
Hand out the Design Principles
Notes Organizer (1) per student
to aid them in note taking
during your presentation.
Encourage the students to
comment and discuss the
issues on each slide.
Activity #1: Also listed in guided practice below
IV. Students classify webpage designs according
to the design principles demonstrated
V. Students list categories of font styles (slide 3
of Font and Typeface Presentation)
VI. Students describe characteristics of font style
categories (slides 4-7)
VII. Students identify publishing guidelines when
choosing font styles (slides 8-11)
VIII. Students identify font formatting techniques for
printed and electronic publications (slides
12-16)
Activity #2: Also listed in guided practice below
Use slide 19 of the “Design
Principles Presentation” to
explain Activity #1, or hand out
the Activity #1 Instructions and
scoring rubric document.
Introduce font guidelines using
the “Font and Typeface
Presentation”. Speaker notes
are provided to aid the
instructor with content.
Hand out the Font and
Typeface Notes Organizer (1)
per student to aid them in note
taking during your presentation.
Encourage the students to
comment and discuss the
issues on each slide.
Use slide 20 of the Font and
Typeface Presentation to
explain Activity #2, or hand out
the Activity #2 Instructions and
scoring rubric document.
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Activity #3: Also listed in Independent Practice
below
IX. Students create desktop publishing documents
that incorporate design principles and font
style guidelines
Instructor should demonstrate
how to use the word processing
program or the desktop
publishing program to create
documents incorporating text
and graphics.
Hand out the Activity #3
instructions and scoring rubric
document. Review the
instructions for the assignment
and the grading criteria.
Application
MI
Guided Practice (LSI Quadrant III):
Activity #1
Use slide 19 of the Design Principles Presentation to explain Activity #1 or handout
the Activity #1 Instructions and scoring rubric document. Students will use the
Internet to locate web pages that represent the four design principles. They will
create a document with screen snapshots of the web pages and justify why they
classified that webpage as representative of that design principle.
As students browse the Internet and create their documents, instructor should walk
around to offer feedback and reteach concepts to individuals as needed.
Activity #2
Use slide 20 of the Font and Typeface Presentation to explain Activity #2, or hand
out the Activity #2 Instructions and scoring rubric document. Students will edit the
document created in Activity #1 by identifying the categories of font style(s) used
on the web pages displayed in the screen snapshots.
As students edit their documents, instructor should walk around to offer feedback
and reteach concepts to individuals as needed.
MI
Independent Practice (LSI Quadrant III):
Activity #3
Students create desktop publishing documents that represent the four design
principles as well as adhere to the font guidelines.
Summary
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MI
Review (LSI Quadrants I and IV):
In pairs, have students write down the lists of items from the Introductory activity
and categorize the “good” and “bad” by placing them into groups according to the
design principles or font guidelines. Ask different students to share some of their
thoughts with the class.
Evaluation
MI
Informal Assessment (LSI Quadrant III):
Discussion comments during introduction and presentations of design principles
and font guidelines
Guided practice activities
MI
Formal Assessment (LSI Quadrant III, IV):
Activity #3: Creation of desktop publishing documents. Use scoring rubrics to
grade.
EXAM: Questions over the design principles and font guidelines
Extension
MI
Extension/Enrichment (LSI Quadrant IV):
Have students locate a poorly designed yellow pages ad from the phone book and
use a word processing program or desktop publishing program to redesign the ad
so that it adheres to all four design principles as well as the font style guidelines.
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Icon
MI
Verbal/
Linguistic
Logical/
Mathematical
Visual/Spatial
Musical/
Rhythmic
Bodily/
Kinesthetic
Intrapersonal
Interpersonal
Naturalist
Existentialist
Teaching Strategies
Personal Development
Strategies
Lecture, discussion, journal
writing, cooperative learning,
word origins
Reading, highlighting, outlining,
teaching others, reciting information
Problem solving, number
games, critical thinking,
classifying and organizing,
Socratic questioning
Mind-mapping, reflective
time, graphic organizers,
color-coding systems,
drawings, designs, video,
DVD, charts, maps
Use music, compose songs
or raps, use musical
language or metaphors
Organizing material logically, explaining
things sequentially, finding patterns,
developing systems, outlining, charting,
graphing, analyzing information
Developing graphic organizers, mindmapping, charting, graphing, organizing
with color, mental imagery (drawing in
the mind’s eye)
Use manipulatives, hand
signals, pantomime, real life
situations, puzzles and board
games, activities, roleplaying, action problems
Reflective teaching,
interviews, reflective listening,
KWL charts
Cooperative learning, roleplaying, group brainstorming,
cross-cultural interactions
Natural objects as
manipulatives and as
background for learning
Socratic questions, real life
situations, global
problems/questions
Creating rhythms out of words, creating
rhythms with instruments, playing an
instrument, putting words to existing
songs
Moving while learning, pacing while
reciting, acting out scripts of material,
designing games, moving fingers under
words while reading
Reflecting on personal meaning of
information, studying in quiet settings,
imagining experiments, visualizing
information, journaling
Studying in a group, discussing
information, using flash cards with
other, teaching others
Connecting with nature, forming study
groups with like-minded people
Considering personal relationship to
larger context
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Design Principles Notes Organizer
A.
List the four design principles in the first column of the table below.
B.
Define each design principle in the second column of the table below.
Design
Principle
Definition
A method of design which ____________________ the differences
between ____________________ that are ___________________; it
purposely brings out differences to set things in ________________.
Repetition
A method of design which purposely ___________________ elements
or aspects of elements ___________________ the same
___________________.
A method of design which uses _______________ properties to
determine the optimal _______________ of objects or
_______________ of objects.
Proximity
A method of design which uses spatial properties to purposely place
_______________ items _______________.
C.
Contrast: to be effective, it needs to be _______________. Can be demonstrated
using _______________ , _______________ , _______________ ,
_______________ .
D.
Two colors that create the strongest contrast are _______________ and
_______________.
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E.
Besides color, font can be changed in these ways to create contrast:
_______________ , _______________ , _______________ .
F.
Repetition: items must have obvious _______________. Can be demonstrated
using _______________ , _______________ , ______________________ .
G.
Using images for repetition: Using an exact copy of a clip art image, even
_______________ creates unity. Using different images but with a common
theme is _______________ .
H.
Alignment: Items must have obvious spatial _______________ . Needs to be
visually noted instantly to be effective. All items should significantly
_______________ the purpose of the publication. Element placement should
never be _______________ .
I.
Alignment: Can be demonstrated using object _______________ , text
_______________ , line spacing and object size.
J.
Proximity: Provides ___________________ for the viewer. All elements are
supportive of main purpose. Elements are then divided into subgroups. Items
related to each subtopic should be spatially grouped ___________________ in
an arrangement.
K.
Can be demonstrated using ________________ , _______________ , Objects or
Alignment.
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Design Principles Activity #1
Instructions:
1. Using the Internet, navigate to various websites that demonstrate use of the four design
principles.
2. Place a copy of the screen snapshot of that webpage into a word processing document.
a. Resize the snapshot if needed.
3. Above the snapshot, place a label to identify the design principle represented by that page.
4. Beneath the snapshot, create a textbox.
a. The textbox should contain text that displays the definition of the design principle
listed.
b. Include an explanation of how the snapshot represents that principle.
5. Save your document in your student folder as “Design Evaluation”.
TECHNICAL
9-10 Points
6-8 Points
4-5 Points
0-3 Points
Screen snapshots are
displayed accurately
All 4 displayed,
resized, easy to
read
All 4 displayed,
size or
readability not
optimal
Fewer than 4
displayed, size
or readability
not optimal
None displayed
Screen snapshots are
labeled correctly for
design principle
All 4 labeled
correctly
2-3 labeled
correctly
1 labeled
correctly
None labeled
correctly
Justification for contrast is
correct
Thorough
explanation
Adequate
explanation
Minimal
explanation
Slight
explanation
Justification for repetition
is correct
Thorough
explanation
Adequate
explanation
Minimal
explanation
Slight
explanation
Justification for alignment
is correct
Thorough
explanation
Adequate
explanation
Minimal
explanation
Slight
explanation
Justification for proximity
is correct
Thorough
explanation
Adequate
explanation
Minimal
explanation
Slight
explanation
Overall format/ appearance
SUPERIOR
SUITABLE
MEDIOCRE
INADEQUATE
Awarded
TOTAL POSSIBLE POINTS: 70
Your Grade
(total points awarded)
Your document will be graded according to the following criteria:
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Font and Typeface Notes Organizer
A.
List the four font categories in the first column of the table below.
B.
Define each design principle in the second column of the table below.
C.
Sketch an example of a letter for that font category in the third column of the table
below.
Font
Category
Definition
Example
Serif
There are _____________ decorative ___________ at the end of the
_______________ for each _______________.
There is a(n) _______________ of short _______________ tips at the
end of the ____________________ for each letter.
The letters appear to be handwritten.
Ornamental
The letters have a _______________ style that sets it apart, having
a(n) _________________ design element _______________ into the
lettering.
D.
While serif font is a good choice for _______________ publications, some say it is
easier to read in paragraph format due to the serifs on the bottom of the letters
creating an unseen connection, but giving the reader a visual
_______________ to follow when reading.
E.
However, because of the _______________ in the tips, you should never choose
two different font styles within this category for the same _______________ of
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your publication. It gives the reader a sense of choppiness and
_______________ good reading flow.
F.
Some viewers believe that _______________ font is easier to view
_______________ than serif; however, if information is printed from the site, it
still needs to be easily read in printed format.
G.
Ornamental fonts are also called “_______________” fonts due to their unique
decorativeness. They are used _______________ and for the sake of
decoration. You should never choose a decorative font to type a
_______________ of information. Use them only for main _______________ or
a(n) _______________ getter.
H.
Rule of thumb in deciding formatting options: Do not choose two
_______________ font styles from the _______________ category; it
_______________ rather than contrasts.
I.
You should never use _______________ or _______________ category fonts for
paragraph text because it is far too difficult to read.
J.
To create _______________ without changing the font style choice, try using all
_______________ for a heading, but you should never use that for a full
_______________ of text.
K.
Or you could change the _______________ of an object to create contrast.
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Font & Typeface Guidelines
Activity #2
Instructions:
1. Open the document created in Activity #1.
2. Analyze the text/font shown on the webpage screen snapshot.
3. Next to each snapshot, create a textbox.
a. List the number of categories of font displayed on each of the pages.
b. List the name of category of font displayed on each of the pages.
4. Save the changes to your document. Print or send an electronic copy according to
your instructor’s directions.
Your document will be graded according to the following criteria:
TECHNICAL
Number of font categories
displayed
List of font categories
displayed
Overall format/ appearance
9-10 Points
Font Category
Count given for all 4
images is correct
Font Category List
given for all 4
images is correct
SUPERIOR
6-8 Points
4-5 Points
0-3 Points
Font Category
Count given for
3 images is
correct
Font Category
List given for 3
images is
correct
Font Category
Count given for
2 images is
correct
Font Category
List given for 2
images is
correct
Font Category
Count given for
0-1 images is
correct
Font Category
List given for 01 images is
correct
SUITABLE
MEDIOCRE
INADEQUATE
Awarded
TOTAL POSSIBLE POINTS: 30
Your Grade
(total points awarded)
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Design Principles Activity #3
Instructions:
1. Using a word processing program or desktop publishing program, design the
following items.
2. As you design each item, be sure to incorporate the four design principles and follow
the font guidelines learned.
3. Design a business card for yourself to include the following:
a. Size: 2in X 3.5in (can be portrait or landscape)
b. First and last name, job title, name of business or company, phone number of
business, address of business, at least one image, and at least one drawing
object.
c. Save this document to your student folder as BusinessCard.
4. Flyer advertisement to include the following:
a. Announce a “Day after Thanksgiving Day” sale.
b. Size of flyer: 8.5in X 5.5in (can be portrait or landscape)
c. Name, address, phone number, and website of store having the sale.
d. Dates and times of sale and hours of operation for the store.
e. List some of the items on sale with their original price, percentage off, or
marked down price.
f. Offer a coupon or extra incentive to get customers to just come in and browse.
g. Include 3 images and 2 drawing objects.
h. Save this document to your student folder as ThanksgivingAd.
5. Two page newsletter to include the following:
a. Size: 8.5in X 11in
b. Name, address, phone number, and website address of your school displayed
in a masthead across the top of all columns on first page.
c. Must format for at least 2 columns of text on both pages.
d. Minimum of 4 graphics/images with captions to include
i. your school mascot
ii. a student, teacher, or administrator
iii. a campus event
e. Minimum of 5 different articles/stories within the newsletter. Articles may be
about sports events, club meetings, fundraisers, career fairs, student of the
week, teacher of the year, etc.
f. Each article must have a title and relevant text. Text should be in complete
sentences.
g. Demonstrate at least 2 drop caps within the article text.
h. Justify the text within the columns.
i. Include page numbers.
j. Save this document to your student folder as SchoolNews.
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6. Create a new word processing document and save it to your student folder as
DesignExplained.
a. Create a title for the page.
b. Create three headings for Business Card, Flyer Advertisement, and
Newsletter.
c. Beneath each heading, list Contrast, Repetition, Alignment, Proximity, and
Font guidelines.
d. Beneath each design principle, list the ways in which you incorporated each
principle into the design of your publications.
e. Beneath the font guidelines, list the guidelines you adhered to while designing
your publications.
7. Create a new word processing document and save it to your student folder as
DesignCover.
a. Design a cover page to properly present your publications.
b. Be sure to include a title, page border, student first and last name, date, and
course name.
8. Print items 3-6 in color.
9. Print item 7 in color and double side the printing so that the second page prints on
the back side of the first page. (Be sure that the second page does not print upside
down. The text on each side should point up towards the same edge of the sheet of
paper.)
10. Organize them in this order: DesignCover, DesignExplained, BusinessCard,
ThanksgivingAd, SchoolNews.
11. Compile them into a presentation such as a three-brad report folder, single-ring
holder, or sliding-bar report cover.
You will receive 3 separate grades for this assignment.
Your publications will be graded according to the criteria on the attached rubrics.
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Design Principles Activity #3 – Scoring Rubric
GRADE #1 – Includes overall presentation, cover sheet, and design explanation
TECHNICAL
OVERALL APPEARANCE
& ORGANIZATION
DESIGN EXPLAINED CONTRAST
DESIGN EXPLAINED REPETITION
DESIGN EXPLAINED ALIGNMENT
DESIGN EXPLAINED PROXIMITY
FONT GUIDELINES
EXPLAINED
13-15 Points
9-12 Points
5-8 Points
0-4 Points
SUPERIOR
SUITABLE
MEDIOCRE
INADEQUATE
Explanation
thorough &
includes elements
in all 3 publications
Explanation
thorough &
includes elements
in all 3 publications
Explanation
thorough &
includes elements
in all 3 publications
Explanation
thorough &
includes elements
in all 3 publications
Explanation
thorough &
includes elements
in all 3 publications
Explanation
thorough & includes
elements in at least
2 publications
Explanation
thorough & includes
elements in at least
2 publications
Explanation
thorough & includes
elements in at least
2 publications
Explanation
thorough & includes
elements in at least
2 publications
Explanation
thorough & includes
elements in at least
2 publications
Explanation
adequate & includes
elements in all 3
publications
Explanation
adequate & includes
elements in all 3
publications
Explanation
adequate & includes
elements in all 3
publications
Explanation
adequate & includes
elements in all 3
publications
Explanation
adequate & includes
elements in all 3
publications
Explanation
adequate & includes
elements in fewer
than 3 publications
Explanation
adequate & includes
elements in fewer
than 3 publications
Explanation
adequate & includes
elements in fewer
than 3 publications
Explanation
adequate & includes
elements in fewer
than 3 publications
Explanation
adequate & includes
elements in f than 3
publications
TOTAL POINTS
EARNED
TOTAL POSSIBLE POINTS: 90
Your Grade (total points awarded)
IT: Principles of IT: Design & Publications Plan
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Design Principles Activity #3 – Scoring Rubric
GRADE #2 – Includes Business Card and Thanksgiving Sale Advertisement
TECHNICAL
9-10 Points
7-8 Points
4-6 Points
0-3 Points
OVERALL APPEARANCE
SUPERIOR
SUITABLE
MEDIOCRE
INADEQUATE
SIZE & COLOR OF CARD
& FLYER
Size is correct &
Printed in color
Size is incorrect &
Printed in color
Size is correct NOT
Printed in color
Size is incorrect
NOT Printed in color
SUPERIOR
SUITABLE
MEDIOCRE
INADEQUATE
Contains all
required elements
Contains most
required elements
Contains few
required elements
Contains random
elements
BUSINESS CARD
DESIGN PRINCIPLES
DEMONTRATED
SUPERIOR
SUITABLE
MEDIOCRE
INADEQUATE
BUSINESS CARD FONT
GUIDELINES FOLLOWED
SUPERIOR
SUITABLE
MEDIOCRE
INADEQUATE
Contains all
required text
elements
Contains all
required graphic
elements
Contains most
required text
elements
Contains most
required graphic
elements
Contains few
required text
elements
Contains few
required graphic
elements
ADVERTISEMENT
DESIGN PRINCIPLES
DEMONTRATED
SUPERIOR
SUITABLE
MEDIOCRE
INADEQUATE
ADVERTISEMENT FONT
GUIDELINES FOLLOWED
SUPERIOR
SUITABLE
MEDIOCRE
INADEQUATE
COLOR CHOICES IN
CARD & FLYER
BUSINESS CARD
ADVERTISEMENT
ADVERTISEMENT
TOTAL POINTS
EARNED
Contains random
text elements
Contains random
graphic elements
TOTAL POSSIBLE POINTS: 100
Your Grade (total points awarded)
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Design Principles Activity #3 – Scoring Rubric
GRADE #3 – Includes Newsletter
TECHNICAL
9-10 Points
7-8 Points
4-6 Points
0-3 Points
OVERALL
APPEARANCE
MIN. 2 COLUMNS & 2
PGS
SUPERIOR
SUITABLE
MEDIOCRE
INADEQUATE
Printed: correct
size, in color,
double sided, top
edges match
Printed: correct
size, in color,
nd
double sided, 2
page upsidedown
Printed: double
sided
Printed: NOT
double sided
COLOR CHOICES IN
NEWSLETTER
SUPERIOR
SUITABLE
MEDIOCRE
INADEQUATE
MASTHEAD,
GRAPHICS, &
CAPTIONS
Contains all
required
elements
Contains most
required elements
Contains few
required elements
Contains random
elements
5 ARTICLES: TITLE &
TEXT CONTENT
SUPERIOR
SUITABLE
MEDIOCRE
INADEQUATE
5 ARTICLES:
GRAMMAR &
SPELLING
SUPERIOR
SUITABLE
MEDIOCRE
INADEQUATE
DROP CAPS, TEXT
ALIGNMENT, & PAGE
NUMBERS
SUPERIOR
SUITABLE
MEDIOCRE
INADEQUATE
CONTRAST &
REPETITION
DEMONSTRATED
SUPERIOR
SUITABLE
MEDIOCRE
INADEQUATE
ALIGNMENT &
PROXIMITY
DEMONTRATED
SUPERIOR
SUITABLE
MEDIOCRE
INADEQUATE
FONT GUIDELINES
FOLLOWED
SUPERIOR
SUITABLE
MEDIOCRE
INADEQUATE
PRINTING: SIZE,
COLOR & DOUBLE
SIDED
TOTAL POSSIBLE POINTS: 100
Your Grade (total points awarded)
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TOTAL
POINTS
NAME: __________________________________
DESIGN PRINCIPLES AND FONT GUIDELINES EXAM
Multiple Choice
Instructions: Fill in blank preceding each question, using the letters A-D to represent
which answer choice is best for the given question.
1. Repetition is
A Choosing the different font styles within the same category
B Purposely duplicating elements or aspects of elements within the same
document
C Alignment of clipart to appear behind the text
D Using an ornamental font style for title text
2. Which of the following creates a sense of conflict in printed design?
A Using an ornamental font style for title text
B All of these
C Choosing the same font style for the entire publication
D Choosing different font styles within the same category
3. The four basic design principles are
A Repetition, Proximity, Contrast, Arrangement
B Repetition, Choice of Font style, Paste options, Alignment
C Proximity, Alignment, Repetition, Contrast
D Color choices, Realistic images, Approximation, Printing options
4. Alignment can be demonstrated using which of the following methods?
A text direction
B line spacing
C all of these
D element rotation
5. Acceptable ways to create contrast using text are
A Bold, size variations, color variations, shading behind text
B All of these
C Alignment of clipart to appear behind the text
D Using a gradient or pattern as a background fill on a textbox
6. A design method in which spatial properties are used to determine the optimal
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placement of objects or groups of objects is
A Proximity
B Approximation
C Arrangement
D Alignment
7. Which of the following font categories should you choose for body text of a
webpage?
A Script
B Sans Serif
C Ornamental
D Serif
8. Which of the following font categories should you avoid when creating long
paragraphs of text?
A Script and Ornamental
B Serif and Sans Serif
C Only Script
D Only Ornamental
9. Which text choice below would be the best for keying a sentence you want to get
noticed?
A Using all capital letters
B Changing each word to be a different color
C Highlighting the text in bright yellow
D Using bold
10 A method of design that uses spatial properties to purposely place related items
. together is
A Proximity
B Approximation
C Arrangement
D Alignment
Matching
Instructions: Fill in column A below, using the letters A-D to name the font category
represented in the given questions.
A Serif
B Sans Serif
C Script
D Ornamental
11.
Letters that appear to be handwritten
12.
This category is sometimes called “decorative”
13.
Letters having short decorative tips at the end of each
stroke
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19
14.
This font style category is…
15.
This font style category is…
16.
Letters that incorporate a common artistic design element
17.
This font style category is…
18.
19.
20.
This font style category is…
Letters that do NOT have short decorative tips at the end
of each stroke
This font style category is…
5 PTS – BONUS Explain and give an example of using contrast in design.
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IT: Principles of IT: Design & Publications Plan
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20
NAME:_________________________________
DESIGN PRINCIPLES AND FONT GUIDELINES EXAM KEY
Multiple Choice
Instructions: Fill in blank preceding each question, using the letters A-D to represent
which answer choice is best for the given question.
B
1. Repetition is
A Choosing the different font styles within the same category
B Purposely duplicating elements or aspects of elements within the same
document
C Alignment of clipart to appear behind the text
D Using an Ornamental font style for title text
D
2. Which of the following creates a sense of conflict in printed design?
A Using an ornamental font style for title text
B All of these
C Choosing the same font style for the entire publication
D Choosing different font styles within the same category
C
3. The four basic design principles are
A Repetition, Proximity, Contrast, Arrangement
B Repetition, Choice of Font style, Paste options, Alignment
C Proximity, Alignment, Repetition, Contrast
D Color choices, Realistic images, Approximation, Printing options
C
4. Alignment can be demonstrated using which of the following methods?
A text direction
B line spacing
C all of these
D element rotation
A
5. Acceptable ways to create contrast using text are
A Bold, size variations, color variations, shading behind text
B All of these
C Alignment of clipart to appear behind the text
D Using a gradient or pattern as a background fill on a textbox
IT: Principles of IT: Design & Publications Plan
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21
D
6. A design method in which spatial properties are used to determine the optimal
placement of objects or groups of objects is
A Proximity
B Approximation
C Arrangement
D Alignment
B
7. Which of the following font categories should you choose for body text of a
webpage?
A Script
B Sans Serif
C Ornamental
D Serif
A
8. Which of the following font categories should you avoid when creating long
paragraphs of text?
A Script and Ornamental
B Serif and Sans Serif
C Only Script
D Only Ornamental
D
9. Which text choice below would be the best for keying a sentence you want to get
noticed?
A Using all capital letters
B Changing each word to be a different color
C Highlighting the text in bright yellow
D Using bold
A
10 A method of design which uses spatial properties to purposely place related items
. together is
A Proximity
B Approximation
C Arrangement
D Alignment
IT: Principles of IT: Design & Publications Plan
Copyright © Texas Education Agency, 2013. All rights reserved.
22
Matching
Instructions: Fill in column A below, using the letters A-D to name the font category
represented in the given questions.
A Serif
B Sans Serif
C Script
D Ornamental
C
11.
Letters that appear to be handwritten
D
12.
This category is sometimes called “decorative”
A
13.
Letters having short decorative tips at the end of each
stroke
B
14.
This font style category is
A
15.
D
16.
Letters that incorporate a common artistic design element
C
17.
This font style category is
D
18.
B
19.
C
20.
This font style category is
This font style category is
Letters that do NOT have short decorative tips at the end
of each stroke
This font style category is
5 PTS – BONUS Explain and give an example of using contrast in design.
Purposely emphasizing the differences in elements or objects.
Example: setting the title font on a page to be bold, several point sizes larger
than body text, and aligned center.
IT: Principles of IT: Design & Publications Plan
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23