DOCUMENT #: GSC15-PLEN-31 FOR: Presentation SOURCE:

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DOCUMENT #:
GSC15-PLEN-31
FOR:
Presentation
SOURCE:
CCSA
AGENDA ITEM:
Opening Plenary 6.5
CONTACT(S):
[email protected]
Standardization activities on IPTV in CCSA
Kai Wei,
CATR, China
Global Standards Collaboration (GSC)
GSC-15
CCSA Current IPTV Activities

CCSA IPTV initiatives: Phase One
•
Task#1- overall issues, finished
14 standards published
40 under development
 IPTV scenario, requirements, architecture
•
Task#2- sub-systems arch & framework, Aug 2009
 CDN, DRM, security etc.
•
Task#3- STB interface and interoperability, finished
 EPG, content delivery, service mgmt., terminal device mgmt.
•
Task#4- quality monitoring, May 2010
Task#1,finished
Task#2, DRM, CDN FCD
Task#3,finished
Task#4 finished
Phase Two Started
Aug 2005
2
2006
2007
2008
2009
2010
IPTV market development in China
 IPTV user base still grows sharply
• 4.6M (up to the end of 2009)
• Increase rate keep high: 111.7% against 08
• Estimated 14.5M by 2011 (Analysys Inc. 2010)
500
460
Subscriber
450
528.01%
Rate
400
600.00%
500.00%
350
400.00%
Subcribers(10K)
300
250
300.00%
217.3
200
150
156.70%
100
50
114.2 153.80%
1.8
4.6
2003
2004
28.9
111.70%
200.00%
100.00%
45
55.70%
90.20%
0
0.00%
2005
2006
2007
2008
2009
Data Source: CCID & CATR,2010
3
Market focus is shifting
Emphasize on capability & quality optimization and openness
To support a more sustainable business model…
Now
Next
-------------------------------------------------------------------TV like service

rich broadband app
Video definition SD

HD & Mobile
TV & movie

User generated content
Closed system
Open system
STB

Terminal Convergence
Fixed

Mobile IPTV
…
4

Strategic Direction

Accommodate requirements abstracted from
• real operational need
• identified IPTV market trends

Keep in line with Global Standard activities
• adopt ITU-T IPTV recommendations as much as possible
• make contribute to the ITU-T IPTV activities and other SDOs
• liaise with ITU-T, IETF, ETSI, ATIS, and other SDOs

Strengthen cooperation with regional organizations
 CJK
 APT
5
Challenges
 Convergence introduces challenges
• To define Unified architecture which should support
Practicable & Flexible Business model
• To open system capabilities to others, while the system
must be manageable and in high level of security
• To provide many kinds of terminal device access to IPTV
for personal and adapted application and content
6
Next Steps/Actions
 Develop 2nd version of IPTV service requirements
• Call for new requirements from the industry
• Revise CCSA IPTV service requirements standard
 Develop new version of CCSA IPTV Architecture
• Revise IPTV Architecture according those new requirements
• Add new capabilities, e.g. Ad insertion, audience measurement, mobility
management, UGC
• Expose capabilities (API) to third party SPs
 Encourage members to participate IPTV work of ITU-T
 Cooperate with other SDOs
7
Proposed Resolution [optional]
 N/A
8
Supplement Slides
——highlight of CCSA IPTV Standards
Framework - Open standard IPTV
System Architecture
•
•
•
An open standardized
IPTV functional
architecture and the
components which were
very clearly defined
The division of the major
components guiding the
industrial chain division
and development of
IPTV in China,
especially for the
content providers and
terminal manufactures
An open environment
for the rapid
development of valueadded services
A
Content A1
Aggrega
tion
Content Operation
H
Subscriber
Manageme
H3
nt
A2
Encoding/
Transcodi
ng
Content
Protection
C1
Service
Definition
C2
Strategy
Manage
ment
Billing
H2
C4
Subscriber
Manageme
nt
Customer
ServingH1
SP
Management
Service Management
Resource
Manageme
nt
BSS
C5
Others E4
B
System B2
Monitoring
TerminalB1
Management
Auth
entic
ation
A3
Content
Editing
A4
Operatio
n/Maint
enence
D
Content
Serving C3
Engine
C6
A6
D1
D2
Devi
ce
Aut
hent
icati
on
Cont
ent
Prot
ectio
n
Billing
H4
Security Management
C
Delivery
/Distribu
tion
EPG E3
Service Guide
E2
Unified UI*
E1
F3
Streaming
E
Portal
Content
Manage
ment
A5
F1
F2 Balance/
Control
F4
Storage
F
Media Delivery
OSS
G
Terminals
Others
Clients
10
Browser-based Open Terminals
To develop different IPTV terminals to meet the
demand of different users
•
•
•
Individual software framework for
IPTV terminal device, guiding the
industry to develop a variety of
terminal for different software
requirement levels
With the WEB technology, the
browser-based EPG functionality
enabling an open and flexible
development environment of EPG
user interface
The comprehensive standards of
set-top box middleware supporting
third-party value-added applications
Applications
Service
Components
Middleware
Operation System
Hardware & Drivers
11
Interconnection interface - to achieve full
interoperability between platform and terminals
Service
Management
System
EPG
Portal
System
Media
Delivery
System
B
C
A
Operation and
Maintenance
Support
System
D
Security
Manageme
nt System
E
Expand
Service
System
F
STB
• WEB technology with expansions in service management interface
and EPG portal interface
• Media delivery interface supporting multicast, unicast streaming
• TR069/SNMP technology in terminal management interface
Service quality and performance
monitoring technology
• Service quality/performance parameters
and statistics analysis /definition
• Distributed monitoring points,different
monitoring methods based on IPTV
system architecture and implementation
• Centralized management platform for
effective and convenient analysis and
statistic
• identifying and locating faults as soon as
possible In the event of a failure, to
improve the operation and maintenance
system in reducing response time and
ensuring service quality
Administrator
Main Server
Database
IPTV Platform and Network
Data
Data
Collection Collection
检测
Monitoring Agent
检测
Monitoring Agent
CLIENT
CLIENT
CLIENT
Media Delivery System
Content
Operation
Service
Management
• IP-based private
network
• Streaming media as
the main Distributed
target
• Framework agnostic
to any bearing
network
Media
Delivery
Media
Management
(Pre-Processing)
Media
Distribution
Node
Management
Media
Routing
Media
Storage
Media
Control
Media
Serving
Client
Digital Right Management
• Independent content key
management and
authorization management
• Supporting different
privilege levels and
domains
• Customized for the cooperation situation of
China's IPTV
• Supporting the multiservice integration of
complex applications
• Compatible with a variety
of international standards
including OMA
CCSA IPTV Interoperability Testing
Large-scale interoperability conformance test
•
Purpose:
– Verifying and Supporting the work of standardization
– Continuously improving standards with practical and operational experience
•
Test:
– A series of interoperability events from May 2007 to October 2008 organized by MIIT,
CCSA and CTC
– Participating platform manufacturers: over 6
– Participating STB manufacturers: over 15
•
•
•
The first successful and fully interconnections between terminals and platforms
Effective promotion for the standardization and development of IPTV Industry
IPTV systems and STBs support AVS codec
FiberHome
…………
Thanks for your attention
17
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