Digital Photography
Learning to Incorporate
Digital Photography into
Graphic Design Projects
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Cameras have become so
user-friendly that almost
anyone can learn how to
use one very quickly.
Copyright © Texas Education Agency, 2013. All rights reserved.
Images and other multimedia content used with permission.
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Digital Photography
Read the Manual anyway
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Reading the user’s manual is
something that every designer
has to get used to doing.
Technology advances every
day, and we have to stay on
top of changes.
Copyright © Texas Education Agency, 2013. All rights reserved.
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Digital Photography
Trial and Error
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Play with the camera
Hold the camera to get
a feel for its weight
Frame different shots
Try different lighting
Use the zoom feature
Adjust the focal point
Copyright © Texas Education Agency, 2013. All rights reserved.
Images and other multimedia content used with permission.
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Digital Photography
Other necessary supplies
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Access to a card reader so
you can upload your photos
onto the computer
Extra memory cards
Camera case/backpack
Portable tripod
Copyright © Texas Education Agency, 2013. All rights reserved.
Images and other multimedia content used with permission.
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Digital Photography
A simple photo shoot
against a white backdrop…
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Like this bored person
Copyright © Texas Education Agency, 2013. All rights reserved.
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Digital Photography
…can be worked into an
ad in a few easy steps.
Copyright © Texas Education Agency, 2013. All rights reserved.
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Digital Photography
Conceptualize the ad first,
then photograph
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It is important to do things in
the proper order. Get the
idea, think of what needs to
be photographed, then set up
the shoot.
Copyright © Texas Education Agency, 2013. All rights reserved.
Images and other multimedia content used with permission.
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Digital Photography
Creating an Ad
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Sketch ideas
Plan the shoot
Gather materials ahead of time
Confirm your shot before leaving
the shoot
Enhance shot with photo editing
software
Prepare the ad for critique
Critically evaluate your work and
reflect on your results
Copyright © Texas Education Agency, 2013. All rights reserved.
Images and other multimedia content used with permission.
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Digital Photography
Some ideas for selecting clients
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toy store
fast food franchise
clothing store
car dealership
local non-profit organization
pet store
doctor’s office
Copyright © Texas Education Agency, 2013. All rights reserved.
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Digital Photography
Homework assignment:
bring in items to photograph
for your client’s ad
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What might the photo of the
teddy bear at the right be
appropriate for? A day care
facility? A toy store? A shoe
store that sells slippers? A
pajama brand? Baby clothing?
The list is long. Fit the photo to
the client.
Copyright © Texas Education Agency, 2013. All rights reserved.
Images and other multimedia content used with permission.
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Digital Photography
Take your own stock photos to
keep on hand for assignments
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Nature (trees, flowers, sky)
Buildings (parts, various
perspectives)
Food
Cars, trains, bikes
Animals/people (with permission)
Copyright © Texas Education Agency, 2013. All rights reserved.
Images and other multimedia content used with permission.
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