Cloud Adoption & Risk Report Q3 2013 Based on data from 3,000,000+ users Representing the following industries: Financial Services Healthcare High Tech Media Manufacturing Services Table of Contents The Cloud Adoption and Risk Report is based on data from more than 3 million users across more than 100 companies spanning financial services, healthcare, high technology, manufacturing, media, and services industries. The top ten and twenty services lists are based on users of the service. The risk of each service is based on Skyhigh CloudRiskTM, which assigns a 1-to-10 risk rating based on detailed, objective, and weighted assessment of more than 30 attributes across data risk, user risk, device risk, service risk, business risk, and legal risk. In This Report Executive Summary 3 Familiar vs. High Risk Services 11 Content Sharing Services 19 Users and Services per Company 4 Total Services by Industry 12 Back-Up & Archiving Services 20 Top 20 Cloud Services 5 High-Risk Services by Industry 13 Social Media Services 21 Highest Volume Services 6 Services by Category 14 CRM Services 22 Most Blocked Services 7 File Sharing Services 15 About Skyhigh Networks 23 Blocking Rate by Service Risk Level 8 Development Services 16 Blocking Rate by Category 9 Collaboration Services 17 Blocking Rate by Industry 10 Tracking Services 18 Cloud Adoption & Risk Report | 2 Executive Summary Cloud is the New Wild Wild West Data from more than 100 organizations suggests broad and rampant use of cloud services. 2,204 cloud services are in use across more than 3 million users. 545 cloud services are in use by an organization on average, and the highest number of cloud services in use by an organization is 1,769. It’s Not a Popularity Contest – It’s Risky Business Corporate security measures are based on concerns related to productivity and bandwidth, or on the familiarity with the service as opposed to the risk of the service. Low-risk services are blocked 40% more than high-risk services. At 9%, tracking is the least blocked category despite the fact that tracking services deliver zero business benefit and expose the organization to watering hole attacks. Cloud-Based Code Repositories Gain Momentum – Develop Responsibly In the development category, cloud-based code repositories have gained momentum. The shift to open source cloud-based code repositories presents security challenges as some sites are known to host malicious backdoors. GitHub is blocked 21% of the time but Codehaus, a highrisk service, is blocked only 1% of the time. Microsoft – A Not-So-Sleeping Giant While Microsoft may be falling out of favor with new users, it is too early to count them out. The 3rd most used file sharing cloud service is SkyDrive. The software giant dominates in collaboration with Office 365, Skype, and Yammer in the top 10 of the most used services in this category. File Sharing Side Effects – Risk and Confusion File sharing is the most used and most misunderstood category by IT professionals. 19 file sharing cloud services are used by an organization on average, which impedes collaboration and increases security and compliance risks. 4 of the top 10 most used file sharing services are highrisk. Box is blocked 34% of the time, but RapidGator, a high-risk service, is blocked only 1% of the time. Cloud Adoption & Risk Report | 3 Users and Services per Company Users 3M+ Min Average 502 25,590 Max 200,000+ Services 2,204 Cloud Adoption & Risk Report | 4 Min Average 83 545 Max 1,769 Collaboration, Social Media, and File Sharing Dominate with 14 of Top 20 Services Top 20 Services Percentage by Service Type 1 Facebook 11 Tumblr 2 Twitter 12 Apple iCloud 3 Amazon Web Services 13 Salesforce 4 YouTube 14 Dropbox 5 LinkedIn 15 ServiceNow 6 Pinterest 16 Skype 7 Office 365 17 Yahoo! Mail 8 Cisco WebEx 18 ADP 9 Gmail 19 Google Drive 10 Google Docs 20 SkyDrive Top Services based on number of users Cloud Adoption & Risk Report | 5 Content Sharing and Social Media are the Largest Consumers of Bandwidth Highest Volume Services Percentage by Service Type 1 YouTube 11 Office 365 2 Mozy 12 ServiceNow 3 Cisco WebEx 13 Tumblr 4 Pandora 14 Twitter 5 Salesforce 15 SoundCloud 6 Facebook 16 Dropbox 7 Amazon Web Services 17 Box 8 Gmail 18 LinkedIn 9 Grooveshark 19 Pinterest 10 Vimeo 20 SourceForge Cloud Adoption & Risk Report | 6 Across Top 100 Services IT Blocking Services Based on Productivity Loss Rather than Risk Most Blocked Services Percentage by Service Type 1 Netflix: 46% 11 Facebook: 21% 2 Foursquare: 45% 12 GitHub: 21% 3 Apple iCloud: 39% 13 Zendesk: 21% 4 Gmail: 31% 14 Pinterest: 21% 5 Skype: 31% 15 Twitter: 20% 6 Amazon Web Services: 31% 16 Constant Contact: 18% 7 Batanga: 29% 17 ExactTarget: 17% 8 Dropbox: 29% 18 Docstoc: 17% 9 KISSmetrics: 27% 19 ShareThis: 16% 10 Photobucket: 22% 20 HubSpot: 16% Cloud Adoption & Risk Report | 7 Low Risk Services Blocked 40% More Than High-Risk Services High Risk Services Medium Risk Services Low Risk Services 8% 92% 14% 86% 11% 89% BLOCKED ALLOWED BLOCKED ALLOWED BLOCKED ALLOWED The risk of each service is based on Skyhigh CloudRiskTM, which assigns a 1-to-10 risk rating based on a detailed, objective, and weighted assessment of more than 30 attributes across data risk, user risk, device risk, service risk, business risk and legal risk. Cloud Adoption & Risk Report | 8 IT Unaware of Risks Presented by Development and Tracking Services Back-Up & Archiving | 9 Social Media 67% 78% 80% ALLOWED ALLOWED ALLOWED 33% 22% 20% BLOCKED BLOCKED BLOCKED Development Cloud Adoption & Risk Report File Sharing Content Sharing Tracking 90% 91% 93% ALLOWED ALLOWED ALLOWED 10% 9% 7% BLOCKED BLOCKED BLOCKED Familiar Services Blocked More Often than High-Risk Services Familiar High-Risk Financial Services 95% Apple iCloud 93% Skype 89% High Tech Healthcare 100% 89% Google Drive 88% 35% SugarSync 23% Dropbox 14% Memeo Skype Google Drive Dropbox SendSpace 1% 4shared 1% SkyPath 2% Codehaus 0% WeTransfer 0% ZippyShare 0% CloudApp 0% Hostingbulk 0% RapidGator 7% Services 27% StumbleUpon 26% bitly 24% Media Manufacturing 82% 65% Google Drive 41% 42% WatchDox Force.com Box PayPal 18% Cisco WebEx 17% Apple iCloud 0% authorSTREAM 1% CloudApp 0% MovShare 0% FileFactory 0% SockShare 0% myCapture 0% Minus 0% RapidGator 0% Uploaded Cloud Adoption & Risk Report | 10 Financial Services Firms have the Highest Blocking Rate; Manufacturing the Lowest 30% 26% 25% 20% 15% 9% 10% 9% 7% 5% 2% .4% 0% Financial Services Cloud Adoption & Risk Report | 11 Services Media Healthcare High Tech Manufacturing Use of Cloud Services is Pervasive Across all Verticals 2000 1871 1800 1616 1614 1600 1425 1400 1200 1006 1000 863 800 600 584 400 548 INDUSTRY AVERAGE INDUSTRY AVERAGE 602 525 INDUSTRY AVERAGE INDUSTRY AVERAGE 447 INDUSTRY AVERAGE 200 516 INDUSTRY AVERAGE 0 Manufacturing Cloud Adoption & Risk Report | 12 Financial Services High Tech HighTech Media Healthcare Services Use of High-Risk Services is also Pervasive Across all Verticals 140 120 116 95 100 93 91 80 65 61 60 40 20 0 Manufacturing Cloud Adoption & Risk Report | 13 Media Financial Services High Tech Healthcare Services Collaboration, Development, and File Sharing are Fastest Growing Categories 264 COLLABORATION 24 TRACKING 129 DEVELOPMENT 46 SOCIAL MEDIA 49 Number of Services by Category 105 FILE SHARING BACK-UP & ARCHIVING 92 79 CRM 86 CONTENT SHARING Cloud Adoption & Risk Report | 14 BUSINESS INTELLIGENCE 145 TOTAL FILE SHARING SERVICES 40% of the Top 10 File Sharing Services are High-Risk Top 10 File Sharing Services 5 MOST BLOCKED SERVICES 1 Dropbox 2 Google Drive 3 SkyDrive 4 Box 5 Hightail 6 CloudApp 7 Citrix ShareFile 8 RapidGator 9 Zippyshare 10 Uploaded Box Zippyshare Dropbox 4Shared Top 10 Risk Distribution 40% HIGH-RISK Cloud Adoption & Risk Report Uploaded | 15 30% MEDIUM-RISK 30% LOW-RISK 129 TOTAL DEVELOPMENT SERVICES Cloud-Based Code Repositories Become Mainstream Top 10 Development Services 5 MOST BLOCKED SERVICES 1 MSDN 2 GitHub 3 SourceForge 4 Atlassian OnDemand 5 Apple Developer 6 Zend Server 7 Hortonworks Data Platform 8 CollabNet 9 Apache Maven Repository 10 Codehaus Cloud Adoption & Risk Report | 16 Force.com Atlassian OnDemand SourceForge Hortonworks GitHub 264 TOTAL COLLABORATION SERVICES Microsoft Owns 3 of the Top 10 Collaboration Services Top 10 Collaboration Services 5 MOST BLOCKED SERVICES 1 Office 365 2 Cisco WebEx 3 Gmail 4 Google Docs 5 Skype 6 Yahoo! Mail 7 AOL 8 SlideShare 9 Evernote 10 Yammer Cloud Adoption & Risk Report Groupme ProofHQ Gmail | 17 Asana GoToMeeting 24 TOTAL TRACKING SERVICES Tracking Services Provide No Business Value but Create Vulnerability to Watering Hole Attacks Top 10 Tracking Services 5 MOST BLOCKED SERVICES 1 Google Analytics 2 AddThis 3 Chartbeat 4 Gigya 5 Mixpanel 6 Clicky 7 KISSmetrics 8 Feedjit 9 Woopra 10 GoSquared Cloud Adoption & Risk Report Kampyle KISSmetrics Gigya | 18 Flag Counter Clicky 86 TOTAL CONTENT SHARING SERVICES Content Sharing Services are the Largest Consumers of Bandwidth Top 10 Content Sharing Services 5 MOST BLOCKED SERVICES 1 YouTube 2 Pinterest 3 Vimeo 4 Photobucket 5 Flickr 6 SkyPath 7 Instagram 8 SmugMug 9 Panoramio 10 SoundCloud Cloud Adoption & Risk Report Minus SkyPath Photobucket | 19 SoundCloud Pinterest 49 TOTAL BACK-UP & ARCHIVING SERVICES Back-Up & Archiving is the Most Blocked Category (33% Blocked) Top 10 Back-Up & Archiving Services 5 MOST BLOCKED SERVICES 1 Apple iCloud 2 Mozy 3 Sonian 4 SafeCopy Backup 5 Iron Mountain 6 AVG LiveKive 7 Norton Online Backup 8 Cloudfinder 9 Carbonite 10 DataSafe Cloud Adoption & Risk Report | 20 Carbonite Apple iCloud Norton Online Backup MyPC Backup SOS Online Backup 46 TOTAL SOCIAL MEDIA SERVICES The Big 3 (Facebook, Twitter, LinkedIn) Used More than the Next 7 Social Media Services Combined Top 10 Social Media Services 5 MOST BLOCKED SERVICES 1 Facebook 2 Twitter 3 LinkedIn 4 Tumblr 5 Digg 6 Foursquare 7 Ning 8 Delicious 9 LiveJournal 10 Meetup Cloud Adoption & Risk Report Renren Foursquare Twitter | 21 Facebook yfrog Social 79 TOTAL CRM SERVICES Salesforce Dominates the CRM Services Category with Over 60% User Share Top 10 CRM Services 5 MOST BLOCKED SERVICES 1 Salesforce 2 Marketo Sales Insight 3 NetSuite 4 Lithium Social Support 5 Infor Epiphany Enterprise 6 Sage SalesLogix Today 7 Pega Sales Force Automation 8 InsideView 9 IdeaScale 10 InsideSales Cloud Adoption & Risk Report | 22 Pega Sales Force Automation NetSuite Inside View Marketo Sales Insight Lithium Social Support About Skyhigh Networks Skyhigh Networks, the cloud access security company, enables companies to embrace cloud services with appropriate levels of security, compliance, and governance while lowering overall risk and cost. With customers in financial services, healthcare, high technology, media, manufacturing, and legal verticals, the company was a finalist for the RSA Conference 2013 Most Innovative Company award and was recently named a “Cool Vendor” by Gartner, Inc. Headquartered in Cupertino, Calif., Skyhigh Networks is led by an experienced team and is venturebacked by Greylock Partners and Sequoia Capital. Visit us at http://www.skyhighnetworks.com or follow us on Twitter @skyhighnetworks Cloud Adoption & Risk Report | 23