MEDIA RELEASE
21 August 2013
Masters’ new Ballarat store brings low prices and
more choice in home improvement
New store creates 150 new jobs for local community
Masters, Australia’s newest player in home improvement, has today officially opened its store in Ballarat
bringing low prices and more choice to DIYers, home improvement enthusiasts and tradies.
Councillor John Burt, Mayor of the City of Ballarat, joined Masters management and store staff for an
official ‘board cutting’ ceremony to mark the opening of the store.
Dave Brash, Ballarat Store Manager, said the new store has created 150 new jobs for the local
community, “We’re thrilled to open the doors to Masters Home Improvement in Ballarat, creating new
casual, part-time and full-time jobs for the many talented local people that share our passion for home
improvement.
“The team at Masters Ballarat is on hand to help customers make every project a reality, from thought to
finish, no matter how big or small. Our service is one of our strengths - if a customer needs advice, they
simply press one of the many customer service buttons throughout the store and a staff member will be
on hand to help within 60 seconds.
“The new 13,300 square metre store offers an unmatched range of over 35,000 products from tools,
hardware and garden to décor, kitchens and bathrooms, all at Australia’s best prices. The Masters Best
Price Guarantee means if anyone in Ballarat finds a better price on an identical item at a local retailer,
even up to 30 days after purchase, we’ll beat it by 10%, or match it for appliances,” said Brash.
The new Masters store is light, bright, air-conditioned and a great destination for everyone from families
to tradies.
Masters Ballarat has an extensive drive-through trade area catering to the needs of busy professionals
and offering outstanding value, service and quality. Trade customers will find familiar brands as well as
exclusive products from the world’s best trade suppliers.
The new Ballarat store is one of 33 Masters stores across Australia, all of which include:
•
A range of kitchens solutions, including high spec European designs and quality on-trend flat pack
DIY kitchens, all for unmatched prices
•
Big brand whitegoods and appliances including Samsung, Westinghouse, Whirlpool and Dyson
•
Huge choice of paint colours, finishes and effects, and cutting edge ‘pixel perfect’ matching
technology
•
Easy to follow ‘how to’ guides throughout the store to help you correctly manage your project
•
150 staff, seven service desks and 32 customer service call buttons for guidance in an instant
•
Big brands in tools and hardware such as Bosch, Hitachi and Stahlwille
•
More than 4,000 types of nuts, bolts, nails and screws
•
Wide range of high quality, stylish and affordable outdoor furniture
•
A huge range of sustainable products, from biodegradable paint brushes and recycled teak garden
furniture to worm fridges
Masters also offers customers a vast range of DIY products for home delivery at the click of a mouse at
www.masters.com.au. And for those in a hurry, the click and collect service helps enthusiastic DIYers
order online and pick up from Masters Ballarat on the same day.
A joint venture between Woolworths and US chain Lowe’s, Masters brings Ballarat residents the
experience of an Australian retailer with the DIY knowledge of one of the biggest names in American
home improvement.
For more information and a list of current stores, visit www.masters.com.au.
- ends –
For more information or images, please contact:
Sam Pearson, Access PR – 02 9292 7005; 0415 271 911 sam@accesspr.com.au
Andrea Kerekes, Access PR – 02 9292 7002; 0418 427 412 andrea@accesspr.com.au