Cooper Lighting
Customer First Center
1121 Highway 74 South
Peachtree City, GA 30269
T: (770) 486-4800
www.cooperlighting.com
News Release
Contact:
Karin Martin, Karin Martin Communications
(630) 513-8625
Kmartin41@aol.com
Remodeling Professionals Name Cooper Lighting’s
Halo Brand the Leader in Lighting
Halo chosen in all four lighting categories including Brands Used Most.
PEACHTREE CITY, GA, November 3, 2010 – Cooper Lighting, a division of Cooper Industries plc
(NYSE: CBE), has announced that its Halo brand of recessed and track lighting has been named by
Remodeling magazine as the Brand Leader in Lighting. Sweeping all four categories, Halo was notably
chosen in the lighting categories of Brand Familiarity, Brands Used in Past Two Years, Brands Used
Most, and Brands Used in Past Two Years and/or Would Consider Using in the Future.
“We are honored that remodeling professionals have chosen Halo as their most highly preferred brand
in the latest Remodeling magazine survey,” said Mark Eubanks, Vice President and General Manager
at Cooper Lighting. “Our continued commitment to innovation, quality and value has helped us form a
strong bond with professional contractors over the past 50+ years. Going forward, we remain dedicated
to bringing the best selection in energy-efficient lighting to the building and remodeling industries. Our
ongoing initiatives to introduce new ENERGY STAR® qualified Halo products helps us continue to
achieve that goal.”
The Remodeling 2010 Brand Use Study was conducted by Readex Research, an independent
research company, and serves to pinpoint the brands Remodeling magazine recipients know best and
the ones they use or are willing to use. The survey results clearly reinforced and solidified Halo’s
position as the most preferred choice in the lighting category. For example:
•
When asked what brands they had used in the past two years, Halo was named by 74% of
respondents. The next brand chosen was named by only 35% of respondents.
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Cooper Lighting – Page 2
•
When asked what brand they use the most, 40% of respondents chose Halo. The second brand
named was selected by just 12%.
•
Seventy-eight percent of the respondents have used Halo brand products in the last two years,
or would consider using the brand in the future.
•
Brand familiarity for the Halo brand came in at 83%.
Halo brand equity and user preference was further reinforced earlier this year when Halo was chosen
as the Brand Leader by Builder magazine subscribers for the eleventh consecutive year. The Halo
brand swept all four lighting categories, including Brand Familiarity, Brand Quality, Brand Used in Past
Two Years and Brand Used Most.
For additional information, visit www.cooperlighting.com.
About Cooper Lighting
Cooper Lighting, a subsidiary of Cooper Industries plc (NYSE: CBE), is the leading provider of
innovative, high quality interior and exterior lighting fixtures and related products to worldwide
commercial, industrial, retail, institutional, residential and utility markets. As lighting technologies have
advanced over the years, Cooper Lighting has been at the forefront of the industry in helping
businesses and communities leverage the latest technologies to improve efficiency, reduce costs and
enrich the quality of the environment. For more information, visit www.cooperlighting.com.
About Cooper Industries
Cooper Industries plc (NYSE: CBE) is a global manufacturer with 2009 revenues of $5.1 billion.
Founded in 1833, Cooper's sustained level of success is attributable to a constant focus on
innovation, evolving business practices while maintaining the highest ethical standards, and meeting
customer needs. The Company has seven operating divisions with leading market share positions
and world-class products and brands including: Bussmann electrical and electronic fuses; CrouseHinds and CEAG explosion-proof electrical equipment; Halo and Metalux lighting fixtures; and Kyle
and McGraw-Edison power systems products. With this broad range of products, Cooper is uniquely
positioned for several long-term growth trends including the global infrastructure build-out, the need
to improve the reliability and productivity of the electric grid, the demand for higher energy-efficient
products and the need for improved electrical safety. In 2009, sixty-one percent of total sales were to
customers in the industrial and utility end-markets and thirty-nine percent of total sales were to
customers outside the United States. Cooper has manufacturing facilities in 23 countries as of 2009.
For more information, visit the website at www.cooperindustries.com.
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