Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 From ‘Need to Know’ to ‘Need to Use’: What Determines Knowledge Utilisation by Public Managers in the Governmental Agencies in Québec, Canada Moktar Lamari, Ph.D, Rejean Landry, Ph.D and Nabil Amara, Ph.D The purpose of this paper is to conduct an empirical analysis explaining what makes social science research used in the public health decision-making. Knowledge-management manuals praise “learning organizations” and reaffirm the strategic role of the use of new knowledge in any organizational-innovation initiative and any process to improve the performance of human resources. Following both Knott and Wildavsky (1980) and Todorova and Durisin (2007), we assume that knowledge transfer is punctuated with different stages (reception, assimilation, adoption, implementation). The present research explains the determinants of success of each of these different stages. The data used come from a survey carried out in Canada, based on a sample of 224 civil servants. Our findings suggest that social capital, proximity and interaction mechanisms between researchers and managers are crucial for the success of social science research utilization. It also suggests that the determinants of the “need to know” are different from those explaining the “need to use”. This paper provides new evidences about the knowledge transfer and highlights that this process is a sequential process made up of several steps of increasing difficulty, not always easy to overcome. Keywords: Social science research, knowledge management, Learning organization, knowledge brokering, policy making 1. Introduction The on-going reforms in public administrations coincide with a growing interest in the utilization of the results of scientific research. In Canada, as elsewhere in Western countries, several public debates and pressure groups have spoken in favour of a better return on the investment made in social science research (Lomas, 2000; Landry, Lamari & Amara, 2003; Sabatier, 2007). Moreover, if both federal and provincial governments “invested considerable time and effort in facilitating dialogue” among on one part, knowledge brokers, and on the other part, academics and public policy makers, public investment in policy research and analysis have been erratic over the last decades (Dobuzinskis, Howlett & Laucock, 2007: 577). At the same time, knowledge management manuals praise “learning organizations” and reaffirm the strategic role of new knowledge utilization in any social-innovation initiative and any process to improve the performance of government policies (Osborne & Gaebler, 1993; Barzelay2001). In practical terms, numerous managers and decision makers agree that the utilization of the results of social science research is much easier said than done. While admitting interest in valuing the results of social science research in the on individual _________________ Moktar Lamari, Ph.D., (Corresponding author), School of public administration, University of Quebec, Canada.Email: moktar.lamari@enap.ca Rejean Landry, Ph.D, Université Laval Nabil Amara, Ph.D, Université Laval 1 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 work performance, these decision makers underline the complexity of the process of utilizing results from social science research and are deeply concerned about the existence of a multitude of difficult obstacles to overcome throughout the process (Oh, 1997; Howlett, 2009). Dobuzinskis et al. (2007:578) outline for that matter that the nature itself of the pursued objectives could contribute to make collaboration harder, since “while academics researchers are trained to rationally search for the right answer, this answer might not fit the context within public policy advisers fell compelled to operate (…)”. The arguments put forward by both public servants and knowledgemanagement experts are not always based on convincing empirical evidence. Studies published on the subject remain marked by their descriptive, and sometimes reflective, nature (Rich, 1997). Today, despite interest in the subject, very little is still known about the real obstacles and determinants for the utilization of the results of social science research in public administrations eager for new knowledge and innovation. The present research proposes to bring empirical responses to this subject. It aims at identifying the stages and determinants that are likely to facilitate the utilization of the results of social science research by civil servant and administrative human capital. To do so, the research is based on the data from a survey carried out among a representative sample of administrators and decision makers operating in various Quebec government and public organizations directly involved in the implementation of Quebec‟s health and welfare policy. Government expenditures in public health make up almost 40% of total government expenditures. Using Knott and Wildavsky (1980), we assume that government decision makers concerned by the utilization of the results of scientific research are faced with a sequential process made up of several stages of increasing difficulty, not always easy to overcome. According to these authors, six principal stages punctuate this process. First, to successfully use the results of scientific research, decision makers begin by accessing scholarly publications including results useful to their activities (reception stage). Following which they must find the time to read and identify the principal results contained in these publications (cognition stage). To proceed further in the utilization process, and to grasp the practical implications associated with these results, decision makers have to discuss the results received with their colleagues and partners, not only to dispel any possible doubts, but especially to confirm their interpretation of the results in question (discussion stage). Then, they are induced to return to the publications to be certain of the validity of the sources and the credibility of the research and to decide if this new knowledge is truly innovative and deserving of being cited as a reference in the field (reference stage). Once all these stages have been completed, the decision makers undertake more concrete action for the adoption of this new knowledge and its adjustment to the contingencies of its utilization context (adoption stage). After this is done, the decision makers apply this knowledge in the form of decisions and innovative practices (implementation stage). Obviously, none of these stages can be taken for granted and each of them has its own challenges and obstacles. However, a 2007 study from Belkhodja, Amara, Landry and Ouimet showed that numerous research results did made it through the first stages, but “only to run aground at one of the two last stages of the utilization process” (p. 405). Likewise, the stages must be completed without skipping any one of them. The process is progressive and progressively difficult. 2 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 Having dealt with the stages, we now turn our attention to the factors that influence them. To identify the determinants involved, the present research deduces its hypotheses and explicative variables from theoretical models dealing with the utilization of research results (Oh, 1997; Landry, Amara & Lamari, 2001; Huberman, 1994). The science push model suggests variables dealing with the attributes of research (applied versus fundamental research) and with the goal associated with the utilization of its results. The science pull model suggests explicative variables dealing with the attributes specific to the decision makers concerned (level of schooling, motivation, professional status, experience, preferences, etc.). The institutional interaction model offers explicative variables related to organizational contingencies and liaison and knowledgetransfer mechanisms (Glaser, Abelson & Garrison, 1983; Dunn, 1980). The social interaction model suggests variables dealing with the trust and relational assets linking the communities of university researchers and managers (Glaser et al., 1983; Huberman, 1994). This text is divided into three parts. The first puts the principal theories used into perspective. The second deals with the research methodology by stating the hypotheses, describing the survey‟s data and justifying the econometric model used. The third presents and interprets the results obtained. By way of a conclusion, the principal implications of these results for decision-making are presented. 2. Theory Studies dealing with the utilization of the results of social science research have overwhelmingly considered R&D results as neutral products that can be easily assimilated by interested decision makers (Huberman, 1994). However, Weiss (1979) had already drawn attention to the intrinsic specificities of the results of social science research. Weiss demonstrates that these results are greatly distinguishable from those coming from research in the fields of engineering and natural sciences: “Social science knowledge does not readily lend itself to conversion into replicable technologies, either material or social. Perhaps most important, unless a social condition has been consensually defined as a pressing social problem, and unless the condition has become fully politicized and debated, and the parameters of potential action agreed upon, there is little likelihood that policy-making bodies will be receptive to the results of social science research.” (Weiss, 1979: 444). Other work has focused on the goals associated with the utilization of the results of social science research. Three goals are put forward. The first one, described as instrumental, deals with the valuing of new knowledge in creating new competencies and human capital. The second, described as conceptual, deals with exploiting new knowledge to generate new explanations and new perspectives for understanding problems encountered and policies implemented (Pelz, 1978). The third goal, described as symbolic, refers to situations in which decision makers resort to new knowledge to legitimize and justify already pre-identified decisions (Weiss, 1973). Rich (1991) criticized the symbolic goal by considering it as a catch-all goal that is difficult to measure or verify. Moreover, studies on the subject of the use of new social science knowledge suggest the existence of numerous explanations. These explanations fall within the scope of four theoretical models (Wiess, 1979; Yin & Moore, 1988). The oldest of these 3 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 models is the one known as “science push.” This model centred its analyses on the attributes of the research and the goals of the results of the research (Dearing, Meyer & Kazmierczak, 1994; Edwards, 1991; Lomas, 1993). Those who adhere to this model suggest that the results of fundamental research have less chance of being used than the results of applied research (Machlup, 1993; Oh, 1997; Rich, 1997). They report that the utilization goals (instrumental goals, conceptual, etc.) can be a factor in resorting to these research results. The predominance of supply over demand is implicitly assumed in this model, and it is maintained that “science push” will in the end create its own demand and value (Landry, Amara & Ouimet, 2007). The linearity of the transfer and knowledge utilization process is also assumed by letting it be understood that this process brings together researchers, already aware of their societies‟ needs, and decision makers who, no matter what they do, can add nothing to the supply process of new scientific knowledge. Two main criticisms have been made regarding this model. Obviously, the first criticism deals with the linear, one-way nature of new knowledge transfer and utilization operations (Yin & Moore, 1988; Rich, 1991; Lomas, 1997). Landry, Amara and Ouimet (2007) underlines the tensions under which are working researchers in university : “(...) on the one hand, the traditional vision of universities, which encourages researchers to publish, competes with the entrepreneurial vision of universities, which encouragers researchers to consider their publications as knowledge assets that can be transferred outside the scholarly community” (p.567). In contrast, the “science pull” model focused on the demand aspect of the research results (Chelimsky, 1997; Orlandi, 1996; Landry, Amara et Lamari, 2001). This model assumes that the users of the science are heterogeneous and their need depends on their own attributes (level of schooling, experience, position held, needs, preferences, etc.). The model maintains that the use of new knowledge is greater when researchers take decision makers‟ and potentially concerned organizations‟ attributes into consideration; “it is assumed that the pull element is triggered by the needs and demands of research users” (Landry, Amara et Ouimet, 2007:568). As a result, the decision makers‟ qualifications, their status, their interest in scientific publications are seen as key determinants for success in the different stages of the research utilization process. This model was also criticized for its linearity and one-way nature (Huberman & Turler, 1991). Continuing further, the institutional interaction model enriches the explanation of the utilization of new knowledge by using the metaphor of two communities: the community of scientists and that of users. Through this metaphor, those offering and those requesting research results are placed face-to-face to accentuate the differences that separate the two communities in terms of priorities, work methods, preoccupations, jargon, and even communication culture. This model underlines the strategic importance of liaison and transfer mechanisms to bring the two communities closer together (Huberman, 1990). Obviously, decision makers operating in contexts favourable to interaction and collaboration with researchers have a greater chance of finding new knowledge that is appropriate to the needs of their actions. Likewise, organizations having close links and frequent exchanges with the agencies involved in knowledge production and transfer can more easily incorporate and take advantage of the knowledge obtained from social science research (Dunn, 1980; Yin & Moore, 1988; Huberman & Thurler, 1991). 4 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 A fourth model emphasized social interaction to create a new explanatory framework incorporating variables measuring relational assets and social capital, in addition to the variables proposed by the three preceding models (Glaser et al., 1983; Nyden & Wiewell, 1992; Oh & Rich, 1996; Landry et al., 2001). This model suggests that, in contexts with strong social capital, the utilization of new knowledge is greater. Social capital takes into account relational assets, reciprocal trust and networks that facilitate interpersonal relations and the coming together of strategic interests. Coleman (1990:302) defines social capital by its function: “Social capital is defined by its function. It is not a single entity but a variety of different entities, with two elements in common: they all consist of some aspect of social structures, and they facilitate certain actions of actors within the structure. Like other forms of capital, social capital is productive, making possible the achievement of certain ends that in its absence would not be possible. Like physical capital and human capital, social capital is not completely fungible but may be specific to certain activities. Unlike other forms of capital, social capital inheres in the structure of relations between actors and among actors.” These realities create coordination problems and, sometimes, even misunderstandings between researchers and decision makers. The inadequacy of liaison mechanisms generates increasing transaction costs that are difficult to assume by certain decision makers. Rich and Goldsmith (1982) report that the presence of these costs leads numerous organizations to initiate their own research, thereby avoiding the use of university researchers. Moreover, it is for this reason that decision makers end up preferring reports produced within their organization to university publications (article, books, etc.). The authors summarize this paradox thusly: "Due to an emphasis on trust and control, individual managers in the public sector will tend to use predominantly that research which is produced within their own organizations. Thus, it is natural to expect that R&D managers will also be R&D users". 3. Methodology 3.1 Hypotheses The hypotheses of this research have been derived from the theories reviewed previously. The review of these theories has led to establishing four categories of key determinants in the process of utilizing social science research by decision makers in the government and public sectors: i) determinants linked to attributes specific to decision makers and organizations that are potential users of these results; ii) determinants linked to the attributes of the research, iii) determinants linked to the attributes of the foreseen use, and finally iv) determinants linked to the contingencies of the institutional and social context. It is now the moment to formulate the hypotheses to be verified for each type of determinant. 3.1.1 What decision makers? Civil servants and decision makers are heterogeneous and do not all have the same predispositions to successfully complete the various stages of knowledge utilization. Their diversity can be found in their professional experience, their level of schooling, their position, their curiosity toward scientific publications, and their preference for their organization‟s internal publications. Hypothesis 1. Obviously, the more experience decision makers have in their profession, the more successful they are in the various stages of the process of utilizing research 5 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 results. Professional experience empowers and facilitates the identification of relevant sources and useful knowledge. Hypothesis 2. Everything leads to believe that the more educated civil servants are, the easier it is for them to be successful in the various stages of the research utilization process. Useful results are often embedded in complex publications calling for theoretical pre-requisites and confirmed skills to understand the practical implications of this research. Compared to less educated decision makers, decision makers holding graduate degrees are more inclined to stick to scholarly research and would have less trouble translating it into a decision. Hypothesis 3. It is easy to assume that decision makers attracted to scientific publications would have more chance to access and utilize the results of social science research. This interest in scientific writings is likely to lower costs (linked to adverse selection) and would likewise make it easier to discriminate between useable and less useable results. Hypothesis 4. One might well believe that decision makers that restrict their reading to their organization‟s internal publications would have less chance of completing the stages of utilizing new knowledge from university research. In fact, decision makers that limit themselves to internal reports make little effort to open up to and acquire the findings of university researchers. Hypothesis 5. It can also be suggested that the more decision makers are involved in exchanging and acquiring the results of social science research, the easier it is for them to find and value new knowledge received. Hypothesis 6. Along the same lines, the best positioned decision makers in the administrative hierarchy have a better chance of accessing and valuing new knowledge than those who are not as well positioned in the hierarchy. 3.1.2 What research? Research is not appreciated in the same way by decision makers. The attributes that characterize social science research can be decisive in the process of utilizing results. Two variables are used to take these attributes into account. The first reflects the applied nature of this research, and the second reflects the fundamental nature. Hypothesis 7. According to Weiss (1973), applied research has more chance of interesting decision makers concerned with the utilization of research results. Research designed to respond to decision makers‟ expectations would have more chance of being read, discussed, adopted and valued. In this case, transaction costs are lower since the results already aim at satisfying pre-identified social needs. Hypothesis 8. One might well believe that fundamental research (directed uniquely toward the advancement of theoretical knowledge) would be less solicited by decision makers involved in the resolution of problems. The results of fundamental research appear to be more abstract and further from decision makers‟ reality. In general, civil servants and decision makers tend to prefer results that respond to practical, down-toearth concerns and that bring results directly related to social realities. 3.1.3 What utilization? The attributes of utilization can be determining. Two types of use are distinguished: i) an instrumental use contributing to the solution of problems encountered in the implementation of programs and policies, and ii) a 6 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 conceptual use contributing to a better understanding of behaviours and reactions to implemented policies. Two hypotheses have been retained from this perspective. Hypothesis 9. The more research results have instrumental usefulness, the more they are likely to be used by decision makers. The intuition behind this prediction deals with the concerns of decision makers involved in program management and the resolution of social problems. Hypothesis 10. We assume that the probability of completing the different stages of the utilization of social science research increases in the presence of results offering new conceptual perspectives. Conceptual insights are particularly popular among decision makers in charge of program design and public policy planning. 3.1.4 What context? The utilization of research results by decision makers is also dependent on contextual contingencies. In this paper, several contextual attributes are considered. The first deals with the intensity of support given to social science research by government organizations. The second deals with the number of liaison and knowledge transfer mechanisms between the community of public servants and that of researchers. The third deals with funding agencies‟ proximity to, and influence on, government organizations. Finally, the last attribute deals with the importance of trust linking decision makers to researchers. The following hypotheses have been retained. Hypothesis 11. The more involved decision makers are in the support of social science research projects, the easier it is for them to become acquainted with research results, to understand them and to apply them. The support for certain research projects by government decision makers already reflects an interest in research and the researchers responsible. Hypothesis 12. The more solid and diversified the liaison and knowledge transfer mechanisms are, the more likely that the results of social science research will be valued in decision making. In the contexts that are best equipped in liaison and transfer infrastructure, research results find their way to decision makers‟ desks much more easily and would have more likelihood of being converted into concrete action. Hypothesis 13. The stronger the relationship between government organizations and agencies specializing in the funding of social science research, the more likely it is that the results of the research funded by these organizations will be used. This proximity facilitates the circulation of information and brings the communities concerned closer together. It is also likely to provide decision makers concerned with first-hand information about the directions taken by on-going research and about results obtained or expected. Hypothesis 14. The stronger the inter-personal relations between researchers and managers, the more the latter are inclined to acquire, read, discuss, adopt, and utilize the results produced by these researchers. The existence of relational assets is likely to bring the two communities closer together, to build up reciprocal trust and to improve the coordination of efforts leading to better links between research and action. 7 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 3.2 Econometric Model To analyze the determinants of the probability of successfully completing each of the stages of the process of utilizing social science research, Logit modeling has been adopted. The following equation identifies the model and its variables. Log( /1+ EXP + DIPL + FONC + PUB + EFFOR + INTER + BESUTI + SCIEN + CONC+ INSTRU + PROX + SOU ECHAN + CAPRELA constitutes the error term. i (i =1.......14) are regression coefficients and The dependent variable was measured by adapting the knowledge utilization scale proposed by Knott and Wildavsky (1980). As previously underlined, this scale is made up of six principal stages: reception, cognition, discussion, reference, adoption and implementation of the social science research results (Knott & Wildavsky, 1980; Lester & Wilds, 1990l; Lester, 1993; Landry et al., 2001). Each stage is assumed to be different from the one preceding it, and the user can only complete one stage at a time. This is why each stage is considered separately in the Knott and Wildavsky scale (1980). Obviously, our interest focuses on the determining factors of the probability of successfully completing each of the stages of the utilization process. For each stage of the utilization scale, the dependent variable is a binary measure that has a value of 1 when the users successfully complete the stage and move on to the next and 0 when they do not successfully complete this stage. The measures used to render the dependent and independent variables operational are presented in Table 1. The dependent variable, presented by [Log( /1- ], is made up of the logarithm of the ratio of the probability that a user reaches a given stage of the utilization of social science research. This ratio is determined by the probability of reaching ( over the probability of not reaching ( The measure used in this logistic regression is binomial and it takes on the value of 1 if the user successfully completes this stage and reaches the following stage, and 0 if not. 3.3 Data The present research relies on the data from a telephone survey carried out among a sample of managers and professionals directly concerned by social science research projects funded by the Fonds de financement de la recherche sociale au Québec (Conseil Québécois de la Recherche Sociale - CQRS) for the period 19952000. The study population includes 629 users of social science research results. Out of this number, a sample of 327 individuals was retained to reflect the different categories of potential users and to exclude those having changed their job or address. A total of 224 questionnaires were completed with success. The questionnaire was tested among ten respondents representative of the target population. The polling company INFRAS INC. (located in Quebec City) was in charge of administering the survey questionnaire. The average length of time taken to complete the questionnaire is 21 minutes. The net rate of response is 66%. The majority of the survey‟s respondents hold a Master‟s degree (60%). Almost one-quarter of the respondents hold a Bachelor‟s degree, and only 12% hold a doctoral degree. Almost two-thirds of the respondents are managers or professionals in the public administrations concerned. 8 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 Decision makers and civil servants who responded to our questionnaire occupy different functions in various ministerial, community or public organizations. More than half of the decision makers work within government establishments involved in the health or social services sector. One out of five respondents works within community organizations operating in the health sector. The remaining respondents operate in parapublic organizations or organizations on the periphery of the public sector. The decision makers questioned have an average of 10 years‟ experience, operate within organizations with an average of 32 employees and are spread over different fields of activity in the administrations responsible for public health and social services. 3.4 Variables The dependent variables used to explain the occurrence of success at each stage of the process are dichotomous. They have the value of 1 if the respondent responds to the questions relating to the different stages of utilization by “usually” or “always” and 0 otherwise. Table 1 describes these variables. Table 1 about here The independent variables considered in the model are presented according to their definition, their average measure and their standard deviation. Experience: EXP =Number of years of experience in the exercise of functions. The mean is 10.9 with a standard deviation of 0.5. Graduate Diploma: DIPL =1 if the highest diploma held is a Master‟s or a Ph.D, 0 if not. The mean is 0.70 with a standard deviation of 0.03. Position Held: FONC = 1 if the respondent is a manager or professional, 0 if not. The mean is 0.66 with a standard deviation of 0.12. Scientific Publications: PUB = Index including 5 scores (from 1 to 5) measuring the intensity of interest for the following scientific publications: 1- Books, 2- Book Chapters, 3- Scientific Articles, 4- Research Reports, 5- Professional Journals. The mean is 14.5 with a standard deviation of 0.18. Acquisition Effort: EFFOR = Index including six scores (from 1 to 6) measuring the intensity of the effort made to acquire research results. These scores include: 1Discussions with researchers about problems to resolve, 2- Discussions with researchers about possible options to resolve these problems, 3- Discussions with researchers about the data and methods that are used to analyze these options, 4Discussions with researchers about public and stakeholder reaction to possible options, 5- Discussions with researchers about the choice and applicability of the possible options, 6- Discussions with researchers about following up decisions made. The mean is 17.7 with a standard deviation of 0.04. Users’ Needs: BESUTI = 1 if, in the user‟s field of activities, researchers are usually or always focused on users‟ needs, 0 if not. The mean is 0.58 with a standard deviation of 0.03. Conceptual Use: CONC = 1 if the user values the information, studies and social science research reports to understand how practices work, programs and policies in effect in the user‟s area of intervention (rather agree or completely agree), 0 if not. The mean is 0.68 with a standard deviation of 0.3. 9 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 Instrumental Use: INSTRU = 1 if the user judges the information, reports and social science research studies to be important or decisive with regard to the improvement of practices, programs and policies in the user‟s area of intervention, 0 if not. The mean is 0.66 with a standard deviation of 0.03. Internal Reports: INTER = 1 if the internal reports are preferred to the results of social science research, 0 if not. The mean is 0.31 with a standard deviation of 0.09. Advancement of Science: SCIEN = 1 if the results of social science research are focused on the advancement of science, 0 if not. The mean is 0.86 with a standard deviation of 0.02. Proximity: PROX = Index including 6 scores (from 1 to 6) measuring the frequency of partnership and exchange contacts related to CQRS projects and publications. These scores include the following items: 1- I was a partner in CQRS projects, 2- I was a participant in CQRS projects, 3- I attended CQRS conferences, 4- I consult CQRS newsletters, 5- I consult CQRS reports, 6- I consult the CQRS Website. The mean is 16 with a standard deviation of 0.33. Financial Support: SOU = Index including 5 scores (from 1 to 5) measuring the importance of the different types of support given to CQRS projects by the practitioners‟ community. The items considered are: 1- Creation of opportune time for the dissemination of research results, 2- Time off given to practitioners, professionals or managers to participate in training, exchange, reflection activities, 3- Preparation of training programs or knowledge updating projects integrating research results or resulting expertise, 4- Development of training or intervention tools based on the research or resulting expertise, 5- Material (rooms, access to general services) or financial contribution to support knowledge transfer projects. The mean is 15.1 with a standard deviation of 0.32. Exchange Mechanisms: ECHAN = Index including 11 scores measuring the importance of liaison and transfer mechanisms existing between the social science research community and that of the users (each score goes from 1 to 5). These scores reflect the following items: 1- Articles in professional or stakeholder journals, 2- papers at stakeholders‟ conferences, 3- Interest groups and monitoring committees bringing together users and university researchers, 4- Presentations, seminars or conferences in institutional or community settings, 5- Presentations to seminars bringing together students in professional development training, members of research teams, stakeholders and managers, 6- Preparation of media events or articles for the print media, 7- Preparation of videos and films, 8- Reports sent by email, 9- Reports sent by regular mail, 10- Distribution of summaries or highlights of research, 11- Use of Internet sites to make research projects and their results known. The mean is 30.5 with a standard deviation of 0.51. Social Relations Capital: CAPRELA = Index including 5 scores measuring the intensity of relations with researchers. These scores (from 1 to 5) refer to the following items: 1- I know university researchers personally, 2- I know university researchers involved in my field of activity personally, 3 – I have a long experience collaborating with university researchers, 4- I have a long experience in utilizing university research results, 5- I have a long experience participating in universityresearch conferences and symposiums. The mean is 17.9 with a standard deviation of 0.29. 10 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 The internal coherence of the indices with several items was verified using Cronbach‟s alpha. The coefficients obtained show that the indices are valid and coherent for use as variables of the explicative model retained. Table 2 about here 4. Findings Table 3 presents the results of the six logistic regressions used to explain the probability of success in each of the stages of the utilization scale. The stages involved are those of i) the reception of results, ii) the understanding of the results received (cognition), iii) the discussion of these results, iv) citing these results as references, v) the adoption of these results and vi) the implementation of the results of social science research in decision making. The Logit model adopted explains the probabilities of success at each of these stages and gives satisfactory results. The percentage of correctly predicted cases varies from 70.33% to 87% according to the regressions presented in Table 3. In addition, this model offers satisfactory R^2s (the Nagelkerke R2) varying from 0.19, for the understanding stage, to 0.44 for the reference stage. For all models, the probability ratio enables the rejection of the null hypothesis (stipulating that all the coefficients are equal to zero) to 0.001. Depending on the stages, four to seven variables had statistically significant coefficients (with bilateral test). The interpretation of the results will be done in two stages. Firstly, the interpretation approaches Table 3 vertically. From this angle, the interpretation focuses on why the users successfully complete each of the stages and finish the utilization process. This reading deals with the determinants of success at each stage of the utilization process. Secondly, the interpretation of the results will be made from a crosssectional perspective highlighting the impact of the individuals‟ attributes, social science research, possible utilizations, and the context for success at each stage of the utilization process. This perspective enables the verification of the significance of the results in relation to the theoretical models used to analyze the utilization of new knowledge. The comments will deal with the coefficients of regression and interpret the importance of the impact exerted by the explicative variable on the probability of success at the stage in question. For the binary variables, the exponential of the coefficient is calculated to assess, in a percentage, the impact of a marginal variation of a given factor on the variation of the probability of successfully completing (or not) the stage of the utilization process concerned. We will begin by highlighting the determinants linked to success in the different stages of the utilization process. Altogether, 62% of the respondents say they ususally or always receive the results of social science research. This percentage is quite revealing about the difficulties pertaining to the reception of the research results. In practical terms, one out of three practitioners does not manage to have access to the results of social science research that is useful to their decision making. As Column 2 of Table 3 indicates, the probability of successfully completing the reception stage significantly increases with the users‟ increase in interest in scientific publications, in the improvement of close ties with the agencies funding social science research, and with the increase in relational capital linking users to social science researchers. On the 11 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 other hand, this probability significantly decreases among users who concentrate their interest on organizations‟ internal publications. Users favouring internal reports have almost 30% less chance than the others of receiving the results of social science research. Curiously, the level of schooling, experience and position held by the decision makers do not demonstrate any significant statistical impact on the probability of accessing the results of social science research. Our survey also shows that 85% of the respondents say they usually or always read and understand the results of social science research received. This result suggests that the decision makers have the means at their disposal to read the publications and the competencies necessary to understand their contents. Column 3‟s results show that the probability of successfully completing the reading and understanding stage increases with experience (years of service), with the increase in close ties with the agencies funding the social science research, with the increasing number of liaison mechanisms and mechanisms for transferring scientific writings, and with the development of personal relations between public servants and researchers. Contrary to our expectations, those with a Master‟s or doctoral degree have no advantage over the others when it comes to reading and assimilating the results of social science research. Obviously, the attributes of the research and the usefulness of the research results do not significantly influence the probability of success at the cognition stage of research results. The results show that only 39% of the respondents say that they usually or always discuss research results with their colleagues. Paradoxically, this stage‟s rate of success appears relatively low. Column 4‟s results show that the probability of successfully completing the discussion stage of the utilization process of social science research (that received and read) increases according to professional experience, the applied nature of the social science research, the scientific interest in the research results in question, and the conceptual richness provided by these results. Likewise, this probability is higher in contexts characterized by the users‟ strong support for the social science research projects and a diversification of the transfer mechanisms and of the relational capital linking users and researchers. It is important to point out that the research and contextual attributes play a determining role at this stage. Furthermore, the data reveal that 64% of the decision makers say they usually or always cite the results of social science research that they have received and read. The probability of successfully completing the reference stage of research results is high when users hold a Ph.D or Master‟s degree, when the research provides conceptual insight, when the research projects benefit from material support offered by potential users, and when researchers and users have close personal ties. The decision makers holding a graduate degree have almost three times more likelihood of successfully completing the stage verifying the pertinence of the references of the research results than the others. The probability of successfully completing this stage drops 30% when the decision makers favour the organizations‟ internal publications. The results offering conceptual insight have three times more chance of being cited than the other results (results with conceptual, symbolic, etc. usefulness). Along the same lines, the probability of successfully completing this stage significantly decreases when the research results received fall within the scope of a fundamental perspective mainly aimed at the advancement of science. Compared to the other results, the results of 12 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 fundamental social science research (solely directed towards the advancement of science) have 50% less chance of being cited by public decision makers. The results show that two out of three respondents (67%) say they usually or always make an effort to adopt the results of social science research that they have received, read and discussed. In practical terms, one-third of decision makers say that they do not make an effort to favour incorporating the results of social science research in their decisions or professional activities. Column 6‟s results show that the probability of successfully completing the adoption stage of the utilization process is higher among users who demonstrate a strong interest in scientific publications, who are already actively involved in the acquisition of new social science knowledge, who are interested in the instrumental import of this new knowledge, who are closely tied to social science research projects, and who have good relations with researchers. On the contrary, this probability significantly decreases when the users‟ interests are centred more on knowledge supplied in internal reports. It is important to point out that, compared to the other results, research results providing obvious instrumental usefulness are twice as likely to see the users make an effort to adopt them. Finally, we arrive at the final stage of the utilization process. Our results show that 54% of the respondents say that the results of social science research received are usually or always used to influence their decisions. As a result, the final stage of the utilization process is successfully completed by about one out of two decision makers. The probability of successfully completing the implementation stage is higher when the users are professionals or managers. Compared to the others, this category of users is twice as likely to incorporate research results in their decisions and activities. Likewise, the success of this stage is greater when decision makers demonstrate an interest in scientific publications, when they make an effort to acquire new social science knowledge, when they have close ties to CQRS, and when they have an important relational asset with the researchers. The interest demonstrated for internal reports once again provides a negative effect on the utilization process. Our analyses show that the attributes of social science research results have no real impact on successfully completing this final stage of the utilization process. Several theoretical implications can be drawn from the empirical results obtained. With regard to users’ attributes, all the variables had, at one stage or another, a statistically significant explicative capacity. The results suggest that the coefficients relating to degrees and positions held by the users were only significant in the action-taking stage. Obviously, the users that are best positioned in the decisional process would find it easier to implement new knowledge received. The coefficients relating to user experience and effort used to acquire results were only shown to be significant in two stages. More than the others, the most experienced users appear to be the most predisposed to understand and discuss the results of social science research. Likewise, the users most involved in an effort to acquire research results are more likely to adopt new social science knowledge and put it into practice. In addition, it should be noted that the coefficient relating to the interest shown in scientific publications is positively and statistically significant in three stages. The users who are most interested in scientific publications are more likely to receive the results, to consent to effort being made to use them and to implement them. The coefficient relating to the variable measuring the importance given to internal reports is 13 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 negative and statistically significant in four stages of the utilization process. This result suggests that users who consider internal reports to be more interesting for their activities have much less chance of receiving the results of social science research, of citing these results as useable references, of consenting to effort being made to use them and, when all is said and done, of using these results in their activities and decisions. Important precisions to note; the variables reflecting users‟ individual attributes are more numerous to influence the implementation of research results. The probability of success at this stage is greater among users occupying positions of professionals or managers, among users attracted to reading scientific writings and publications and among those making more effort to acquire research results from researchers in their field. All in all, the evidence presented by our study corroborates the principal intuitions suggested by the science pull theoretical model. However, this comment should be qualified by stating that the impact of users‟ attributes is not systematic and varies considerably in intensity depending on the stage of the utilization process. Of the factors reflecting research attributes, most of the variables considered in the model had statistically significant coefficients in the stages relating to discussion of the research results, to citing these results as references and to adoption. These variables had no effect on the reception of results, understanding results or their implementation in decision making. This evidence suggests that the probability of discussing the results of social science research is greater when these results have a conceptual impact capable of enlightening decision makers about situations and issues under study, when they respond to users‟ decision-making needs and when they enable the advancement of scientific knowledge. This leads us to say that users of the results of social science research do not limit their discussions to results responding directly to the needs of their activity. These users do not exclude the fundamental results from their subjects of conversation. This evidence puts the work of Knorr (1977) into a new perspective. This work shows that users are more interested in research results that are useful for immediate action. In the light of this evidence, it is possible to conclude that research attributes exercise an undeniable impact on the utilization process. Our study does not contradict the premises of the science push model that suggests research offers sufficiently heterogeneous results to make them attractive to the user community. On the other hand, it is important to add that the determinants suggested by the science push model do not explain everything. In fact, the present study confirms the importance of contextual attributes in the utilization process. In this process, the relational capital is determining in all the stages studied. Decision makers having good relations with university researchers have more chance of receiving the results of social science research, understanding them, discussing them, citing them as references, consenting to making an effort to use them, and taking advantage of them in their decision making. Thus, the institutional contexts that are rich in social capital appear to be more favourable to using the results of social science research. The coefficient relating to the variable measuring the proximity of CQRS is positive and statistically significant in the prediction of success in four stages of the utilization process: reception stage, understanding stage, adoption stage, and implementing these results in decision making. Thus, decision makers with close ties to 14 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 CQRS (participants in organized conferences/symposiums, readers of CQRS newsletters, visitors to the CQRS Website, etc.) are more inclined to successfully complete the majority of the stages of the utilization process. In addition, the support for research funded by CQRS (through creating time to deliver the results from CQRS research, participation in training activities and development of intervention tools incorporating the results of CQRS research, or making rooms or various forms of support available for this research) seems to be a key determinant in the discussion and citation stages. The coefficient relating to the exchange mechanisms variable appeared positive and statistically positive only in the regressions predicting the occurrence of understanding and discussion of the results of social science research. Decision makers with exchange ties to researchers (exchanges during scientific meetings, exchange of regular mail and emails, exchanges of reports, etc.) are noticeable through their greater ease in understanding and discussing research results compared to the others. All in all, the evidence obtained shows that contextual and institutional determinants play a key role in the use of research results. Social capital appears to be an important condition for success in the majority of stages of the utilization process. The premises suggested by the theoretical model of social interaction were validated and, henceforth, it is no longer sufficient to be limited to the determinants suggested by the science pull and science push linear models. Taking into consideration social and institutional contingencies is fundamental in the process of utilizing the results of social science research. 5. Conclusion and Implications The results of this research have permitted to identify the principal determinants that explain why only a limited number of decision makers succeed in accessing and using the results of social science research. The Logit model advocated to explain the success of each of these stages presented a prediction rate and percentages of explained variance that were very satisfactory. Depending on the stages, four to seven coefficients were revealed as statistically significant. The results obtained are useful enough for decision makers concerned with placing greater value in contributing to the promotion of social science research. The principal obvious fact presented in this research concerns the diversity of the factors in play in the knowledge utilization process. Depending on the stages, the impact of these factors is more or less significant. Thus, the most curious users who are interested in scientific publications are more inclined to receive relevant results in their activity, to make an effort to use them and to succeed in implementing them to influence decision making. The most experienced users are more inclined to understand the results of social science research and are more liable to discuss these results with their counterparts and colleagues. Users with a Master‟s or doctoral degree tend to cite research results more as a useful reference when decision making. Users occupying positions of professionals or managers are conspicuous only in the final implementation stage. The position and decisional power of practitioners play a key role in the use. Curiously, users who prefer organizations‟ internal reports to publications from the university community are less likely to receive the results of social science research, less likely to refer to scientific work and less predisposed to consent to efforts being 15 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 made to adopt and use these results in their practices. Moreover, our study shows that the probability of discussing the results of social science research is greater when these results include a conceptual usefulness (to understand problems encountered), conform to users‟ needs and contain useful teachings for the advancement of science. On the other hand, users tend not to cite results having a fundamental use and focusing uniquely on the advancement of science. The results of social science research with an instrumental use value more easily interest practitioners and lead them to put more effort into the utilization of these results in the exercise of their functions. Another major contribution of this research deals with the impact of social interactions and close ties between researchers and administrators. All things being equal otherwise, administrators maintaining interpersonal relations with university researchers have more chance of receiving the results of social science research, of reading them, of understanding them, of discussing them, of citing them as references, and of making an effort to adopt them and implement them in decision making. Moreover, contexts with a strong social capital appear to be favourable for the utilization of the results of social science research. That leads us to conclude that the investment in creating social capital (by consolidating relational assets, installing a climate of trust and credibility between researchers and decision makers, etc.) constitutes a key factor in the process of valuing the results of social science research through public policies and decision making. Along the same lines, the proximity of grants for social science research appeared as a significant determinant to explain success in most of the stages of the utilization process. Decision makers who have been partners of social science research projects funded by CQRS, have taken part in conferences organized by CQRS and regularly consult CQRS newsletters, reports and Website are more likely to successfully complete the majority of the stages of the knowledge utilization process. In addition, practitioners‟ support for research programs (through finding time to disseminate CQRS research results, participating in training activities and developing intervention tools incorporating the results of CQRS research, or making rooms and various forms of support available to social science research projects) appears to be a facilitating factor for the discussion of the results of social science research and for citing these results as relevant references. The diversification of relation and transfer mechanisms linking researchers to users appeared to be a considerable factor for success in the understanding and discussion of social science research. Decision makers fostering exchange relations with researchers (at scientific meetings, through correspondence, through emails, exchanging reports, etc.) have greater facility to understand and discuss the results of social science research. The results obtained can suggest several useful implications for programs aiming at intensifying the utilization of research results in decision making and favouring innovation in public and para-public organizations. Three categories of implications emerge. The first category of implications concerns the administration community concerned with the utilization of the results of social science research. The principal implication has to do with access to publications including the results of social science research. In fact, 16 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 there would be cause to limit the obvious crowding-out effect that the internal publications of organizations exert on scientific publications (scientific journals, books, analyses, etc.). To counter these damaging effects and increase the chances of use, it is advisable to encourage practitioners and public organizations to diversify their sources of new social science knowledge. It is also advisable to enrich the internal reports with relevant literature from the research community. In this way, research results find their way to the decision maker‟s desk in a form other than a book, scholarly article or collection of articles from a conference. In the elaboration of analyses, public organizations wishing to intensify innovation should encourage their staff to redouble their efforts to keep informed of new advances in knowledge and of the practical repercussions of research published on organizational intervention and innovation. Incentives must also be created to encourage practitioners to have more and more exchanges, to make contacts and to generate interactions with university researchers. The public servants and practitioners operating in administrative services deserve to be part of the design, implementation and evaluation of social science research programs. The second category of implications concerns the research community. This work brings good news to social science researchers regarding what is in store for their research results among practitioners. Obviously, social science research results that have been published or sent to decision makers do not go unheeded. These results, at least the ones that find their way to decision makers, arouse interest and are read and understood to a great extent. Users discuss these results regardless of whether the research is fundamental or applied. This being said, it is still true that social science research results already having an instrumental appeal are more likely to generate adoption efforts from decision makers. With this in mind, it is important to encourage and motivate researchers involved in the dissemination and delivery of the results of social science research. Institutions promoting research and social innovation have an interest in offering more and more incentives for the delivery and increased funding of fundamental and applied research in social science. The third category of implications concerns intermediation and scientific brokerage agencies, the «relationnist» (organisation, individual, expert, etc.) connecting the social science research community to the administrative decision-making community. The obvious facts laid out by our study show that the liaison activities and the transfer mechanisms exert a considerable impact on the success of acquiring, understanding and using research results. A return on the investments made by these agencies is made possible through valuing the results of social science research. The decision makers concerned with the activities of using research results have an interest in encouraging initiatives and exchange and interaction infrastructures between researchers and decision makers. The results obtained regarding relational and social determinants are also very interesting. These results suggest that investing in the creation of collaboration and proximity networks can be very beneficial to the organizations concerned by new knowledge utilization. These results show that creating exchange and meeting opportunities between the user and researcher communities promotes collaboration and limits negative prejudices having to do with the incompatibility and differences between the two communities. Finally, it is important to note that the variables and measures used in the present study have permitted to operationalize numerous theoretical constructs come across in the 17 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 most recent writings dealing with the impact of social science research results on social and organizational innovation. The measurement instruments used in this research can constitute a useful reference for planners in search of metric indicators able to benchmark and measure the performance of public programs aiming to strengthen organizational innovation through a greater valuing of new knowledge and research results. Table 3 about here References Allison, G. T. (1971). Essence of Decision: Explaining the Cuban Missile Crisis. Boston: Little, Brown. Barzelay, M., (2001). The new public management: improving research and policy dialogue. Berkeley: University of California Press. 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Knowledge in Society: The International Journal of Knowledge Transfer, 1(3), 25-44. 20 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 Table 1 Dependent variables descritpion (six stages of knowledge utilization) Dependent variables Mean (standard deviation) 0.62 (0.48) RECEPTION 1= Reception of social research knowledge; 0 if not COGNITION 1= Cognition of social research new knowledge; 0 if not 0.84 (0.35) DISCUSSION 1= Discussion of social research new knowledge; 0 if not 0.39 (0.48) REFERENCE 1= Reference of social research new knowledge; 0 if not. 0.64 (0.48) ADOPTION 1= Adoption of social research new knowledge; 0 if not 0.67 (0.47) IMPLEMENTATION 1= Implementation of social research new knowledge; 0 if not. 0.54 (0.48) 21 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 Table 2 Internal coherence of the indices with several items (Cronbach’s alpha) Indices N Number of items Proximity to CQRS (PROX) 214 6 Acquisition efforts (ACQUI) 214 6 Exchange mechanismes (ECHAN) 214 11 Financial support (SOU) 214 5 Social Relations Capital (CAPRELA) 212 5 0.71 0.87 0.8 0.85 0.88 22 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 23 Proceedings of 20th International Business Research Conference 4 - 5 April 2013, Dubai, UAE, ISBN: 978-1-922069-22-1 Table 3 Determinants of social research utilisation (six stages) : Logit regressions Dependent variables Cognition Discussion Reference Adoption Implementation β β β β β β -0.007(0.26) 0.005 (0.40) 0.29 (0.37) 0.9 (0.5) * 0.29 (0.39) -0.35 (0.18)** 0.04 (0.02)** 0.14 (0.5) 0.20 (0.52) 0.04 (0.9) 0.04 (0,05) 0.03 (0.26) 0.05 (0.02)** 0.37 (0.4) 0.05 (0.4) 0.01 (0.07) 0.46 (0.4) -0.22 (0.19) 0.03 (0.03) 0.98 (0.42)** 0.22 (0.45) 0.11 (0.07) 0.012 (0.044) - 0.52 (0.2)** 0.03 (0.03) 0.04 (0.4) 0.1 (0.46) 0.18 (0.8)** 0.12 (0.04)*** -0.43 (0.21)** 0.03 (0.02) 0.05 (0.4) 0.69 (0.4)** 0.12 (0.07)* 0.87 (0.04)** -0.35 (0.19)** Research attributes User‟s needs (BESUTI) Advancement of science (SCIEN) 0.29 (0.37) 0.27 (0.53) 0.39 (0.5) 0.15 (0.7) 0.61 (0.3)** 0.95 (0.6)* 0.44 (0.43) -0.76 (0.4)** 0.32 (0.4) 0.23 (0.66) 0.52 (0.38) 0.14 (0.61) Utilization attributes Conceptual utilization (CONC) Instrumental utilization (INSTRU) 0.23 (0.51) 0.10 (0.39) 0.24 (0.6) 0.51 (0.5) 0.92 (0.5)** 0.40 (0.43) 1.2 (0.6)** -0.06 (0.45) 0.5 (0.6) 0.7 (0.4)* 0.023 (0.55) 0.09 (0.41) 0.12 (0.04)*** 0.31 (0.04) 0.015 (0.029) 0.09 (0.05)** 0.1 (0.06)* 0.49 (0.67) 0.04 (0.02)** 0.1 (0.05)* 0.04 (0.04) 0.08 (0.05)* 0.06 (0.03)** 0.18 (0.05)*** 0.01 (0.05) 0.11 (0.05)** 0.01 (0.03) 0.27 (0.06)*** 0.12 (0.05)** 0.04 (0.05) 0.03 (0.03) 0.16 (0.6)*** 0.08 (0.04)** 0.06 (0.53) 0.002 (0.03) 0.17 (0.05)*** -1.65 (1.44) -2.2 (1.96) -6.6 (1.7)*** -5.6 (1.82)** -7.5 (2.5)*** -5.4 (1.7)** Nagelkerke- R^ 2 0.20 0.19 0.36 0.44 0.42 0.37 % of correctly predicted cases 70.88 87.03 79.23 83.33 78.14 70.33 182 165 183 185 182 182 Individual attributes Experience (EXP) Graduate Diploma (DIPL) Position (FONC) Scientific publications (PUB) Acquisition efforts (EFFOR) Internal reports (INTER) Contextual attributes Proximity to CQRS (PROX) CQRS Financial support (SOU) Exchange mechanisms (ECHAN) Social relations capital (CAPRELA) Constant N Reception Statistical significant level: *p<0.10 ; **p<0.05 ; ***p <0.01. (standard errors are between parentheses). 24