Poster Illustration
Poster illustration is one of
the more interesting areas
of advertising design,
because it incorporates
many different disciplines
of Graphic Design;
Typography, Photography,
Illustration, Layout and
Logo Creation.
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Movie Posters
Retail & Trade displays
Travel literature
Menus
Event announcements
Book Jackets
Copyright © Texas Education Agency, 2013. All rights reserved.
Images and other multimedia content used with permission.
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Poster Illustration
All of the imagery, illustrations, and information
should reinforce the purpose of and direct the
viewer to the subject or message of the poster. The
illustrator should dynamically present the visual
message of the poster illustration and incorporate
proportional extremes, views, colors, or contrasts.
Copyright © Texas Education Agency, 2013. All rights reserved.
Images and other multimedia content used with permission.
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Poster Illustration
What is the Focus?
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2 - 3 seconds
Clear message
Promote:
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People
Causes
Places
Products
Companies
Services
Organizations
Copyright © Texas Education Agency, 2013. All rights reserved.
Images and other multimedia content used with permission.
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Poster Illustration
Possible Subject Matter
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Athletic events
Public service
Musical concerts
Films
Art exhibits
Rallies
Fairs and festivals
Copyright © Texas Education Agency, 2013. All rights reserved.
Images and other multimedia content used with permission.
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Poster Illustration
Placement of Posters
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Typically displayed in
environments which are
often public such as airports,
bus terminals, and the outer
walls of businesses.
Compete for attention with
other signage and existing
visuals.
Copyright © Texas Education Agency, 2013. All rights reserved.
Images and other multimedia content used with permission.
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Poster Illustration
Criteria for Effectiveness
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Legible from afar
Dynamic!
Arranges all elements using the
principles of graphic design
Shows understanding of the
subject matter as reflected in the
style and unity of the imagery
Uses best techniques for subject
Skillfully interprets ideas for
visuals, audience, and
environment
Copyright © Texas Education Agency, 2013. All rights reserved.
Images and other multimedia content used with permission.
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