Antitrust Trade and Regulation Alert 1 July 2009 Author: Neil Baylis neil.baylis@klgates.com +44.(0)20.7360.8140 K&L Gates is a global law firm with lawyers in 33 offices located in North America, Europe, Asia and the Middle East, and represents numerous GLOBAL 500, FORTUNE 100, and FTSE 100 corporations, in addition to growth and middle market companies, entrepreneurs, capital market participants and public sector entities. For more information, visit www.klgates.com. ICN Sets Out Recommendations for Merger Control Analysis The International Competition Network ("ICN") consists of 107 member antitrust agencies from 96 jurisdictions. The ICN aims to provide a forum for such agencies to discuss antitrust policies and work towards convergence of procedure and substantive assessments where appropriate. Meeting in early June in Switzerland the ICN adopted three new Recommended Practices for Merger Analysis: • Competitive Effects Analysis in Horizontal Merger Review - agencies should carry out competitive effects analysis in order to assess whether a merger will give rise to the creation or enhancement of market power - either unilaterally or through coordinated effects. Such analysis should be grounded in both sound economics and the facts of the particular case. • In analysing a merger for unilateral effects, agencies should assess whether the merger will create or enhance market power and in doing so should apply the economic theory or model that best fits the characteristics of the case. Agencies should assess the competitive constraints and other factors applicable to the merged firm's ability to exercise market power. • In analysing a merger for coordinated effects, agencies should assess whether the merger increases the likelihood of successful co-ordination of behaviour or strengthens existing coordination in a manner which harms competition significantly. Agencies should assess whether the conditions for successful coordination are present and should also assess the extent to which existing competitive constraints and other factors would deter or disrupt effective coordination. The Recommendations are not binding but nonetheless reflect the intended best practices of the agencies from the 107 agencies in attendance. Perhaps more interesting, the ICN's recommendations provide yet another indication of convergence in the analysis of mergers by antitrust agencies throughout the world. In Europe, where large-scale mergers are governed by the EC Merger Regulation ("ECMR"), the substantive test applied by the European Commission is whether or not a merger would significantly impede effective competition in the common market or a substantial part of it, in particular as a result of the creation or strengthening of a dominant position. This standard, adopted in 2004, is similar to the standard employed in the U.S., which asks whether a merger would result in a substantial lessening of competition. Antitrust Trade and Regulation Alert The ICN refers to "market power" rather than the ECMR's reference to "dominant position" but both require unilateral and co-ordinated effects to be taken into account. Notably the ECMR now presents the creation or strengthening of a dominant position as being a particular example of a significant impediment to effective competition - but not a pre-requisite for such a finding. The ICN’s concern with the enhancement or creation of market power and the analysis of unilateral and co-ordinated effects is similar to the analysis undertaken by the U.S. antitrust enforcement agencies, which employ a set of merger guidelines as a framework for their analysis. agencies, where economic analysis plays a key role in any substantive assessment - with teams of economists commenting on all cases raising substantive concerns. This was not the case when the ECMR was first introduced in 1989. The ICN's recommendations are perhaps the clearest indication to date of convergence in the assessment of merger by antitrust agencies worldwide. As such it sets an extremely helpful precedent for transactions that trigger multinational merger filings where companies may now begin to see more evidence of a consistent approach to merger analysis where agencies in different counties simultaneously analyse the same merger. The ICN refers to the use of economic theories and models in the assessment of unilateral effects and this again reflects the current practice under the ECMR and the U.S. antitrust enforcement Anchorage Austin Beijing Berlin Boston Charlotte Chicago Dallas Dubai Fort Worth Frankfurt Harrisburg Hong Kong London Los Angeles Miami Newark New York Orange County Palo Alto Paris Pittsburgh Portland Raleigh Research Triangle Park San Diego San Francisco Seattle Shanghai Singapore Spokane/Coeur d’Alene Taipei Washington, D.C. K&L Gates is a global law firm with lawyers in 33 offices located in North America, Europe, Asia and the Middle East, and represents numerous GLOBAL 500, FORTUNE 100, and FTSE 100 corporations, in addition to growth and middle market companies, entrepreneurs, capital market participants and public sector entities. For more information, visit www.klgates.com. 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This publication is for informational purposes and does not contain or convey legal advice. The information herein should not be used or relied upon in regard to any particular facts or circumstances without first consulting a lawyer. ©2009 K&L Gates LLP. All Rights Reserved. 1 July 2009 2