Joe Barrett, Snr. Director Strategic Marketing
Joe Barrett is Snr. Director of Strategic Marketing QUALCOMM QIS & Europe. He is responsible
for European services strategy, messaging, market research and market analysis and supports
European Industry Analyst relations. He is responsible for liaising with the Global mobile
Suppliers Association (GSA) and sits on the executive committee. Joe joined QUALCOMM in
January 2006 as part of the Flarion Technologies acquisition. While at Flarion he helped create
the business environment that supported trials with tier 1 mobile operators and the eventual
commercial deployment of FLASH-OFDM technology. Previously Joe was Director of industry
marketing at Nokia Networks where he helped to define and communicate the company's
messages, materials and story, promoting the evolution towards 3G-network deployment.
Prior to Nokia, Joe worked in Sales and Marketing in the UK's emerging mobile phone market
witnessing firsthand the explosive growth of mobile communications. He started his
communications career in the Royal Navy as a radio engineer and then with BT. He holds an
MSc. in Marketing from the University of Glamorgan and is the co-editor of the book “Services for
UMTS”, published by Willey in 2001.