The American Marketing Association is privileged to have UNT alumni Ben Smithee present about how the worst economic recession during 2009 led to the startup and national success of Spych Market Analytics. Spych provides innovative solutions for companies seeking a better understanding of the Gen Y and Millennial market segments. They serve as a business liaison to the Gen Y and Millennial segments, unleashing the quality of insights only obtainable through truly empathic interactions. What he did to merge Marketing & Entrepreneurship Tuesday, April 26th @ 5pm in BUSI 176 FREE PIZZA!! CONTACT LINKS Thomas Pemberton American Marketing Association President President@AMAUNT.com Spych- www.spychresearch.com AMA- www.amaunt.com