Citizen Engagement
For Sustainable Mobility
Using Digital and Social Media
Content
This presentation looks at trends in and examples of how cities
are now engaging with citizens using digital and social media.
It starts with a look at traditional engagement policies, the effect
of social media on these and how cities are responding.
Four categories of engagement are described with examples of
each provided.
A database of examples, links and more information is available
at www.interactions.ie.
Citizen Engagement Policies
• Closed Policy
• Half-open
• We decide what’s good for you
• Consultation, public hearings
• Together we can make a difference
• Transparent
• Partnership
• Empowerment
The effect of social media
People take control
• Tweet
• Post
• Share
• Like/Dislike
• Self-organise
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Posting videos on youtube
Retweeting
Blogging
LinkedIn groups commenting on issues
e.g. Self organised car-sharing
Every day, an estimated 10,000 people in the Washington, D.C., area are
participating in an informal rideshare program they've created called
"slugging."
How do municipalities react?
• Take control
• Be proactive
• Be responsive
• Enable reporting by citizens
.. and use digital media to engage
• Share information and data
• Develop Apps
• Use Crowdsourcing
• Arrange Competitions for apps
• Gamification
The effect of digital media on
citizen engagement
Two
Three
Four
One
(Gamification: incorporating game dynamics into your site, community, service
or campaign in order to drive participation)
One
Crowdsourcing
Three basic principles:
Empowerment. SeeClickFix allows anyone to report and track non-emergency issues
anywhere in the world via the internet. This empowers citizens, community groups,
media organizations and governments to take care of and improve their neighborhoods.
Efficiency. Two heads are better than one and 300 heads are better than two. In
computer terminology, distributed sensing is particularly powerful at recognizing
patterns, such as those that gradually take shape on a street. We make it easy and fun
for everyone to see, click and fix.
Engagement. Citizens who take the time to report even minor issues and see them fixed
are likely to get more engaged in their local communities. It's called a self-reinforcing
loop. This also makes people happy and everyone benefits from that.
www.SeeClickFix.com
Crowdsourcing - Melbourne
Crowdsourcing - Portland
Crowdsourcing - Brooklyn
Crowdsourcing - Boston
Crowdsourcing – Change by Us
Crowdsourcing – Transport
Crowdsourcing – The City 2.0
Two
Data Sharing
• Cities sharing transit data and allowing citizens to ‘play’ with it
• Cities organising competitions for the best transport apps developed
• Citizens generating something useful
City
Open data
Competitions
Citizens
Visualisation
Apps
Cairo Transport App Challenge
Open Transport Data
How it was used…
‘We use a free, open data set -the National Public Transport Data Repository - from Traveline.’
www.mysociety.org
• We build websites that give the public simple, tangible ways to connect
with and improve their society.
• As well as offering tools directly to the public we provide services for
local authorities, corporates and government.
• As a UK Charity our work has a national focus but our vision is global,
we open source our projects and encourage international adaptation.
Three
Smart(er) Apps
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Interactive
Innovative
Two-way communication
Feedback
Sharing of information
Collaboration
• Excluding journey planners
• Excluding RTPI
Augmented Reality
Intelligent Way finding
http://www.wwsigns.co.uk
Walkable Neighbourhoods
Sat Nav for PT
Cycle Hire Widget
Calculate carbon footprint
https://itunes.apple.com/us/app/id578414850
?mt=8
Four
Gamification
Using the dynamics of games and incorporating them into your campaign,
Website, communication, etc., in order to drive participation
Games
Global Game Jam
• Data sharing
• Crowdsourcing
• Collaboration
http://gameful.org/group/games-for-change/forum
Games for Change
• For social good
www.GamesforChange.org
CommuteGreener
• Establish an online community of employees.
• Provide a fun way for employees to connect and compete.
• Arrange internal competitions based on company-targeted CO2
emission goals.
• Benchmark against other
companies and organizations
who are part of the challenge
www.commutegreener.com
Chronorama
• Creates shareable ‘journeys’ from the data produced by ‘swiping’ an
Oyster Card
• Rewards players for travelling better by:
encouraging non-rush hour travel
getting off early and walking
riding bikes instead of travelling on buses and trains
• Animates a player’s travel on an interactive 3D map, allowing them to
rewind time and watch themselves moving around the city
www.chromorama.com
Chronorama
Players create their own fun by finding/buying items to place around the network, sabotaging the
leaderboard progressions of their opponents or giving teammates a helping hand.
Energy-city Do you have what it takes to successfully lead a city
toward a sustainable energy future?
Craft an urban energy portfolio that balances economic, social, and environmental
issues…all while negotiating with stakeholders and generating enough power to
support a growing population.
www.GamesforChange.org
Why Games?
• Not preaching
• Nudging
• Gently pushing people in the
right direction
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Get feedback
Gain points
Gain powers
Develop an ‘avatar’
Share with others
Compete with others
Why Games?
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Challenging
Rewarding
Productive
Small wins
Chance of an ‘epic’ win
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Happier
More resilient
More optimistic
More persistent
More cooperative
More trusting of others
Games
‘My goal for the next decade is
to make it as easy to save the
world in real life as it is to save
the world in online games’
Jane McGonigal
http://www.ted.com/speakers/jane_mcgonigal.html
To access a database of useful
examples and other sources of
information, please visit our
website
www.interactions.ie
Interactions Ltd
Unit 2 Beach Court Business Park
Kilcoole, Co. Wicklow, Ireland
Tel: +353 12017774