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Lesson Plan
Course Title:
Printing & Imaging Technology
Session Title:
Advertising: Creating Flyers and Postcards
* This is Lesson #22 if used as part of the overall unit on Printing & Imaging Technology.
This lesson establishes the criteria for the final Desktop Publishing Project, but may be
taught as a stand-alone project if desired.
Lesson Duration:
Approximately two to four 90-minute class periods
[Lesson length is subjective and will vary from instructor to instructor]
Project overview:
Days 1-2: Understand criteria for creating advertising flyers and postcards for final project’s
event
Days 3-4: Students create and print a 2 sided postcard in a 4-up layout, using concepts learned
in “Setting up a Notepad” Lesson #16
Performance Objective: Upon completion of this assignment, the student will create a 2 sided
postcard advertising their final project’s event. Students will print enough postcards for everyone
in the class including the teacher.
Specific Objectives:
1. Create a 2 sided postcard advertising the ‘event’ for the students’ final project program.
2. Using the 4-up layout, print enough postcards for every classmate and the teacher.
3. Meet the established criteria for creating postcards to advertise the final project’s event.
Preparation
TEKS Correlations:
§130.96
(1) The student applies academic knowledge and skills in printing and imaging projects. The
student is expected to:
(A) apply English language arts knowledge and skills by demonstrating use of content,
technical concepts, and vocabulary; using correct grammar, punctuation, and
terminology to write and edit documents; and composing and editing copy for a
variety of written documents such as brochures, programs, and newsletters; and
(B) apply mathematics knowledge and skills by identifying whole numbers, decimals,
and fractions applied to measurement and scale; demonstrating knowledge of
arithmetic operations; using conversion methods such as fractions to decimals and
inches to points; and applying measurement to solve a problem.
(11) The student develops a technical understanding of printing and imaging. The student is
expected to:
(A) employ processes required for the production of various printed products by:
(ii) understanding the impact of the printing industry on the United States
economy
(F) apply desktop publishing to create products by:
(i) using word processing, graphics, or drawing programs; and
(H) demonstrate knowledge and appropriate use of hardware components, software
programs, and storage devices.
AAVTC: Print and Imaging Technology: Advertising: Creating Flyers and Postcards
Copyright © Texas Education Agency, 2013. All rights reserved.
1
Instructor/Trainer
References:
Industry standard software: Help menu or Tutorial
Author’s expertise
Instructional Aids:
Advertising the Event slide presentation
Flyers and Postcards Rubric
Materials Needed:
Industry standard desktop publishing software
Examples of advertising flyers, brochures, postcards, etc.
Equipment Needed:
Computer and projection system with appropriate software to display slide presentation
Classroom set of computers with Industry standard desktop publishing software
Learner
Recommended: Completion of previous lessons in the project sequence.
Introduction
MI
Introduction (LSI Quadrant I):
ASK: Now that you have created a program, how do you get people to come to
your event? (let the students give ideas before starting the slide presentation)
SAY: You need to advertise your event. One way to advertise is to create an ‘Event
Flyer’.
Outline
MI
Outline (LSI Quadrant II):
Instructor Notes:
I. ‘Event Flyers’ come in many shapes, sizes and
styles:
A. Postcards
B. Brochures
C. Pamphlets
D. Posters
Note: Use the slide
presentation to go over each
point to help students
understand the different kinds
of ‘Event Flyers’ and the
criteria for creating one to
advertise their event.
II. Some ‘Event Flyers’ only have information on
one side:
A. Pamphlets
B. Posters
Ask the students to name or
describe different ‘Event
Flyers’ that they have seen.
Was there information on both
sides? (Show examples if you
have them.)
III. Other ‘Event Flyers’ have information on both
sides:
A. Postcards
B. Brochures
Regarding 2 sided ‘event
flyers’, ask students if they
ever opened up a brochure to
AAVTC: Print and Imaging Technology: Advertising: Creating Flyers and Postcards
Copyright © Texas Education Agency, 2013. All rights reserved.
2
IV. Criteria for Creating Postcards:
A. Postcards should be 2 sided; 4” x 5”
B. Use logo and imagery from the event
program’s front cover
C. Date and Location should be on the front
D. Choose information to put on the back (for
example)
a. Schedule of Events
b. Map of the Venue
c. Sponsor List
E. Add an event description to get people to
come to the event
F. Using the 4-up layout from the “Setting up
the Notepad” Lesson #16, print enough
postcards for every classmate and the
teacher
read what was inside. Why or
why not?
Along the same lines, did they
turn the postcard over to see
what was on the other side?
Why or why not?
Note: The criteria listed here
are to help students see the
scope of the work ahead.
Information placed on the
back of the postcard should
be relevant to the event.
The event description should
be checked for spelling, just
like the elements and text in
the final program.
The slide presentation shows
the dimensions from the
“Setting up the Notepad”
Lesson #16. The students will
need to determine how to
print on both sides of the
postcard so the information is
not upside down on one side.
This is affected by the way
the paper is fed into the
printer.
Application
MI
Guided Practice (LSI Quadrant III):
Help students understand some differences between single sided and double sided
‘Event Flyers’.
Make sure students know the criteria for creating a postcard to advertise the event of
their program.
Discuss the dimensions of the postcards and how they should be printed using the
4-up concept developed in the “Setting up a Notepad” Lesson #16.
Encourage students to be creative in creating a description of their event so it will
draw attention.
Make sure students know how many postcards to print.
MI
Independent Practice (LSI Quadrant III):
AAVTC: Print and Imaging Technology: Advertising: Creating Flyers and Postcards
Copyright © Texas Education Agency, 2013. All rights reserved.
3
Students will use the logo and imagery from their programs to create a two-sided
postcard that is 4” x 5”. They will also add an event description to their postcards.
Students will use industry standard desktop publishing software to complete the
postcard design. They will use the 4-up layout directions from Lesson #16 and print
enough copies for every classmate and the teacher to have a copy.
Summary
MI
Review (LSI Quadrants I and IV):
Review the criteria for creating a postcard to advertise an event.
Review the dimensions for advertising postcards and how to print both sides of a 4up layout.
Observe students’ progress, ask questions, and encourage creativity as they lay out
the design for a postcard that will advertise their event.
Evaluation
MI
Informal Assessment (LSI Quadrant III):
Teacher will monitor the students’ progress while they use the desktop publishing
software to create and lay out all of the elements for their postcards.
The teacher will:
… make sure students understand the criteria for creating the postcards.
… make sure students know how to print on both sides of the 4-up layout.
MI
Formal Assessment (LSI Quadrant III, IV):
The teacher will use the Flyers and Postcards Rubric to evaluate the postcards
submitted by the students. The teacher should also conference with each student to
provide one-on-one feedback of the student’s work.
Extension
MI
Extension/Enrichment (LSI Quadrant IV):
Students may wish to get their postcards laminated for a higher quality look and feel
or
…they may wish to create and print an event poster (at least 8.5” x 11”) using their
logo, imagery, event date and location, and their new event description.
AAVTC: Print and Imaging Technology: Advertising: Creating Flyers and Postcards
Copyright © Texas Education Agency, 2013. All rights reserved.
4
FLYERS AND POSTCARDS RUBRIC
Criteria
Completeness
(10 points)
Application of
Layout
Concepts
(30 points)
Design
elements –
Criteria
(30 points)
Creativity
(20 points)
Professional
Appearance
(10 points)
Comments:
Exceptional
Above Average
Below Average
Unacceptable
9-10 points
5-8 points
1-4 points
0 points
Work is
complete and
presents a
unified whole.
Work is
complete, but
lacks unity in the
composite.
Work is
incomplete.
No attempt was
made to produce
the document.
25-30 points
12-24 points
1-11 points
0 points
Demonstrated
knowledge of
Creating
Postcards
Concepts is
exceptional.
Creating
Postcards
Concepts are
used, but more
practice is
needed to
demonstrate full
knowledge.
Attempt is made
to use Creating
Postcards
Concepts, but it
is evident that
knowledge is
very limited.
No evidence of
knowledge of
Creating
Postcards
Concepts.
25-30 points
12-24 points
1-11 points
0 points
Design
elements are
successfully
applied.
Design elements
are applied but
need refinement
to achieve
success.
Design elements
are poorly
applied.
No evidence of
application of
design elements.
17-20 points
8-16 points
1-7 points
0 points
Design ideas
are original in
thought and
exceptionally
creative.
Design ideas are
somewhat
original and
creative.
Limited
evidence of
creativity and
originality in
thought.
No evidence of
creativity or
originality in
thought or
execution of
project.
9-10 points
5-8 points
1-4 points
0 points
Professional
project.
Final product is
neat and
professionally
presented.
Good
presentation of
project. Only
minor corrections
are needed
Fair
presentation of
project. Several
errors are
evident.
Project is
unprofessional.
Errors distract
significantly from
the content.
TOTAL
POINTS:
AAVTC: Print and Imaging Technology: Advertising: Creating Flyers and Postcards
Copyright © Texas Education Agency, 2013. All rights reserved.
5
Points