Mihaylo Career Services
SGMH 1409 • mihaylocareers@fullerton.edu • (657) 278-8738 • business.fullerton.edu/careerservices
Career Resource Guide: Marketing - Internet Marketing
Depending on whom you ask, the term Internet marketing can mean a variety of
things. At one time, Internet marketing consisted mostly of having a website or
placing banner ads on other websites. On the other end of the spectrum, there are
loads of companies telling you that you can make a fortune overnight on the
Internet and who try to sell you some form of "Internet marketing program".
For current list of career
path advisors please visit:
business.fullerton.edu/stude
ntservices/careerpath.html
Today, Internet marketing, or online marketing, is
evolving into a broader mix of components a company can use as a means of
increasing sales - even if your business is done completely online, partly online, or
completely offline. The decision to use Internet marketing as part of a company's
overall marketing strategy is strictly up to the company of course, but as a rule,
Internet marketing is becoming an increasingly important part of nearly every company's marketing mix. For some online businesses, it is the only form of marketing
being practiced.
Internet marketing also includes search engine marketing, social media marketing,
banner advertising, and email marketing.
Source: http://homebusiness.about.com/od/marketingadvertising/a/IMarketing101.htm
Sample Job Titles:
Entry-Level
� SEO Specialist
� Online Ad Sales Representative
� Advertising Media Planner
� Assistant Account Executive
Mid-Level
� Account Executive
� Digital Marketing Manager
� Creative Director
� Interactive Lead
Skills/Experiences Required:
� Communications Skills
� Good in a Team Environment
� Globally Oriented
� Creativity
� Knowledge of Consumer Online Behavior
� Knowledge of Design-Oriented Technology
� Knowledge of Search Engine Optimization
Professional Associations/Certifications:
� Internet Marketing Association (IMA)
� Digital Marketing Association
Pinnacle
� Director of Online Advertising
� Chief Marketing Officer
� Web Marketing Association
� American Marketing Association
Mihaylo Career Services
SGMH 1409 • mihaylocareers@fullerton.edu • (657) 278-8738 • business.fullerton.edu/careerservices
Career Resource Guide: Marketing - Internet Marketing
Starting Salaries/Trajectory*:
NACE 2012 average starting salary: $51,200 (Marketing/Advertising Manager)
BLS 2011 average salary: $79,930 (Search Marketing Strategist)
*Note: Salaries are highly dependent on location, company type, and candidate experience/education. For the purposes of this guide, we are
providing average starting salaries as determined by the National Association of Colleges and Employers (NACE), overall average salaries as
determined by the U.S. Bureau of Labor Statistics (BLS), as well as supplemental information found from various industry-specific sources.
Industry Research and Tools:
� voices.yahoo.com/choosing-career-internetmarketing-618276.html
� webmarketingassociation.org/
� Marketingpower.com
Job and Internship Search Sites:
�
�
�
�
Talentzoo.com
Jobs.monster.com/v-advertising.aspx
Onwardsearch.com/Internet-Marketing-Jobs/
jobsinsocialmedia.com/
Employers Hiring Our Graduates:
Source: 2012 OC Business Journal - Book of Lists
About this guide: This resource guide is intended to provide an introduction to the industry and relay a sampling of the resources
available to candidates. It is by no means comprehensive, nor intended to replace individual research based on specific job targets
and/or recommendations from an advisor.