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Name:
Submission
Date:
Hilda A Pettit
12/5/2011
Organization: Vacca Office of Student Services
Course Catalog Update
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Course Catalog Update Information:
STU0004
Reference Number: CCU003426
Date: 29-NOV-11
Level: 2.00 of 2.00
Currently On The Worklist Of: Joanne Arhar, jarhar
Owner: Office of Curriculum Services, 330-672-8558 or 330-672-8559, curriculum@kent.edu
Basic Course Data
Change type: Revise
Faculty member submitting this proposal:
Requested Effective Term: 201280
Campus: Kent
College: EH-Education, Health and Human Services
Department: FLA-Foundations, Leadership and Administration
Course Subject: HM-Hospitality Management
New Course Subject:
Course Number: 43043
New Course Number:
Course Title: HOSPITALITY MEETINGS MANAGEMENT
Title Abbreviation: HOSPITALITY MEETINGS MGMT
Slash Course and Cross-list Information: HM 43043+HM 53043
Credit Hours
Minimum Credit/Maximum Credit: 3 to 3
Contact Hours: Lecture - Minimum Hours/Maximum Hours: 3 to 3
Contact Hours: Lab - Minimum Hours/Maximum Hours:
Contact Hours: Other - Minimum Hours/Maximum Hours:
Attributes
Is this course part of the LER, WIC or Diversity requirements: No
If yes, course attributes: 1.
2.
3.
Can this course be repeated for credit: No
Repeat
Course Limit:
Course Level: Undergraduate
Grade Rule: B-Standard letter
OR Maximum Hours:
Rationale for an IP grade request for this course (if applicable):
Schedule Type(s): 1. LEC-Lecture 2.
3.
Credit by Exam: N-Credit by exam-not approved
Prerequisites & Descriptions
Current Prerequisite/Corequisite/Catalog Description: Exploration of the unique issues associated with managing
hospitality meeting and event planning. Emphasis on management of social, association and corporate events, weddings,
reunions, award banquets, receptions and annual meetings held in hospitality venues requiring food and beverage and/or
lodging. Prerequisite: HM 23030 and HM 33026.
Catalog Description (edited):
Prerequisites (edited):
Corequisites (edited):
Registration is by special approval only: No
Content Information
Content Outline:
Content Hours
per Course
Topic Description
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Topic
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4
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Introduction to the meetings and
events industry
Starting with the end in mind and
Program design and development
Environment for meetings and events
and Managing meeting’s budget
Facility contracts in the meetings
industry and developing supplier
contracts
Sponsorships and strategic
partnerships, CVBs – Partnering with
meeting planners for success,
Negotiating strategically: Building
relationships and striving to do better
than win-win
Site selection
Registration, Housing, and
Transportation
Food and beverage arrangements
Guest programs, hospitality, and
recreation
Technology toolbox for meeting
managers and audiovisuals
Final instructions on day of effect and
Effective meeting communications and
on-site operations
The Americans with Disabilities Act
Risk planning and emergency
management
International meetings, conventions,
and exhibitions and multicultural
aspects of meetings
Display/Hide Delimited Course Outline
Total Contact Hours: 45
Textbook(s) used in this course: Professional Convention Management Association. (2006). Professional Meeting
Management: Comprehensive Strategies for Meetings, Conventions and Events (5th ed.). Dubuque, IA: KendallHunt
Publishing Company.
Writing Expectations: Two, 5-7 page papers; one on an assigned current topic within the meetings and evetns industry,
and the second on reporting gfindings of a site inspection conducted for an assigned hypothetical event.
Instructor(s) expected to teach: Swathi Ravichandran, MBA, PhD
Instructor(s) contributing to content: Swathi Ravichandran, MBA, PhD
Proposal Summary
Explain the purpose for this proposal:
The primary purpose of this proposal is to convert the current lecturelab format of HM 43043 to a lecture only course.
Currently, for the lab portion of the course, students complete structured rotations totaling 60 hours in various area
hospitality establishments including hotels, country clubs, and conference centers. These labs require a substantial time
commitment from various individuals at the lab properties as students acquire skills in various departments including group
sales, food & beverage, front office, banquet operations, maintenance, etc. The managers at the assigned labs also keep
track of student hours and complete performance appraisals. Although the lab portion offers a great learning environment
for students interested in event management, many properties are reluctant to participate due to the time commitment
involved. This has led to the class being capped at 21 during past semesters and several students being turned away due to
the relatively low cap. When the class was offered in spring 2011, five area hospitality properties served as labs; of those,
one property has already declined an invitation to participate in the future due to the time commitment and scheduling
issues involved. Some of the students majoring in Hospitality Management already have work experience in hotels. For
those that do not, an optional course, HM 43044 Laboratory Experience in Hospitality Meetings Management (new course),
will be offered as a co-requisite along with HM 43043. Currently, the lecture portion of HM 43043 is 2-credit hours. This has
not been sufficient to discuss materials in the course outline listed above. A 3-credit lecture course is essential to cover all
essential aspects of meeting and event management as listed above in course outline. The writing expectations of the
course have also been updated in this proposal.
Explain how this proposal affects program requirements and students in your unit:
Students majoring in Hospitality Management are required to take 9-12 credit hours of designated professional electives.
This course will be one of the options made available to students to fulfill the professional elective requirement. Typically,
students interested in pursuing a career in event planning register for this course.
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Explain how this proposal affects courses, program requirements and student in other units:
Because this is a Hospitality Management professional elective that students majoring or minoring in Hospitality
Management take, this proposal does not affect courses, program requirements, and students in other units.
Explain how this proposal affects enrollment and staffing:
Current staffing is sufficient to offer this course. No additional staffing is anticipated.
Units consulted (other departments, programs or campuses affected by the proposal):
Sport Administration
Revisions made to form (if applicable):
Course Content
Number
Credit by Exam
Prerequisites
Credit Hours
Schedule Type
Cross--Listed / Slash
Cross
Subject
Description
Title
Diversity
Title Abbreviation
Grade Rule
Writing--Intensive (WIC)
Writing
Liberal Education Requirement (LER)
Other
Comments (500 Character Maximum):
NOTE: Please do not use the following restricted characters: (~ * / \ --)
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Return To Initiator
Comments:
Date
User
11/29/2011 Swathi
Ravichandran
Return To Prior Approver
Deny
Comment
Other revisions made to form: Writing
expectations for the course have been
revised
History:
Date
User
Status
11/30/2011 Shawn M Fitzgerald Approved
11/29/2011 Swathi Ravichandran Submitted
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