Prosci Webinar: Future of Change Management
The slides, PDF file of the slides, the one page handout and the contained
content are designed for use with participation in the webinar.
Reproduction and distribution without permission are prohibited.
If you are interested in distributing this information in your organization, please
contact an Account Manager at license@prosci.com or +1-970-203-9332.
Prosci Change Management Webinar
2014 Benchmarking Report
Future of Change Management
webinar@prosci.com
1
Copyright Prosci 2014. All rights reserved.
Prosci’s Mission
To help individuals and organizations build
their own change management competencies
through development and delivery of research-
Our Principles:
Our Resources:
• Research-based
• Holistic
• Easy-to-use
•
•
•
•
based, holistic, and easy-to-use tools and
Published products and tools
Web-based tools and applications
Face-to-face training
Train-the-Trainer
methodologies.
…………………………………….............................................................
Prosci by the #s:
8
16
80%
3400+
20,000+
70,000+
Longitudinal studies
Years of research
Fortune 100 companies
Research participants
Certified practitioners
Community members
Contact Prosci:
Telephone: +1-970-203-9332
Email: webinar@prosci.com
Website: www.prosci.com
Tools or downloads referenced in this free webinar are for webinar educational
purposes; reproduction or distribution of these tools in your organization
will require additional steps on your part.
…………………………………….............................................................
Prosci Webinars
®
• Educational
• Thought provoking
• Insights into new development
2
• New ideas, phraseology, language, and frameworks
• Give you at least an hour per week to think about
change management
Copyright Prosci 2014. All rights reserved.
Copyright 2014 Prosci. All rights reserved.
1
Prosci Webinar: Future of Change Management
Agenda:
Where
we’ve
come
from
Where
we are
today
Next two
years:
Internal
trends
Next five
years:
External
trends
The changing
landscape I see
3
Copyright Prosci 2014. All rights reserved.
Prosci Research Foundation
®
• 8 studies
• 16 years
• 3400 participants
What works?
What doesn’t?
What to do differently?
4
Study
1998
2000
2003
2005
2007
2009
2011
Participants
102
152
288
411
426
575
650
2013
822
Copyright Prosci 2014. All rights reserved.
Copyright 2014 Prosci. All rights reserved.
2
Prosci Webinar: Future of Change Management
Structure of the Report
Motivation for CM
Use of methodology
Change management job roles
CM team and structure
CM resources
CM budget
PM and CM integration
Change readiness
CM effectiveness and measurement
CM capability and competency
Justifying change management
Change saturation
Portfolio management
Unique change types
Aligning CM with specific approaches
5
Overview
Overview
Executive overview
Greatest contributors to success
Greatest change management obstacles
What to do differently
Change management trends
Advice for practitioners
Structure
Structure
Methodology
and
Overview
Practice Areas
Enterprise
Enterprise
Change
Change
Management
Management
Change management activities
Sponsorship
Managers and supervisors
Communications
Training
Resistance
Reinforcement and feedback
Consultants
Training on change management
Copyright Prosci 2014. All rights reserved.
Prosci’s industry leading research, now
available online with new functionality
-
Intuitive, expand/collapse navigation for four click access to any finding
“Favorite” any finding for easy retrieval
Add “Notes” to any finding and associate to your projects
Create your own “Playlists” of related and relevant findings
Available now in the:
6
Copyright Prosci 2014. All rights reserved.
Copyright 2014 Prosci. All rights reserved.
3
Prosci Webinar: Future of Change Management
Best Practices in Change Management – 2014 Edition
Hardcopy: $349
prosci.com/bp
Know your discipline
Leverage latest data and new research on cutting-edge topics
like measurement, resourcing and budgeting, and integrating
with project management.
Know what worked for others
Gain countless insights with focused tips and suggestions that
can provide support whether you are structuring your overall
approach or customizing specific activities.
Know what not to do
Online in the
Prosci Portal
Avoid mistakes and missing a crucial step or action by
acquiring the foresight that comes from practitioners who
share what they would have done differently.
Know what to do next
Plan concrete steps with actionable findings to guide
both how you structure your change management
approach and how you execute specific practice areas.
7
Copyright Prosci 2014. All rights reserved.
Change Management Timeline
NEXT TWO
YEARS
1990s
Pre-1990
8
2000s
NEXT FIVE
YEARS
The changing
landscape I see
Copyright Prosci 2014. All rights reserved.
Copyright 2014 Prosci. All rights reserved.
4
Prosci Webinar: Future of Change Management
Change Management Timeline
Pre-1990
1990s
2000s
Foundations: Understanding
how humans experience
change and human systems
9
NEXT TWO
YEARS
NEXT FIVE
YEARS
The changing
landscape I see
Arnold
Van Gennep
(1909)
Kurt
Lewin
(1951)
Richard
Beckhard
1969
William
Bridges
(1979)
Copyright Prosci 2014. All rights reserved.
Change Management Timeline
Pre-1990
1990s
2000s
NEXT TWO
YEARS
NEXT FIVE
YEARS
Daryl
Conner
(1992)
Jeanenne
LaMarsh
(1995)
On the radar: Change
management enters the
business vernacular
10
The changing
landscape I see
Todd
Jick
(1993)
John
Kotter
(1996)
Spencer
Johnson, M.D.
(1998)
Copyright Prosci 2014. All rights reserved.
Copyright 2014 Prosci. All rights reserved.
5
Prosci Webinar: Future of Change Management
Change Management Timeline
Pre-1990
1990s
2000s
NEXT TWO
YEARS
NEXT FIVE
YEARS
The changing
landscape I see
formalization of
Processes and tools:
Positions and job roles:
Formalization: Evolution of
structure and rigor in
change management
11
Organizational functions:
Copyright Prosci 2014. All rights reserved.
Change Management Timeline
Pre-1990
1990s
2000s
NEXT TWO
YEARS
NEXT FIVE
YEARS
The changing
landscape I see
formalization of
Processes and tools:
Formalization: Evolution of
structure and rigor in
change management
12
Prosci Change Management Methodology
Copyright Prosci 2014. All rights reserved.
Copyright 2014 Prosci. All rights reserved.
6
Prosci Webinar: Future of Change Management
Change Management Timeline
Pre-1990
1990s
2000s
NEXT TWO
YEARS
NEXT FIVE
YEARS
The changing
landscape I see
formalization of
Positions and job roles:
HELLO
my JOB is
Director, Change Management
Change Management Specialist
Change Analyst
Change Management Consultant
Formalization: Evolution of
structure and rigor in
change management
13
Change Manager
Change Management Analyst
Manager – Organizational Change Management
Copyright Prosci 2014. All rights reserved.
Change Management Timeline
Pre-1990
1990s
2000s
NEXT TWO
YEARS
NEXT FIVE
YEARS
The changing
landscape I see
formalization of
Organizational functions:
Formalization: Evolution of
structure and rigor in
change management
14
Copyright Prosci 2014. All rights reserved.
Copyright 2014 Prosci. All rights reserved.
7
Prosci Webinar: Future of Change Management
Change Management Timeline
Pre-1990
1990s
2000s
NEXT TWO NEXT FIVE
YEARS
YEARS
2 year:
1. Awareness
2. Application
3. Leadership
4. CMOs
5. Use of methodology
6. Emphasis on plans
7. Focus on individual
8. Need to manage portfolio
9. Engagement with PM
15
The changing
landscape I see
5 year:
1. Maturation of the practices
2. Internal capability building
3. Expansion as profession
4. Acceptance
5. Integration with PM
6. Greater application
Copyright Prosci 2014. All rights reserved.
Internal Trends: Next 2 Years
1. Greater awareness of the need for
change management
Because organizations are seeing the
impact on meeting project objectives
2. Broader application of change mgmt
3. Increased leadership support for
change management
Percent of study participants who
met or exceeded objectives
4. Greater effort to establish a CMO or
dedicated functional group
46%
5. Increased use of methodologies and tools
to manage the people side of change
16%
6. Greater emphasis on training,
communications and reinforcement plans
Poor
7. Increased focus on impacted individuals
8. Recognition of the need for change
portfolio management
9. More engagement and earlier integration
with project management
16
96%
77%
(n=244)
Fair
(n=653)
Good
(n=834)
Excellent
(n=165)
Change Management Effectiveness
Prosci 2014 Benchmarking Data
Copyright © Prosci 2014. All rights reserved. Data from 2007, 2009, 2011, 2013.
Drives adoption
Addresses risks and costs
Copyright Prosci 2014. All rights reserved.
Copyright 2014 Prosci. All rights reserved.
8
Prosci Webinar: Future of Change Management
Internal Trends: Next 2 Years
1. Greater awareness of the need for
change management
Increased internal competency
Practitioners and line managers
2. Broader application of change mgmt
3. Increased leadership support for
change management
4. Greater effort to establish a CMO or
dedicated functional group
5. Increased use of methodologies and tools
to manage the people side of change
Earlier application
Initiation
8. Recognition of the need for change
portfolio management
Implementation
Closure
More types, broader application
Becoming requirement
Initiation
9. More engagement and earlier integration
with project management
17
Design
More projects
6. Greater emphasis on training,
communications and reinforcement plans
7. Increased focus on impacted individuals
Planning
Planning
Design
Implementation
Closure
Decision gate
Copyright Prosci 2014. All rights reserved.
Internal Trends: Next 2 Years
1. Greater awareness of the need for
change management
More formalization
Individual
Milestones
2. Broader application of change mgmt
3. Increased leadership support for
change management
Inputs:
Organizational
Deliverables
4. Greater effort to establish a CMO or
dedicated functional group
5. Increased use of methodologies and tools
to manage the people side of change
6. Greater emphasis on training,
communications and reinforcement plans
Increased use of methodology
12%
35%
18%
42%
7. Increased focus on impacted individuals
8. Recognition of the need for change
portfolio management
Outputs:
7%
28%
35%
Provider/Thought-Leader (Prosci)
7%
Provider/Thought-Leader (Other)
28%
Combo/Hybrid/Mixture
18%
Internally Developed
12%
Consultant Provided
Methodologies used
Copyright © Prosci 2014. Best Practices in Change Management – 2014 Edition
9. More engagement and earlier integration
with project management
18
Added structure
Copyright Prosci 2014. All rights reserved.
Copyright 2014 Prosci. All rights reserved.
9
Prosci Webinar: Future of Change Management
Internal Trends: Next 2 Years
1. Greater awareness of the need for
change management
2. Broader application of change mgmt
3. Increased leadership support for
change management
4. Greater effort to establish a CMO or
dedicated functional group
5. Increased use of methodologies and tools
to manage the people side of change
Improved training, communications
and reinforcement
Ensure sufficient usage for outcomes
Leveraging new developments
Social media
6. Greater emphasis on training,
communications and reinforcement plans
Gaming
7. Increased focus on impacted individuals
8. Recognition of the need for change
portfolio management
9. More engagement and earlier integration
with project management
19
Copyright Prosci 2014. All rights reserved.
Internal Trends: Next 2 Years
1. Greater awareness of the need for
change management
Increased focus on impacted groups,
engagement, adoption
2. Broader application of change mgmt
3. Increased leadership support for
change management
4. Greater effort to establish a CMO or
dedicated functional group
5. Increased use of methodologies and tools
to manage the people side of change
6. Greater emphasis on training,
communications and reinforcement plans
7. Increased focus on impacted individuals
8. Recognition of the need for change
portfolio management
Future
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
F
9. More engagement and earlier integration
with project management
20
Copyright Prosci 2014. All rights reserved.
Copyright 2014 Prosci. All rights reserved.
10
Prosci Webinar: Future of Change Management
Internal Trends: Next 2 Years
More often
1. Greater awareness of the need for
change management
2. Broader application of change mgmt
Earlier
3. Increased leadership support for
change management
Initiation
Planning
Design
Implementation
Closure
4. Greater effort to establish a CMO or
dedicated functional group
5. Increased use of methodologies and tools
to manage the people side of change
6. Greater emphasis on training,
communications and reinforcement plans
Collaboration
Project Management
Design, Develop, Deliver Solution Effectively
7. Increased focus on impacted individuals
8. Recognition of the need for change
portfolio management
People
Processes
Tools
Solution is Embraced, Adopted and Used Proficiently
Change Management
9. More engagement and earlier integration
with project management
21
Copyright Prosci 2014. All rights reserved.
Change Management Timeline
Pre-1990
1990s
2000s
2 year:
1. Awareness
2. Application
3. Leadership
4. CMOs
5. Use of methodology
6. Emphasis on plans
7. Focus on individual
8. Need to manage portfolio
9. Engagement with PM
22
NEXT TWO NEXT FIVE
YEARS
YEARS
The changing
landscape I see
5 year:
1. Maturation of the practices
2. Internal capability building
3. Expansion as profession
4. Acceptance
5. Integration with PM
6. Greater application
Copyright Prosci 2014. All rights reserved.
Copyright 2014 Prosci. All rights reserved.
11
Prosci Webinar: Future of Change Management
Discipline Trends: Next 5 Years
1.Continued maturation of the practice
of change management
2. Focus on building internal
capabilities and core competency
3. Expansion of change management as
a profession
Definition of the practice
Formalization, discipline, rigor
Toolset evolving: emphasis on
accessibility, simplification, easy-to-use
Measurement, metrics, scorecards
4. Continued elevation of acceptance
5. Further integration with project
management
Evolution of practice with new
technologies: social media, gaming
Specialization
6. Greater application of change
management
23
Copyright Prosci 2014. All rights reserved.
Discipline Trends: Next 5 Years
1.Continued maturation of the practice
of change management
2. Focus on building internal
capabilities and core competency
3. Expansion of change management as
a profession
4. Continued elevation of acceptance
5. Further integration with project
management
6. Greater application of change
management
24
Building internal capabilities
Standard approach
Part of culture
Prosci
Enterprise
Change
Management
Emphasis on resilience
and capacity
1) Common, consistent,
constant application of
processes and tools
CMOs
2) Internal change
leadership competencies
throughout the org
Seen as part of all jobs
Increased individual
competencies
3) Organizational capability
and core competency
Developed by treating ECM
like a project and a change
to be managed
Copyright Prosci 2014. All rights reserved.
Copyright 2014 Prosci. All rights reserved.
12
Prosci Webinar: Future of Change Management
Discipline Trends: Next 5 Years
1.Continued maturation of the practice
of change management
Recognized profession
More positions
2. Focus on building internal
capabilities and core competency
Greater demand
for skills
3. Expansion of change management as
a profession
Shortage of practitioners
4. Continued elevation of acceptance
24,582 results
Certification, accreditation, credentialing
5. Further integration with project
management
Career paths
6. Greater application of change
management
25
Copyright Prosci 2014. All rights reserved.
Discipline Trends: Next 5 Years
1.Continued maturation of the practice
of change management
2. Focus on building internal
capabilities and core competency
3. Expansion of change management as
a profession
4. Continued elevation of acceptance
5. Further integration with project
management
6. Greater application of change
management
26
Copyright Prosci 2014. All rights reserved.
Copyright 2014 Prosci. All rights reserved.
More types of projects
Across more functions/departments
Required work stream
Technical Work Stream
People Side Work Stream
Integrated into change systems
Lean
Continuous Process Improvement
Six Sigma
Strategic Planning
Willingness to apply structure
prosci.com/bp #cmbp14 @Prosci
13
Prosci Webinar: Future of Change Management
Change Management Timeline
Pre-1990
1990s
2000s
2 year:
1. Awareness
2. Application
3. Leadership
4. CMOs
5. Use of methodology
6. Emphasis on plans
7. Focus on individual
8. Need to manage portfolio
9. Engagement with PM
27
NEXT TWO
YEARS
NEXT FIVE
YEARS
The changing
landscape I see
5 year:
1. Maturation of the practices
2. Internal capability building
3. Expansion as profession
4. Acceptance
5. Integration with PM
6. Greater application
Copyright Prosci 2014. All rights reserved.
Pre-1990
1990s
2000s
NEXT TWO
YEARS
NEXT FIVE
YEARS
The changing
landscape I see
The changing
landscape I see
Increased
application
+
Maturation of the
practice and profession
+
Changing role of
the CM SME
Increased internal
capabilities
28
Copyright Prosci 2014. All rights reserved.
Copyright 2014 Prosci. All rights reserved.
14
Prosci Webinar: Future of Change Management
Pre-1990
1990s
2000s
NEXT TWO
YEARS
NEXT FIVE
YEARS
The changing
landscape I see
The changing
landscape I see
Increased
application
More types
of projects
+
More parts of
the organization
Maturation of the
practice and profession
+
More
organizations
Increased internal
capabilities
29
Copyright Prosci 2014. All rights reserved.
Pre-1990
1990s
2000s
NEXT TWO
YEARS
NEXT FIVE
YEARS
The changing
landscape I see
The changing
landscape I see
Increased
application
+
Maturation of the
practice and profession
+
Increased internal
capabilities
30
Sophistication
toward simplification
Inclusion of new
“technologies”
Standards and
certification
Copyright Prosci 2014. All rights reserved.
Copyright 2014 Prosci. All rights reserved.
15
Prosci Webinar: Future of Change Management
Pre-1990
1990s
2000s
NEXT TWO
YEARS
NEXT FIVE
YEARS
The changing
landscape I see
The changing
landscape I see
Hardwiring into
change processes
Increased application
+
Standard work
stream for any change
Maturation of the
practice and profession
+
Growing individual
skills throughout
Increased internal
capabilities
31
Copyright Prosci 2014. All rights reserved.
Pre-1990
1990s
2000s
NEXT TWO
YEARS
NEXT FIVE
YEARS
The changing
landscape I see
The changing
landscape I see
“Democratization” of
change management
Enabling others
through coaching and
consultative support
Changing role of
the CM SME
Continued shift from
“what we do”
to “what we deliver”
32
Copyright Prosci 2014. All rights reserved.
Copyright 2014 Prosci. All rights reserved.
16
Prosci Webinar: Future of Change Management
Best Practices in Change Management – 2014 Edition
Hardcopy: $349
prosci.com/bp
Know your discipline
Leverage latest data and new research on cutting-edge topics
like measurement, resourcing and budgeting, and integrating
with project management.
Know what worked for others
Gain countless insights with focused tips and suggestions that
can provide support whether you are structuring your overall
approach or customizing specific activities.
Know what not to do
Online in the
Prosci Portal
Avoid mistakes and missing a crucial step or action by
acquiring the foresight that comes from practitioners who
share what they would have done differently.
Know what to do next
Plan concrete steps with actionable findings to guide
both how you structure your change management
approach and how you execute specific practice areas.
33
Copyright Prosci 2014. All rights reserved.
Change Management Timeline
NEXT TWO
YEARS
1990s
Pre-1990
34
Copyright Prosci 2014. All rights reserved.
Copyright 2014 Prosci. All rights reserved.
NEXT FIVE
YEARS
2000s
The changing
landscape I see
prosci.com/bp #cmbp14 @Prosci
17