Graphic Design Assessment Plan
DIR-1
Pre-Graphic Design Portfolio Review DESIGN ESSAY: each student writes and reads an assigned essay on Why do I want to major in Graphic Design. The essay is evaluated by a two-person committee using a rubric
DIR-2
Pre-Graphic Design Portfolio Review PORTFOLIO OF FOUNDATIONS YEAR WORK: each student prepares a portfolio of 10 pieces that have been developed in the program foundations courses. The work is evaluated
by a two-person committee using a rubric method.
DIR-3
DIR-4
IND-1
Pre-Graphic Design Portfolio Review INTERVIEW: each student verbally presents her/his work and answers questions from the committee. The interview is conducted and evaluated by a two-person committee using a
Senior Design Portfolio Review CAPSTONE PORTFOLIO: each student prepares a professional portfolio to complete Art 4933 Senior Design Studio II. Each portfolio is evaluated by the course instructor using a rubric
Senior Survey SURVEY: BFA Graphic Design candidates complete a survey addressing a range of topics.
Indirect
Measures
Direct Measures (course embedded)
ArtH
1303,
Art 1010
Art 3xxx, 1304,
Art 0901
Art 1900 Art 2xxx
Art 2905 Art 4905 Art 2907 Art 3907 Art 2911 Art 3922 Art 3933 Art 4922 Art 4933
to 1013
4xxx
and
2390 or
3370
Program Outcomes
Understand the relationships among
culture, society, business and design.
X
Measure
X
X
X
X
X
X
Measure
X
X
X
X
X
X
Solve visual communication problems in
2D, 3D, and 4D using conceptual
thinking, imagery, typography, and typeand-image combinations powerfully,
effectively and responsibly, all with a
high degree of usability.
Use current graphic design industrystandard software effectively.
Prepare and be able to present a
portfolio of work.
Measure
DIR-1, 2
and 3
Collect Term
Spring
2013
Measure
DIR-2
Collect Term
Spring
2014
X
X
X
DIR-4
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Other 1
IND-1
Spring 2013
X
IND-1
Spring 2013
DIR-4
X
X
X
IND-1
Spring
2014
Spring 2011
DIR-4
IND-1
Spring
2014
Spring 2011
Measure
DIR-4
Collect Term
Spring
2012
Spring 2012
DIR-4
IND-1
Spring
2012
Spring 2012
Measure
Collect Term
Analyze, interpret, critique and evaluate
graphic design taking into consideration
issues including (but not limited to)
impact, cultural relevance,
effectiveness, ethics and ecological
sustainability.
X
Spring
2013
Collect Term
Use an interdisciplinary design process
that includes research, collaboration,
spontaneous and experimental thinking,
systematic thinking, iterative
development, effective choice of
materials and techniques, and
presentation of finished work using the
vocabulary of design.
X
Art 4907 Art 4908 Art 4909 Art 4812
Spring
2013
Collect Term
Know the basics of design history and
theory, and recognize the connections
and influences on contemporary
practice.
DIR-4
ArtH
4901
Measure
Collect Term
DIR-2
and 3
Spring
2012
X
X
X
X
X
X
X
X
X
X
X
DIR-4
Spring
2013
X
X
X
X
X
X
X
IND-1
X
IND-1
Spring 2013