Lesson Plan Course Title: Advanced Graphic Design & Illustration Session Title: Large Format Printing Lesson Duration: Approximately Two 90-minute class periods [Lesson length is subjective and will vary from instructor to instructor] Performance Objective: Upon completion of this assignment, the students will complete a large format project with professional presentation qualities. Specific Objectives: 1. Discuss options for large format printing. 2. Discuss resolution issues involved with large format printing. 3. Discuss presentation methods for large format printing. Preparation TEKS Correlations: §130.89 (c) (1) The student applies academic knowledge and skills in art and design projects. The student is expected to: (A) apply English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and edit documents; and composing and editing copy for a variety of written documents such as brochures, programs, posters, flyers, and magazine covers; and (B) apply mathematics knowledge and skills by identifying whole numbers, decimals, and fractions applied to measurement and scale; demonstrating knowledge of arithmetic operations; using conversion methods such as fractions to decimals and inches to points; and applying measurement to solve a problem. (2) The student applies professional communications strategies. The student is expected to: (C) interpret and communicate information, data, and observations. (8) The student applies ethical decision making and complies with laws regarding use of technology in art and design. The student is expected to: (A) exhibit ethical conduct; (B) apply copyright laws; (C) model respect for intellectual property; and (D) demonstrate proper etiquette and knowledge of acceptable use policies. (11) The student develops an advanced understanding of graphic design and illustration. The student is expected to: (A) interpret, evaluate, and justify design decisions; (B) participate in oral or written critiques of designs by: (i) applying a critical method of evaluation. (D) employ a creative design process to create original two- or three-dimensional projects by: (viii) using printing concepts. AAVTC: Advanced Graphic Design & Illustration - Large Format Printing Copyright © Texas Education Agency, 2012. All rights reserved. 1 Instructor/Trainer References: 1. Research online large format posters 2. Research online for print houses Instructional Aids: 1. Large Format Printing slide presentation 2. Image Resolution Guidelines 3. Assessment Questions Materials Needed: 1. A student-created piece with high enough resolution to print in a large format. 2. Foam core board 3. Examples of large format print pieces that have been mounted and examples that have been matted. Note: You may be able to work with school administration to identify work that needs to be printed and mounted on a large scale, or you may be able to combine efforts and get the district or campus to cover the expense associated with this lesson. Equipment Needed: 1. Computer with a projection system and appropriate software to display the slide presentation. 2. Digital cameras for student use. 3. If available, a large format color printer to print projects; if not, access to a service bureau that will print projects for the students. 4. Computer stations with industry-standard graphic design software installed. Learner Ability to pay for printing – or the teacher may choose to subsidize the printing costs from budget or fundraising depending upon school district requirements. Introduction MI Introduction (LSI Quadrant I): SAY: There are many ways that we can present our work as advertising professionals. ASK: Is there anyone who has ever seen their work enlarged to a poster-sized printed piece? SAY: Today we will learn about resolution issues related to enlarging our work. We will also create and mount large format pieces to present. AAVTC: Advanced Graphic Design & Illustration - Large Format Printing Copyright © Texas Education Agency, 2012. All rights reserved. 2 Outline MI Outline (LSI Quadrant II): I. Discuss options for large format printing. A. Service bureau 1. Many online service bureaus taking orders a. short-run color printing b. great solution for the short-term 2. Disadvantages a. Costly -charge a minimum of about $10 for an 11” x 17” poster and it increases exponentially from there b. No way to “hurry up” a service bureau. They have limited turnaround times 3. Large format color plotter a. Best option if the funds are available. b. Allows the artist to understand the importance of resolution issues c. Allows you to see flaws in your work that may not be as apparent in smaller portfolio prints. II. Discuss resolution issues involved with large format printing. A. Maximum capability of most large format printers these days is 2400 x 1200 optimized dpi from a 1200 x 1200 dpi input. B. Other guidelines Image Resolution Less than 640 x 480 640 x 480 Print Size Considerations Only wallet-sized prints Absolute minimum resolution for 4x6 (results will vary) 1024 x 768 Minimum recommended resolution for 4x6 1152 x 864 Minimum recommended resolution for 5x7 1600 x 1200 Minimum recommended resolution for 8x10 or larger Instructor Notes: Use the slide presentation (slides 1-5) to introduce and discuss options. Use the slide presentation (slide 6) in conjunction with the Image Resolution Guidelines handout to discuss this topic. Note: For large-format prints (11×14, 16×20, and 20×30), it is generally safest to use an image that is 3 megapixels or larger. III. Discuss presentation methods for large format printing. A. Matting B. Mounting AAVTC: Advanced Graphic Design & Illustration - Large Format Printing Copyright © Texas Education Agency, 2012. All rights reserved. 3 Use the slide 7 to discuss this issue. Show examples of matted and mounted work to compare methods. Application MI Guided Practice (LSI Quadrant III): The teacher will go over the assignment and discuss definitions using the Image Resolution Guidelines sheet and the slide presentation with the class. Ask students to research links to some online print houses. Note: If desired, the teacher may find websites for online print houses and project them from the teacher’s computer for the students to review as a group. This enables students to see that there are lots of options available for large format printing online. The students will create an image that will be high enough in resolution to be reproduced in a large format and to demonstrate and understanding of effective resolution. MI Independent Practice (LSI Quadrant III): Students work independently to complete the assignment: 1. Students may already have a completed piece that they would like to enlarge or they may wish to do a new piece at the recommended resolution. 2. Students need to mount their work on foam core boards for a professionallooking, large format presentation (this can be done in class if there are available materials or this can be done at a service center.) Summary MI Review (LSI Quadrants I and IV): Review the talking points presented in the slide presentation. Options when making large format presentations [Service bureau or color plotter.] Why print large format pieces? [Some professional projects require this format.] What are drawbacks of using a service bureau? [Service bureaus are costly and you are at their mercy with regard to print timing.] What are drawbacks of large color plotters? [Cost.] What are resolution issues that arise with large format printing? [The maximum capability of most large format printers these days is 2400 x 1200 optimized dpi from a 1200 x 1200 dpi input.] What about the presentation itself? Matting or mounting? [If the output is computer-generated, it is standard to mount the piece on foam Core board. These can then be laminated with a matte laminate to preserve color luminance.] Have individual students assess their classmates’ work once the projects are printed and mounted. AAVTC: Advanced Graphic Design & Illustration - Large Format Printing Copyright © Texas Education Agency, 2012. All rights reserved. 4 Evaluation MI Informal Assessment (LSI Quadrant III): The teacher monitors individual/group progress as students work on activities and provides individual help/redirection as needed. Remind students about ethical conduct issues as they work to research information online and create/modify their designs. MI Formal Assessment (LSI Quadrant III, IV): Evaluate the results of the assignment with a discussion on resolution issues. Use the Assessment Questions document as a guideline for the discussion. Note: You may want to use the completed Assessment Questions document for a grade. Two additional grades can be assigned for this lesson: one for completion of the large format print and one for participation in the discussion. Extension MI Extension/Enrichment (LSI Quadrant IV): Students who have succeeded in learning the techniques may wish to try doing the following to practice further: Bring in articles from online searches that delve further into large format printing issues such as billboard-sized printing. What are the resolution requirements for super graphics? Visit a college graphic design show. How do they present their work? Is it mounted professionally? This is a good lesson in which to do a field trip – to an agency or to a university to look at the presentation standards. AAVTC: Advanced Graphic Design & Illustration - Large Format Printing Copyright © Texas Education Agency, 2012. All rights reserved. 5 Image Resolution Guidelines Q: What does image resolution mean? A: Resolution refers to the number of pixels in an image. Resolution is sometimes referred to by the width and height of the image as well as the total number of pixels in the image. For example, an image that is 1600 pixels wide and 1200 pixels high (1600×1200) contains 1,920,000 pixels (or almost 2 Megapixels). Q: How is resolution related to file size? A: In general, the rule is that the higher the resolution of the picture, the greater the file size. JPEG (.jpg) compression can reduce the size of the file, but it also affects the quality of the image. Many digital cameras and photo editing programs allow you to control the amount of JPEG compression. Increasing the amount of compression reduces the file size but also reduces image quality. Q: What are image resolution guidelines with regard to print size? A: Image Resolution Less than 640 x 480 640 x 480 1024 x 768 1152 x 864 1600 x 1200 Print Size Considerations Only wallet-sized prints recommended Absolute minimum resolution for 4x6 (results will vary) Minimum recommended resolution for 4x6 Minimum recommended resolution for 5x7 Minimum recommended resolution for 8x10 or larger Note: For large-format prints (11×14, 16×20, and 20×30), it is generally safest to use an image that is 3 megapixels or larger. AAVTC: Advanced Graphic Design & Illustration - Large Format Printing Copyright © Texas Education Agency, 2012. All rights reserved. 6 Student Name: Assessment Questions DIRECTIONS: Answer the following questions regarding your large format print project. Be prepared to discuss your answers in class. 1. What was the quality of the large print format? If less than acceptable, was the resolution a factor? Were problems found in the large print format that could not be seen in the original size? 2. What would it have cost to get the project printed at a print service? Research fees for at least three print services: _______________________________________ _______________________________________ _______________________________________ 3. Were you satisfied with the overall quality of the large print format? Why or why not? AAVTC: Advanced Graphic Design & Illustration - Large Format Printing Copyright © Texas Education Agency, 2012. All rights reserved. 7