Prosci’s Roles in Change Management Webinar Handout
Change management can not be done by one person. Achieving the necessary employee adoption and usage to
deliver project results requires involvement from a whole system. Executives, senior managers, middle managers,
project teams and change management resources are all required to contribute to change management success..
Email an analyst at changemanagement@prosci.com or call +1-970-203-9332 for more information.
Foundation: The focus of change management is driving the required employees adoption and usage required by the
change or project – helping impacted employees make their own personal transition. Many people in the organization
have a role in supporting the organizational and individual changes taking place.
Solution is designed, developed
and delivered effectively
((Technical side))
Technical side
Current
Transition
Future
People side
Organizational
“The change” to how
we do business
Individual
From: How I do
my job today
+
Solution is embraced, adopted
and utilized effectively
(People side)
To: How I will do my
job after the change
is implemented
Current
Transition
Future
C
C
C
C
C
T
T
T
T
T
F
F
F
F
F
C
C
C
C
C
T
T
T
T
T
F
F
F
F
F
C
C
C
C
C
T
T
T
T
T
F
F
F
F
F
C
C
C
C
C
T
T
T
T
T
F
F
F
F
F
C
C
C
C
C
T
T
T
T
T
F
F
F
F
F
Change management roles and responsibilities
Executives and
senior managers
Middle managers
and supervisors
Change
management
resource/team
Project
team
Role:
Responsibilities:
Change
management
resource/team
1.
2.
3.
4.
Apply methodology
Formulate strategy
Develop plans
Enable other ‘doers’
Executives and
senior leaders
1.
2.
3.
4.
Authorize and fund
Active and visible participation
Build coalition of sponsorship
Communicate directly
g
Middle managers
and supervisors
1.
2.
3.
4.
5.
Communicator
Advocate
Coach
Resistance manager
Liaison
Project team
1.
2.
3
3.
4.
Design “the change”
Manage “technical side”
E
Engage
with
i h change
h
management
Integrate change management
Project SMEs
and support
1.
2.
3.
4.
Experience
Knowledge
Tools
Expertise
Project
SMEs and
support
• Each gear plays a crucial role in making
change successful in the organization
• Many gears interact with one another
• The ultimate goal is to ensure that
impacted employees:
• Embrace the change
d
the
h change
h
• Adopt
• Use the change
In some organizations, a new role is emerging –
the Change Management Office. This group
owns the methodology and tools and supports
change management activities throughout the
organization. It plays a key role in building
organizational change management capability.
Prosci offers a wide variety of tools for change management implementation by change management practitioners, executives and
senior leaders, middle managers and supervisors and project teams. Find out more about published and online tools at the
bookstore (http://www.change-management.com/bookstore.htm) or about training opportunities
for each level by emailing training@prosci.com.
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